This document presents a creative brief for an energy drink called Volt 1000. It provides background on the product, which is positioned as a refreshing drink that gives an energy lift to combat tiredness from sports, studying, work or other activities. The target audiences are college/B-school students needing energy for lectures and middle-aged adults experiencing midlife crises. The key perceptions are that Volt 1000 improves performance, concentration, motivation and overall well-being. Its main competitors are other energy drinks like Red Bull, Gatorade and Powerade. The single minded proposition is that Volt 1000 can unleash your spark and combat tiredness.

2. Feeling Tired
???
Need Instant
Spark !!!!

3. So No more
waiting !!!
Introducing
an Energy
Drink which
Gives you
Instant
Energy!!!

4. V O L T 1000

5. Ingredients
Volt 1000 contains Coffin 77 mg (8 fl oz or 240 mL), 110
calories, 27g Sugar, 28g Carbohydrates, 1g Protein,
Vitamins B3= 100%, B5= 50%, B6= 250%, B12= 80%,
Vitamins C =60%, Vitamins D = 40%, organic apple, black
grapes, orange and Lemon water base for taste and
strawberry seeds for taste, available in 250 ml bottle
!!!!

6. “Yes, It Is VOLT 1000”
Creative Brief
Of
VOLT 1000

7. Background / Overview
•“Volt 1000” is a refreshing new drink. It gives
you the extra energy lift required to finish your
work on time , be it tiredness during extreme
sports, lethargy during studies, frustration
during work or otherwise . Our focus is to have a
niche around “energy enhancing beverages”
With its “mood enhancing powers,” Volt 1000 is
a “youthful drink” that speaks solely to the
youth……..
•

8. Role of communication
To become popular among youngsters as a
quick fix solution for relaxing or calming
themselves down.

9. Target audience
College and B- schools students who need
instant energy after having hectic lecture
and Middle-aged men and women
reaching the “midlife crisis” ……

10. Key Perceptions
VOLT 1000 increases performance, increases
concentration and reaction speed, improves vigilance,
stimulates motivation, and makes you feel more
energetic and thus improves your overall well-being.

11. Competition
•
Gatorade
(PepsiCo)
•
Amul Stamina
(GCMMF)
•
Powerade (CocaCola)
•
Glucon D Isotonik
(Heinz)
•
Lucozade (GSK)
•
Red Bull (GmbH)

12. Consumer Insight
Gives you the extra energy lift required to
finish your work on time , be it tiredness
during extreme sports, lethargy during
studies, frustration during work or
otherwise

13. Single Minded Proposition
Feeling Tired !!!
Just Waite
Unleash the spark in you…….
Have volt 1000!!!!

14. So,
You Take it !!!
You Drink it !!!
“Ek Baar
peeker to
dekho !!!”