The Efficient Market Hypothesis (EMH) states that current stock prices fully reflect all available public information such that it is impossible to consistently outperform the market through analysis of historical prices or public information alone. There are three forms of the EMH: weak, semi-strong, and strong. The weak form suggests past prices cannot predict future performance, while the semi-strong form incorporates all public information like earnings reports. The strong form suggests even private information cannot be used to outperform, though some studies contradict this. Overall, the EMH implies that markets are rational and prices adjust quickly to new information, making consistent outperformance difficult without private information.