Updated and repurposed for Tahoe Tourism and Technology conference in 2014.
Original presentation from 2013 here: http://www.slideshare.net/joeartdotcom/emailing-your-brand
The document provides information about London Biscuits Berhad, including its main activities in manufacturing and marketing cakes and snacks, interests of directors in shares of the company, members of the board of directors, chairman's message reviewing financial performance and profit, corporate structure chart, and compliance with financial reporting standards FRS 3 on business combinations and FRS 117 on leases.
The document is a collection of short stories about twins Danka and Janka. It describes their adventures and mischievous acts together in school and exploring the forest and nature. Their lively imagination leads them to personify objects and creatures they encounter. The stories follow their curious nature and getting into minor trouble before learning lessons.
Stoà was founded in 1988 by IRI Group ( Institute for Industrial Reconstruction) Among the partners supporting the start-up of Stoà was the Sloan School of Management of the Massachusetts Institute of Technology (MIT) . Under the guidance of this Business school, Stoà became an excellence center for management culture embedded both in the local milieu and in a wide circuit of international relationships. Romano Prodi Tiziano Treu David Norman Don Lessard Richard Locke David Ulrich Lester Thurow of MIT at Stoà
This document provides information on using cold frames and hotbeds to extend the growing season for Montana gardeners. It discusses the basic designs for cold frames and hotbeds, including materials, location, and heating methods. Cold frames rely solely on sunlight for heating, while hotbeds use additional sources like manure or electric cables. The document provides tips on operating cold frames and hotbeds, such as maintaining appropriate temperatures and insulating structures at night. Finally, it offers planting suggestions, noting optimal ages for transplanting different crops started in cold frames or hotbeds.
"Last Holiday": A Salesclerk's Last Hurrah (essay)Faybee79
The document provides a summary and analysis of the film "Last Holiday". It discusses how the main character Georgia Byrd's life is transformed after being falsely diagnosed with a terminal illness. She believes she only has a few weeks to live, so she quits her job, liquidates her savings, and goes on a dream vacation. The diagnosis changes her from a shy sales clerk into a bold, uninhibited woman. While the film shows how much medical tests can impact someone's life, the representation of medical professionalism is unrealistic. It also notes that Georgia is fortunate things worked out well, as a false diagnosis could have led to negative consequences if her illness was not discovered to be mistaken.
Christmas greetings and messages are an important aspect of the yuletide festival and it is important to be able to convey one’s festive wishes to a loved one the proper way
The document contains a list of company and product names followed by the URL www.muahangtragop.com. There are over 50 listings in total spanning multiple industries including automotive, technology, retail, travel and more. The document ends by thanking the reader and noting it was created by mediapemasaran in May 2011.
The document provides information about London Biscuits Berhad, including its main activities in manufacturing and marketing cakes and snacks, interests of directors in shares of the company, members of the board of directors, chairman's message reviewing financial performance and profit, corporate structure chart, and compliance with financial reporting standards FRS 3 on business combinations and FRS 117 on leases.
The document is a collection of short stories about twins Danka and Janka. It describes their adventures and mischievous acts together in school and exploring the forest and nature. Their lively imagination leads them to personify objects and creatures they encounter. The stories follow their curious nature and getting into minor trouble before learning lessons.
Stoà was founded in 1988 by IRI Group ( Institute for Industrial Reconstruction) Among the partners supporting the start-up of Stoà was the Sloan School of Management of the Massachusetts Institute of Technology (MIT) . Under the guidance of this Business school, Stoà became an excellence center for management culture embedded both in the local milieu and in a wide circuit of international relationships. Romano Prodi Tiziano Treu David Norman Don Lessard Richard Locke David Ulrich Lester Thurow of MIT at Stoà
This document provides information on using cold frames and hotbeds to extend the growing season for Montana gardeners. It discusses the basic designs for cold frames and hotbeds, including materials, location, and heating methods. Cold frames rely solely on sunlight for heating, while hotbeds use additional sources like manure or electric cables. The document provides tips on operating cold frames and hotbeds, such as maintaining appropriate temperatures and insulating structures at night. Finally, it offers planting suggestions, noting optimal ages for transplanting different crops started in cold frames or hotbeds.
