The document discusses the concept of visual literacy and techniques used in analyzing and creating visual messages. It provides examples of famous, impactful images from history and prompts students to examine the visual features and framing of different photos. Students are then asked to analyze the images in more depth and respond to the one photo that most affects them.
A small talk I did for Kitten Camp (http://www.rubberrepublic.com/kittencamp/), which is, in it's own words: "a monthly meet-up for web-loving ad industry type people to chat memes, drink beer and generally share some kitten love."
I brought along some info on the games we've made, and how the seeding went.
As with any of these slides, they won't make that much sense without having been at the talk, but please have a wee look if you like.
Based on Mousesquad's safety guidelines at http://mousesquad.org/kbase/safety-guidelines, our Mousesquad decided to represent these using both popular and original memes.
A small talk I did for Kitten Camp (http://www.rubberrepublic.com/kittencamp/), which is, in it's own words: "a monthly meet-up for web-loving ad industry type people to chat memes, drink beer and generally share some kitten love."
I brought along some info on the games we've made, and how the seeding went.
As with any of these slides, they won't make that much sense without having been at the talk, but please have a wee look if you like.
Based on Mousesquad's safety guidelines at http://mousesquad.org/kbase/safety-guidelines, our Mousesquad decided to represent these using both popular and original memes.
Work EthicsIf it’s worth doing it, it’s worth doing it right t.docxambersalomon88660
Work Ethics
If it’s worth doing it, it’s worth doing it right the first time.
1
What are your personal examples?
Just when you think you are good, make it better!
Getting Things Done: Mise En Place
What is Mise En Place? Put in place!
Communication and Organization
Slow down to speed up?
Please listen or read it here: http://www.npr.org/2015/01/02/374511095/how-organizing-like-a-chef-can-help-you
2
Close your eyes and listen to this radio podcast on mise en place. (Click on the Kitchen Confidential picture in presentation mode) Read the script or replay the podcast if necessary. What do you learn from this reporting?
Meaning of Being Exact and the Pursuit of Excellence
Importance of being exact:
My GE refrigerator didn’t fit!
Pursuit of perfection:
Japanese Metro, Lexus
Imagine yourself standing on the springboard and jumping into the dry pool 10 meters below, knowing that water will flow and fill the pool before you hit the bottom…
3
What are your personal examples?
Just when you think you are good, make it better!
Meaning of Being Exact and the Pursuit of Excellence: GE
4
GE says that this fridge fits the 36” openings with ¼” clearance. The spec sheet says that the width is between 35 1/2” and 35 7/8” but it did NOT fit into my 36” kitchen opening! Do you have similar experiences? What can be done at factory?
Meaning of Being Exact and the Pursuit of Excellence: Japan
http://youtu.be/_rtxm30NULU
http://youtu.be/AktHnnA9QIM
Please click to watch the videos.
5
What are your personal examples? The Lexus commercial first aired in 1992 launched it into the luxury brand category!
The photo I chose to analyze is http://docsouth.unc.edu/church/morris/ill311.html. It is from the Church in the Southern Black Community Collection. It shows the Morris family from Helena, Arkansas.
OBSERVE:
The first thing I see is a mother and father with five children. Judging by the way they are posed, the deadpan looks on their faces, and the very high collars on the females’ dresses, this photograph was taken during the Victorian Era. The males are all wearing suits and bow ties. The details in the back of the photo show that it was taken in a studio. It is possible that the back of the photograph lists the individual members of the family, as numbers are written on or near ever person in the image. The mother is sitting on a wicker chair.
REFLECT:
This image, based on image quality, posing, and clothing, was taken during the Victorian Era. Data available with the file says that the man was E. C. Morris, born 1855. This photo was likely taken sometime around 1885, since the oldest boy appears to be about 10 and people married early back then. It is likely that this image was taken to show how successful the man was. He was a black minister in the South after Reconstruction. Opportunities for African Americans were scarce during that time at that place, yet his family is well dressed and he could afford to have a nice por.
Visual ElementsBeing literate in the twenty-first century implie.docxjessiehampson
Visual Elements
Being "literate" in the twenty-first century implies a variety of skills. Often, the term refers to verbal literacy, describing someone who can read and write. Literacy might also be used in the context of computer literacy, someone who knows how to operate a computer and manage files. In some ways, building visual literacy is similar to building verbal and computer literacy. Basic elements and terminology come first, followed by more advanced skills that help you analyze and explain the impact of images on viewers.
