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The Elomatic Magazine 1·2016
Consulting  •  Engineering  •  Design  •  R & D  •  Innovation  •  Technical Solutions
Mika Nummila
VOC emissions
of timber felled for fuel
page 4
Abhay Ranjan
Engineering
the revolution for
affordable healthcare
page 8
Leo Siipola
Structural Fatigue
page 28
“The Pharma and Biotech
industry in India has immense
potential to emerge as a key
global Lifesciences destination.”
–  Abhay Ranjan
The Elomatic Magazine  ·  2  |  3
In 2014 my predecessor, Olli Manner, penned a Top En-
gineer editorial about the eternal quest for optimiza-
tion. I was tempted to come up with something original
for my first Top Engineer magazine editorial. The contents
of this magazine and the focus of many of our customer
projects, as well as current socio-political events in Fin-
land have, however, convinced me that the topic is well
worth revisiting.
In Finland major social and health services reforms have
grabbed the headlines for the last year or so. In essence,
our political parties and institutions are trying to agree
on how to completely overhaul and optimize Finland’s
social and health services to provide the best return on
taxpayers’ money and boost the country’s competitive-
ness. Unfortunately, in the world of politics, compromise
often holds sway over the most optimal solutions. There
is consensus, however, that things need to be improved
and that’s a start.
Fortunately, in the world of engineering we have
methods and tools at our disposal to help us make the
most rational and optimal decisions. The intense global
competitive situation in many industries has kept opti-
mization goals firmly on the agenda in our customers’
organizations. We are improving the efficiency of many of
our Finnish customers’operations with e.g. Lean methods.
It seems, in fact, that Lean Manufacturing is experiencing
somewhat of a renaissance.
In our own organization we also continuously look for
ways of improving our way of working. After more than 45
years of operation and thousands of demanding customer
projects there is still room for improvement. Even when
a project has been completed very successfully and the
customer is more than satisfied, it is worth considering
where we could have done better, even if just a little bit.
This edition of the Top Engineer contains several arti-
cles that support the theme of my editorial. Optimiza-
tion is discussed, for example, in the context of
structural fatigue and the lifespan of welds,
in discrete process simulation, in Lean
Manufacturing, as well as in R&D pro-
cesses. The list goes on…
It is imperative for organizations to continuously im-
prove current systems and processes, but thinking out of
the box and nurturing innovative thinking is an equally
important part of the recipe for success. Finding a good
balance between innovation and optimization ensures
they we prosper in challenging and dynamic operational
environments.
Doing things better
Patrik Rautaheimo
Editor-in-Chief
CEO
Contents
1/2016
Publisher
Elomatic
Itäinen Rantakatu 72
20810 Turku, Finland
Tel. +358 2 412 411
info@elomatic.com
www.elomatic.com
Editor-in-Chief
Patrik Rautaheimo
patrik.rautaheimo@elomatic.com
Editor
Martin Brink
martin.brink@elomatic.com
Art Director
Olli Tuomola
olli.tuomola@elomatic.com
Abhay Ranjan
Engineering the revolution
for affordable healthcare
India leading the way
8
Mika Nummila
VOC emissions of timber felled for fuel
– a significant energy loss?
4
Leo Siipola
Structural Fatigue
–therealmofsciencefictionorsomethingclosertohome?
28
If you would like to receive a copy of the Top Engineer,
or would like to be added to our Top Engineer mailing
list please send your request to info@elomatic.com.
Elomatic believes that all information provided
in this publication is correct at the time of printing.
Elomatic is not responsible for any inadvertent errors.
Elomatic holds the copyright to all materials con-
tained in this publication, unless specified otherwise.
Written permission from Elomatic is required for the
reproduction of articles in whole or in part.
Cover: Abhay Ranjan, Chief Executive
Officer at Elomatic Mumbai Office.
Cover photo © Arijit Dey / Elomatic.
Sanni Marttinen and Mika Patrakka
The customer is KING
– start consciously designing
customer journeys	 13
Martin Brink
Innovation and engineering
saving the day
Case: Saimaa ringed seal	 18
Mika Kuhmonen
Lean manufacturing is back	 22
Risto Hänninen
Discrete event simulation
packs a punch	 24
Petri Seppänen
Optimization, the Game Changer
– gaining competitiveness
and reducing lead-time in R&D	 32
The Elomatic Magazine  ·  4 | 5
The strong smell of freshly felled
forest and resin is probably familiar
to most Finns. It is rarer that anyone
thinks where the smell comes from,
and even rarer that the share of
the timber’s heating value lost with
the scent to the sky is considered.
The matter has scarcely been
studied, and a complete picture
is very difficult to obtain, based
on scattered written sources or
experiences. However, it has been
observed in practice that volatile
organic compounds (VOC) that
evaporate off timber are also
significant in terms of burning and
the heating value of fuel.
As a concept, the burning of fresh
woodchips is new and rather he-
retical. The traditional way to burn
woodchips, which many think as the
‘right’way, is to store the felled timber
for a long time on roadsides and allow
them to dry before chipping and burn-
ing. Practical issues of logistics have
also contributed to this model.
In the autumn of 2015, a new 10
MW grate boiler plant and a modern
flue gas scrubber with a heat pump
connection were commissioned at
Kauhavan Kaukolämpö Oy’s Kauhava
plant. The concept of the plant and
operations is based on the burning
of fresh woodchips – from harvest-
ing timber through the logistical chain
to burning and heat recovery. Based
on the operational experience of the
past winter, the concept of using fresh
woodchips is working very efficiently,
providing significant cost savings in the
acquisition of fuel to the plant opera-
tor. Despite high moisture, the burning
of woodchips can be controlled easily
and specific emissions are low.
It can be assumed that the concept
of fresh woodchips works efficiently in
part because a significant portion of
the volatile components contained in
timber is included in combustion, rath-
er than allowed to evaporate into air.
This article discusses the significance
of volatile organic compounds in the
heating value of fuel.
Storage and VOC losses
According to research, there is a stor-
age loss of 6–16 % of the heating value
of timber as a result of slow combus-
tion during storage, decay due to bac-
terial activities and fungi, and loss due
to material dropping off (a VTT study in
2002). In addition, decaying produces
methane, among other things, which
is a greenhouse gas significantly more
detrimental than carbon dioxide. The
storage loss of timber has been studied
e.g. at the University of Turku.
The VOC emissions of timber dur-
ing drying and in its natural state have
been studied at the Karlstad Universi-
ty in Sweden. There is significantly less
material and actual research data on
emissions right after felling the trees.
Many kinds of compounds evaporate
off trees during their lifetime already,
but after the trees are felled, the emis-
sions increase considerably.
According to a study, the monoter-
pene content of air at a logging site
was 1.0–1.5 mg/m³, while the normal
level above foliage is 0.1–0.5 mg/m³.
This means that after felling trees, the
terpene content of the surrounding air
has been up to 15 times higher than
the normal content. The elevated con-
tent is visible at logging sites for sev-
eral weeks.
The chemical composition of wood
Wood consists of thousands of differ-
ent chemical compounds, with the
main groups of cellulose (40–45 %),
hemicellulose (25–35 %), lignin (20–
30 %) and extractives (2–10 %). Volatile
organic compounds (VOC) are mainly
contained in extractives. The extrac-
tives content varies between wood
species. There are also differences be-
tween different parts of a tree, and
even between individual trees. The
bark, branches and foliage contain con-
siderably more extractives than heart-
wood.
