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- 1. Email & Entregabilidade LouisBucciarellli Country Manager, Return Path Brasil #Returnpath_BR
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- 3. 32 milhões debrasileiros usaram eCommerce em 2011
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- 5. Lixo/Spam. Não tem Click. Nãotem ROI.
- 6. IPR = InboxPlacement Rate 40%? 60%? 80%? Source: Return Path Deliverability Benchmark Report, 2H11
- 7. Entregabilidade de Email: Média Brasileira 7 entre 20 emails enviados nunca chegam na caixa de entrada. Source: Return Path Deliverability Benchmark Report, 2H11
- 8. Entregabilidade no Brasil Source: Return Path
- 9. Estudo – BenchmarkReport Email that is being blocked and flagged as spam increases by 24% In Brazil, over 35% of emails not reaching the inbox Reputation, overload and confusion take their toll on deliverability Rates www.returnpath.net/landing/globaldeliverability2h11
- 10. Por que meusemails são bloqueados?
- 11. Os ISPs tomamdecisões de filtragem baseados na reputação de um sender. Baixa reputação = bloqueio!
- 12. Tudo Tem aVer Com Reputação!
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- 15. Sender Score Benchmark(Global) Taxa de Ingresso à Caixa de Entrada Sender Score Gmail Hotmail Yahoo 0 - 50 26% 35% 47% 51 - 60 30% 30% 52% 61 - 70 32% 36% 56% 71 - 80 39% 41% 62% 81 - 90 62% 61% 80% 91 - 100 81% 80% 90%
- 16. Sender Score™ Benchmark(Brasil) Tendências Regionais Sender Score Média de um Região Médio Cliente Return Path North America 67 90 United States 67 90 Brazil 16 84
- 17. Estudo – SenderScore™ Over 85% of email messages received by ISPs are classified as spam Tougher standards on email sender reputation metrics are resulting in decreased Inbox Placement Rates The majority of businesses scored between 60 and 89, and saw only 68% of their messages delivered on average IPR for senders with scores over 90 are as much as 33% better than for those with scores between 81-90 http://landing.returnpath.net/SSreport
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- 19. Mobile Can Makeor Break Email Marketing Source: Return Path
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- 21. A Importância doEngajamento R$ 8.00 * R$ 3.00 R$ 0.30 R$ 0.03 Experiences Services Goods Commodities * www.economist.com
- 22. O Cliente noControle My Campaigns
- 23. Criar Engajamento comPersonalização
- 24. Criar Engajamento comParticipação
- 25. Criar Engajamento comExperiências
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- 27. Certificação Improved deliverability to major ISPs Automatic image enablement at Hotmail Preferential spam filter treatment Reduced volume throttling restrictions
- 28. Let’s Connect! Louis Bucciarelli:louis@returnpath.net http://br.returnpath.net/blog/