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The document outlines the e-marketing milestones of Richard Petty Driving Experience over the past 3 years. Key events include redesigning and relaunching the DrivePetty.com website in January with an optimized sales funnel and checkout process, being chosen as the first YouTube Marketing Ambassador in February for creative and efficient marketing on YouTube, and launching a monthly customer newsletter in April. Analytics were fully synced across marketing channels to evaluate successes over the years.
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