The document is an email report template that summarizes email metrics for a month, including open rates, click-through rates, and subject line A/B test results. It also analyzes each email sent that month by noting insights on copy, design, and their estimated impact on results. The report concludes with overall insights learned from analyzing email content and next steps for future email element testing.

1. Email Report Template
[Month] [Year] - [Brand/Client]

2. [Month] Metrics
Send Open Rate CTR CTOR Traffic Conv.
Rate
Bounces
[Email 1]
[Email 2]
[Email 3]
[Email 4]
[Email 5]
[Email 6]

3. [Month] Subject Line A/B Test Results
Sends A Open Rate B Open Rate Winner
[Email 1]
[Email 2]
[Email 3]
[Email 4]
[Email 5]
[Email 6]

4. Email 1 Analysis
Note your insights here regarding copy, design,
etc. and how you estimate it impacted results ...
[Insert Email Screenshot]

5. Email 2 Analysis
Note your insights here regarding copy, design,
etc. and how you estimate it impacted results ...
[Insert Email Screenshot]

6. Email 3 Analysis
Note your insights here regarding copy, design,
etc. and how you estimate it impacted results ...
[Insert Email Screenshot]

7. Email 4 Analysis
Note your insights here regarding copy, design,
etc. and how you estimate it impacted results ...
[Insert Email Screenshot]

8. Email 5 Analysis
Note your insights here regarding copy, design,
etc. and how you estimate it impacted results ...
[Insert Email Screenshot]

9. Email 6 Analysis
Note your insights here regarding copy, design,
etc. and how you estimate it impacted results ...
[Insert Email Screenshot]

10. Insights
What did you learn from analyzing your email content this month? Share this
information here ...

11. Next Steps
Which email elements will you test next month? Note them here ...