"Last Holiday": A Salesclerk's Last Hurrah (essay)Faybee79
The document provides a summary and analysis of the film "Last Holiday". It discusses how the main character Georgia Byrd's life is transformed after being falsely diagnosed with a terminal illness. She believes she only has a few weeks to live, so she quits her job, liquidates her savings, and goes on a dream vacation. The diagnosis changes her from a shy sales clerk into a bold, uninhibited woman. While the film shows how much medical tests can impact someone's life, the representation of medical professionalism is unrealistic. It also notes that Georgia is fortunate things worked out well, as a false diagnosis could have led to negative consequences if her illness was not discovered to be mistaken.
Christmas greetings and messages are an important aspect of the yuletide festival and it is important to be able to convey one’s festive wishes to a loved one the proper way
The document contains a list of company and product names followed by the URL www.muahangtragop.com. There are over 50 listings in total spanning multiple industries including automotive, technology, retail, travel and more. The document ends by thanking the reader and noting it was created by mediapemasaran in May 2011.
This document provides an overview of key concepts in CICS (Customer Information Control System) programming including:
1. A transaction defines a program to run with a unique ID. A task is an instance of a running transaction. CICS maintains tables (PCT, PPT, FCT, RCT) to track transactions, programs, files, and DB2 tables used.
2. BMS (Basic Mapping Support) is used to create CICS screens (maps). Symbolic and physical maps are generated from BMS macros. Fields in the symbolic map correspond to variables for user input/output.
3. Ready-made utility transactions like CEDA, CEMT, CECI are used to
This document discusses ferromagnetic resonance (FMR) investigations of precipitated phases in lunar glasses. FMR was used to characterize the magnetic properties of tiny iron-bearing particles in lunar soil samples and experimentally synthesized lunar glasses. The results indicate the presence of magnetite-like phases containing iron in both the +2 and +3 oxidation states. Temperature-dependent FMR measurements match the behavior expected for magnetite and rule out metallic iron. The formation of magnetite is explained by disproportionation reactions occurring during the cooling of lunar volcanic glasses. Overall, the study provides evidence that magnetite, rather than pure iron, is the primary ferromagnetic mineral contributing to the magnetic signatures observed in lunar materials.
This document provides fruit and vegetable snack ideas for the final week of a family challenge. It suggests fruit snacks like fruit sandwiches with apple or pear slices and peanut butter or cheese, or dipping fruits in yogurt or applesauce. Vegetable snack ideas include baking carrot, zucchini or kale chips, having fresh cut veggies with Greek yogurt dip, or roasted chickpeas seasoned with olive oil, honey or cinnamon. The document encourages continuing to incorporate fruits and vegetables into daily snacks to influence children's health.
The document discusses publishing companies' online strategies and the match between their strategic objectives and available resources/capabilities. It finds that while publishers aim to support their brands and get closer to customers with online services, their long-term objectives of growth and profitability are difficult to achieve given their limited resources. Publishers lack technical resources and skills for developing online applications and targeting new customer groups. Their "pea shooter" capabilities are insufficient for taking down the "profitability bear". The study identifies new capability areas needed, such as technical coordination and online advertising/selling skills.
This document provides a 3-sentence summary of the contents of an operator guide for the M2000 system:
The guide contains 7 chapters that describe various functions and operations of the M2000 system, including connecting network elements, managing topology, handling alarms, monitoring performance, managing configurations, and other maintenance and management tasks. Each chapter covers topics such as related terminology, operational processes, querying and browsing data, setting parameters, and more. The document is intended to help users understand and utilize the various capabilities of the M2000 system.
"EIN PROZENT IST GENUG", der neue Bericht an den Club of Rome von Jorgen Randers und Graeme Maxton rechnet schonungslos mit einige konventionellen wirtschaftlichen Paradigmen, besonders dem Wachstumsgedanken, ab. Dabei nehmen sich die Autoren drei zentrale Herausforderungen unserer Zeit an und präsentieren 13 radikale Forderungen an Industrieländer, deren Wirtschaft nur noch im Ein-Prozent-Bereich wächst. Das umfassende Reformprogramm würde Ungleichheit reduzieren, Demokratie fördern und den Klimawandel bremsen.
