This document discusses repetition, variety, and gestalt as principles of visual design. It defines repetition as using elements more than once to structure a viewer's experience, and variety as incorporating visual diversity to avoid monotony and hold interest through alternating scale, color, or other features. Gestalt is described as an aspect of psychology referring to how the mind perceives unity and closure, relating to the overall feeling or sense of completeness evoked by an artifact for viewers.

1. Assignment:
REPETITION,
VARIETY and
GESTALT

2. REPETITION
Use of any element or object more
than once in an artifact in order to
structure a viewer’s experience of that
work.

3. VARIETY
Visual diversity to avoid an unintended
monotonous composition and to hold
the viewer’s interest.

4. Variety through
alternating SCALE
….And color

5. Variety through
alternating SCALE
….And color

6. Gestalt
An aspect of cognitive psychology
developed in the early twentieth
century by German psychologists and
philosophers investigating how the
mind seeks unity and closure. The
“gestalt” of an artifact is the general
feeling it evokes in viewers-the sense
of a whole, complete object.

12. Animals

25. people

37. things

47. Insufficient variety

50. Images should not touch