This business plan outlines Insolar Apparel, a startup that aims to create fashionable clothing and accessories that harness solar power. The company's products will be able to store enough energy daily from the sun to charge small electronic devices. Insolar Apparel seeks to raise awareness of environmental issues and demonstrate that fashion and sustainability can go hand in hand. Key goals include being profitable by year 3 and achieving high brand equity also by year 3. The plan provides details on the target market, competition, management team, operations, and 5-year financial projections, which show a 54% internal rate of return over the first 5 years.
Children Apparel Store is one of the best places where you can browse through and shop for a huge collection of clothing available for your beautiful kids. Check out and get discounted products!
This document provides an overview of Shaila Enterprises, a sole proprietorship stationery and printing business. The business sells stationery items and provides printing, photocopying, and spiral binding services. It has an initial capital of Rs. 500,000 and is located near colleges in Electronic City. The business aims to earn profits to expand its product stock and number of outlets. Financial projections estimate sales of Rs. 650,000, Rs. 750,000 and Rs. 900,000 over the first three years with corresponding gross profits of Rs. 145,000, Rs. 197,000 and Rs. 245,000.
Gini & Jony is a leading kidswear brand in India with over 30 years of experience. It has 277 exclusive brand outlets and is present in over 500 multi-brand stores across 79 cities. The company has two manufacturing facilities and partnerships with major retailers like Shoppers Stop, Lifestyle, and Reliance Trends. Gini & Jony aims to expand further in India and abroad while maintaining its position as a dominant player in the branded kidswear segment.
This marketing plan proposes tactics to help American Apparel achieve three objectives by the end of 2014: 1) Create a music festival with 10,000 attendees generating $1 million in revenue, 2) Increase their online community by 20%, and 3) Improve their brand image by 80%. The main tactic is a social music festival in September 2014 offering fans a unique experience. The festival aims to showcase the brand's positive values while increasing sales and engagement. Key elements of the plan include targeting millennials, leveraging technology and omni-channel experiences, and addressing challenges in the apparel industry through innovation.
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
WGSNFutures.com: Vision 2030 White Paperpaulcoxhill
With a booming global population that has an insatiable appetite for new fashion styles, the fashion industry is under pressure to deliver at speed, but it doesn't have to be at the expense of our natural environment.
The document discusses how technology can help create a more sustainable fashion industry by 2030. It notes that constant new collections and price drops are unsustainable. Technology can help by enabling more efficient design and production, as well as improving communication about social and environmental issues. Examples are given of companies using technology to increase supply chain transparency and accountability. 3D printing is also discussed as a technology with potential to significantly reduce waste in fashion production.
Children Apparel Store is one of the best places where you can browse through and shop for a huge collection of clothing available for your beautiful kids. Check out and get discounted products!
This document provides an overview of Shaila Enterprises, a sole proprietorship stationery and printing business. The business sells stationery items and provides printing, photocopying, and spiral binding services. It has an initial capital of Rs. 500,000 and is located near colleges in Electronic City. The business aims to earn profits to expand its product stock and number of outlets. Financial projections estimate sales of Rs. 650,000, Rs. 750,000 and Rs. 900,000 over the first three years with corresponding gross profits of Rs. 145,000, Rs. 197,000 and Rs. 245,000.
Gini & Jony is a leading kidswear brand in India with over 30 years of experience. It has 277 exclusive brand outlets and is present in over 500 multi-brand stores across 79 cities. The company has two manufacturing facilities and partnerships with major retailers like Shoppers Stop, Lifestyle, and Reliance Trends. Gini & Jony aims to expand further in India and abroad while maintaining its position as a dominant player in the branded kidswear segment.
This marketing plan proposes tactics to help American Apparel achieve three objectives by the end of 2014: 1) Create a music festival with 10,000 attendees generating $1 million in revenue, 2) Increase their online community by 20%, and 3) Improve their brand image by 80%. The main tactic is a social music festival in September 2014 offering fans a unique experience. The festival aims to showcase the brand's positive values while increasing sales and engagement. Key elements of the plan include targeting millennials, leveraging technology and omni-channel experiences, and addressing challenges in the apparel industry through innovation.
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
WGSNFutures.com: Vision 2030 White Paperpaulcoxhill
With a booming global population that has an insatiable appetite for new fashion styles, the fashion industry is under pressure to deliver at speed, but it doesn't have to be at the expense of our natural environment.
The document discusses how technology can help create a more sustainable fashion industry by 2030. It notes that constant new collections and price drops are unsustainable. Technology can help by enabling more efficient design and production, as well as improving communication about social and environmental issues. Examples are given of companies using technology to increase supply chain transparency and accountability. 3D printing is also discussed as a technology with potential to significantly reduce waste in fashion production.
Running head:MARKET ANALYSIS 1
MARKET ANALYSIS2
Market Anlalysis
Student’s Name
IInsitutional Affiliation
Table of Contents
Introduction2
3. US market analysis2
3.1. Marketing research2
3.2 Marketing size and growth3
3.3 Market trends4
3.4 Customer Analysis5
Conclusion7
References8
Introduction Comment by Sandra Ducoffe: You will not need this intro in your final plan.
Market analysis is determined to be the qualitative and quantitative assessment of a market based on various aspects. However, the primary aim of the paper is to conduct US market analysis by determining the size, growth, and trend of the market along with customer analysis. 3. US market analysis 3.1. Marketing research
US market has experienced steady growth for five years to 2019 by increasing growth in internet advertising expenditure along with research and development. It provides dynamic and efficient opportunities for companies to operate a business in the US. The US market is the largest consumer market across the world, which possesses the potential to attract a considerable consumer base by fulfilling their needs. As a result, it helps most of the companies to increase their sales volume. While preparing products or services, companies in the US focus on the quality, needs, and expectations of the consumers (Hatheway, Kwan & Zheng, 2017). However, through increasing variety and lowering the cost of the products, the US market provides various advantages to its consumers. It determines consumer behavior by acknowledging that the majority of customers like cool brands. Operating in the US market, companies are required to follow specific regulations like licensing duties and customs regulations along with Consumer Data Privacy Laws. According to the US Department of Energy, solar energy is more prevalent, accessible and affordable than before. Solar-friendly laws have widely contributed to the growth of the solar industry in the US. The list of federation laws are:
Department of Energy Organization Act of 1997: The purpose of this Act is to ensure America’s prosperity and security by addressing its energy, nuclear and environmental challenges through technology solutions and transformative science.
The Federal Power Act of 1935: It coordinates the development of hydroelectric projects in US more effectively.
Federation Energy Regulatory Commission (FERC) Orders 890 and 1000: It transmits the provider’s requirement to organize transmission planning at the local and regional level. It provides flexibility to methods of cost distribution of transmission upgrades.
FERC order 2006: Its purpose is to address interconnection standards for small generators.
Energy Policy Act of 2005: This law focuses towards promoting energy self-sufficiency and improvements in US. It also includes considerable changes in interconnection legislation.
