The email uses the company logo and consistent brand colors to quickly identify the brand. Calls to action guide readers to website pages and the layout is clear and thin to be easily readable on any device. Direct marketing is used by addressing customers by name and including a hyperlink to redeem an offer and an unsubscribe button as required.

1. Use of the logo at the top of
the page so the customer
quickly recognises the brand.
The colours used are consistent
with both the email and the
brand theme.
‘Calls to action’ have been used
to guide the reader to the
different pages of the website.
The layout is clear and thin so
that it can be easily read on a
mobile phone, tablet device or
computer.
Direct marketing used as it will
address the customer
personally with the use of their
name.
Hyperlink to redeem the offer.
Unsubscribe button, as a legal
requirement.