Este documento describe la historia de Sheila, una mujer de 27 años que no puede dejar de llamar a su exnovio Tony después de que él terminó la relación diciendo que no quería casarse con ella. Sheila se siente sola y desesperada, y constantemente marca el número de Tony esperando que conteste aunque sabe que está actuando de forma irracional. El documento explica que el miedo al abandono desde la infancia puede hacer que las personas adultas se sientan atrapadas y sin control cuando son abandonadas románticamente.
The document provides an overview of the main activities and financial reporting standards compliance for several consumer industry companies in Malaysia, including Ajinomoto (Malaysia) Berhad, Oriental Food Industries Holding Berhad, London Biscuits Berhad, Spritzer Sdn Bhd, and Nestle (Malaysia) Berhad. For each company, it discusses their primary business, products, and conformity with FRS 3, FRS 117, FRS 128, FRS 136, FRS 138, and FRS 140. The financial statement analysis was prepared by a group of five students for their coursework.
This 1894 cookbook from Marion, Ohio contains recipes contributed by members of the First Presbyterian Church's Ladies' Aid Society. It includes menus, soups, breakfasts and dinners. The preface explains that the book contains tried and true recipes to help housekeepers answer the daily question of "What shall we eat?". It aims to provide economical and helpful options for cooking meals.
This document provides information on how browsers handle unknown HTML5 elements and the challenges presented, particularly with older versions of Internet Explorer. It discusses how browsers determine default styling and DOM structure for elements, and how Internet Explorer prior to version 9 does not allow styling or recognize elements it does not explicitly support. It presents a solution using JavaScript to dynamically create element nodes, tricking Internet Explorer into supporting unknown elements. It also shows a conditional comment method to apply this fix only for older IE versions.
tra
The document provides information about the International Statistical Classification of Diseases and Related Health Problems (ICD-10). Specifically, it summarizes Volume 3 of ICD-10, which contains an alphabetical index of diseases, injuries, and other health conditions classified in Volumes 1 and 2. The index provides codes and classifications for diagnostic terms to assist medical coders in properly categorizing conditions. The introduction outlines the structure and organization of the index to help users navigate the exhaustive list of terms.
ith
This document provides an overview of message queueing in Ruby. It discusses several popular message queue options for Ruby including Delayed Job, Starling, ActiveMQ, RabbitMQ, and Resque. For each option, it provides a brief description and notes on usage. It emphasizes that the most important aspects are choosing the right queue for the job and load testing worker daemons. A new experimental project called Llama is also mentioned, which is a port of Apache Camel to Ruby using EventMachine.
La comida exótica se refiere a alimentos que provienen de lugares lejanos y son poco comunes o inusuales en otras regiones. No debe considerarse un tabú, ya que un tabú implica una prohibición, mientras que los alimentos exóticos simplemente son parte de las tradiciones culinarias de otras culturas. La comida exótica ha formado parte de la dieta humana desde tiempos antiguos y puede verse como un recurso cultural y económico, siempre y cuando no ponga en peligro especies en riesgo de extinción.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
This document provides an overview of key concepts in CICS (Customer Information Control System) programming including:
1. A transaction defines a program to run with a unique ID. A task is an instance of a running transaction. CICS maintains tables (PCT, PPT, FCT, RCT) to track transactions, programs, files, and DB2 tables used.
2. BMS (Basic Mapping Support) is used to create CICS screens (maps). Symbolic and physical maps are generated from BMS macros. Fields in the symbolic map correspond to variables for user input/output.