FERC Orders 819 and 827: This provision deals with the sale of primary frequency response services by sellers at market.
This document provides an overview of a proposed solar-powered backpack product. It includes an executive summary, product description, competitive analysis, industry analysis, product market analysis, customer traits analysis, and environmental analysis. The key points are:
- The product is a hiking backpack that incorporates a flexible solar panel cover to charge electronic devices like phones and tablets while hiking or camping.
- A competitive analysis shows the product has differentiating features like a water purification pocket and multiple USB ports that competitors lack.
- The outdoor recreation industry is growing, with hiking/backpacking representing a $12.25 billion market in the US annually. Oregon alone generates $12.8 billion in outdoor recreation spending.
- Sur
This document analyzes predictions for the future of five dimensions: social, technological, economic, environmental, and political. Some key predictions include:
- Privacy will continue declining with increased surveillance affecting online businesses.
- Wearable technology will advance to include health-focused devices like robotic suits. This growing market will generate billions in revenue.
- A two-class system will emerge with a shrinking middle class as income inequality worsens, affecting workers and the financial industry.
- Water scarcity will impact utility companies and food/beverage industries as infrastructure ages and demand rises, posing financial risks.
- Internal divisions within the Republican party between the Tea Party and conservatives could weaken the party's political influence.
In a world full of change, consumers are increasingly focused on living healthier, more sustainable lifestyles. They are seeking out brands that share these values of environmental and social responsibility. As a result, topics like reducing plastic waste, adopting circular business models, and empowering consumers to make positive impacts on health and the planet will be important trends for organizations to consider in 2019.
Company’s StrategyEasy to carry. The product our company produ.docxdonnajames55
Company’s Strategy
Easy to carry. The product our company produce is called “solar sticker” that is a portable solar power mobile phone charger. This product ought to be regarded as an exceptional innovation that has taken place as it incorporates some outstanding innovation in various areas. The solar stickers transformed the size of similar products on the market as it has made them more appealing. The solar batteries charger are prevailing in the market which are external batteries that have solar panels to save solar energy, transform it into electrical energy and store it to use it to recharge the mobile phones.
Easy to use. Moreover, the solar stickers our company extend the range of the mobile devices without using a regular electric plug. So that we are developing the trendy technology of solar panels, it’s adding the solar sticker in the back of a mobile phone. It can use anywhere and any time when you are at a metro, mountain or beach. The captured energy from the sun will get in touch with the sticker, and the electric power will be converting into electricity to charge the phone. (2012)
Eco-friendly and saving customer’s money. Using a solar powered phone charger is one of the many ways or strategies of getting alternative sources of energy. Solar energy is appropriate for eradicating fossil fuel that harms our environment and is an alternative source of energy for home or business use. (Solar powered, 2017)It also helps a customer save lots of money on electricity bills, by saving money charging small devices like mobiles, cell phones or tablets.
Demand Forecast & Technical Rationale
From every generation, people are starting to catch on to the new and updated technology. Each generation is adapting to this change, and it is becoming the norm to continuously be connected through social networking, email, and even video conferencing. According to Transaction World, as the cell phone market increases, more consumers rely on texting and phone applications. Our society is constantly looking for fast and efficient ways to communicate. (Solar, 2013)Once one person sees another use something new, it stirs the curiosity and influences others to do research and even make a purchase.
The geographic factors are chosen to represent our product actually would be primarily in an urban setting such as San Francisco. The population of the city has Ethnic and cultural diversification. Furthermore, San Francisco (S.F.) has a population of 825,863 and is considered urban (“San Francisco-California”.2013). According to the report, the people of S.F. retains a relatively high median income per household of about $71,304. (“Demographics Summary,” Para.2).
The most important demographic criteria we have researched are the age, income, occupation, and education. These areas all seem to correlate and show that average age of the residents is between the ages of 20-35 years old. California’s overall median age is 45.6 years(City-Data. 2012). The reas.
Small scale solar power plants for households and remote areas power generationBirukTigistu
The document provides a business plan for a proposed company called Energy Solutions that will introduce small-scale solar power plants for households and remote areas in Ethiopia. It discusses installing 1.5kW solar power plants for individual households and 15kW plants for groups of 10 households. The plan covers market analysis, products/services, operations, management team, and financial projections. It finds that the energy market in Ethiopia is growing rapidly and solar is a viable alternative. The company expects to earn a net annual profit of over 25 million birr within 8 months and plans to expand globally.
Running Head: ECO-PHONE SMARTPHONES 1
ECO-PHONE SMARTPHONES 3
ECO-PHONE SMARTPHONES
By (Name)
The Name of the Class (Course)
Professor
The Name of the School
(The Date
Introduction.
Smartphones are cellular networks that have computer integration and other features that are different form telephones e.g., the presence of operating system, web browsing and the ability to run software applications. The first smartphone that was invented was the IBM Simons which was presented as a masterpiece rather than a device that can be used with the public. The device could send emails, faxes and also keep various calendar events for the users as opposed to just simply making calls and messages. (Connelly, 2014 p.76)
Overview of smartphones in the UK.
The United Kingdom workforce is made up of more than 33.5 million and out of these approximately 32million are in workforce. At least half of those workers use smartphones for either personal use or work-related activity. In mid-2017 the usage of smartphones was as follows; 44 per cent used phones for email, 34 per cent used their smartphones for voice calls, and the 23 per cent use their smartphones for calendar management. Forty-three per cent of people use what app is at least once or twice a day for messages.
All of these statistics have been optimized for the usage of smartphones. There is only five per cent of workers who use their smartphones to submit a timesheet where else than 4 per cent of people use their smartphones to provide their daily expenses. (Gradonni, 2005) Less than 6 per cent use their smartphone to access their extranet Workers whose roles and responsibilities require them to walk for a long distance rarely use other devices such a desktop or tablet to handle their activities. This is because carrying a desktop can be cumbersome and time wastage, therefore instead of these devices; they opt for smartphones since it’s the ideal device to receive timely basis information that is contextual.
Forecasting the UK Adult Smartphone use Comment by yousif: I need to add and talk about this section to my report and I need the screen shots with Excel file you will do it and chart to forecast.
please follow this question :
Using an EXCEL spreadsheet, produce an appropriate line chart based on data contained in figure 3, page 13 of the Deloitte Report to represent UK adult smartphone use 2012-2017. Use your chart to forecast similar use in 2018 and 2019. Explain briefly why a linear forecast would not work well in this case. Which forecast model would work well?
take the date from deloitte report which I already sent to you
Use of smartphones by older people.
Currently, the smartphone sales and usage are booming with the majority of people buying the smartphone are the older generation. According to the stat.
The Wiper Diaper Corporation plans to manufacture and sell a two-in-one diaper and wipe product. They will be located outside of Provo, Utah and manufacture their product using custom machinery. Their target market is active families shopping at Walmart and Target. Their diaper will contain a wipe pouch adhered to the front, differentiating it from competitors' products. Financial projections estimate increasing revenue from $17 million in 2014 to $64 million in 2018 as market share grows to 1.5%.
