Prezentacja Macieja Górskiego przeprowadzona podczas 3. edycji Email Marketing Maratonu, która odbyła się w marcu 2015 w 5 miastach w Polsce - w Krakowie, Wrocławiu, Poznaniu, Warszawie oraz Gdańsku.
Humanity vs. Algorithm - A world of misguided incentivesJesper Åström
This presentation argues that we currently live in a world where the algorithms of Facebook, Google, and the other gigants are trying to do their best to deliver content to us that we like.
This has many positive effects as we enjoy seeing stuff that we agree with.
However, there is another side to things. As the evolution of the like algorithms build truths where you never see the other side of the story, we are actually moving further and further away from complete information and understanding of each others differences.
Each node of likeminded likers get their own beliefs confirmed as they only get to see what they like. A situation of misguided intentions appear where everyones good will of creating a frictionless space, leads to a world where we are being led further and further apart.
This document provides examples of addition and subtraction word problems. It includes 12 problems where numbers are added or subtracted to calculate unknown amounts. The problems cover topics like cookies, birds, monkeys, cupcakes, shirts, trucks, and candy corn. The format presents the word problem, the corresponding math equation, and a line to write the answer.
Prezentacja Michała Leszczyńskiego przedstawiona podczas targów Ecommerce Trends 2014, które odbyły się w Warszawie 23 września na stadionie narodowym.
Prezentacja dotyczyły budowania więzi z klientami i konwertowaniu ich za pomocą Email Marketingu.
Global Social Media from Poland, with LoveGetResponsePL
Prezentacja poświęcona zagranicznym działaniom GetResponse w mediach społecznościowych, przedstawiona podczas Social Media Convent w Gdańsku, 1.02.2013.
Humanity vs. Algorithm - A world of misguided incentivesJesper Åström
This presentation argues that we currently live in a world where the algorithms of Facebook, Google, and the other gigants are trying to do their best to deliver content to us that we like.
This has many positive effects as we enjoy seeing stuff that we agree with.
However, there is another side to things. As the evolution of the like algorithms build truths where you never see the other side of the story, we are actually moving further and further away from complete information and understanding of each others differences.
Each node of likeminded likers get their own beliefs confirmed as they only get to see what they like. A situation of misguided intentions appear where everyones good will of creating a frictionless space, leads to a world where we are being led further and further apart.
This document provides examples of addition and subtraction word problems. It includes 12 problems where numbers are added or subtracted to calculate unknown amounts. The problems cover topics like cookies, birds, monkeys, cupcakes, shirts, trucks, and candy corn. The format presents the word problem, the corresponding math equation, and a line to write the answer.
Prezentacja Michała Leszczyńskiego przedstawiona podczas targów Ecommerce Trends 2014, które odbyły się w Warszawie 23 września na stadionie narodowym.
Prezentacja dotyczyły budowania więzi z klientami i konwertowaniu ich za pomocą Email Marketingu.
Global Social Media from Poland, with LoveGetResponsePL
Prezentacja poświęcona zagranicznym działaniom GetResponse w mediach społecznościowych, przedstawiona podczas Social Media Convent w Gdańsku, 1.02.2013.
IAB Internet Week 2018 – Od wizyty do konwersjiGetResponsePL
Prezentacja dot. marketing automation poprowadzona w ramach IAB Internet Week 2018 przez Przemysława Pipiorę, Product Managera oraz Michała Leszczyńskiego, Content Marketing Managera z firmy GetResponse.
Prezentacja Przemysława Pipiory i Michała Leszczyńskiego z GetResponse przeprowadzona w ramach cyklu IAB Internet Week nt. automatyzacji w marketingu. Poruszone zostały tematy wdrażania systemów marketing automation, wyzwań z tym związanych, sugerowanych rozwiązań oraz pokazane zostały inspirujące kampanie realizowane przez marki na całym świecie.
10 sposobów na poprawę skuteczności działań email marketingowychGetResponsePL
Email marketing przynosi największy zwrot z inwestycji spośród kanałów online marketingowych. 58% email marketerów planuje zwiększenie budżetu w 2017r. W jaki sposób przygotować strategię email marketingową, która zamieni budżet w oczekiwane rezultaty?
Tajna broń online marketingu – landing pagesGetResponsePL
Prezentacja z warsztatów Michała Leszczyńskiego, Content Marketing Managera i Przemysława Pipiory, Product Managera w GetResponse, poprowadzona w ramach warsztatów IAB Internet Week 2017 w Warszawie.
