This document discusses three principles of design: emphasis, which is using arrangement to make some areas the primary focus; subordination, which also uses arrangement to create a focal point; and focal point, which is the area that grabs and holds a viewer's attention.

1. Emphasis/Subordination
Focal Point

2. EMPHASIS
• Arrangement of elements of art to make some
areas the primary focus of a viewer’s
attention.

3. SUBORDINATION
• Arrangement of elements of art to make some
areas the primary focus of a viewer’s
attention.

13. FOCAL POINT
• An area of an artifact that grasps and holds a
viewer’s attention.