SlideShare a Scribd company logo
Editor : Ade Majid 2018
1. Include Key Content in the First Frame
Outlook does not support animated GIFs. When an animated GIF is included in an email they simply show the first frame of the animation.
2. Keep it short
If you can say the same thing in 4 frames that you can in 8, opt for the shorter sequence.
3. Make it mobile
Create your gif to viewable on small device.
4. Make sure your animation reinforces a major point of your campaign
If it’s just for show, it’s, well, just for show.
5. Try a simple test
If you’re not sure whether animation will help you make your point, try sending an animated version to half your audience, and send a
regular image to the other half.
6. Watch your file size
We recommend keeping your entire email’s size to under 40K, so it’s easily managed by servers and inboxes.
s
Desktop email clients Compatibility
Apple Mail Yes
Lotus Notes 6, 7 and 8.5 Yes
Outlook 2003, Express Yes
Outlook 2007+ First Frame only
Outlook for Mac 2011 Yes
Windows Live Mail 2011 Yes
Web-based email clients Compatibility
AOL Web Yes
Gmail Yes
Outlook.com Yes
Yahoo! Mail Yes
Mobile email clients Compatibility
Android (default) Yes
Android (Gmail) Yes
Blackberry Yes
iPhone Yes
Windows Mobile 7 First Frame only
s
To Tell a Story
When Los Angeles designer Paul Marra moved his showroom to a new
location, he used Emma to get the word out to his clients.
To Draw attention to the most important thing
It’s subtle and completely in line with their aesthetic and does the job of
drawing attention to their promotion.
Use Slide show mode to playing this gif image
s
Replace a Video
Placing videos in emails is possible, but risky and complex. A much safer and
easier solution is to create a preview of the video in GIF format.
Use Slide show mode to playing this gif image
s
Use Slide show mode to playing this gif image
To Show Multiple Products
Animated gifs can change the way email subscribers engage
with your product
s
Use Slide show mode to playing this gif image
People Watch Them Till the End
Usually GIFs are short. People expect that. And that’s why they are more
keen to watch it to the end than average video.
s
Use Slide show mode to playing this gif image
Show a Software Demonstration
With animated GIFs, you can visually “explain” a new feature, making it
instantly understood by the user.
s
 https://blog.mailup.com/2017/07/animated-gif/
 https://www.marketingtechblog.com/emma-animated-gif/
 http://eroi.com/ideas/using-animated-gifs-in-email/
 https://neverbounce.com/blog/6-tips-on-effectively-using-memes-and-gifs-in-your-email-campaigns
 https://www.mailcharts.com/blog/animated-gifs-in-email-tips-tricks-and-examples
 https://www.campaignmonitor.com/blog/email-marketing/2012/04/animated-gif-support-in-email/
Email Marketing Best Practice - Gif on Email

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Email Marketing Best Practice - Gif on Email

  • 1. Editor : Ade Majid 2018
  • 2. 1. Include Key Content in the First Frame Outlook does not support animated GIFs. When an animated GIF is included in an email they simply show the first frame of the animation. 2. Keep it short If you can say the same thing in 4 frames that you can in 8, opt for the shorter sequence. 3. Make it mobile Create your gif to viewable on small device. 4. Make sure your animation reinforces a major point of your campaign If it’s just for show, it’s, well, just for show. 5. Try a simple test If you’re not sure whether animation will help you make your point, try sending an animated version to half your audience, and send a regular image to the other half. 6. Watch your file size We recommend keeping your entire email’s size to under 40K, so it’s easily managed by servers and inboxes.
  • 3. s Desktop email clients Compatibility Apple Mail Yes Lotus Notes 6, 7 and 8.5 Yes Outlook 2003, Express Yes Outlook 2007+ First Frame only Outlook for Mac 2011 Yes Windows Live Mail 2011 Yes Web-based email clients Compatibility AOL Web Yes Gmail Yes Outlook.com Yes Yahoo! Mail Yes Mobile email clients Compatibility Android (default) Yes Android (Gmail) Yes Blackberry Yes iPhone Yes Windows Mobile 7 First Frame only
  • 4. s To Tell a Story When Los Angeles designer Paul Marra moved his showroom to a new location, he used Emma to get the word out to his clients. To Draw attention to the most important thing It’s subtle and completely in line with their aesthetic and does the job of drawing attention to their promotion. Use Slide show mode to playing this gif image
  • 5. s Replace a Video Placing videos in emails is possible, but risky and complex. A much safer and easier solution is to create a preview of the video in GIF format. Use Slide show mode to playing this gif image
  • 6. s Use Slide show mode to playing this gif image To Show Multiple Products Animated gifs can change the way email subscribers engage with your product
  • 7. s Use Slide show mode to playing this gif image People Watch Them Till the End Usually GIFs are short. People expect that. And that’s why they are more keen to watch it to the end than average video.
  • 8. s Use Slide show mode to playing this gif image Show a Software Demonstration With animated GIFs, you can visually “explain” a new feature, making it instantly understood by the user.
  • 9. s  https://blog.mailup.com/2017/07/animated-gif/  https://www.marketingtechblog.com/emma-animated-gif/  http://eroi.com/ideas/using-animated-gifs-in-email/  https://neverbounce.com/blog/6-tips-on-effectively-using-memes-and-gifs-in-your-email-campaigns  https://www.mailcharts.com/blog/animated-gifs-in-email-tips-tricks-and-examples  https://www.campaignmonitor.com/blog/email-marketing/2012/04/animated-gif-support-in-email/