Vikash Kumar completed a winter internship at Pantaloons Retail India Ltd where he conducted market research on store marketing activities and loyalty programs. As part of the internship, he called over 1,300 loyal green card customers to invite them to sales with 50% discounts. He also helped manage the men's wear department and learned about discounting products. The internship provided Vikash with practical experience in retail marketing strategies and operations.
The apparel industry faces both challenges and opportunities in 2016. Major challenges include implementing sustainability improvements throughout complex supply chains. However, opportunities exist to showcase how investments can benefit factories through increased productivity, better working conditions, and cost savings. Innovation in fabrics and functionality also has potential to improve brand image. The sourcing landscape will continue shifting with growth in Southeast Asia, Turkey, and production closer to markets. Leading companies are coordinating supply chains and improving productivity over relocating. To remain competitive, winners invest across supply chains, reduce waste through design and collaboration, and address sustainability, innovation, productivity and labor issues simultaneously. Continued progress on industry initiatives is needed to avoid regulatory backlash that could threaten fragile improvements.
UCICLE will be an aggregator website that helps customers find the best prices when recycling old electrical goods like mobile phones, laptops, TVs and other devices. Their goal is to create a customer-centric platform that allows users to earn money from unwanted items while also promoting environmentally-friendly recycling. The executive summary outlines plans to launch through integrated marketing, with a budget of £3 million over two years to drive revenue of £3 million and recruit 1 million customers by the end of 2015. Key competitors include other aggregator sites that focus only on mobile phones as well as broader recycling comparison sites.
Business Ideas for Entrepreneurship. Profitable Industries for MSME Sector
Over last 5 decades MSME sector emerged as extremely effervescent and vigorous segment of Indian economy. MSME plays dual role of providing employment and industrialization of rural/backward areas, thereby reducing regional imbalance and equitable distribution of national income. MSME’s are harmonizing to large industries as supplementary units, which adds to socio economic development. It consists of 36 million units, providing employment over 80 million persons with 8% contribution to GDP.
Leading industries of MSME sector:
Ø Retail trade (except of motor vehicle & motor cycles) and Repairs of personal and household goods - 39.85%
Ø Manufacturing of wearing apparels- 8.75%
Ø Manufacturers of foods and beverages-6.94%
Ø Other services activities -6.2%, other business activities – 3.77%
Ø Hotels and restuarents-3.64%
Ø Sales maintenance of motor vehicles and cycles – 3.57%
Ø Furniture manufacturing -3.21%, Textile -2.33%
See more
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Niir Project Consultancy Services
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Website: www.entrepreneurindia.co , www.niir.org
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Micro, Small & Medium Enterprises, Project Profiles for Small Industries, Profitable Manufacturing Business to Start, Best Ideas to Inspire You to Start a Business, Top Money Making Businesses, Potential Projects for New MSME, Self-Employment Ideas for Entrepreneurs, Business Ideas for Women Entrepreneurs, Business Ideas for Entrepreneurs, What's the Best Business to Start? Business Ideas, Highly Profitable Business Ideas and Opportunities, How to Start Your Own Business, Starting Your Own Company, Starting a Business, Business Opportunity, Start Your Profitable Business, Businesses You Can Start on Your Own, Business Ideas and Opportunities for Entrepreneurs, Most Profitable Small Businesses in 2018, Profitable Business Ideas in India, Most Successful Small Business Ideas, List of Business Ideas, Creative Small Business Ideas, Best Business Ideas to Make Money, Top Most Successful Businesses to Start, Best Manufacturing Business Ideas, Most Profitable Manufacturing Business to Start, Most Profitable Manufacturing Business to Start in India, Best Manufacturing Business to Start, Lucrative Manufacturing Business Ideas 2018, How to Start a Manufacturing Business, Best Profitable Manufacturing & Processing Business Ideas, project profile Project Report on manufacturing Industry, Detailed Project Report, Pre-Investment Feasibility Study, Techno-Economic feasibility study, Feasibility report, Free Project Profile, Business Ideas and Business Opportunities, Potential Business Opportunities, Profitable Business Ideas
Every Inch is a proposed swimwear business that aims to cater to plus-sized women. It recognizes a $9 billion market opportunity among plus-sized customers who are neglected by most fashion retailers. Every Inch will offer swimsuits, bikinis, cover-ups, and accessories from size XS to 6X with 100% UV protection. It will target female customers ages 16-38 in Hong Kong initially, with plans to expand across Asia, Europe, and the Americas if successful. A business plan is presented analyzing the market opportunity and laying out financial projections, marketing strategy, and risks.
The document summarizes five trends that will impact the fashion industry in 2023:
1. Push for Progress - Consumers and regulators will demand more proactive and regenerative products and practices that improve the environment and promote social justice. Brands will need to collaborate across their supply chains.
2. Embracing Frugality - Consumers will focus on buying fewer but longer-lasting products to save costs and reduce waste as financial insecurity rises. This will put pressure on sales volumes.
3. Mastering Wellbeing - Brands will need to expand into new wellness-focused categories to meet growing demand for products that improve mental and physical health.
4. Tech-ceptance
This document discusses challenges and potential solutions regarding the fast fashion industry. It notes that fast fashion encourages high consumption, production and waste while also involving unethical labor conditions. It explores how trends may help reform the industry by increasing transparency, fairer prices and revising business models. Future business models discussed include life-cycle and incentive models to reduce waste and optimize resource usage. Increased traceability and transparency of supply chains is seen as key to propelling more conscious consumerism.
Renewable energy, especially solar energy, is experiencing significant growth as a trend according to the document. Companies like Solar City and Viridian Energy have pioneered green energy supply by offering solar panel leasing programs that allow consumers to lower their energy costs while helping the environment. Digital analytics can help these companies better understand customer behaviors and optimize their marketing. The use of renewable energy sources like solar, wind, and hydropower is expected to continue growing due to concerns over climate change, fossil fuel depletion, and rising energy prices.
The document provides an analysis of a potential buyout of Koss Corporation, an American company that invented the first high-fidelity stereo headphones. It summarizes Koss' business operations and financial performance, identifies opportunities for a private equity firm to improve operations and profitability, and models different scenarios for a leveraged buyout. The analysis concludes that a buyout represents a good investment opportunity due to Koss' strong brand name and patents, potential for cost cutting and improved management, and growth in the headphone market.
Running head:MARKET ANALYSIS 1
MARKET ANALYSIS2
Market Anlalysis
Student’s Name
IInsitutional Affiliation
Table of Contents
Introduction2
3. US market analysis2
3.1. Marketing research2
3.2 Marketing size and growth3
3.3 Market trends4
3.4 Customer Analysis5
Conclusion7
References8
Introduction Comment by Sandra Ducoffe: You will not need this intro in your final plan.
