Emil Nava is a successful music video director who has worked with artists like Jessie J and Ed Sheeran. He realized he wanted to direct after being on a film set in school. Nava likes to collaborate closely with artists to incorporate their input and vision. His videos for Jessie J are colorful and unique, though he has not developed many signature styles yet due to the shortness of his career. In Jessie J's "Nobody's Perfect" video, Nava included intertextual references to Alice in Wonderland through scenes that imitated parts of the story.