1. “it´s a vicious
circle.”
Emphaty Map
FRUSTRATED
It´s very difficult to find
people with the character
she really needs.
“University education is terrible!
It´s all very precarious... People
come out of college very
unprepared.
They want to leave college and
get a job earning a high salary
without experience.”
“Every time we seek
jobseekers, from the officeboy
till the art director, it´s total
sadness. .. The guys don´t know
half of what I know.”
The youngest candidates are
normally too arrogant and
think they don´t need to
learn anymore.
SADNESS
“When you have an
interview I want to cry.”
“Arrogance
is a
problem.”
“People who say they can do
everything, in reality do
everything more or less.”
“What bothers
me most is the
low level. It´s
very bad.”
It´s lack of
maturity.
It´s lack of
commitment.
UPSET
Don´t feel challenged by
the team to do more as
an employer.
“I preach the
good, not the
fast...”
“The human
side needs to
be improved.”
“It's an
education
problem.”
They don´t
want
bonds.
The real success and
knowledge comes step
by step. It takes time.
They need
to be more
humble.
Good relationship
is a key point.
“They need to
know what´s
meritocracy.”

2. MEIRE
Is a friendly, captivating, open
minded, enthusiastic entrepreneurial
that owns an advertising agency and is
responsible for hiring new creatives.
To find motivated people that
could be part of a
collaborative team.
NEEDS a way
A balanced team with
good relationship is
essencial to her work.
BECAUSE
Empathize and Define Problem Statement