Market analysis is determined to be the qualitative and quantitative assessment of a market based on various aspects. However, the primary aim of the paper is to conduct US market analysis by determining the size, growth, and trend of the market along with customer analysis. 3. US market analysis 3.1. Marketing research
US market has experienced steady growth for five years to 2019 by increasing growth in internet advertising expenditure along with research and development. It provides dynamic and efficient opportunities for companies to operate a business in the US. The US market is the largest consumer market across the world, which possesses the potential to attract a considerable consumer base by fulfilling their needs. As a result, it helps most of the companies to increase their sales volume. While preparing products or services, companies in the US focus on the quality, needs, and expectations of the consumers (Hatheway, Kwan & Zheng, 2017). However, through increasing variety and lowering the cost of the products, the US market provides various advantages to its consumers. It determines consumer behavior by acknowledging that the majority of customers like cool brands. Operating in the US market, companies are required to follow specific regulations like licensing duties and customs regulations along with Consumer Data Privacy Laws. According to the US Department of Energy, solar energy is more prevalent, accessible and affordable than before. Solar-friendly laws have widely contributed to the growth of the solar industry in the US. The list of federation laws are:
Department of Energy Organization Act of 1997: The purpose of this Act is to ensure America’s prosperity and security by addressing its energy, nuclear and environmental challenges through technology solutions and transformative science.
The Federal Power Act of 1935: It coordinates the development of hydroelectric projects in US more effectively.
Federation Energy Regulatory Commission (FERC) Orders 890 and 1000: It transmits the provider’s requirement to organize transmission planning at the local and regional level. It provides flexibility to methods of cost distribution of transmission upgrades.
FERC order 2006: Its purpose is to address interconnection standards for small generators.
Energy Policy Act of 2005: This law focuses towards promoting energy self-sufficiency and improvements in US. It also includes considerable changes in interconnection legislation.
FERC Orders 819 and 827: This provision deals with the sale of primary frequency response services by sellers at market.
This document provides an overview of a proposed solar-powered backpack product. It includes an executive summary, product description, competitive analysis, industry analysis, product market analysis, customer traits analysis, and environmental analysis. The key points are:
- The product is a hiking backpack that incorporates a flexible solar panel cover to charge electronic devices like phones and tablets while hiking or camping.
- A competitive analysis shows the product has differentiating features like a water purification pocket and multiple USB ports that competitors lack.
- The outdoor recreation industry is growing, with hiking/backpacking representing a $12.25 billion market in the US annually. Oregon alone generates $12.8 billion in outdoor recreation spending.
- Sur
This document analyzes predictions for the future of five dimensions: social, technological, economic, environmental, and political. Some key predictions include:
- Privacy will continue declining with increased surveillance affecting online businesses.
- Wearable technology will advance to include health-focused devices like robotic suits. This growing market will generate billions in revenue.
- A two-class system will emerge with a shrinking middle class as income inequality worsens, affecting workers and the financial industry.
- Water scarcity will impact utility companies and food/beverage industries as infrastructure ages and demand rises, posing financial risks.
- Internal divisions within the Republican party between the Tea Party and conservatives could weaken the party's political influence.
In a world full of change, consumers are increasingly focused on living healthier, more sustainable lifestyles. They are seeking out brands that share these values of environmental and social responsibility. As a result, topics like reducing plastic waste, adopting circular business models, and empowering consumers to make positive impacts on health and the planet will be important trends for organizations to consider in 2019.
Company’s StrategyEasy to carry. The product our company produ.docxdonnajames55
Company’s Strategy
Easy to carry. The product our company produce is called “solar sticker” that is a portable solar power mobile phone charger. This product ought to be regarded as an exceptional innovation that has taken place as it incorporates some outstanding innovation in various areas. The solar stickers transformed the size of similar products on the market as it has made them more appealing. The solar batteries charger are prevailing in the market which are external batteries that have solar panels to save solar energy, transform it into electrical energy and store it to use it to recharge the mobile phones.
Easy to use. Moreover, the solar stickers our company extend the range of the mobile devices without using a regular electric plug. So that we are developing the trendy technology of solar panels, it’s adding the solar sticker in the back of a mobile phone. It can use anywhere and any time when you are at a metro, mountain or beach. The captured energy from the sun will get in touch with the sticker, and the electric power will be converting into electricity to charge the phone. (2012)
Eco-friendly and saving customer’s money. Using a solar powered phone charger is one of the many ways or strategies of getting alternative sources of energy. Solar energy is appropriate for eradicating fossil fuel that harms our environment and is an alternative source of energy for home or business use. (Solar powered, 2017)It also helps a customer save lots of money on electricity bills, by saving money charging small devices like mobiles, cell phones or tablets.
Demand Forecast & Technical Rationale
From every generation, people are starting to catch on to the new and updated technology. Each generation is adapting to this change, and it is becoming the norm to continuously be connected through social networking, email, and even video conferencing. According to Transaction World, as the cell phone market increases, more consumers rely on texting and phone applications. Our society is constantly looking for fast and efficient ways to communicate. (Solar, 2013)Once one person sees another use something new, it stirs the curiosity and influences others to do research and even make a purchase.
The geographic factors are chosen to represent our product actually would be primarily in an urban setting such as San Francisco. The population of the city has Ethnic and cultural diversification. Furthermore, San Francisco (S.F.) has a population of 825,863 and is considered urban (“San Francisco-California”.2013). According to the report, the people of S.F. retains a relatively high median income per household of about $71,304. (“Demographics Summary,” Para.2).
The most important demographic criteria we have researched are the age, income, occupation, and education. These areas all seem to correlate and show that average age of the residents is between the ages of 20-35 years old. California’s overall median age is 45.6 years(City-Data. 2012). The reas.
Small scale solar power plants for households and remote areas power generationBirukTigistu
The document provides a business plan for a proposed company called Energy Solutions that will introduce small-scale solar power plants for households and remote areas in Ethiopia. It discusses installing 1.5kW solar power plants for individual households and 15kW plants for groups of 10 households. The plan covers market analysis, products/services, operations, management team, and financial projections. It finds that the energy market in Ethiopia is growing rapidly and solar is a viable alternative. The company expects to earn a net annual profit of over 25 million birr within 8 months and plans to expand globally.
Running Head: ECO-PHONE SMARTPHONES 1
ECO-PHONE SMARTPHONES 3
ECO-PHONE SMARTPHONES
By (Name)
The Name of the Class (Course)
Professor
The Name of the School
(The Date
Introduction.
Smartphones are cellular networks that have computer integration and other features that are different form telephones e.g., the presence of operating system, web browsing and the ability to run software applications. The first smartphone that was invented was the IBM Simons which was presented as a masterpiece rather than a device that can be used with the public. The device could send emails, faxes and also keep various calendar events for the users as opposed to just simply making calls and messages. (Connelly, 2014 p.76)
Overview of smartphones in the UK.