For trunk chips, the share of heart-
wood is particularly interesting. With
spruce, the extractives content of the
stem wood varies in the range of 0.8–
3.8 % and with pine in the range of
3.0–6.0 %. The share of bark in a tree
is approximately 10 %, so the bark also
forms a significant source of extrac-
tives. For softwood trees, the extrac-
tives content of the bark varies in the
range of 28–39 %. Some of the extrac-
tives are easily water-soluble and slow
to evaporate. Some, on the other hand,
are not water-soluble and evaporate
quickly. The estimate on the volatile
compounds in timber varies in the
range of 4–10 %, depending on wheth-
er the canopy and bark are included.
VOC emissions of timber felled for fuel
– a significant energy loss?
Text: Mika Nummila
Photo©Unsplash/pixabay.com
The Elomatic Magazine  ·  6 | 7
Volatile organic compounds
The classification of extractives in tim-
ber is difficult due to the large number
of compounds and compound groups.
However, extractives can be roughly di-
vided into three main groups:
■■ terpenes, terpenoids and sterols
■■ fats, waxes and their compounds
■■ phenolic compounds
Especially terpenes and phenols are
highly volatile. Terpenes also produce
the smell that is characteristic of a
felled forest. The evaporation of terpe-
nes has also been studied the most,
especially in connection with dry-
ing processes. Research is made even
more challenging by the large number
of compounds included in terpenes;
more than 22,000 different compounds
have been found in plants.
Diagram 1 shows the development
of the amount of terpenes after timber
harvesting, according to storage time.
A storage time of four months already
decreases the terpene content of tim-
ber by two thirds. A rough estimate on
the amount of monoterpenes in soft-
wood is 0.1–0.6 mass percent of dry
matter.
However, the important thing is
that, for instance, the heating value
of monoterpene is more than twice
(approximately 46 MJ/kg) the ‘regular’
heating value of dry matter in timber
(19–20 MJ/kg). Stilbenes, which belong
to phenols, appear in large quantities
especially in the bark of spruce, up to
10 % of the bark weight. Stilbenes are
very interesting in that their heating
value is almost equal to terpenes, ap-
proximately 40 MJ/kg.
Assessments
Even though exact research informa-
tion is missing, preliminary assessments
can be made on the amount and sig-
nificance of VOC losses. Let us assume
that the amount of volatile compounds
is 4 % of the mass of the dry matter in
timber. The average heating value of
volatile compounds is 40 MJ/kg. The
heating value of ‘regular’ dry matter
in timber is 19.5 MJ/kg. Calculated as
a weighted average, the heating val-
ue of dry matter in fresh timber is, in
fact, 20.32 MJ/kg, if the timber is tak-
en quickly to burning. The extra ener-
gy from volatile organic compounds is
therefore 0.82 MJ/kg.
In addition, the extra energy from
volatile organic compounds goes di-
rectly into the effective heating value
in the burning process. The heating
value of woodchips with a moisture
of 55 % in their arrival state is approxi-
mately 7.1 MJ/kg, but the benefit ob-
tained from volatile compounds can
be counted directly as net benefit,
making the actual heating value in
the arrival state 7.92 MJ/kg. Therefore,
the increase in heating value is more
than 11 %.
Plant efficiency
above 100 %
– a perpetual motion machine?
If a heat or power plant has a con-
densing flue gas scrubber or flue
gas condenser, the total efficiency
of the plant can rise above 100 %.
A perpetual motion machine has
still not been invented; this is
purely a calculatory matter.
The efficiency of a boiler plant is
calculated, based on the effective
heating value of fuel, which e.g. for
woodchips with a moisture level
of 50 % is 8.0 MJ/kg. The heating
value of dry matter in the wood-
chips is 19.5 MJ/kg. The difference
between dry matter and effec-
tive heating value is spent in the
vaporisation of water contained in
the fuel in the furnace.
During flue gas condensation, the
energy used for water vaporisa-
tion is recovered. For instance, a
boiler with a thermal power of 10
MW has an efficiency of 90 %, in
which case the thermal input is
10 MW / 90 % = 11.1 MWpa. If the
heat recovery power is 3.0 MW, the
plant’s power output to the grid is
10 MW + 3 MW = 13 MW.
This means that 13 MW of power
are produced with a thermal input
of 11.1 MW. The plant’s efficiency
is therefore 13 MW / 11.1 MW x
100 % = 117 %.
◄◄ Diagram 1. The impact of storage
time on the terpene content of tim-
ber. (Marutzky, 1979)
100
80
60
40
20
0
Terpenesleft[%]
Time (months)
0 4 8 12
Prerequisites for the use
of fresh woodchips
The use of fresh woodchips requires a
whole new kind of thinking from the
plant and logistics. The concept can
also be applied to old plants if the
structure of the boiler is suitable for
burning moist fuel. Fresh fuel also sets
some requirements for the fuel stor-
age and fuel supply systems. An es-
sential part of the system is, however,
a flue gas scrubber system that effi-
ciently recovers heat from flue gases,
condensing the moisture of the fuel
vaporised in the boiler. The scrubber
should work reliably and efficiently
under all conditions, regardless of the
variation in the return temperature of
district heating.
With a heat pump integrated in the
scrubber, flue gases can be cooled ef-
ficiently to even below +30°C, making
it possible to utilise a significant part
of the condensation heat of the water
contained in the flue gas. For the pur-
pose of optimising and ensuring the
profitability of heat production, a heat
pump scrubber has, in practice, been
established as the only potential recov-
ery technology for lost heat.
Experiences
from Kauhava
Based on the experiences of the past
winter, Kauhavan Kaukolämpö Oy is
convinced of the excellence of fresh
woodchips, compared with regular
dried woodchips or bark. According
to Ari-Matti Mattila, managing direc-
tor, combustion is even and steady.
The flame is bluish, even though the
moisture level of the fuel has been 50–
60 %.
The CO content of combustion has
also been low, clearly under 10 ppm,
even though burning has taken place
using a low lambda value, with residu-
al oxygen of approximately 3.0 volume
percent. Internal electricity consump-
tion has also been lower with fresh
woodchips than with those stored for
a longer period of time. Some of the
fuel has been felled the same day, and
some has been at most a few weeks
old. The fuel has also been of uniform
quality. However, the system sets its
own, new challenges for logistics.
Heat recovery at the Kauhava plant
is top class. The average heat recovery
during the winter has been more than
35 %, meaning that every third truck
load of fuel has been left out, com-
pared to a situation without the scrub-
ber. The total plant efficiency has been
over 120 % at its best.
Summary
When considering the entire fuel chain
from harvesting to burning and heat
recovery, there are several sections in
the chain where the energy content of
fuel can be saved. These include:
■■ Decreasing VOC emissions by short-
ening the time from harvesting to
burning. The impact on effective
heating value can be expected to
exceed 10 %.
■■ Decreasing storage loss. According
to research, the impact is 6–16 % of
the energy content of the dry mat-
ter of fuel.
■■ Efficient heat recovery, with the fi-
nal flue gas temperature even be-
low 30°C. Heat recovery can exceed
35 %.