The Visual Grammar
The gurus identify and offer examples of the visual elements used to analyze images: content, framing, composition, focus, lighting, angle, and color.Video Focus Point
Look for answers to this question when watching the video:
· How do specific visual elements help a viewer understand what a picture is saying, rather than just what it is showing?Video couldn’t be attached, just attached the script belowThe Visual Grammar
ENGL 1301
Analyzing Visual Images: Visual Elements
Guru #2: You know, a lot of times when you look at a picture, you barely notice it. You may get the gist of what the picture is showing, but you don’t really think about what it’s saying and how it’s saying it. Now that we’re looking at these images more closely, I can see that there plenty of elements I never considered before.
Guru #1: You know the first thing I look at is the Content -- the actual subjects or objects that are pictured in the image. Now that may seem obvious, but it’s all-important, even the tiniest details.
Like this picture of Tiananmen Square -- at first you see the line of tanks and then your eye finds this one small man facing them down, daring them to run him over. Because of him, it’s not just a picture of tanks. It’s a picture of courage and hope.
Guru #2: Yeah, yes, I see that. You know, the content of an image is also affected by Framing. What part of the subject the photographer or artist decides to put in the picture, or leave out, definitely impacts what you see and how you feel about it.
Guru #1: Yeah, like right this minute. Excuse me!
Guru #2: See, the interesting thing about this one is, if you just look at this much, it’s a photo of General MacArthur arriving on a beachhead. But, when you see the way it’s actually framed, it includes this photographer documenting the event. That adds a whole layer of meaning to the image, suggesting how much MacArthur cared that the world would see that he had returned to the Pacific.
Guru #1: You know, it’s not just what you put inside or outside the frame. It’s also how you arrange the elements within the frame -- what’s in the foreground, what’s in the background, whether the objects seem to be close together or far apart. It’s all part of the Composition and it also affects how you perceive an image.
For example, look at the composition of this picture. Now, you see how these troops and their banners form arrows that point right at ...
Fm4 spectatorship emotional response A-Level A2 Film StudiesIan Moreno-Melgar
An overview of approaches to emotional response in Film & Cinema Studies. Contains a range of theories, approaches and examples including Barthes, Hypodermic Needle Theory, Censorship & Reception Theory. Includes work on Kill Bill, V for Vendetta, Hitchcock's Psycho, the Lumiere Brothers and George Melies.
Class lecture introducing basic Documentary Film concepts and setting up information to prepare students to write a simple treatment. Most information from Bill Nichols and Anthony Friedmann
More Related Content
Similar to Eng07 me myself and i - visual literacy adapted
Work EthicsIf it’s worth doing it, it’s worth doing it right t.docxambersalomon88660
Work Ethics
If it’s worth doing it, it’s worth doing it right the first time.
1
What are your personal examples?
Just when you think you are good, make it better!
Getting Things Done: Mise En Place
What is Mise En Place? Put in place!
Communication and Organization
Slow down to speed up?
Please listen or read it here: http://www.npr.org/2015/01/02/374511095/how-organizing-like-a-chef-can-help-you
2
Close your eyes and listen to this radio podcast on mise en place. (Click on the Kitchen Confidential picture in presentation mode) Read the script or replay the podcast if necessary. What do you learn from this reporting?
Meaning of Being Exact and the Pursuit of Excellence
Importance of being exact:
My GE refrigerator didn’t fit!
Pursuit of perfection:
Japanese Metro, Lexus
Imagine yourself standing on the springboard and jumping into the dry pool 10 meters below, knowing that water will flow and fill the pool before you hit the bottom…
3
What are your personal examples?
Just when you think you are good, make it better!
Meaning of Being Exact and the Pursuit of Excellence: GE
4
GE says that this fridge fits the 36” openings with ¼” clearance. The spec sheet says that the width is between 35 1/2” and 35 7/8” but it did NOT fit into my 36” kitchen opening! Do you have similar experiences? What can be done at factory?