The United Kingdom workforce is made up of more than 33.5 million and out of these approximately 32million are in workforce. At least half of those workers use smartphones for either personal use or work-related activity. In mid-2017 the usage of smartphones was as follows; 44 per cent used phones for email, 34 per cent used their smartphones for voice calls, and the 23 per cent use their smartphones for calendar management. Forty-three per cent of people use what app is at least once or twice a day for messages.
All of these statistics have been optimized for the usage of smartphones. There is only five per cent of workers who use their smartphones to submit a timesheet where else than 4 per cent of people use their smartphones to provide their daily expenses. (Gradonni, 2005) Less than 6 per cent use their smartphone to access their extranet Workers whose roles and responsibilities require them to walk for a long distance rarely use other devices such a desktop or tablet to handle their activities. This is because carrying a desktop can be cumbersome and time wastage, therefore instead of these devices; they opt for smartphones since it’s the ideal device to receive timely basis information that is contextual.
Forecasting the UK Adult Smartphone use Comment by yousif: I need to add and talk about this section to my report and I need the screen shots with Excel file you will do it and chart to forecast.
please follow this question :
Using an EXCEL spreadsheet, produce an appropriate line chart based on data contained in figure 3, page 13 of the Deloitte Report to represent UK adult smartphone use 2012-2017. Use your chart to forecast similar use in 2018 and 2019. Explain briefly why a linear forecast would not work well in this case. Which forecast model would work well?
take the date from deloitte report which I already sent to you
Use of smartphones by older people.
Currently, the smartphone sales and usage are booming with the majority of people buying the smartphone are the older generation. According to the stat.
The Wiper Diaper Corporation plans to manufacture and sell a two-in-one diaper and wipe product. They will be located outside of Provo, Utah and manufacture their product using custom machinery. Their target market is active families shopping at Walmart and Target. Their diaper will contain a wipe pouch adhered to the front, differentiating it from competitors' products. Financial projections estimate increasing revenue from $17 million in 2014 to $64 million in 2018 as market share grows to 1.5%.
Vikash Kumar completed a winter internship at Pantaloons Retail India Ltd where he conducted market research on store marketing activities and loyalty programs. As part of the internship, he called over 1,300 loyal green card customers to invite them to sales with 50% discounts. He also helped manage the men's wear department and learned about discounting products. The internship provided Vikash with practical experience in retail marketing strategies and operations.
The apparel industry faces both challenges and opportunities in 2016. Major challenges include implementing sustainability improvements throughout complex supply chains. However, opportunities exist to showcase how investments can benefit factories through increased productivity, better working conditions, and cost savings. Innovation in fabrics and functionality also has potential to improve brand image. The sourcing landscape will continue shifting with growth in Southeast Asia, Turkey, and production closer to markets. Leading companies are coordinating supply chains and improving productivity over relocating. To remain competitive, winners invest across supply chains, reduce waste through design and collaboration, and address sustainability, innovation, productivity and labor issues simultaneously. Continued progress on industry initiatives is needed to avoid regulatory backlash that could threaten fragile improvements.
UCICLE will be an aggregator website that helps customers find the best prices when recycling old electrical goods like mobile phones, laptops, TVs and other devices. Their goal is to create a customer-centric platform that allows users to earn money from unwanted items while also promoting environmentally-friendly recycling. The executive summary outlines plans to launch through integrated marketing, with a budget of £3 million over two years to drive revenue of £3 million and recruit 1 million customers by the end of 2015. Key competitors include other aggregator sites that focus only on mobile phones as well as broader recycling comparison sites.
Business Ideas for Entrepreneurship. Profitable Industries for MSME Sector
Over last 5 decades MSME sector emerged as extremely effervescent and vigorous segment of Indian economy. MSME plays dual role of providing employment and industrialization of rural/backward areas, thereby reducing regional imbalance and equitable distribution of national income. MSME’s are harmonizing to large industries as supplementary units, which adds to socio economic development. It consists of 36 million units, providing employment over 80 million persons with 8% contribution to GDP.
Leading industries of MSME sector:
Ø Retail trade (except of motor vehicle & motor cycles) and Repairs of personal and household goods - 39.85%
Ø Manufacturing of wearing apparels- 8.75%
Ø Manufacturers of foods and beverages-6.94%
Ø Other services activities -6.2%, other business activities – 3.77%
Ø Hotels and restuarents-3.64%
Ø Sales maintenance of motor vehicles and cycles – 3.57%
Ø Furniture manufacturing -3.21%, Textile -2.33%
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Every Inch is a proposed swimwear business that aims to cater to plus-sized women. It recognizes a $9 billion market opportunity among plus-sized customers who are neglected by most fashion retailers. Every Inch will offer swimsuits, bikinis, cover-ups, and accessories from size XS to 6X with 100% UV protection. It will target female customers ages 16-38 in Hong Kong initially, with plans to expand across Asia, Europe, and the Americas if successful. A business plan is presented analyzing the market opportunity and laying out financial projections, marketing strategy, and risks.
The document summarizes five trends that will impact the fashion industry in 2023:
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4. Tech-ceptance
This document discusses challenges and potential solutions regarding the fast fashion industry. It notes that fast fashion encourages high consumption, production and waste while also involving unethical labor conditions. It explores how trends may help reform the industry by increasing transparency, fairer prices and revising business models. Future business models discussed include life-cycle and incentive models to reduce waste and optimize resource usage. Increased traceability and transparency of supply chains is seen as key to propelling more conscious consumerism.
Renewable energy, especially solar energy, is experiencing significant growth as a trend according to the document. Companies like Solar City and Viridian Energy have pioneered green energy supply by offering solar panel leasing programs that allow consumers to lower their energy costs while helping the environment. Digital analytics can help these companies better understand customer behaviors and optimize their marketing. The use of renewable energy sources like solar, wind, and hydropower is expected to continue growing due to concerns over climate change, fossil fuel depletion, and rising energy prices.
The document provides an analysis of a potential buyout of Koss Corporation, an American company that invented the first high-fidelity stereo headphones. It summarizes Koss' business operations and financial performance, identifies opportunities for a private equity firm to improve operations and profitability, and models different scenarios for a leveraged buyout. The analysis concludes that a buyout represents a good investment opportunity due to Koss' strong brand name and patents, potential for cost cutting and improved management, and growth in the headphone market.
2. 1
Executive Summary
Insolar Apparel is a startup photovoltaic apparel company based in Providence,
RI that seeks partnerships with manufacturers and retailers. Insolar Apparel aims to
create high quality, fashionable clothing and accessories that harness the power of the
sun through the use of photovoltaic technology. All of the items in the Insolar Apparel
line are capable of storing enough power to charge small electronic devices daily. When
consumers use Insolar Apparel to charge their devices, off grid power is provided.
Insolar Apparel also aims to increase awareness of environmental issues by
demonstrating that fashion and environmental consciousness go hand in hand.