In total, the burning of fresh woodchips
and efficient heat recovery can be used
to obtain cost savings of 25–45 % in
fuel costs, compared to a traditional
plant without efficient heat recovery.
The savings potential is so large and
complex that the subject deserves fur-
ther scientific study.
About the Author
Mika Nummila
M.Sc. (Energy Engineering)
Mika Nummila has worked in consul-
tancy and design tasks in process and
energy engineering since 1993. From
2005–2012, Nummila worked as a de-
sign manager in the process industry
at Elomatic Oy, being responsible for
the Jyväskylä unit’s process depart-
ment. Since 2013 he has worked as a
technology manager at Caligo Indus­
tria Oy. Nummila specialises in heat
transfer, energy efficiency and flue
gas scrubbers.
mika.nummila@caligoindustria.com
The use of fresh woodchips requires a whole new kind
of thinking from the plant and logistics.
Engineering
the revolution
for affordable healthcare
India leading the way
Text: Abhay Ranjan
Picture©ClkerFreeVectorImages/pixabay.com
The Elomatic Magazine  ·  8 | 9
India is currently one of the most
talked about emerging markets
and widely considered a nation
that could decide the future of the
world economy. It has become
much more than just a “low cost
resource pool” for the world. With
the advent of the Make in India
national campaign in the latter
part of 2015, the market has seen
a renewed surge of interest in the
enormous opportunities present in
the country.
The Indian economy is currently the
seventh largest in the world meas-
ured in nominal GDP and the third larg-
est in purchasing power parity (PPP).
The country is classified as a newly in-
dustrialized country, one of the G-20
major economies, a member of BRICS,
and a developing economy with an av-
erage growth rate of approximately 7 %
over the last two decades.
India’s economy became the world’s
fastest growing major economy in the
last quarter of 2014 with the poten-
tial to become the world’s third largest
economy in the next decade, as well
as one of the two largest economies
by mid-century. The outlook for short-
term growth is also good. According
to the IMF, the Indian economy is the
“Bright Spot”in the global landscape.
India has the one of fastest growing
service sectors in the world, which con-
tributed approx. 53 % to GDP in 2014–
2015 (source: Planning Commission,
Government of India). It has capital-
ized on its large, young, and well-edu-
cated English-speaking population to
become a major exporter of IT servic-
es, BPO services, and software services
with revenues of USD 783 billion.
The country has emerged as a lead-
ing destination for clinical trials, con-
tract research and manufacturing ac-
tivities. The Government of India’s
PharmaVision2020 aims at making India
a global leader in end-to-end drug
manufacturing.
The business mantra of the new
Prime Minister Mr. Modi is Democracy,
Demography, Demand and De-regu-
lation. He has indicated that India is
blessed with the first three Ds, and that
he is leaving no stones unturned to
add the fourth. His slogan is that India is
not working for incremental growth, but
for a quantum jump… which has been
well received and adapted by the local
business community.
Photo©PawełDobrowolny/depositphotos.com
“Amidst uncertainty and floundering global economic conditions,
India continues to stand tall.”
– Mr John Rice, GE Vice Chairman
The Elomatic Magazine  ·  10 | 11
Engineering sector employs 27 %
of Indian workforce
Today, India is a very different country
from what it was 15–20 years ago. It
has presently become the second larg-
est market for smart phones. Thanks to
the Internet, the knowledge, exposure,
aspiration and ambition levels of mod-
ern youths are vastly different from pre-
vious generations.
Engineering is the largest Indian in-
dustry segment and contributes about
20 % to total exports. In 2015–2016 en-
gineering goods exports amounted to
USD 71 billion. India exports to about
200 countries. The engineering seg-
ment employs about 27 % of the work-
force and accounts for about 30 % of
the total new investments and 63 % in
terms of foreign collaborations.
The engineering sector attracts im-
mense interest from foreign players as
it enjoys a competitive advantage in
terms of manufacturing costs, technol-
ogy and innovation. India’s manufac-
turing base is the fourth largest among
emerging economies.
Volkswagen, Skoda, Toyota, Hon-
da, Nissan, Suzuki, Ford, GM, Hyundai,
Yamaha, Kawasaki and many of the
world’s best known automobile com-
panies have made India their design
and manufacturing hub. India ranks
second in terms of manufacturing
competence in the 2010 global man-
ufacturing competitiveness index and
Deloitte Touche Tohmatsu.
Very soon, India will be the second
largest producer of steel in world and
will be the third largest market for au-
tomobiles. At the moment, it is the
seventh largest automobile producer
in world.
The Make in India campaign has re-
ceived the attention of several infra-
structure and engineering multi na-
tionals including GE and ThyssenKrupp,
which are considering investing in the
country. Other major foreign OEM in-
vestments are from Airbus, Boeing,
Lockheed Martin, SAAB, BAE Systems.
India is in the process of globaliz-
ing its manufacturing base through
the establishment of capital equip-
ment and downstream industries
to generate employment as well as
boost the Make in India campaign
through improved competitiveness
of local products.
The US assistant secretary of state,
Nisha Desai Biswal, when referring to
US-Indian relations, has said that“much
Manufacturing set-up of
international drug companies
Growing unaffordability of
imported machinery/equipment
Abundant natural resources &
availability of raw materials
Manufacturing &
engineering competence
Excellence in IT &
Automation
Continuous growth in
domestic demand
Large and rapidly
growing middle class
Mass transition of poor
class to middle class
Conductive and stable
regulatory mechanism
Highly organized
sector
Evolving investors and new
business friendly policy
Advantage of skilled yet
economical manpower
Large pool of English
speaking technocrats
Short learning
curve
Graphic©OlliTuomola/Elomatic,ClkerFreeVectorImages/pixabay.com
(Lionoutline),TheKuzmins/depositphotos.com(gears)
Lower cost
production
of the focus has been on the economic
partnership and while there continues to
be challenges, we have seen a dramatic
rise in US investment in India”.
Pharmaceutical sector
growing rapidly
The Indian pharmaceuticals market is
the third largest in terms of volume and
13th
largest in terms of value, as per a re-
port by Equity Master. Presently the mar-
ket size of the country’s pharmaceutical
industry stands at USD 20 billion.
Branded generics dominate the
pharmaceuticals market, constituting
nearly of 70 % to 80 % of the market. It
is the largest provider of generic drugs
globally and accounts for 20 % of glob-
al exports in terms of volume.
Pharmaceutical exports have grown
at a compound annual growth rate
(CAGR) of 68 % over the last decade,
while vaccines are exported to 150
countries. Indian pharmaceuticals are
exported to more than 200 countries
around the world, with the US being
the key market.
According to India Ratings, a Fitch
company, the Indian pharmaceutical
industry is estimated to grow at CAGR
of 20 % over the next five years. This
growth will outperform the global
pharma industry growth, which is set
to grow at an annual rate of 5 % in the
same period.
India constitutes around 8 % of
the total global generics market by
volume, indicating a huge untapped
opportunity in the sector. Outsourc-
ing is projected to spike after the
discovery and manufacturing of for-
mulations.
India is home to about 10,500 man-
ufacturing units and over 3,000 pharma
companies. It exports all forms of phar-
maceuticals from APIs to formulations
to biosimilars. The cost of production is
significantly lower (35–40 %) than that
of the US and almost half of that of
Europe. It accounts for 36 % (3,000) of
8,374 DMFs (Drug Master Files) filed
with the USA and has over 500 USFDA
approved plants (the highest for any
country outside the U.S.).
