Empire media | find.com Prepared by @DigitalSCRM
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Empire media | find.com Prepared by @DigitalSCRM
- 1. 1 STOPSTOP SearchingSearching START FindingSTART Finding Chris Travers, CEO 212-925-7070 x 101 ctravers@empiremedia.com Prepared by, Maris Pozo - September 20
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- 3. 3 Find/SVP’s survey showed more the 75% of business people are using consumer search engines as their primary business information source. But about three-quarters also found the information could be trusted. Over 90% of the Web’s content, including much of the most valuable sources, remains hidden in databases or behind login screens.
- 4. 4 Google, Yahoo, Alta Vista, Ask Jeeves Free & Ubiquitous Broad in Scope and Target But... Often irrelevant and chaotic Time-consuming and disorganized Questionable sources and content Incomplete as they miss the universe of proprietary databases Lexis Nexus, Frost & Sullivan, Factiva, Gallup,Hoovers, DataMonitor Credible & targeted Highly Organized & Structured But... Expensive Subscription-Dependent Fragmented & Hard to Locate Not centrally searchable Not being used Lexis Nexus, Frost & Sullivan, Factiva, Gallup,Hoovers, DataMonitor Credible & targeted Highly Organized & Structured But... Expensive Subscription-Dependent Fragmented & Hard to Locate Not centrally searchable Not being used
- 5. 5 Premium Content from reliable sources: Meta Search, Business Web and results from Deep Web databases. Next-generation search features for speed and efficiency such as results- clustering, blended Federated-Indexed results, concept searching. Frost & Sullivan Frost & Sullivan, Gallup, DataMonitor, NetContent, BNET/CNET, Choicepoint, PriceWaterhouseCoopers, BitPipe, Mintel.
- 6. 6 Find.com also offers: Directory – lists of useful business sites by topic and category. News – related news to search queries, plus a multimedia News Portal. Profiles – Data about companies, products, market segments and people – demographics, credit reports, SEC data, advertising. Portal development with promotional partners: Products, Services, Books, Yellow Pages, Jobs In development:
- 7. 7 Search Use 40 billion searches per year 70 billion pages viewed Search Use 40 billion searches per year 70 billion pages viewed Market Research $16 billion Professional Business Publishing Market in 2004 Market Research $16 billion Professional Business Publishing Market in 2004 Online Content $50 billion Online Paid Content market in 2004 Online Content $50 billion Online Paid Content market in 2004 Search Advertising $5 billion market by 2007 Search Advertising $5 billion market by 2007 3. Outsell 4. Forrester.2.Simba 1. Pew
- 8. 8 Google Yahoo MSN Ask Jeeves Lycos Lexis/Nexis Alacra Bloomberg MarketResearch MindBranch Dialog Factiva LookSmart GuruNet BitPipe HighBeam Business.com ThomasRegister TechTarget CompletePlanet Find.com offers all four. Vivisimo Fast BrightPlanet
- 9. 9 CONTENT Strike major content alliance, e.g. Thomson, D&B, Reuters Add key portal partners, e.g. Amazon books, Monster jobs CONTENT Strike major content alliance, e.g. Thomson, D&B, Reuters Add key portal partners, e.g. Amazon books, Monster jobs TECHNOLOGY Extend Business Web into Deep Web, promote in rankings Expand Concept Search profile as differentiator AUDIENCE Deploy on Find/SVP portals: Kimberley Clark, GE, Novellus, Armstrong, Cabot, Alticor. Deploy on Enterprise applications: Intellibank, Ego 7 (Dept. of Transport) Deploy Search Box and toolbar on partner sites: BSP, oneFN, BoardCentral. Marketing via CFO/CMO magazines, IBD, FT, BusinessWeek, Intagio.
- 10. 10 Content Share of research document sales 25-50% Advertising Empire Media FindWhat 7Search Interchange Industry Brains Search123 Ask Jeeves Google Overture Sponsorshi p Title sponsorship of site and sections (e.g. Yellow Pages, Jobs)
- 11. 11 2004 20082005 20072006 1407145 Page Views per month 10,0005,0001,000500 Total revenue 280 560 20,000
- 12. 12 04/05 Major Distribution Alliance 04/04 Seed funding from partners 05/04 First Content Partners signed 06/04 Beta site launched First Press coverage 10/04 Add Commercial Portal: Jobs, Services, Products, Yellow Pages Add News Portal 07/04 Full Release of Site Initial Marketing campaign 10/04 11/04 12/04 500,000 page views expected Full Marketing campaign 08/04 100,000 unique users 09/04 Strategic Content Partner: D&B, Thomson, Accoona 1,000,000 page views $5 Million investment form “A” round 11/04
- 13. 13 Chris Travers, CEO: Reuters, Cablevision, FutureTV, Empire Media Joaquin Delgado, CTO: TripleHop Chief Technology Architect Peter Stone, CFO: Find/SVP, Seabury Group, Mercury Capital Andrew Braginsky,Ph.D., MCSD, VP Technology: Volt, Incremax Vidar Brekke, Director of Business Development: JP Morgan, Broadserve Maris Pozo, Creative Director: 24/7 Media, Producer, LTV Networks
- 14. 14 A service from three experienced partners with proven track records Offering revolutionary technology with advanced features to provide users quicker and better results Reconnecting business users to credible sources of business information Brings together three successful business models with clear demand Web search, premium content and Search advertising Raising a $5 million Series “A” round to accelerate growth
- 15. 15 Recent news about Find.com "In line with the trend toward specialization.“ - Reprise Media analyst "Business researchers will be very pleased.“ -Web Search Guide Find.Com may have built a better mousetrap by combining several successful techniques into one technology." - ISEDB report “If it’s strictly a business question, I’d turn to Find.com before I even thought about another meta search engine.” - Marydee Ojala in ONLINE magazine
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Editor's Notes
- This is a presentation about a new business search engine with advanced content and technology features. My background – Journalist with Reuters for 13 years, Reuters TV Washington Bureau chief, ran the operations in the Americas, founding member of Reuters NewMedia, principal figure in the launches of Cablevision’s Optimum Online broadband service and Metro Channels, CEO of FutureTV – interactive TV venture. Co-Founder of Empire Media.