Key Goals:
To be profitable by year 3
To repay investors by year 10
To achieve high brand equity by year 3
Strategic Priorities:
Fashion
Quality
Convenience
Off-Grid Power
Awareness
Financial Highlights:
Internal rate of return for first 5 years is 54%
Breakeven occurs at year 2.7, with net present value at year 3 equal to $40,857.72.
Net present value at year 5 is $146,624.41.
3. 2
Table of Contents
The Business
A. Description of Product or Service ………………………………………………………….….3
B. Market and Marketing Plans……………………………………………………………………….5
C. Competition…………………………………………………………………………………….………….8
D. Management and Personnel …………………………………………………………………....10
E. Manufacturing and Operations………………………………………………….……………...11
F. Location…………………………………………………………………………………………………….12
G. Summary…………………………………………………………………………………...………………13
Financial Data
H. Capital Equipment list for first 12 months………………………………………………13
I. Other Startup Expenses……………………………………………………………………………13
J. Cash Flow Estimate Assumptions…………………………………………………………….14
K. Breakeven Analysis…………………………………………………………………………………..15
L. Funding Information………………………………………………………………………………..15
M. Returns to Investors…………………………………………………………………………………15
N. Exhibits
I. Exhibit A: Year 1 Cash Flow ………………………………………………………….17
II. II. Exhibit B: Year 2 Cash Flow ……………………………………………………...17
III. Exhibit C: Year 3 Cash Flow ………………………………………………………….18
IV. Exhibit D: Year 4 Cash Flow …………………………………………………………18
V. Exhibit E: Year 5 Cash Flow ………………………………………………………….19
VI. Exhibit F: Production Schedule ……………………………………………………19
VII. Exhibit G: Production Cost and Retail Determination ………………....20
VIII. Exhibit H: Breakeven Analysis ………………………………………………………21
IX. Exhibit I: Examples of Apparel……………………………………………………....22
O. Works Cited ……………………………………………………………………………………………23
4. 3
The Business
A. Description of Product or Service
Insolar Apparel, LLC is a fashionable, affordable line of solar apparel and
accessories. Insolar Apparel aims to bridge the gap between rugged sports gear and
absurd runway looks in the realm of environmentally conscious clothing while raising
awareness for environmental issues and making a profit.
The Strategic Priorities of Insolar Apparel are:
Fashion
Quality
Convenience
Off-Grid Power
Awareness
Fashion, Quality, Convenience
Three main strategic priorities of Insolar Apparel are fashion, quality, and
convenience. Insolar Apparel aims to produce fashionable clothing that is
environmentally friendly. These will be items a normal person could wear there will not
be runway looks included in the line. Quality is also extremely important. To maintain a
positive image, and have less impact on the environment, Insolar Apparel will opt for
the highest quality materials and use the least materials possible for its products. Care
will also be taken to incorporate fair trade practices into sourcing the materials the
manufacturer will use to fabricate the products. Insolar Apparel will focus on materials
like recycled polyester, organic cotton, and linen (14). Leather will not be used in the
designs and plastics will be used only at necessity (15). Convenience is also a strategic
priority. Insolar Apparel Products are convenient in that they provide off grid power that
is portable and easily accessible and can save both time and money.
5. 4
Power Grid Burden
Currently, 147.9 million U.S. individuals own smartphones (2). Using average data
for the iPhone 5 and Samsung Galaxy S III, two of the most popular smartphones, each
year charging a smartphone costs approximately 4.2 kWh of electricity (3). This value is
not alarming by itself. However, it does indicate that in the U.S. around 621.18 GWh per
year are used aggregately for this purpose. This value does not include the impact of
traditional cell phones. In addition using an iPad as an estimate for energy costs of all
tablets, a tablet costs around 12 kWh of electricity per year for charging (5). At the
moment, 34% of the U.S. population owns a tablet computer (6). This means an
estimated 106.73 million out of 313.9 million people own tablets (9). As a result about
3766.8 GWh per year of electricity are spent annually for tablet charging. The typical
laptop uses nearly 72kWh per year for charging (10). Since 76% of the U.S. population
owns at least one laptop, this indicates approximately 17,177 GWh, or 17.18 TWh, are
used per year for laptop charging (1,10). If consumers used Insolar Apparel to charge
these products as much as 21565 GWh of electricity burden could be lifted off of the
power grid.
Awareness
Even more than mitigating burden on the power grid, Insolar Apparel aims to
encourage changes in lifestyles that are healthy for both individual and environment.
This will occur because the use of Insolar Apparel product mandates spending lots of
time in sunlight. When people spend more time outside they are more likely to be
physically fit and less likely to operate appliances in their homes that make a larger dent
on household electricity consumption such as televisions, air conditioners and lighting
6. 5
fixtures. In addition, these individuals will develop more of an appreciation for their
local ecosystem through their time spend outdoors (14). According to 2012 U.S. Energy
Information Administration estimate, an average U.S. household consumes 10,837 kWh
per year (12). The possession and use of Insolar Apparel products will necessarily reduce
this value by an amount more than foregone electricity cost of smartphone or tablet
charging.
Moreover, Insolar Apparel aims to raise awareness by reminding consumers that
their daily activities have an impact, no matter how large or small. While portable device
charging makes up less than 5% of yearly household electricity consumption, the use of
Insolar Apparel products will keep the reality that every kWh of electricity used has a
cost. This consciousness will encourage individuals to more closely watch the varied
ways in which they use electricity and other forms of energy (14).
The Products
Insolar Apparel plans to launch a comprehensive year round line consisting of a tote,
blouse, light jacket, dress, and coat. In addition, a fashionable dog coat will be
produced. Every product will be made with strategically placed photovoltaic strips and
circuitry that allows the energy stored to be accessed through USB charging extensions.
It is estimated that each Insolar Apparel product can store up to 8 Watts at a time. This
will require approximately 3 hours in full sunlight. Exhibit I includes detailed sketches of
some Insolar Apparel, LLC products.
B. Market and Marketing Plans
Target Market
7. 6
The target market for Insolar Apparel is comprised of environmentally
conscious women between the ages of 15 and 35 who live in areas that get lots
of sunlight, or are known for environmental consciousness. Within this subset,
individuals from households with annual household incomes between $ 80,000
and $ 250,000 will be targeted (1,7). Individuals in this bracket like to be
associated with high-quality, innovative products but may not want to pay a
premium price for a certain brand (2). This bracket includes high school age girls,
college students, and young educated professionals. In the U.S., this market is
comprised of approximately 128.7 million people (7). Clearly, this bracket
includes Brown and RISD students.
Marketing Strategy
Given the nature of Insolar Apparel and the fact that it is a startup,
innovative, low cost marketing tactics must and will be utilized. Sponsorship and
participation in competitions and awareness campaigns will double as marketing
opportunities. Giveaways will also serve as a marketing platform. Insolar Apparel
plans to give away mostly totes and dog coats, as these products are extremely
useful and have lower production costs than other products in the line.