The pharmaceutical market size is
expected to grow to USD 100 billion
by 2025, driven by, among others, in-
creasing consumer spending, rapid ur-
banization, and raising healthcare in-
surance.
Republic of India
National Emblem:	 The emblem of India is an
adaptation of the Lion Capi-
tal of Ashoka at Sarnath.
Capital:	 New Delhi
Government Type: 	 Federal Republic
Currency:	 Indian rupee (INR)
Area: 	 3,287,263 km2
Population:	 1,276,267,000 (2015 est.)
GDP (PPP) 	 $8.027 trillion (3rd
) 2015 est.
  	 Per capita $6,209 (124th
)
Pharmaceuticals industry of India
	 Third largest (vol.)
	 13th
largest (value)
	 USD 20 billion (2015)
	 Estimated to grow 20 % p.a.
	 over the next five years.
Ancient Indian healers discovered energy centres within the body,
which they named Chakras (Energy Wheels). Perfectly balancing energy
chakras ensures overall health and well-being. If a person suffers from
an ailment, health can be restored by rebalancing the energy chakras.
Meditation, yoga, visualization, and sonic therapy were also developed
to heal the energy flow through the charkas. Today, “Chakra Healing” is
one of the most practiced alternative therapy methods.
Picture©goku347/depositphtos.com
The Elomatic Magazine  ·  12 | 13
Innovative Biotech sector set
to expand at 30 % p.a.
The biotechnology sector is highly in-
novative and is on a strong growth tra-
jectory. The sector is one of the most
significant in enhancing the country’s
global profile as well as contributing to
the growth of the economy. At present,
India is among the top 12 biotech des-
tinations in the world and ranks second
in Asia, after China.
The Indian biotech industry holds
about a 2 % share of the global biotech
industry. It is, however, expected to
grow from the current USD 5–7 billion
to USD 75–100 billion by 2025, grow-
ing at an average rate of 30 %. The high
demand for different biotech products
has also opened up scope for foreign
companies to set up operations locally.
Complete pharma
and biotech offering
India is one of the few major eco-
nomics that have a strong worldwide
presence in the complete spectrum
of Pharma and Biotech engineering,
equipment, machinery and other ac-
cessories. Its pharma and biotech engi-
neering services, equipment, and ma-
chinery etc. are exported to over 100
countries. The continuous growth the
Pharma and Biotech manufacturing
sector has encouraged the engineer-
ing industry to develop local capabili-
ties in product development and ad-
vanced manufacturing technologies.
Further boosts are the high capa-
bilities and expertise for drug develop-
ment, research, tech transfer, dossiers,
clinical trials, engineering, turnkey exe-
cution, machinery / equipment, quality
laboratory set up, skilled man-power,
qualification documentation, training,
SOP development, validation, instru-
ments, mock testing for regulatory in-
spections, and audits hand holding till
validation batches.
The domestic talent pool is a mix
of engineers and pharmacists, bio-
technologists and chemists who un-
derstand the pharma biotech needs,
starting from chemical synthesis or fer-
mentation to the execution of USFDA,
EMEA, PIC, ANVISA, WHO and other
global regulatory compliant facilities
as per cGMP & GAMP design.
Indian machinery is installed and
in operation in many FDA approved
manufacturing facilities in India and
abroad.
The future looks bright
With the offering of numerous differ-
entiating and competitive advantages
in terms of R&D, knowledge, skills and
cost effectiveness, the Pharma and Bio-
tech industry in India has immense po-
tential to emerge as a key global Lifes-
ciences destination.
Local pharma engineering compa-
nies will play a vital role in developing
world class equipment, not only meet-
ing the desired quality and regulatory
requirements, but also delivering af-
fordable turnkey engineering solutions.
In just a few decades, the Indian phar-
ma engineering industry has improved
immensely in terms of precision, qual-
ity, productivity, automation, accuracy,
and validation.
The country can be seen as one-
stop-shop for the entire pharma and
biotech spectrum, starting from de-
velopment of pharmaceutical or tech-
transfer up to validation batches.
Indian companies are quick to
adopt the changes required to make
them truly global players. The country’s
export base of engineering offerings
has shifted from low value to hi-tech
and from developing countries to the
entire globe. The Indian Government
is taking all the required measures to
make it one of the most investor friend-
ly business destinations around.
With the generous talent-pool in en-
gineering, pharmaceuticals, chemistry,
biotechnology and medical sciences,
encouraging investments from both
Government and Industry and the sig-
nificant cost-advantage over other
countries without compromising on
quality; India is set to lead the pack in
engineering affordable healthcare for
the world.
About the Author
Abhay Ranjan
B.E. (Production), MBA  
Abhay Ranjan spearheads the opera-
tions of Elomatic, India. As an accomp-
lished visionary- and mission-oriented
leader with strong strategic abilities,
he has pioneered the growth-story
of the company. He holds a bachelor’s
degree in production engineering
and a master’s degree in manage-
ment from IIM-C. He has been closely
associated with the pharma and bio-
tech industry for over 25 years. Un-
der his leadership, Elomatic India has
with distinction executed numerous
projects of various complexities, span-
ning South East Asia, Middle East, Af-
rica, CIS countries and other nearby
countries including India. He is also a
member of ISPE and PDA.
abhay.ranjan@elomatic.com
“India can create a new, affordable healthcare system.”
– Mr Andrew Witty, CEO GSK
Taking customer and user
experience into account is crucial
in order to extend the lifecycle of
customerships to the maximum.
The touchpoints where customers
and users interact with a product or
company present an opportunity
to either succeed or fail. Human
behaviour has changed since the
advent of the Internet and buyer
behaviour, in particular, is radically
transforming. The challenge for
companies is to achieve more
meaningful partnerships in the
customer value chain or network.
This requires transparency
and a greater focus on human
values. In essence, there is an
increasing amount of variables,
in addition to pricing, that affect
whether companies can achieve
and maintain their competitive
advantage. It has also become
necessary to be involved in the
customer journey much earlier.
Seamless customer journeys
and touchpoints have to be
consciously designed to serve and
be transparent.
Human beings are at the centre of
developing customer and user ex-
perience. Humans are the ones who
make, for example, purchasing deci-
sions as customers and users. Deci-
sion-making is affected by numerous
factors, many of which may seem ludi-
crous. Rationality is not the only basis
for decisions and human actions. We,
for example, make decisions based on
what feels good, right, nice, or because
we want gratification, acceptance, to
be valued, to fulfil ourselves, to engage
with other people, or succeed with the
help of a product or service. Human
needs have been studied extensively
and several theories have been devel-
oped to describe the hierarchies and
interrelationships of needs.
The customer is KING
– start consciously designing customer journeys
Text: Sanni Marttinen and Mika Patrakka
UX
SATURATION
DOES CUSTOMER / USER HAVE
A REASON TO BE ENGAGED?
FIRST CONTACT
Graphic©NikoIhalainen/Elomatic
The Elomatic Magazine  ·  14 | 15
Empathy is a valuable tool
for designers
Successful companies have started tak-
ing note what effect feelings have on
human behaviour. Emotional Design
and Affective Engineering are exam-
ples of different design perspectives
that focus on humans more closely.
