Empowering Volunteers to Contribute to a Global Language Education Mission
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Kristine Michelsen-Correa discusses how Duolingo empowers volunteers to contribute to its global mission of providing free language education. She outlines a 4-step process for developing volunteer-driven language courses: 1) Define clear goals, 2) Start small by launching select languages with basic tools, 3) Track progress through different phases, and 4) Continually learn and iterate based on data. By following these steps and empowering volunteers, Duolingo has grown from a handful of courses to offering over 60 language courses with 85 million learners.
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Empowering Volunteers to Contribute to a Global Language Education Mission
- 1. Hej, I’m Kristine Michelsen-Correa Head of Community, Duolingo @hejkristinemc Empowering Volunteers to Contribute to a Global Mission
- 2. I believe through collective action we can achieve more
- 3. 1993
- 5. We believe everyone should have access to education of the highest quality - for free.
- 7. We started with a handful of course offerings
- 8. + some more
- 9. We now offer over 60 language courses
- 10. 85 million people learning a language for free
- 13. But, how?
- 14. Where volunteers bring life to new language courses
- 16. A duck says good morning. En and siger godmorgen.
- 17. You must be mission driven Power map data across the world Spread Ideas Promote openness, innovation and opportunity on the web Provide software for the public good Free language education for the world To collect knowledge disseminated around the globe
- 18. • Can your mission be furthered? • Do people feel a personal connection? • Is there a problem that provides value to others when solved? • Is your project community driven bottom up & not top down? Can your community help?
- 19. Step 1 Define goals of program Step 2 Open small parts Step 4 Learn and iterate Step 3 Track progress
- 20. Define Goals: Step 1
- 21. • Different levels of contribution • High quality content • Ease of contributing • Multiple languages • Engaging and fun • Incentives to participate Challenges
- 22. • Why are you doing this? • How much are you willing to invest? • What’s your timeline? • How do you evaluate the program? • Who are your volunteer leaders? • What are the community guidelines/norms? Ask yourself some questions to set realistic goals
- 23. Contribute to a course. Change the world.
- 24. Build free language courses
- 25. Build the course’s curriculum
- 28. Start small: Step 2
- 29. How we got started Launched select languages Didn’t worry about automation Found volunteer leaders Empowered contributors
- 30. Build the right tools as you grow
- 31. JFKJFK Workshop: Course creators’ toolbox
- 32. Tracking Progress: Step 3
- 33. What are you tracking?
- 34. Phase 1
- 36. Phase 2
- 37. Invite people to join community
- 38. Phase 3
- 39. Learn and Iterate: Step 4 (repeat)
- 41. What are the incentives for volunteers?
- 42. 5 traits of a great volunteer • Believes in mission • Enthusiastic • Flexible • Committed • Communicative
- 43. PhD in the sociology of the internet Big data consultant Scientist working on the immune system and cancer, PhD
- 45. Incubator Summit April 30th, 2015, Berlin
- 48. So, what can we accomplish together?
- 49. 40+ new language courses created by volunteers (millions more people learning for free)
- 50. More people on Duolingo learning Irish than native speakers in the world
- 52. Together we can achieve more than when we think and act alone
- 53. Thank you Kristine Michelsen-Correa Head of Community, Duolingo @hejkristinemc