3. Ready-made utility transactions like CEDA, CEMT, CECI are used to
This document discusses ferromagnetic resonance (FMR) investigations of precipitated phases in lunar glasses. FMR was used to characterize the magnetic properties of tiny iron-bearing particles in lunar soil samples and experimentally synthesized lunar glasses. The results indicate the presence of magnetite-like phases containing iron in both the +2 and +3 oxidation states. Temperature-dependent FMR measurements match the behavior expected for magnetite and rule out metallic iron. The formation of magnetite is explained by disproportionation reactions occurring during the cooling of lunar volcanic glasses. Overall, the study provides evidence that magnetite, rather than pure iron, is the primary ferromagnetic mineral contributing to the magnetic signatures observed in lunar materials.
This document provides fruit and vegetable snack ideas for the final week of a family challenge. It suggests fruit snacks like fruit sandwiches with apple or pear slices and peanut butter or cheese, or dipping fruits in yogurt or applesauce. Vegetable snack ideas include baking carrot, zucchini or kale chips, having fresh cut veggies with Greek yogurt dip, or roasted chickpeas seasoned with olive oil, honey or cinnamon. The document encourages continuing to incorporate fruits and vegetables into daily snacks to influence children's health.
The document discusses publishing companies' online strategies and the match between their strategic objectives and available resources/capabilities. It finds that while publishers aim to support their brands and get closer to customers with online services, their long-term objectives of growth and profitability are difficult to achieve given their limited resources. Publishers lack technical resources and skills for developing online applications and targeting new customer groups. Their "pea shooter" capabilities are insufficient for taking down the "profitability bear". The study identifies new capability areas needed, such as technical coordination and online advertising/selling skills.
This document provides a 3-sentence summary of the contents of an operator guide for the M2000 system:
The guide contains 7 chapters that describe various functions and operations of the M2000 system, including connecting network elements, managing topology, handling alarms, monitoring performance, managing configurations, and other maintenance and management tasks. Each chapter covers topics such as related terminology, operational processes, querying and browsing data, setting parameters, and more. The document is intended to help users understand and utilize the various capabilities of the M2000 system.
"EIN PROZENT IST GENUG", der neue Bericht an den Club of Rome von Jorgen Randers und Graeme Maxton rechnet schonungslos mit einige konventionellen wirtschaftlichen Paradigmen, besonders dem Wachstumsgedanken, ab. Dabei nehmen sich die Autoren drei zentrale Herausforderungen unserer Zeit an und präsentieren 13 radikale Forderungen an Industrieländer, deren Wirtschaft nur noch im Ein-Prozent-Bereich wächst. Das umfassende Reformprogramm würde Ungleichheit reduzieren, Demokratie fördern und den Klimawandel bremsen.
Este documento describe la historia de Sheila, una mujer de 27 años que no puede dejar de llamar a su exnovio Tony después de que él terminó la relación diciendo que no quería casarse con ella. Sheila se siente sola y desesperada, y constantemente marca el número de Tony esperando que conteste aunque sabe que está actuando de forma irracional. El documento explica que el miedo al abandono desde la infancia puede hacer que las personas adultas se sientan atrapadas y sin control cuando son abandonadas románticamente.
The document provides an overview of the main activities and financial reporting standards compliance for several consumer industry companies in Malaysia, including Ajinomoto (Malaysia) Berhad, Oriental Food Industries Holding Berhad, London Biscuits Berhad, Spritzer Sdn Bhd, and Nestle (Malaysia) Berhad. For each company, it discusses their primary business, products, and conformity with FRS 3, FRS 117, FRS 128, FRS 136, FRS 138, and FRS 140. The financial statement analysis was prepared by a group of five students for their coursework.
This 1894 cookbook from Marion, Ohio contains recipes contributed by members of the First Presbyterian Church's Ladies' Aid Society. It includes menus, soups, breakfasts and dinners. The preface explains that the book contains tried and true recipes to help housekeepers answer the daily question of "What shall we eat?". It aims to provide economical and helpful options for cooking meals.