Kansei engineering is well known
in the automobile industry. The Kan-
sei notion has several definitions:
some describe it as a process, others
as the result of a process. It neverthe-
less deals with feelings, senses, mental
states, memory, intuition, interpreta-
tion, and personality. Kansei takes the
subjective use and value for the user
into account, which is then reflected
in design.
It is, therefore, important to under-
stand human cognitive processes. The
internal model created by humans of
a product or service does not perfectly
correspond to reality. The afore-men-
tioned feelings, personality traits, earli-
er experiences etc. all affect the model.
This is why the memory of a product or
something is unique.
The subjectivity of experiences and
feelings is a challenge for product and
service producers and designers. De-
signers need sensitivity and empathy
to put themselves in the user’s or cus-
tomer’s shoes. Different user-centric
design methods and observation of
real use situations assist in this regard.
People also associate better with ser-
vices or products that have or appear
to have a personality or a story.
Good customer and
user experiences
are hard to copy
In industries such as the machine
works industry, where benefitting sys-
tematically from customer and user
experience is new, even small devel-
opment efforts can achieve large ben-
efits and improvements. Good custom-
er and user experiences are difficult to
copy, which protects the company’s
competitive advantage.
Taking user experience into account
at the right time saves both time and
money. Costly changes and problems
at later design stages can be avoided
when users are in some way or another
involved in defining and verifying prod-
uct concepts.
A product’s user interface should
be modelled and tested for usability at
the very start of design. An early user
interface prototype is a concrete and
effective tool in product development
that can identify previously unnoticed
needs and user demands.
When user experience is taken into
account in design the end result is safe,
easy-to-use, and fulfils the user’s de-
mands. A user that is satisfied also rec-
ommends the service or product to
others, trusts the brand more, and is
more engaged.
Not all top executives
see the benefit
Focusing on customer experience is
a given from the customer’s perspec-
tive, but top executives often see it
primarily as a cost factor. This is partly
due to the fact that customer and user
experience is scrutinised only once
◄◄ According to a 2015 Watermark study
companies that focus on customer ex-
perience are significantly more profit-
able than other large companies on
the S&P 500 index.
	 © 2015 Watermark Consulting. Image source:
www.watermarkconsult.net/docs/Watermark-
Customer-Experience-ROI-Study.pdf
120
100
80
60
40
20
0
CumulativeTotalReturn(%)
Customer
Experience Leaders
107.5 %
S&P
500 Index
72.3 %
Customer
Experience Laggards
27.6 %
most product development and mar-
keting planning has been done and
the budget has been exhausted. Cus-
tomer experience is, however, not a
separate development area. It should
be connected to business operations
and requires commitment from the
entire company.
It is difficult to present the bene-
fits of customer and user experience
in clear figures to build a business case,
but not impossible. One can, for exam-
ple, measure how often you get return
customers or how long customerships
are maintained. Customer experience
can also be measured via customer
feedback, which is an important ac-
tivity in itself. The Net Promotor Score
method is good for regularly measur-
ing customers’ propensity to recom-
mend a company, which is also a meas-
ure of customer satisfaction.
There are several examples of com-
panies that have successfully invested
in developing customer experience.
The best have allocated sufficient re-
sources to the changes required and
now also fair better in business terms
than comparative companies.
The customer journey should be
of interest to everybody – not only to
salespersons or customer service staff.
When customer and user experience
drives business operations, develop-
Customer experience is not a separate development area.
It should be connected to business operations and
requires commitment from the entire company.
Why invest in
customer and user experience?
■■ When two similar products are on offer the customer choses the one
that best meets his or her demands, needs and liking.
■■ Good customer experience is reflected in the amount the customer
spends
■■ Good customer experience builds trust and engagement, the cus-
tomer lifecycle is extended
■■ Unsatisfied customers become costly, bad experiences are shared in
social media more than good experiences
■■ Through positive experiences the company receives free publicity   
■■ Reduces insecurity in the company
■■ Developing business operations becomes more desirable
■■ Product and service development becomes more efficient
■■ Indirect costs (e.g. start-up, training, and product support) are re-
duced. They often include so-called hidden costs.
ment work is focused on delivering
added value. Added value is not only
reflected in a product’s technical de-
velopment, but in developing a com-
pany’s own business operations and
product and service development.
The customer, in turn, receives a bet-
ter, more effective and more desirable
product or service.
Customer
and user touchpoints
The use situation is the most obvi-
ous part of the customer journey and
where user experience is defined. Fac-
tors such as our preconceived ideas
about a manufacturer or brand, recom-
mendations, availability, maintainabili-
ty, and support services also affect the
customer and user experience.
The customer journey can be divid-
ed into three parts (before, now, and
after), which have to be integrated into
a seamless entity. To create a good cus-
tomer experience in every phase of the
customer journey, one needs to take
account of both the customer and the
business model. The figure and table
overleaf show the different phases and
parts of the customer journey as well
as what channels can be used to affect
the customer’s and user’s experience
at touchpoints.
Several methods can be used to
gain a better understanding of the
customer and user. These include, for
example, observation, surveys, and in-
terviews. The idea is to get a reliable
picture of customers’and users’actions
in real life environments.
The Elomatic Magazine  ·  16 | 17
1  BEFORE THE PURCHASE OR USE OF A PRODUCT
A) Awareness of a problem or need Influencing Channels or touchpoints
Humans want to associate themselves with
something or be bigger than something. We
value some things more than others e.g. technol-
ogy, free time, money, health, friends, etc. We lis-
ten to our needs and are prone to newly created
needs. In the same way we fulfil our employer’s
needs, which serve the company, but our selfish
needs do not disappear.
Digitalization has created new opportunities for
multi-channel interaction and has significantly
changed buying behaviour. The following affect
the value we give to a product and service: peer
groups, colleagues, referrers, brand recognition
and reputation, life situation, lifecycle, goals,
escapism, problem solving and learning, and
inspiration.  
Social media, blogs, TV/
videos, podcasts, mobile
devices, events, content
marketing, advertising,
sponsoring, augmented
reality, web pages, surveys,
etc...
B) Consideration of problem or need
In this phase a person refers to earlier experienc-
es of companies, products or services. The person
prefers to investigate the matter at a suitable
time before speaking to the product or service
provider. Transferring from one phase to another
depends on the person’s situation and way of
doing things. Some of us are more ready or more
impulsive while others want to leave no stone
unturned before making a decision.
The point of view should be to share informa-
tion that deepens understanding and provides
answers to the customers’problems or needs.
The idea is to get the customer to want more
both via rational and emotional thought pro-
cesses. The content, products, and services need
to be visible and available where the customer
or user searches for information and compares
alternatives.  
Social media, blogs, TV/
videos, podcasts, mobile
devices, events, content
marketing, advertising,
sponsoring, augmented
reality, web pages, surveys,
online shops.
C) Decision-making
Any deterrents to purchasing should be removed
when the customer has found a solution to the
problem or challenge and is convinced about
it. In this phase the service or product should
be made to look as attractive as possible. The
customer should be told why your product or
service is the best solution.
In this phase the following, among others, affect
the purchasing decision: availability, delivery
times, financing, pricing, and references.  
Customer service, web
pages, materials that sup-
port sales, promotional
events, etc.
