This document discusses two long-standing congee businesses in Malaysia: Long Fatt Teochew Porridge and Hon Kee Famous Porridge. Both were founded in the early-to-mid 20th century and are now managed by the third generation owners. While they share similarities like reputation and main product, they differ in factors like location, competitors, and advertising approach. The document analyzes their operations and provides recommendations to improve, noting that maintaining records, understanding competitors, and expanding services online could help both businesses succeed over the long term.
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CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
Eng Integrated slides
1. NUTRITIOUS CONGEE
THE WAY TO START YOUR DAY
CHERILYN CHIA 0321986 I CHAN YI FUNG 0323057 I CHIN SHEE WEI 0322499 I KOK XUAN YING 0322929 I SOO YON LI 0322821 I YANG JING LOO 0323066
2. HISTORY OF RICE
PORRIDGE
Yellow Emperor
Cooked the 1st
porridge with millet
Household income determine
the family’s staple food
Bought in by Han Chinese
7. FOUNDED
in 1930
( 85 years of history)
FOUNDER
Mr. Lim
( Current owner’s grandfather )
MANAGED BY
Mr. Lim Lee Tai
( 3rd generation owner )
8. HON KEE FAMOUS PORRIDGE
93, Jalan Hang Lekir, Sri Petaling, 50000 Kuala Lumpur.
9. FOUNDED
in 1949
( 66 years of history)
FOUNDER
Mr. Wong Poon Wai
( Current owners’ grandfather )
MANAGED BY
Mrs. Lee and brother
( 3rd generation owner )
14. Reason
SIMILARITIES
BETWEEN LONG FATT TEOCHEW PORRIDGE &
HON KEE FAMOUS PORRIDGE
FOUNDER
Reputation
Main product
No. of founder Generations
Market nature
15. DIFFERENCES
BETWEEN LONG FATT TEOCHEW PORRIDGE &
HON KEE FAMOUS PORRIDGE
Founded year Location
EmployeesCompetitors Customers
Opening hours
16. DIFFERENCES
BETWEEN LONG FATT TEOCHEW PORRIDGE &
HON KEE FAMOUS PORRIDGE
Media Branches
Target market
Atmosphere
Specialty
17. HON KEE FAMOUS PORRIDGE
Branches Efficiency Advertisement
WHICH BUSINESS IS MORE
COMMERCIALLY SUCCESSFUL?
19. LONG FATT TEOCHEW PORRIDGE &
HON KEE FAMOUS PORRIDGE
Detailed history of
business no longer exist
Start keeping records
Does not really understand
their competitors
Analyse their competitors
20. LONG FATT TEOCHEW PORRIDGE
Inefficient
services
Stagnant expansion
of branches
Lack of online
advertising
SERVICES
Advertise onlineHire more workers Open up branch
21. HON KEE FAMOUS PORRIDGE
Cramped and
unhygienic environment
Refurbish the shop
Inefficient call
services
Hire an admin staff
22. CONCLUSION
WHAT MAKES A BUSINESS SUCCESFUL?
Owner
Employees
Advertisement
Unique & competitive
Editor's Notes
Mrs. Lee manages the main business in petaling street while her brother manages the other branches
explain on competitors on this slide
explain on competitors on this slide
reputation
capital (much more than in the olden days) advertising
cooking skill (knowledge) traditional taste
reputation
founder
has 3 generation
main product porridge
reason for starting up this business
nature of market, monopolistic
founded in what year?
location
employees
customers
competitors
opening hour
target market
media
combating competition
specialty menu raw fish porridge, frog meat porridge, chee cheong fun
plain porridge accompanied by side dishes (salted vege, mixed braised pork [fry&stew pork] pan-fried fried [good quality] fried in a small amount )nature of teochew porridge
branches
atmosphere
annual revenue
founded in what year?
location
employees
customers
competitors
opening hour
target market
media
combating competition
specialty menu raw fish porridge, frog meat porridge, chee cheong fun
plain porridge accompanied by side dishes (salted vege, mixed braised pork [fry&stew pork] pan-fried fried [good quality] fried in a small amount )nature of teochew porridge
branches
atmosphere
annual revenue
Both businesses had been around for more than half a decade so both owners should keep detailed records of their business history. Based on the interviews that we have conducted, the current owners does not have specific knowledge of their own business history which is important for the future development of the business.
Although both of the businesses are pioneers in porridge industry, they should analyse their competitors. By analysing their competitors, they will get a better insight of them as well as where their business stands at in the market.
Inefficient services
Owner should consider hiring a few more employees instead of just depending on family members to run the business. During peak hours, the services are slower as the work load is too much t o be handled by the current employees available.
Stagnant expansion of branches
Owner should consider opening one or more branches so that it is easier for the customers to try out their Teochew style porridge which is unique and this will increase the business turnover and customers not only in Malacca.
Lack of online advertising
Owner should create an official website or Facebook page so that it is easier for people to find their information online as the community nowadays are driven by Internet.
Cramped and unhygienic environment
Owner should refurbish their shop to a more effective layout so that it will be more spacious. Refurbishment is needed as the shop itself is old so it is unavoidable that it appear dirty and unpleasant.
Inefficient call services
Owner should improve on their call services as the one available now is inefficient as it takes several times for us to contact them and their responses are rather slow. This will cause customers to lose interest towards them.
