Email marketing is a highly effective digital marketing strategy that help businesses to promote their brand and services via emails. This guide will help you plan and execute an email marketing campaign.

1. EMAIL MARKETING
GUIDE
FOR BEGINNER

2. WANT TO START
EMAIL CAMPAIGNS?
But g n Bi m o
Whe Sta .
No w es!!! We r e t
gu o …..
@Mar rBo

3. WHAT YOU
WILL GET
TO KNOW?
● What is email marketing?
● Why email marketing?
● Steps to leverage email
marketing.
@Mar rBo

4. @Mar rBo
Mor ay c u ->
FIRST, LET’S UNDERSTAND
WHAT IS EMAIL MARKETING?
In Si l T , Ema r e n a h l fe v i t
ma t s at t he b es t om t e
b a d s ic a m i .

5. Bro s e l to n i p pe s qu
t e s i t e s er.
It e p k e h us p a d wi n r u t
la h, se c , di n an so f e s.
Al o to de p a m a n at hi
wi c me n l e s
@Mar rBo

6. WHY EMAIL MARKETING?
@Mar rBo

7. Check Out the
5 Simple Steps to Leverage
Email Marketing...
@Mar rBo

8. @Mar rBo
5
OPTIM
IZE
&
GROW
●
Learn,Optim
ize
and
grow
4
M
EASURE
●
M
easure
em
ailcam
paign
perform
ance
3
TESTING
&
SEND
●
TestSendernam
e,em
ail,subject
line,copy
and
buttons
●
Send
&
Schedule
DESIGN●
Design
Guidelines
●
Personalize
Em
ail
2
1
BE
PREPARED
●
M
ark
Im
portantDates
●
Plan
com
m
unication
●
Build
Segm
ent
●
Plan
form
obile
as
w
ell

9. STEP 1 - BE PREPARED
Pla n ad c a r y e p, Tak e m es r i t
an t n e m ta p s/co n a n a d yo h
to h h o s c e.
@Mar rBo
Mor ay c u ->

10. STEP 1 - BE PREPARED
Mar I po n D es ur C da
@Mar rBo
Fill in with Holidays.
Always keep a ratio of 80/20 rule, don’t send
only promotional emails all the time. Plan for
festivals and holidays as well. Your email
calendar should have a mix of promotional
and engagement emails.

11. STEP 1 - BE PREPARED
Pla m ic o
@Mar rBo
Know what to say?
It is always good to have clarity on what to
communicate before getting into a design part. This
allows you to build a better structure for your design.

12. STEP 1 - BE PREPARED
Bu l u g t
Segmented email campaigns can
bring high open rate than the non
segmented campaigns.
@Mar rBo
Make a list of target audience whom you wish
to reach. By Segment, we mean to be specific.
When you segment your database, your email
campaigns become more targeted and
focused. Segmentation can be done based on
industry, company size, sales cycle and so on
completely depends on you.

13. STEP 1 - BE PREPARED
Pla r il el
@Mar rBo
You cannot ignore him.
While designing for emails don’t forget to optimize it
for mobile devices. Simply follow these tips to create
mobile-friendly email template-
Create Responsive Template
Keep Subject Line Short
Focus on CTA
Emailer
(Not Optimized)
Emailer
(Optimized)

14. STEP 2 - DESIGN
Des n e l i l o t be c is on t u n
hi l t o r s ib . Yo n ge s o , to v
an on.
@Mar rBo
Mor ay c u ->

15. STEP 2 - DESIGN
Ide D ig L ut
@Mar rBo
Be Transparent Be Concise
Make it Scannable Repeat Main CTA
Break it when necessary
Focus is required
Here are few rules to keep in mind while
designing email templates -

16. STEP 2 - DESIGN
Per li E il
Personalize email is a
key to the overall
customer experience.
Personalize emails can expect up to six time
more email opens and help you stand out
against the competition.
Studies say, “personalized email subject line
with a subscribers first name can increase open
rates by 16% higher than non personalize email.”
@Mar rBo

17. STEP 3 - TEST & SEND/SCHEDULE
Tes h u r e d n an d es . Tes g ow t a
p a t de on on de n ot n o m o l - se r e,
se r a d, su c ne, co , ac bu n .
On e ar e n u h a l m e l i l , it’s i t
b o c . Sit ay s ed o r a s er ca d
p a n . Th o h ke b a , yo se r h u y u il
ca g mo l .
@Mar rBo

18. STEP 4 - MEASURE
Wha m a ?
Her e h or t ri w h
ca l u m u f o ma
pe r ce-
- The ve r e, op un /ra ,
c i k t/ra , un s be t.
@Mar rBo

19. STEP 5 - OPTIMIZE AND GROW
Bas yo r o m op ze em am n a d
bu re on p h e t t e m . Op i z i c e
do r e t ne g t, w i n w o y, ta g h ic
ra ti t o n on.
@Mar rBo

20. THANK YOU
Hope this guide helps you in
creating your first email
campaign.
@Mar rBo
We w lo be t o r o n ,
Che t “Mar rBo ”
t e s a l ke g
al n i ...