Graphic©NikoIhalainen/OlliTuomola/Elomatic
A
Awareness
B
Consideration
C
Decision-making
2
DURING
PRODUCT
OR SERVICE
USE
1
BEFORE
THE PURCHASE
OR USE OF
A PRODUCT
FIRST CONTACT Lost customer
Lost customer
2  DURING PRODUCT OR SERVICE USE
The most obvious part of the customer
or user journey is when the service or
product is used. The product interface
concerns different ways of using the
product. All different users and use
situations need to be taken into con-
sideration:  
■■ Installation & start-up
■■ Daily use
■■ Use under exceptional circumstanc-
es (error or emergency situations)
■■ Technical support and other sup-
port services  
■■ Transport and storage
■■ Maintenance
■■ Reclamation
Customer and user experience during
product or service use can be divided
into different parts, for example, us-
ability, safety and desirability.
Influencing Channels or
touchpoints
Customer- and user-
centric design, engi-
neering- and research
know-how, taking care
of the customer in all
phases (i.a. mainte-
nance and support
services), logistics and
distribution.  
The product or
service itself, or-
dering processes
and monitoring,
manuals, web
pages.
3  TOUCHPOINTS AFTER USE
Customer experience formation never
actually stops; rather the experience
is formed and develops continuously
in different use situations and cus-
tomership phases. How can we affect
the formation of a positive customer
experience after use? Key points in this
phase are activity and taking care of
the customership lifecycle.
Maintenance and spare
parts availability, col-
lecting and responding
to customer feedback,
recycling, disposal,
additional services and
information about new
possibilities, invoicing,
access to customer
service, guiding to the
next cycle, etc.
Web pages,
social media,
email and other
personalised
marketing,
maintenance
related services
and their timely
delivery
About the Authors
Sanni Marttinen
B.Sc. (Wellness Technology), M.Sc.
Sanni Marttinen graduated as a Well-
ness Technology Engineer in 2006
from the Jyväskylä University of App-
lied Sciences. She works at the Eloma-
tic office in Jyväskylä as a Consulting
Engineer. In 2011 she completed a
Master’s Degree in Cognitive Science.
In addition to design work Sanni has
participated in usability and organiza-
tional development projects.
sanni.marttinen@elomatic.com
Mika Patrakka
BBA, B.Sc. (Industrial Designer)
Mika Patrakka has an educational
background in marketing and indust-
rial design. He has special expertise in
the development of customer-centric
business and marketing operations
from the perspectives of digitalizati-
on and customer experience.
mika.patrakka@elomatic.com
3
TOUCH-
POINTS
AFTER USE
Lost customer
Return
customers
1
BEFORE
THE PURCHASE
OR USE OF
A PRODUCT
The Elomatic Magazine  ·  18 | 19
Photo © Sauvo Jylhä, Keski-Uusimaa
The Elomatic Innovation Team
has developed an artificial nest for
Saimaa ringed seals that has been
tested on Lake Tuusula north of
Helsinki. The structure is made of
common reed found in and around
the lake. If the local Centre for
Economic Development, Transport
and the Environment (ELY Centre)
accepts the artificial nest, the goal
is to build a similar nest on Lake
Saimaa next winter. The Saimaa
ringed seal is the most endangered
seal species in the world.
According to Metsähallitus, the
Finnish State Forest Enterprise,
there are only 320 Saimaa ringed seals
left in Lake Saimaa. It is the only place
the seal subspecies is found in the
world. In the early 20th century, there
were an estimated 700 seals, but hunt-
ing, commercial fishing, and climate
change, among others, have contrib-
uted to the decline in numbers to the
situation where it is currently the most
endangered seal in the world.
To breed successfully, Saimaa ringed
seals require sufficient amounts of ice
and snow as the seal gives birth to
pups in a cave-like nest built of snow.
Higher temperatures and the lack of
snow in recent years have been issues
of particular concern and, unfortunate-
ly, when the nests melt the seal pups
are left without the crucial protection
they need during the winter.
Metsähallitus has with success im-
plemented a programme, whereby
artificial snowdrifts have been shov-
elled with snow pushers into high piles
to create nesting sites; a process that
would occur naturally with the help of
the wind, if there was sufficient snow.
This has proved useful in creating ide-
al nesting places, but requires a lot of
manual labour and is only a partial so-
lution to the problem.
Pekka Koivukunnas, a member of
the Elomatic Innovation Team, volun-
teered to build artificial snowdrifts, as
described above, on Lake Saimaa dur-
ing the 2015–2016 winter. A seal pup
has already been born in one of the
nests he helped to build, and has been
seen with its mother enjoying the nest-
ing site.
An idea for an artificial nest is born
The Elomatic Innovation Team is used
to coming up with innovative ideas to
solve their customers’ problems, and
were keen to put their skills to work in
this worthwhile cause too. They used
theTRIZ problem-solving and idea gen-
eration method and focused particular-
ly on what local natural resources could
Innovation
and engineering
saving the day
Case: Saimaa ringed seal
Text: Martin Brink
◄◄ Elomatic’s Saimaa ringed seal pro-
ject team (from left): Pekka Koi-
vukunnas, Jukka Mikkonen, Sebas-
tian Kankkonen
The Elomatic Magazine  ·  20 | 21
The process of building a nest
1.	 Collecting reeds; bunch length about 2,2–2,3 m.
2.	 Fastening bunches with biodegradable string
3.	 Total of 36 bunches (one trailer load)
4.	 Mesurements: Length about 2.2 m., Width 1.2 m.
5.	 Placing bunches in parallelogram shape
6. 	 Adding the roof, interior height about 0,6 m.
7. 	 Ready prototype
1
4
2
5
3
6
7
be used to fulfil the requirements.
They quite rapidly identified common
reed as a suitable material, that could
be accessed close to the nesting site or
transported there with ease.
According to Jukka Mikkonen, an-
other member of the Elomatic Inno-
vation Team, it took only about half an
hour to design the artificial nest in a
cage-like, parallelogram shape, and a
further two hours to collect the com-
mon reed to construct it.
The reeds were bound with biode-
gradable string and stacked together
to form the structure, which is about
two metres long and over one me-
tre wide. The benefits of the nest are
shown in the info box.
After consultation with the Metsä­
hallitus it was decided to build the test
nest in January on the shore of Lake
Tuusula, just over 25 km north of Hel-
sinki. There are no seals in the lake, but
the idea has been to expose the artifi-
cial nest to the elements to see how it
copes and holds up over time under
different weather conditions.
During the testing period weekly
reports and pictures have been sent
to Metsähallitus and the hope is that
the local ELY Centre will grant permis-
sion to build a similar structure on Lake
Saimaa in 2017. At the time of writing
this article the testing period was draw-
ing to a close, with a final report still
outstanding. By all accounts, however,
the testing has gone very well and the
structure has passed the test with fly-
ing colours.
Much work left to be done
Saimaa ringed seal numbers have sta-
bilised, but much work lies ahead to
ensure that the subspecies can be
brought off the highly endangered list
to relative safety. To achieve this Sai­
maa ringed seal numbers would have
to increase to 400, which means that a
whole range of conservation and hu-
man intervention measures will be re-
quired for the foreseeable future and
beyond.
The Elomatic Innovation Team is
confident that their concept can be
used to make a contribution in saving
the seal for future generations.
