Now I need to get serious
about paying down my
student debt
Now I finally have to grow
up and be serious
Do Feel
ThinkSay
I really want to find
meaningful work in my field
I know the educational
format so well, I have no clue
about the ‘work’ format as
each company seems to be
very different.
How will I know if I can
actually apply my education
to my job?
Learning to stand on my
own two feet and being
able to be financially stable
is so important.
I don’t want to be poor
Scared about future and
leaving safety net of school
Worried about staying
employed and not getting
fired
Concerned about
understanding how
companies work
Worried about $$$
Anxious about being fully
independent
It will be hard to have less
free time and only get 2
weeks vacation a year
I am going to miss all my
free time for doing things I
like How will I manage the
structure of a full time job
What if I don’t like this
thing call office politics
What happens when I make
a mistake or am late with
an assignment?
How will I know if I have the
right kind of job
Will people help me figure
stuff out? How do I find
likeminded people to hang
out with
Doesn’t participate in study
groups
Lots of online time
researching topics for
papers
Seems to be a bit of a loner
My stakeholder: a female high school graduate who is about to enter university. She is risk averse, money
oriented and aims to please others, Sees the world in black and white with no grey areas, has a very high
IQ, does not have many friends
Problem statement:
STAKEHOLDER needs a way to help her create a transition plan from student life to working life Because she
has a hard time with change

Empathy map aug 5

  • 1.
    Now I needto get serious about paying down my student debt Now I finally have to grow up and be serious Do Feel ThinkSay I really want to find meaningful work in my field I know the educational format so well, I have no clue about the ‘work’ format as each company seems to be very different. How will I know if I can actually apply my education to my job? Learning to stand on my own two feet and being able to be financially stable is so important. I don’t want to be poor Scared about future and leaving safety net of school Worried about staying employed and not getting fired Concerned about understanding how companies work Worried about $$$ Anxious about being fully independent It will be hard to have less free time and only get 2 weeks vacation a year I am going to miss all my free time for doing things I like How will I manage the structure of a full time job What if I don’t like this thing call office politics What happens when I make a mistake or am late with an assignment? How will I know if I have the right kind of job Will people help me figure stuff out? How do I find likeminded people to hang out with Doesn’t participate in study groups Lots of online time researching topics for papers Seems to be a bit of a loner
  • 2.
    My stakeholder: afemale high school graduate who is about to enter university. She is risk averse, money oriented and aims to please others, Sees the world in black and white with no grey areas, has a very high IQ, does not have many friends Problem statement: STAKEHOLDER needs a way to help her create a transition plan from student life to working life Because she has a hard time with change