Meaning of Being Exact and the Pursuit of Excellence: Japan
http://youtu.be/_rtxm30NULU
http://youtu.be/AktHnnA9QIM
Please click to watch the videos.
5
What are your personal examples? The Lexus commercial first aired in 1992 launched it into the luxury brand category!
The photo I chose to analyze is http://docsouth.unc.edu/church/morris/ill311.html. It is from the Church in the Southern Black Community Collection. It shows the Morris family from Helena, Arkansas.
OBSERVE:
The first thing I see is a mother and father with five children. Judging by the way they are posed, the deadpan looks on their faces, and the very high collars on the females’ dresses, this photograph was taken during the Victorian Era. The males are all wearing suits and bow ties. The details in the back of the photo show that it was taken in a studio. It is possible that the back of the photograph lists the individual members of the family, as numbers are written on or near ever person in the image. The mother is sitting on a wicker chair.
REFLECT:
This image, based on image quality, posing, and clothing, was taken during the Victorian Era. Data available with the file says that the man was E. C. Morris, born 1855. This photo was likely taken sometime around 1885, since the oldest boy appears to be about 10 and people married early back then. It is likely that this image was taken to show how successful the man was. He was a black minister in the South after Reconstruction. Opportunities for African Americans were scarce during that time at that place, yet his family is well dressed and he could afford to have a nice por.
Visual ElementsBeing literate in the twenty-first century implie.docxjessiehampson
Visual Elements
Being "literate" in the twenty-first century implies a variety of skills. Often, the term refers to verbal literacy, describing someone who can read and write. Literacy might also be used in the context of computer literacy, someone who knows how to operate a computer and manage files. In some ways, building visual literacy is similar to building verbal and computer literacy. Basic elements and terminology come first, followed by more advanced skills that help you analyze and explain the impact of images on viewers.
The Visual Grammar
The gurus identify and offer examples of the visual elements used to analyze images: content, framing, composition, focus, lighting, angle, and color.Video Focus Point
Look for answers to this question when watching the video:
· How do specific visual elements help a viewer understand what a picture is saying, rather than just what it is showing?Video couldn’t be attached, just attached the script belowThe Visual Grammar
ENGL 1301
Analyzing Visual Images: Visual Elements
Guru #2: You know, a lot of times when you look at a picture, you barely notice it. You may get the gist of what the picture is showing, but you don’t really think about what it’s saying and how it’s saying it. Now that we’re looking at these images more closely, I can see that there plenty of elements I never considered before.
Guru #1: You know the first thing I look at is the Content -- the actual subjects or objects that are pictured in the image. Now that may seem obvious, but it’s all-important, even the tiniest details.
Like this picture of Tiananmen Square -- at first you see the line of tanks and then your eye finds this one small man facing them down, daring them to run him over. Because of him, it’s not just a picture of tanks. It’s a picture of courage and hope.
Guru #2: Yeah, yes, I see that. You know, the content of an image is also affected by Framing. What part of the subject the photographer or artist decides to put in the picture, or leave out, definitely impacts what you see and how you feel about it.
Guru #1: Yeah, like right this minute. Excuse me!
Guru #2: See, the interesting thing about this one is, if you just look at this much, it’s a photo of General MacArthur arriving on a beachhead. But, when you see the way it’s actually framed, it includes this photographer documenting the event. That adds a whole layer of meaning to the image, suggesting how much MacArthur cared that the world would see that he had returned to the Pacific.
Guru #1: You know, it’s not just what you put inside or outside the frame. It’s also how you arrange the elements within the frame -- what’s in the foreground, what’s in the background, whether the objects seem to be close together or far apart. It’s all part of the Composition and it also affects how you perceive an image.
For example, look at the composition of this picture. Now, you see how these troops and their banners form arrows that point right at ...
Fm4 spectatorship emotional response A-Level A2 Film StudiesIan Moreno-Melgar
An overview of approaches to emotional response in Film & Cinema Studies. Contains a range of theories, approaches and examples including Barthes, Hypodermic Needle Theory, Censorship & Reception Theory. Includes work on Kill Bill, V for Vendetta, Hitchcock's Psycho, the Lumiere Brothers and George Melies.
Class lecture introducing basic Documentary Film concepts and setting up information to prepare students to write a simple treatment. Most information from Bill Nichols and Anthony Friedmann
Similar to Eng07 me myself and i - visual literacy adapted (20)
2. Introduction
What do you think ‘visual literacy’ means?
