This document discusses various retail advertising and signage strategies that can help attract customers and increase sales. It outlines the importance of signage in attracting customers into a store and representing the store's brand. It also discusses different in-store branding elements like standees, danglers, floor graphics, and window graphics that can be used to engage with customers and direct their purchasing within the store.

1. Wall
Graphics Retail Advertising

3. Retail Advertising explores how today's retailers can effectively reach their existing
customers while also attracting and retaining new ones.
This quickens the turnover, reduces risk on dead stock and can result in
proportionate reduction of overhead expenses too.
One of the major advantages is that it is easier to control, adjust and customize
according to the situation, the specific customer and the needs of the brand.
In a narrowly limited geographic market with a myriad of competitive brands,
effective retail advertising can help attract customers and increase sales.
RETAIL
ADVERTISING

4. It is the signage which actually attracts the customers into the store and gives the
store its unique identity and helps in furthering its brand image.
A single glance at the signage helps the customers to decide whether they want to
step into the store or not.
Thus, it is really important for the signage to be interesting enough to pull them into
the store.
SIGNAGE

5. SPRITE

6. OREO
KRAFT

7. OCM
DISNEY JEANS

8. In-store shoppers are primed for receiving messages that direct their purchasing
habits, and in-store branding allows you to deliver the information those engaged,
interested shoppers need.
The appearance and style of in-store branding carries much of the same
importance of that of the store and the stock itself and should aim to continue the
store or brand image through to ensure the target market is reached and
maximized to the greatest potential.
There are a seemingly limitless number of design possibilities to get the most out of
In-Store Branding. This can be done using various POSM Elements like Standees,
Wobblers, Danglers, Gate Branding, Free Standing Units etc.
IN-­‐STORE
POSM

9. Floor Graphics
SORBENT LG

10. Floor Graphics
JB HI-FI
NOKIA

11. FSU
OMO

12. FSU PHILIPS

13. FSU
KRAFT KNORR

14. Standees
TACO BELL COLGATE

15. Standees
VIVEL KFCMOVIES NOW

16. Tent Cards
VIO
QJ STORM
PUCK

17. Window Graphics
REEBOK
SAMSUNG
BASKIN ROBBINS

18. Window Graphics
TURKCELL SUBWAY

19. Danglers
MOVIES NOW OCMVJAZZ

20. Posters
BOURNVITA KNORRGALLO

21. Wobblers
PUCK QJ STORM

22. Gate Branding
MAGNUM

23. Endcap Header IRAYA

24. Sampling Stand
KRAFT

25. Cooler Decals
BEN & JERRY’S KINGFISHER

26. Category Header
Category Divider
PUCK

27. Shelf Talker
QJ STORM

28. Trolley Branding
HYPERCITY
SAHARA FORCE INDIA

29. Cash Till Counters
VIVEL

30. Wall Branding
OCM

31. Glass Counter
BAKER’S DELIGHT

34. Samier Amritwar
Business Partner : Encyclomedia Global
Cell : +91-8652230651 (India)
Cell : +971-552153136 (UAE)
Skype / Twitter : samieramritwar
samier@encyclomediaglobal.com
Grenville Rodrigues
General Manager : Encyclomedia Global
Cell : +91-9820370320 (India)
grenville@encyclomedia.in
www.encyclomediaglobal.com
Thank You