Wersja prezentacji z notatkami do pobrania – http://bit.ly/iab-internet-week-gr
Content marketing to nie tylko tworzenie treści na bloga. Oprócz tworzenia contentu, istotna jest jego dystrybucja, analiza i optymalizacja. Przedstawione w prezentacji narzędzia pomogą Ci w codziennej pracy, której celem jest tworzenie wartościowych i angażujących treści. Prezentacja Michała Leszczyński z 16. Social Media Czwartku w Gdańsku
Czym jest marketing automation? Jak zautomatyzować swoje kampanie marketingowe? O podstawach w marketing automation opowiadali Irek Klimczak i Michał Leszczyński z GetResponse.
Marketing automation, czyli prawdziwe relacje w wirtualnym świecieGetResponsePL
Prezentacja Michała Leszczyńskiego, Content Marketing Managera z GetResponse pt. "Marketing automation, czyli prawdziwe relacje w wirtualnym świecie" wygłoszona podczas 8 Forum Marketingu Zintegrowanego.
Marketing Automation w Twoim e-biznesieGetResponsePL
Prezentacja z webinaru nt. marketing automation i wykorzystania go w e-biznesie. Dowiedz się jak wykorzystać funkcje takie jak porzucony koszyk, zrealizowany zakup lub odwiedzona strona www.
Automatyzacja Marketingu w E-commerce. Jak Sprzedawać więcej i nie stracić tw...GetResponsePL
Prezentacja Michała Leszczyńskiego z GetResponse nt. wykorzystania automatyzacji marketingu w e-commerce poprowadzona podczas MeetMagento2016 w Poznaniu.
Marketing Automation - jak to działa i dlaczego warto? Prezentacja na temat problemów tradycyjnego marketingu oraz korzyści jakie płyną z korzystania ze zautomatyzowanego marketingu. Uczestnicy dowiedzieli się czym jest automatyzacja, jakie efekty może przynieść oraz jak ją wdrożyć we własnym biznesie. Prezentację poprowadził Michał Leszczyński, Content Marketing Manager na konferencji NetVision 2016.
Targi Ehandlu: Email marketing automation. przykłady kampanii, dzięki którym...GetResponsePL
Prezentacja pt. "Email marketing automation. Przykłady kampanii, dzięki którym zaskoczysz odbiorców" poprowadzona na Targach Ehandlu w Katowicach przez Ireneusza Klimczaka, Eksperta ds. Content Marketingu z GetResponse.
Co zrobić by subskrybenci nie mogli doczekać się kolejnej wiadomościGetResponsePL
Prezentacja Ireneusza Klimczaka pt. "Co zrobić, by subskrybenci nie mogli doczekać się kolejnej wiadomości?" zaprezentowana podczas konferencji TravelCamp w dniu 23.04.2015.
This document discusses effective B2B email marketing strategies. It recommends focusing content on a narrow target customer group, gathering information about their motivations and buying processes, and tailoring content to the different stages. Content should be valuable and help build relationships. The strategy involves selecting topic areas, planning specific actions, and preparing content to engage potential clients and generate revenue.
Strategies for increasing eCommerce revenue with email marketingGetResponsePL
Prezentacja Marcusa Taylora z Venture Harbour przeprowadzona podczas 3. edycji Email Marketing Maratonu, która odbyła się w marcu 2015 w 5 miastach w Polsce - w Krakowie, Wrocławiu, Ponzaniu, Warszawie oraz Gdańsku.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
IAB Internet Week 2018 – Od wizyty do konwersjiGetResponsePL
Prezentacja dot. marketing automation poprowadzona w ramach IAB Internet Week 2018 przez Przemysława Pipiorę, Product Managera oraz Michała Leszczyńskiego, Content Marketing Managera z firmy GetResponse.
Prezentacja Przemysława Pipiory i Michała Leszczyńskiego z GetResponse przeprowadzona w ramach cyklu IAB Internet Week nt. automatyzacji w marketingu. Poruszone zostały tematy wdrażania systemów marketing automation, wyzwań z tym związanych, sugerowanych rozwiązań oraz pokazane zostały inspirujące kampanie realizowane przez marki na całym świecie.
10 sposobów na poprawę skuteczności działań email marketingowychGetResponsePL
Email marketing przynosi największy zwrot z inwestycji spośród kanałów online marketingowych. 58% email marketerów planuje zwiększenie budżetu w 2017r. W jaki sposób przygotować strategię email marketingową, która zamieni budżet w oczekiwane rezultaty?