Whattechniques or conventions may be
used when creating an image?
Howmight these features help the creator
communicate something to their
audience?
3. Visual Features and Techniques
We are going to spend some time exploring and learning about the different kinds of
techniques used in creating and understanding VISUALS.
You will use these techniques in YOUR OWN photo and in WRITING about photos.
4. Why is it important that we are
visually literate?
What do you think? Discuss as a class. Look at
the prompts provided to guide your discussion.
What is significant about the time period you
live in? Have you ever heard of the ‘digital
age’? What does this mean?
Think of the different images that you are
faced with on a regular basis. What are they?
Are any of them important?
“Just like media literacy, visual literacy is about
analyzing and creating messages.”
Baker, F 2012, Media Literacy in the K-12 Classroom, ISTE, , accessed 18 February 2013,
<http://www.iste.org/images/excerpts/MEDLIT-excerpt.pdf>.
6. Famous and Powerful Images
Ever heard the saying ‘a picture speaks a
thousand words’? What do you think this
actually means? Do you agree or disagree?
Throughout history, specific photos became
very famous and were used to tell a story or
symbolize something important. Many of
these images are still used to help us learn
about the past.
What features do you think these images
might have that makes them gain this status?
7. Analysing Images
We are now going to look at some of these
famous and powerful images. As we look at
each image you should follow the
instructions on your OneNote Photo Analysis
Page.
8.
9. John F. Kennedy Jr. salutes his father's coffin along with
the honor guard.
10.
11. A girl in isolation for radiation screening looks at her dog
through a window in Nihonmatsu, Japan on March 14.
12.
13. U.S. Army troops wade ashore during the D-Day
Normandy landings on June 6, 1944.
14.
15. A 4-month-old baby girl in a pink bear suit is miraculously
rescued from the rubble by soldiers after four days missing
following the Japanese tsunami.
16.
17. A dog named "Leao" sits for a second consecutive day at the
grave of her owner, who died in the disastrous landslides near
Rio de Janiero on January 15, 2011.
18.
19. Pele and British captain Bobby Moore trade jerseys in 1970 as
a sign of mutual respect during a World Cup that had been
marred by racism.
20.
21. Harold Whittles hears for the first time ever after a
doctor places an earpiece in his left ear.
22.
23. The 1968 Olympics Black Power Salute: African American athletes Tommie
Smith and John Carlos raise their fists in a gesture of solidarity at the 1968
Olympic games. Australian Silver medalist Peter Norman wore an Olympic
Project for Human Rights badge in support of their protest. Both Americans
were expelled from the games as a result.
24.
25. Tanisha Blevin, 5, holds the hand of fellow Hurricane Katrina
victim Nita LaGarde, 105, as they are evacuated from the
convention center in New Orleans.
26. Framing
Imagine holding a camera and looking
through its viewfinder.
You might move the camera, or yourself, in
order to improve the composition of the
picture inside your viewfinder, and thus your
final picture.
You are deciding what to include and what
to leave out. This is called framing.
When many of us look at a photograph, we
usually don’t ask the critical-thinking question:
What is outside the frame? But we should!
27.
28.
29.
30. Responding to Images
I will now go back to the start and show
you each image for a second time – as I
do this, watch carefully and select the
one that affects you the most
Write two paragraphs that explain why
you have selected that specific image.
Try and incorporate some of the ‘visual
literacy’ terms that we have been
discussing. An example is provided for you
on the next slide.
31. Responding to Images -
Example
I selected the image showing the young boy who has just heard
something for the first time. I chose this picture because, while it is
quite simple, it captures what must have been an amazing
experience. Imagine hearing sound for the first time after living in a
world of silence! It does such an effective job of describing this
moment that I feel like it is me experiencing the sound, not the young
boy.
The close-up/extreme close-up allows me (the audience) to focus
simply on the subject (the boy) who is in the foreground. In fact, there
is no background shown and that is because it is not important in this
image; the only thing that matters is the boy and how he is feeling. This
shot allows for this as the facial expression is clear and easy to read.
The other important element is the earpiece; this object is important as
it explains what the boy is reacting to.