This document provides information on how browsers handle unknown HTML5 elements and the challenges presented, particularly with older versions of Internet Explorer. It discusses how browsers determine default styling and DOM structure for elements, and how Internet Explorer prior to version 9 does not allow styling or recognize elements it does not explicitly support. It presents a solution using JavaScript to dynamically create element nodes, tricking Internet Explorer into supporting unknown elements. It also shows a conditional comment method to apply this fix only for older IE versions.
tra
The document provides information about the International Statistical Classification of Diseases and Related Health Problems (ICD-10). Specifically, it summarizes Volume 3 of ICD-10, which contains an alphabetical index of diseases, injuries, and other health conditions classified in Volumes 1 and 2. The index provides codes and classifications for diagnostic terms to assist medical coders in properly categorizing conditions. The introduction outlines the structure and organization of the index to help users navigate the exhaustive list of terms.
ith
This document provides an overview of message queueing in Ruby. It discusses several popular message queue options for Ruby including Delayed Job, Starling, ActiveMQ, RabbitMQ, and Resque. For each option, it provides a brief description and notes on usage. It emphasizes that the most important aspects are choosing the right queue for the job and load testing worker daemons. A new experimental project called Llama is also mentioned, which is a port of Apache Camel to Ruby using EventMachine.
La comida exótica se refiere a alimentos que provienen de lugares lejanos y son poco comunes o inusuales en otras regiones. No debe considerarse un tabú, ya que un tabú implica una prohibición, mientras que los alimentos exóticos simplemente son parte de las tradiciones culinarias de otras culturas. La comida exótica ha formado parte de la dieta humana desde tiempos antiguos y puede verse como un recurso cultural y económico, siempre y cuando no ponga en peligro especies en riesgo de extinción.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
Value based approach to heritae conservation -.docxJIT KUMAR GUPTA
Text defines the role, importance and relevance of value based approach in identification, preservation and conservation of heritage to make it more productive and community centric.
My Fashion PPT is my presentation on fashion and TrendssMedhaRana1
This Presentation is in one way a guide to master the classic trends and become a timeless beauty. This will help the beginners who are out with the motto to excel and become a Pro Fashionista, this Presentation will provide them with easy but really useful ten ways to master the art of styles. Hope This Helps.
My Fashion PPT is my presentation on fashion and Trendss
Editor's Notes
intro…
EMAIL DESIGN: Not sexy or gloriousOften tedious, even frustrating
But it’s part of an ongoing dialogue with your customers… extends the UX…
Often a chance to preach to the choir. Your best advocates.
Some clients I’ve work withsome full sites…
some email…
some, full service digital design for years
lately, going responsive
ROADMAP• STRATEGERIES• Design/code at a high level
• Nerd out on some cool stuff
What kind of emails do YOU need?
refer to list, explain types.
Indicators vary between vertical industry, time of year, etc.
Best to check year over year stats, plus A/B test for better results
Actual performance is based on real-world numbers. Varies with the action required, cost of product
ANY SUCCESS is good because the cost is generally low.
• Sales & Inventory example: Shoulder season
Finding a designer is tough because:
• unglamorous subset of web design
• specialty skill, lots of nuance from general web design
• tedious
• can be costly (“fuck you price”)
You will need to take this seriously for it to be effective. If you’re hiring a designer, make sure they understand what’s at stake.
You need a professional who understands the peculiar nature of email design.
This process needs a roadmap, or else it’ll become that blog you haven’t updated in 5 years.
This is a chance to have an INTIMATE dialog with your CORE audience.
• BE CONSISTENT: users like to know when to EXPECT your regular communications
Set a realistic pattern.
Routine will also make UNEXPECTED emails feel more SPECIAL
Drafts almost never work perfectly the first time. Plan on testing the BEJESUS out of it.
When the deadline is near, you’re the mechanic.
It’s an iterative process where the marketer will need to get his/her hands dirty in code.
Make sure you or your staff are equipped to handle the challenge.
Some of the tools of the trade.
Pretty emails are great.
But understand what is expected of you to keep them pretty.
It is REASONABLE for you to ask for source files as part of the deliverable.
A good designer should provide source files optimized for your team’s skill set.
They should be organized and easy for you to use and replicate.
PUBLIC SERVICE ANNOUNCEMENT - I see this all the time
Text copied from Word can contain invisible formatting that junks up the code in the WYSIWYG.