Advertisement and Public Image
Initially, most advertising will be done via the brand website,
InsolarApp.com, social media, and word of mouth. This will be supplemented by
partnerships with environmental advocacy groups in Los Angeles, CA, Phoenix,
8. 7
AZ, Austin, TX, as well as Providence, RI to increase positive visibility of the brand.
The image Insolar Apparel wishes to present is one of positivity and responsibility
(14). These two factors will attract customers and encourage them to purchase
our products.
After fiscal year 7, expansion into existing boutiques in populous U.S. cities
that get a high amount of solar insolation will occur. Following year 7, Insolar
Apparel’s net present value will be $278,271.34 and revenue from that year will
be nearly $98,000.00. This will indicate to boutiques that Insolar Apparel is
profitable and a brand that will bring customers to their shop. Following 2 years
of steady growth in boutiques, Insolar Apparel will launch its own shops.
Ultimately more focus will go to areas where higher concentrations of people
express interest in Insolar products or could be potential consumers.
Pricing
Pricing of Insolar Apparel products is reasonable. After a standard 60%
markup from production costs, certain items undergo higher markups due to
their seasonality or other market factors. For instance, the coat has a much higher
markup because of market pricing of similar coats (14). In addition, the dog coat
has been marked up higher because market analysis demonstrates that
individuals purchasing clothing of this caliber for their dogs are willing to pay a
significantly more (20). Final retail prices for dog coat, tote, blouse, jacket, dress,
and coat are $15.00, $12.99, $20.99, $27.99, $34.00, $62.99 respectively. Exhibit G
shows more about the method of retail pricing.
9. 8
C. Competition
Competitors
While no apparel companies currently fill the niche Insolar Apparel occupies,
there are several in existence that offer photovoltaic apparel or similar portable devices
and would be able to start a similar line. These include Wearable Solar, Zegna, Soletics,
and Solio.
Company Product Price Range Target
Market
Description
Wearable
Solar(16)
2014
Oloid
Collection
$400-$1500 Ages 18 to 40 Specializes in high end,
photovoltaic infused women’s
apparel.
Zegna (17) Echotech
Solar
Jacket
$100-$700 Men ages 16
to 34
Specializes in high end,
ecofriendly, trendy menswear
Soletics(18) Smart
Jacket
Smart
Gloves
$100-$700 Ages 14 to 50 Offers jacket and gloves that
use solar panels and
piezoelectrics to convert
sunlight and motion into
energy.
Solio(19) Bolt
Portable
Solar
Charger
$50-$150 Ages 16 to 55 Specializes in handheld or
portable solar technology.
Analysis of Potential Competition
It is important to be aware of competition and make efforts to most effectively
compete against it. Wearable Solar, Zegna, Soletics, and Solio all pose a threat of
competition.
Wearable Solar is a high priced brand that produces runway looks that are
outfitted with photovoltaic cells or strips. A typical item from the 2014 collection is
10. 9
capable of charging a smartphone completely with 2 hours of sun exposure. It should
also be noted that Wearable Solar utilizes leather and polyvinyl chloride in its designs.
Zegna is a men’s wear producer that has created a jacket outfitted with
photovoltaic strips and capable of charging small electronic devices. While the concept
for this jacket has been renewed, Zegna has not demonstrated success in bringing any
other clothing items with similar functions to market. Nevertheless, Zegna is well
respected for its pioneering efforts in developing eco-friendly men’s clothing.
Soletics is a startup that has developed technology that converts insolation and
motion into stored energy with the use of photovoltaic panels and piezoelectric
materials. Currently, Soletics is not fully funded, but the developers have put a great
deal of research into their product thus far.
Solio specializes in handheld portable devices that use solar panels to collect and
store solar energy. While Solio does not produce clothing, they are a leader in the realm
of portable solar products and could easily put capital into a clothing line.
Situational Analysis
Strengths:
Good quality and good for
environment
Trendy and Useful
Target market is well understood
Network of potential consumers
has already been established
Strategic Response
Enhance strategic strengths by
aggressively marketing and maintain a
positive public image and high quality
production.
Weaknesses:
Newcomer to market
Limited cash flow
Using conventional solar
technology
Strategic Response
Stay cognizant of market trends, cut costs
where possible and invest in solar
technology research.
11. 10
Opportunities:
Gaps exist in market that can be
filled by Insolar Apparel products
Room to expand in U.S. markets
and abroad
Opportunities for low cost
marketing
Strategic Response
Demonstrate to consumers that Insolar
Apparel is a product they need and stay on
top of global trends. In addition, deepen
connections with environmental advocacy
groups worldwide.
Threats:
Competitors are able to put
capital into a similar brand
Competitors have high brand
equity
Strategic Response
Differentiate Insolar Apparel products from
the products of competitors, keep prices
reasonable emphasize the lifestyle the
product implies.
D. Management and Personnel
Messhia Young is one of two members of Insolar Apparell, LLC. She is a mechanical
engineering concentrator at Brown University who wishes to apply her skills and
knowledge to solve environmental issues and be profitable. At Insolar Apparel, LLC, Ms.
Young is both CEO and CFO.
Stephanie Haro is the second member of Insolar Apparel, LLC. She is an electrical
engineering concentrator at Brown University who is passionate about animal rights and
environmental activism. In addition, Ms. Haro enjoys designing clothing in her spare
time. Ms. Haro is the chief designer at Insolar Apparel, LLC.
Insolar Apparel is incorporated as an LLC in which Messhia Young possesses 75%
ownership. In exchange for her design input, Stephanie Haro, a fellow colleague at
Brown, has been given 25% ownership of Insolar Apparel.
12. 11
To keep startup costs low, there will not be any new hires until year 3, at which net
present value will be $90,985.98. At this point the company will be profitable and able
to hire individuals that will move the company forward. Hiring will focus on college
interns from Brown and RISD who are interested in environmental issues, electrical
engineering, or photovoltaics. College interns can be paid significantly lower wages
than their graduate counterparts. In addition, interns will bring fresh trains of thought to
the design and marketing approach of Insolar Apparel.
E. Operations and Manufacturing
Initially, all designs and protoypes will be developed as a collaboration
between Ms. Young and Ms. Haro. Both will contribute to product design,
fabrication, and testing to ensure safety. Prince Laboratory at Brown University
will be utilized as a base location for these operations.
Insolar Apparel will not conduct its own manufacturing. Rather, rigorous
testing on all prototypes will be conducted in order to ensure the product can be
manufactured without setbacks. The designs will be manufactured by a U.S.
manufacturer that is capable of producing smaller batches. Again, to keep startup
costs low, Ms. Young has arranged for her parents to store merchandise in their
home in Dallas, TX. Ms. Young’s parents will also facilitate shipping to customers,
which will be absorbed into their purchase amount when they order Insolar
Apparel products online.