Sources
www.scienceworldreport.com
www.pinnipeds.org
www.keski-uusimaa.fi
www.sll.fi
Benefits of the
artificial nest
■■ Can be built on site from
plentiful and local natural
resources
■■ Reduces the need for snow
insulation especially during
winters with little snow
■■ Enables independent nest
building by locals
■■ Lasts several years
■■ Biodegradable material
■■ Does not sink
We are confident that our concept can be used to make a
contribution in saving the seal for future generations.
The Elomatic Magazine  ·  22 | 23
Numerous tools, principles and
technologies are available for
production development when
action is called for. Since the days
of Frederic Taylor and Henry Ford,
production development has
always found new ways to maintain
productivity in changing business
environments. A large number of
principles and approaches have
been developed and applied to
develop production further. One of
the most commonly used is Lean.
The origin of Lean development
principles lies in Japanese car man-
ufacturing of the 1950s. After the Sec-
ond World War, Japan needed to build
a competitive manufacturing environ-
ment with very limited funding for ma-
chinery. Instead of investing in expen-
sive machinery, they decided to focus
on the operational aspect of manufac-
turing.
All this remained a secret to the
western world until the 1980s when
the US car manufacturing industry
started questioning the low cost and
high quality of Japanese cars. What
they found was a completely new way
of developing manufacturing opera-
tions where the focus is on effective
material flow instead of manpower and
machinery utilization rates. They decid-
ed to name it Lean, based on a key as-
pect of the Toyota Production System
(as the Japanese called it) – as low as
possible material flows in the factory.
Reducing waste at the core
of Lean thinking
At the core of Lean thinking is the con-
cept of waste, which can include un-
necessary movements, inventories,
work in progress, and waiting. Lean
provides methods and tools that can
reduce this waste.
Success in Lean is measured by lead
time, for example, the time when a pro-
cess is started (value added work to
customer) until the last process step.
The shorter the lead time is the less
waste is involved in the operations and
the more productive they are. Lean can
be summarized as an operations strat-
egy that prioritizes efficient production
flows over utilization rates.
Lean is fashionable again
Lean has recently become fashionable
again. It was widely utilized in manu-
facturing in the 1980s and 1990s, after
which it was forgotten, but it has now
made a comeback. Industries such as
healthcare, banking and construction
where operations are based on repeti-
tive processes have also recognized the
potential of Lean.
Leanmanufacturingis back
Text: Mika Kuhmonen
7 Wastes
LEANma
nufactu
ring
TPMValued-added TPS
One piece flow
Continuos flow
Takt-Time
Kanban
5S
A3
SMED
Andon
Value Stream Map
Supermarket
JIT
Standard work
Poka-Yoke
Kaizen
Jidoka
Visual factory
Heijunka
Gemba
Cellular manufacturing
TQM
Pull production
Graphic©OlliTuomola/Elomatic
One of the most tempting charac-
teristics of Lean is its cost/benefit ratio.
With a relatively small investment (per-
sonnel time allocation) a Lean develop-
ment project can provide a substantial
return on investment. Conversely, if the
project does not deliver the desired re-
sults the loss is minimal. From this per-
spective the threshold to start lean ac-
tivities should be low, in theory at least.
Easy to understand, hard to
implement
Lean ideas and tools are often easy to
understand, but most companies, how-
ever, fail to implement Lean in their op-
erations to the extent that they would
achieve a noticeable improvement in
productivity. This is mostly this is due to
a lack of understanding regarding what
Lean tools to implement and in which
order. The amount of work required is
also commonly underestimated. If a
company wants to gain a competitive
advantage from Lean, it needs to be
seen as a permanent activity with allo-
cated resources (create a Lean culture),
rather than a time-limited project.
There are numerous different
methods, tools and principles that ex-
ist under the Lean umbrella. Some of
them are easy to understand and very
straightforward to implement, while
others are rather complex and require
a lot of understanding, discussion and
development work to be implemented
in operations.
In the beginning it is demanding to
separate the Lean philosophy (the idea
of Lean), from the Lean methodology
(used to identify potential and imple-
mentation areas), and Lean tools (that
you can implement in operations).
It is often challenging to define
which Lean tools fit certain opera-
tions. Another surprise might be find-
ing out that each Lean implementation
is unique. There is no model that can
be copied directly or guide that can be
followed. In each project one needs to
be creative to define a Lean solution for
the particular operations and compa-
ny culture. Companies commonly fail
to understand that this creative work
should be done by a group that con-
tains representatives from the shop
floor all the way to management level
executives.
The fundaments of Lean are deep-
ly ingrained in industrial managers’
thought processes, even though most
do not consciously consider their
thoughts to be Lean-based. The con-
cepts of waste or customer demand,
which are cornerstones of Lean think-
ing, are common discussion items in
production meeting rooms. This im-
plies that the value of Lean as a devel-
opment principle is clearly understood,
but that there is a capability gap in im-
plementing it.
Key implementation questions
are potential stumbling blocks
Even though Lean principles are eas-
ily understood, key questions regard-
ing its implementation often prove to
be potential stumbling blocks: How
should the occasionally vague instruc-
tions and guidelines be adapted to
suit unique production environments?
Where should one start with Lean im-
plementation? What methods should
be applied and in what order? How
should these methods be linked with
each other?
To the inexperienced, these ques-
tions often prove daunting or over-
whelming. Without previous Lean ex-
perience or a Lean company culture,
problems may be too extensive or the
impact of implementation disappoint-
ing. The scale of the project may also
be too small, or the improvement in
one sub-process may not be enough
to show any meaningful measurable
benefits.
When implemented correctly and
systematically, however, Lean has the
potential to optimize processes and
add considerable value and competi-
tive advantages.
With a relatively small investment a Lean development
project can provide a substantial return on investment.
About the Author
Mika Kuhmonen
Ph.D. (Production Engineering)
Mika Kuhmonen has gained extensive
experience in discrete manufacturing
development internationally and do-
mestically since his graduation (M.Sc.)
in 1993. He has participated in nume-
rous factory development projects
in Europe, USA and Asia implemen-
ting e.g. Lean manufacturing, Theory
of Constraints on shop floors, and or-
der-delivery processes. Mika has held
positions from production expert to
global development executive and
joined Elomatic in 2010.
mika.kuhmonen@elomatic.com
The Elomatic Magazine  ·  24 | 25
Discrete event simulation can be
a powerful tool to aid companies
in understanding their processes
better and to produce beneficial
information to support decision
making. With discrete event
simulation, a broad spectrum of
data can be obtained, ranging
from finding process bottlenecks
to the optimization of processing
parameters to increase throughput
and lower costs.
Discrete event simulation, like all
forms of simulation, is a method
used to model an aspect of real life on
a computer. With discrete event simu-
lation, every change that takes place
in the simulation model is its own
discrete event. For example, when a
processing machine starts process-
ing a raw material, this is one discrete
event. The end of processing is anoth-
er discrete event, after which a new
discrete event might follow: the pro-
cessed raw material begins moving
to the next processing machine, for
example.
The discrete events in the simula-
tion model can be dependent on each
other, or independent, as in real life.
Each event happens on its own time as
time passes in the simulation, the same
way it does in real life.
Discrete event simulation is well
suited to modelling production facil-
ities, traffic flows, logistics, and cus-
tomer service situations. Basically, any
situation where a quantifiable amount
of anything (raw materials, calls, prod-
ucts…) enters a process and is pro-
cessed or held up for a definable pe-
riod of time, after which it eventually
exits, can be simulated with discrete
event simulation.