Strip the formatting by pasting it into a PLAIN TEXT editor and THEN copying it again before pasting into your WYSIWYG.
The email’s purpose can drastically alter the design approach.
Let the content lead the design.
This is why you need more than one template.
Don’t be TONE-DEAF.
If your message is simple, personal, intimate, or serious… take it down a notch with the graphics.
Especially if you’ve screwed up, keep it simple and direct.
Got something to sell?
Bring the noise. Make it hot. Song and dance time. Show off your moves.
Use impactful creative to entice.
For daily or regular communications, dynamic information can be scraped from an HTML page.
Content will reflect the content of that page when the email is SENT (not received).
exception: images that are overwritten (web cams) will show the latest version.
Email is a specialty sub-set of web design.
Very few designers actually practice it regularly.
• There are a slew of email clients (outlook, gmail, etc) with varying degrees of antiquated code support.
• ESP: Mailchimp, Campaign Monitor, Exact Target, Silverpop, Blue Hornet, Constant Contact
The templates should be formatted to function in your particular system.
• Make sure it’s designed to suit the strengths or weaknesses of your team.
Your email should retain elements of your site’s look and feel. But it’s a different animal.
Keep it simple. Keep it small.
• 600 - 700 pixels
A lot can go wrong if the layout get’s too complicated.
Lots of competition.
A narrow window pane due to task-based UI and palettes.
dealing with Task-oriented users. Quick to delete and move on.
The Clymb has just redesigned their site and their emails.
Rolling it all out at once.
This modest canvas has one unlimited dimension.
The Y-axis.
Modern HTML best practices were developed for quickly evolving web browsers.
Email clients have not adapted their rendering abilities in the same way.
We have to use older, more basic approaches we would never use for the web.
Finding people who still know how to code this way can be difficult.
The anatomy of an HTML email.
This is all the code that would be needed to make this into a modern web page.
GAH! This is the code to make it an EMAIL.
It’s about THREE times as long.
It’s full of bloated, outdated code.
Responsive design has is the hot garbage.
Email can be responsive.
It requires special design consideration and simplified layout.
But the required hacks can severely increase rendering errors and testing time.
I’ve tested certain emails over 100 times.
Frameworks can offer pre-built solutions coded in a generic way. Great for practice or as a baseline to work from.
Some Email Service Providers offer responsive templates which are tested and proven.
These are the 10 email clients.
Outlook is on the decline each year. It won’t go away. But your analytics may vary.
Consider that most people have work and personal email accounts. Personal email is usually web-based.
I even have a separate junk mail account.
• How, when, where will this message be delivered?
Be ready for lots of testing.
Make sure your team is up for the challenge.
If you’re not going to learn to code, just understand that there’s a lot to it.
Emails can include images. But shouldn’t rely on them to convey the message, if possible.
Be sure to mix up the images and type from one campaign to another to avoid looking spammy.
The Clymb occasionally includes animation to grab attention.
example of re-appropriating old technology for the modern world
CSS is used to format everything on the web.
Many modern CSS properties don’t work in certain email clients.
For best results, use inline styling and be as explicit as possible.
WEB FONTS: highly unreliable, fallback sucks
Pre-head text offers a preview of the email’s contents.
You can rig it to create an effective teaser and help entice the user.
Feel free to HIDE it but don’t FORGET IT. (comment the hell out of it)
Integrating with social media is tough.
Do you even need to? Maybe. But think it through. Don’t dilute the message.
Including easy opt-out links establishes trust with the user.
You don’t want to spam users who don’t want your message.
Offer multiple message types so the user can receive only the communications they like.
Not my area of expertise.
There are thousands of articles about how to optimize subject lines.
For emails with MULTIPLE calls to action, consider including your site navigation.
There are lots of reasons your email can end up in the SPAM folder.
ESP’s have lots of tools to help.
All that pain in the ass old school code?
Inliners can do reformat it for you.
Downside: tough to troubleshoot unfamiliar code.
Great resources to test the rendering of your email.