The forecasted production schedule includes heavy production of seasonal
wear centered around February, August, and October. Non seasonal items, like
the dog coats and totes, will be manufactured equidistantly throughout each
13. 12
year. The production schedule for year 1 has been included as Exhibit F. Given
the production schedule, production costs will be more highly concentrated in
the second half of the year. This will be necessary to meet the consumer demand
that comes with holiday shopping in November and December. As an example :
F. Location
Locations of current partnerships include Providence, RI, Austin, TX, Phoenix, AZ,
and Los Angeles, CA. Austin, Phoenix, and LA all receive copious amounts of sunlight
and have thriving environmentalist communities. Providence, RI does not receive quite
as much sun, but has a student body that is very environmentally conscious. In addition,
Ms. Young is a Brown University student and has many connections with student groups
on campus.
Currently, there is no physical location of the business. However, when cash flow
is sufficient an office space will be purchased in Austin, TX. Out of the four focus cities,
Austin, TX has the lowest cost of living, which will mean it will be easier to find a good
$-
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
0 1 2 3 4 5 6 7 8 9 10 11 12
ManufacturingCost
Month
Manufacturing Costper Month
14. 13
deal on a modest office space for rent. At that time, Austin will become the new base of
operations for Insolar Apparel.
G. Summary
In Summary, Insolar Apparel, LLC is a clothing company that aims to be profitable,
fashionable, high quality, and convenient. In addition Insolar Apparel clothing provides
off grid power and raises awareness for environmental issues linked to electricity
production and consumption. While there is a great deal of innovation in photovoltaic
consumer goods, there are few brands that offer reasonably priced clothing that a
typical person would wear. Insolar Apparel intends to bridge the gap that exists in this
field between sports gear and high priced runway looks. The market is ripe for this type
of product, as a result, profitability is projected by year 3.
Financial Data
H. Capital Equipment list for first 12 months
Since the Insolar Apparel will not perform its own manufacturing, capital
equipment necessary is mostly for design and prototyping activities. This includes 10
pairs of scissors, 100 spools of industrial strength thread, one Juki sewing machine, 500
square yards of linen, organic cotton, and recycled polyester, 100 yards of flexible
photovoltaic strips or panels, and assorted circuit elements. In total, this list is valued at
an estimated $2260.00.
I. Other Startup Expenses
15. 14
Other startup expenses include the cost of incorporating as an LLC. This
cost is estimated at $1500. In Exhibit A, capital equipment and unforeseen startup
expenses have been reflected as lost revenue in months 1 and 2 of year 1.
J. Cash Flow Estimate Assumptions
In estimating monthly and quarterly cash flow a production schedule was used to
determine revenue and production cost for each period. Revenue is projected to be
higher around October and November, while lower near January and February as a
combination in less demand and less production at this time of the year. In estimating
cash flow it was assumed that variable costs, the cost of manufacturing, increased 15%
per year. Sales are also projected to increase 15% per year. For year 1, the total
manufacturing cost is $32,400. In addition, fixed costs increased at 3% per year. Fixed
costs included costs for general running of the business:
Website Development: $1400
Research and Testing: $2500
Shipping: $200
Marketing: $750
Another assumption made in calculating cash flow is that the market will
continue to follow current trends and that consumer’s demand for ecologically friendly
apparel will increase according to projections. Yet another assumption is that all
products produced at the beginning of a month will be sold by the end of the month.
This simplifies the analysis and alleviates the need for depreciation analysis. Since a low
volume of products are being manufactured, this is a reasonable assumption. Exhibits A
through E demonstrate monthly cash flow for year 1 and quarterly cash flow for years 2
16. 15
to 5.
Total cash flow for year 1 amounts to $27,184. For year 2, this is estimated at $44,268.70,
while for year 3 this value is $51,878.98.
K. Breakeven Analysis: When the net cash flow will exceed initial investment
Breakeven time was determined by taking the average of the years leading up to
and including the first year of positive cash balance, and applying the typical breakeven
equation to this value. As a result: Breakeven Time =
((70,000/(AVERAGE(27,184.17+44,268.70+51,878.98)/12))/12)+1 = 2.7 years. The net cash flow
will exceed the initial investment of $70,000.00 in year 2.7. More specifically around
mid-August of year 2. At this time, the company will technically be profitable. Exhibit H
demonstrates the method used to conduct breakeven analysis.
L. Source of Funds Amount of Equity asked for, Percentage of Ownership offered
The source of funds for Insolar Apparel are family and friends. The amount of
equity asked for is $70,000.00. This amount will be sufficient to cover all startup costs
and also allow for unexpected changes in the market of production costs. However, it
will not offer so much financial cushioning that Insolar Apparel will not be able to waste
these funds. Since these angel investors are family and friends, no percentage of
ownership will be offered. However, the loan will bear a 5% interest rate.
M. Returns to Investors
Insolar Apparel will break even in 2.7 years. At year 4, the plan is to begin paying
investors back. Interest on the loan has been taken into account in estimating cash flow.
However, actual repayment of the loan has not been accounted 4. At year 4, cash
17. 16
balance is projected to be $90,895.98. Starting in year 4, at least 12% of yearly earnings
will be set aside for repayment to the investors until the full $70,000.00 amount plus
interest has been paid back.
18. 17
N. Exhibits
O. Works Cited
1. http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
2. https://www.comscore.com/Insights/Press_Releases/2013/11/comScore_Reports_
September_2013_U.S._Smartphone_Subscriber_Market_Share
3. http://lifehacker.com/5948075/how-much-energy-a-smartphone-uses-in-a-year-
and-what-it-means-for-your-budget
4. http://www.tech-pundit.com/wp-
content/uploads/2013/07/Cloud_Begins_With_Coal.pdf?c761ac
5. http://gigaom.com/2012/06/21/so-how-much-does-it-cost-to-charge-an-ipad-
every-year/
6. http://www.forbes.com/sites/benedictevans/2012/10/02/how-many-tablets-are-
in-the-usa-and-does-it-matter/
7. http://www.forbes.com/sites/benedictevans/2012/10/02/how-many-tablets-are-
in-the-usa-and-does-it-matter/
8. http://www.pewinternet.org/files/old-
media/Files/Reports/2013/PIP_Tablet%20ownership%202013.pdf
9. http://www.census.gov/popclock/
10. http://www.forbes.com/sites/christopherhelman/2013/09/07/how-much-energy-
does-your-iphone-and-other-devices-use-and-what-to-do-about-it/
11. http://www.eia.gov/cfapps/ipdbproject/IEDIndex3.cfm?tid=2&pid=2&aid=2
12. http://www.eia.gov/tools/faqs/faq.cfm?id=97&t=3
13. http://www.eia.gov/forecasts/aeo/er/early_consumption.cfm
14. Dietz, Thomas, G.T. Gardner, J. Gilligan, P.C. Stern, and M.P. Vandeburgh. 2009.
Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce U.S.
Carbon Emissions. PNAS 106:18452-18456
15. http://www.natural-environment.com/blog/2008/04/10/17-eco-friendly-fabrics/
16. http://www.WearableSolar.nl
17. http://www.Zegna.com
18. http://www.teamSoletics.com
19. http://www.Solio.com
20. http://www.doggievogue.com