- Find.com gives users free access to all they get from the consumer search engines and connects them to related content from top research sources in a single view. Find/SVP $37 million revenues, 1,500 corporate clients that will provide an important base for Find.com Empire – Represents Web sites to advertisers (including large Google Adsense placement deals) and helps emerging businesses with advertising and marketing plans for rapid growth. Dozens of active business advertisers including FT WSJ – site networks include NY Times, LA Times, oneFN – ThomsonFN. Triplehop – for CNN, they created a unified search of all internal databases (wires, emails) and the Web. KMWorld “Trendsetting Product of the Year” again in 2004 This group saw a unique opportunity in the market to deploy their respective skills to solve a growing problem...
- Leading consumer search engines are not meeting the needs of the business market. They miss significant amounts of quality content in proprietary databases. Survey also showed 71% were frustrated with search with 84% saying it took longer than necessary. Users forced to spend time wading through pages upon pages of disorganized search engine results (that sometimes number in the millions) and searching multiple information sources to find content that can be relied upon. Find/SVP knows of the need…it’s core business is answering questions because people cannot find it through regular means. They need to be confident about facts to be used in business plans, sales presentations, due diligence, customer research, CEO reports, filings.
- It’s clear everyone from the CEO down is using the consumer search engines as their starting point for information. Gartner describes it internally as their “biggest alternative”. Causes lost productivity by turning research into web surfing. As web search grows in popularity, premium research is becoming more and more specialized. Find/SVP lives in this information retrieval space and sees these markets at risk from self-serve web market – but knows the flaws. Intelligence and an editorial point of view needs to be applied. Find.com provides the bridge between the two worlds. Business Web 4500 top web sites, screened by Find/SVP experts, for business content and a growing asset. Meta Search functionality.
- In addition to the Meta search and our own Business web… Premium content not available via the open web searches. Signed contracts to directly connect to databases. Power of the partners helpful...find/svp doing business with these partners for many years.
- This is the Nexis of search and research...and these are the markets at stake. Search is the most popular Online activity after Email, and will continue to grow. We are at the early stages of Search. Users are showing an increasing willingness to buy content online from micro-payments to large purchases – businesses have the the demand for the speed and efficiency of the online purchasing and the money to pay for what they want. Search advertising is the boom market of online media – particularly as banner advertising has shown its limitations in effectiveness and email marketing has been drowned out by spam. 2. Includes business books, directories and databases
- Find.com is FREE | UNIVERSALLY AVAILABLE | NO SUBSCRIPTION RESTRICTIONS | FOCUSED FOR BUSINESS USERS | TECHNOLOGICALLY ADVANCED | FAST TO NAVIGATE | CONNECTED TO VAST SETS OF PREMIUM RESEARCH | AN AGGREGATOR OF AGGREGATORS | DELIVERS THE WEB RESULTS BUSINESS PEOPLE ARE USED TO – PLUS RESULTS THEY CAN USE FOR PROFESSIONAL ACTIVITIES Some have technology, some have unique content, some are aggregators but none are taking our one-stop approach to free web search and premium content. Search+
- Find.com represents an ideal sales channel for premium content – free promotion for them. There is a lack of inventory on the major search engines – B2B advertisers need to get top placements for their ads to work – only so many positions available to an increasing number of search advertisers. Some excellent branding opportunities for a title sponsor, focusing on business services, particularly information-based ones. Many of the portal-type features will be added in partnerships versus self-build.
- Click Through Rates: Agency: 3.4% Marketer: 2.8% Market average 3.01% Cost Per Click: B2B Products: $1.39-$1.69 across three Search Engines B2B Services: $1.55-1.92 A low barrier to break even.
- Small staff needs – very scalable. Continue to draw on 100 research staff of Find/SVP.
- Even in Beta form, find.com is getting noticed for its different approach and is getting thorough feature-by-feature analysis from search and online reviewers.