Tajna broń online marketingu – landing pagesGetResponsePL
Prezentacja z warsztatów Michała Leszczyńskiego, Content Marketing Managera i Przemysława Pipiory, Product Managera w GetResponse, poprowadzona w ramach warsztatów IAB Internet Week 2017 w Warszawie.
Wersja prezentacji z notatkami do pobrania – http://bit.ly/iab-internet-week-gr
Content marketing to nie tylko tworzenie treści na bloga. Oprócz tworzenia contentu, istotna jest jego dystrybucja, analiza i optymalizacja. Przedstawione w prezentacji narzędzia pomogą Ci w codziennej pracy, której celem jest tworzenie wartościowych i angażujących treści. Prezentacja Michała Leszczyński z 16. Social Media Czwartku w Gdańsku
Czym jest marketing automation? Jak zautomatyzować swoje kampanie marketingowe? O podstawach w marketing automation opowiadali Irek Klimczak i Michał Leszczyński z GetResponse.
Marketing automation, czyli prawdziwe relacje w wirtualnym świecieGetResponsePL
Prezentacja Michała Leszczyńskiego, Content Marketing Managera z GetResponse pt. "Marketing automation, czyli prawdziwe relacje w wirtualnym świecie" wygłoszona podczas 8 Forum Marketingu Zintegrowanego.
Marketing Automation w Twoim e-biznesieGetResponsePL
Prezentacja z webinaru nt. marketing automation i wykorzystania go w e-biznesie. Dowiedz się jak wykorzystać funkcje takie jak porzucony koszyk, zrealizowany zakup lub odwiedzona strona www.
Automatyzacja Marketingu w E-commerce. Jak Sprzedawać więcej i nie stracić tw...GetResponsePL
Prezentacja Michała Leszczyńskiego z GetResponse nt. wykorzystania automatyzacji marketingu w e-commerce poprowadzona podczas MeetMagento2016 w Poznaniu.
Marketing Automation - jak to działa i dlaczego warto? Prezentacja na temat problemów tradycyjnego marketingu oraz korzyści jakie płyną z korzystania ze zautomatyzowanego marketingu. Uczestnicy dowiedzieli się czym jest automatyzacja, jakie efekty może przynieść oraz jak ją wdrożyć we własnym biznesie. Prezentację poprowadził Michał Leszczyński, Content Marketing Manager na konferencji NetVision 2016.
Targi Ehandlu: Email marketing automation. przykłady kampanii, dzięki którym...GetResponsePL
Prezentacja pt. "Email marketing automation. Przykłady kampanii, dzięki którym zaskoczysz odbiorców" poprowadzona na Targach Ehandlu w Katowicach przez Ireneusza Klimczaka, Eksperta ds. Content Marketingu z GetResponse.
Co zrobić by subskrybenci nie mogli doczekać się kolejnej wiadomościGetResponsePL
Prezentacja Ireneusza Klimczaka pt. "Co zrobić, by subskrybenci nie mogli doczekać się kolejnej wiadomości?" zaprezentowana podczas konferencji TravelCamp w dniu 23.04.2015.
This document discusses effective B2B email marketing strategies. It recommends focusing content on a narrow target customer group, gathering information about their motivations and buying processes, and tailoring content to the different stages. Content should be valuable and help build relationships. The strategy involves selecting topic areas, planning specific actions, and preparing content to engage potential clients and generate revenue.
Strategies for increasing eCommerce revenue with email marketingGetResponsePL
Prezentacja Marcusa Taylora z Venture Harbour przeprowadzona podczas 3. edycji Email Marketing Maratonu, która odbyła się w marcu 2015 w 5 miastach w Polsce - w Krakowie, Wrocławiu, Ponzaniu, Warszawie oraz Gdańsku.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
14. “A SKĄD ONI WIEDZĄ, ŻE TO DLA MNIE
DOBRE?” PERSONALIZACJA W
PRAWDZIWYM ŚWIECIE.
15.
16.
17.
18.
19.
20. GDYBY IM ZALEŻAŁO… CZYLI
PODSTĘPNOŚĆ ODBIORCÓW VS. REALIA
OFERT SPECJALNYCH, WYPRZEDAŻY ITP.
21. “FREDDY BELIEVES IF A FRIDGE FALLS OFF A
MINIVAN, YOU BETTER SWERVE OUT OF THE
WAY; I BELIEVE THAT IT IS THE FRIDGE’S JOB TO
SWERVE OUT OF MINE.”
- FRANCIS J. UNDERWOOD