Even a relatively small process can
be too complex to be fully understood
without proper visualisation; how it
operates and how all the interdepend-
encies affect the outcomes of the pro-
cess.
Understanding everything in the
finest detail is not, naturally, always
needed. Having an unclear picture of
how the process works might, howev-
er, become a problem when changes
have to be made. For example, when
capacity is no longer sufficient, or if
keeping up with the competition has
become more difficult, knowing what
to change, and how to do it, is es-
sential.
What can be achieved with
discrete event simulation?
Bottleneck identification is quite sim-
ple to achieve with discrete event
simulation. Once the simulation mod-
el has been built and the simulation
has been run, the utilisation rates for
all activities can be obtained. While
there might not be a single activity
acting as a bottleneck yet, this can
change with increased production or
changes in the production plan. This
can be easily tested in the simulation.
Figure 1 (overleaf) is an example of a
simulation bottleneck identification
graph.
It is also easy to test different sce-
narios with a simulation model. For ex-
ample, when considering a production
equipment upgrade, the effects of the
upgrade on the whole process are eas-
ily tested by changing the parameters
for the processing equipment. The ef-
fects of changes in the production
schedule can be tested by changing
the processing parameters in the sim-
ulation.
Simulation is commonly used for
storage space approximation. The sim-
ulation model clearly displays the need-
ed storage space or how the current
Discrete
event simulation
packs a punch
Text: Risto Hänninen
punch
The Elomatic Magazine  ·  26 | 27
storage space can become a bottle-
neck in the process. Figure 2 is an ex-
ample graph of storage space require-
ment simulation results. Resource needs
and utilisation rates can also be iden-
tified with discrete event simulation
where the resources could be workers,
pallets, etc.
A good simulation model can also
be a useful aid in decision-making re-
lated to process changes. The simula-
tion can clearly display what effects
changes would have. This knowledge is
particularly important when decisions
regarding large investments have to
be made.
A simulation model is a representa-
tion of the real world and can be sim-
plified very much, or made more com-
plex (closer to real life) by taking into
account minor details that affect the
real life process.
Why use discrete
event simulation?
Dedicated simulation software really
excels when the small variations and
randomness of the real world have to
be taken into account. For instance,
the time that a processing room is oc-
cupied for the manufacture of a cer-
tain product usually varies according
to a kind of distribution. This variation
can be taken into account, by setting
a distribution that represents the real
life processing times as the time val-
ue for that processing room. The soft-
ware then randomly selects process-
ing times according to the distribution.
It might seem that the average pro-
cessing time alone would do much the
same as a distribution, but this, how-
ever, is rarely the case. If the process
upstream depends on the availability
of the processing room, or if the pro-
cess downstream depends on the out-
put from the processing room, it can
make a big difference in the simulation
model if the average processing time is
used as the processing time value, or if
a distribution which better represents
the real world is used instead.
Another benefit of simulation is
how fast it is. Building a simulation
model and testing different scenari-
os is usually so much faster than per-
forming tests in real life that the latter
is not really an option. Tests that would
take years to complete in real life can
be performed within minutes or hours
(depending on the complexity of the
system) with a simulation model. It is
also not usually commercially feasible
to conduct experiments on production
equipment, as the equipment should
be used optimally for production.
Building a simulation model also
takes less time than doing similar cal-
culations with other methods. Barring
possibly the simplest models, doing
similar calculations with alternative
means is, in fact, virtually impossible.
Optimization
Discrete event simulation can be also
used for optimization. By varying pa-
rameters according to set limits, and
aiming to a set a target value, the sim-
ulation software can find an optimal
solution.
It is not always clear how exactly
certain changes affect the process. In
these situations optimization can give
us results that would be difficult to ob-
tain otherwise. The number of work-
ers working on a part of a process, for
example, could be optimized with a
simulation model. Having more work-
ers means faster processing, but also
◄◄ Figure 1. Simulation example of bot-
tleneck identification. The processing
rooms are consecutive with no stor-
age areas in between. It can be clearly
seen that processing room 2 is the bot-
tleneck as it almost has a 100 % utili-
zation rate, while processing room 1
has to wait over 50 % (blocked) of the
time for processing room 2 to be free
and processing room 3 has to wait
28 % (waiting) of the time to get work
from processing room 2.
Processing room
1
100
80
60
40
20
0
2 3 4
Utilization
Waiting
Blocked
Working
Resource Starved
costs more. The optimal number can
be quite easily determined with a sim-
ulation.
Better data,
better results
Good data is really important when
running a simulation. If the data
doesn’t represent reality closely, nei-
ther will the simulation. “What goes in
comes out” holds very much true in
simulation. With bad data, the simula-
tion might initially seem realistic, but
might, in fact, represent the reality
extremely poorly. This can, of course,
be checked by comparing the result
data from the simulation with equiva-
lent data from the real world, which is
something that should always be done,
if possible.
It also has to be taken into account
that a simulation is a mathematical
model, a representation of the real
world, and thus will never perfectly cor-
respond to reality. With good data the
model can, however, be made to cor-
respond to the real life situation very
closely. It is also possible to do multiple
simulation runs with different random
number sets and a verified model to
get statistically significant results.
Obtaining the required data for a
simulation might be as easy as export-
ing data from ERP-software or other
production planning and logging soft-
ware. Usually, some editing of the data
is required, but after editing the data
can be imported into the simulation
software on a spreadsheet. The time
spent on proper data collection and
verification is reduced many times over
when the simulation represents the
real world from the start.
With good data, discrete event sim-
ulation can be a powerful tool that
gives us useful information that can be
used to improve processes and solve
problems that would be difficult to do
otherwise.
About the Author
Risto Hänninen
B. Eng. (Biotechnology)
Risto Hänninen has worked at Eloma-
tic since 2012. His fields of expertise
cover discrete event simulation, labo-
ratory design and commissioning, as
well as process design. Risto mainly
works in pharmaceutical industry pro-
jects and chemical industry projects.
He has built and analysed results of
discrete event simulation models, ran-
ging from small simple simulations to
complex models for large factories.
risto.hanninen@elomatic.com
▲▲ Figure 2. An example simulation of the
number of stored resources in a stor-
age area over a six month period. The
data can be used to easily evaluate
the need for storage space.
50
40
30
20
10
0
0	 20	 40	 60	 80	 100	120	140	160	180
Resource 1
Resource 2
Days
Numberofresourcesinthestorage
If the data doesn’t represent reality closely,
neither will the simulation.
Structural Fatigue
– the realm of science fiction
or something closer to home?
Text: Leo Siipola
It is not uncommon to
come across the sentiment
that structural fatigue is a
very complex phenomenon
to explain, and an equally
complicated issue to solve. A
relatively recent high-profile
case in Finland, which involved
the Finnish Navy, brought
structural fatigue into the
national spotlight. In September
2015, when explaining that
the vibration induced by the
propulsion systems of their
Rauma-class missile boats was
the source of the structural fatigue
on their vessels, the Finnish Navy
spokesperson also indicated that
“structural fatigue is terribly difficult
to explain.” But is this the case?
Photo©MichaelGaida/pixabay.com
The Elomatic Magazine  ·  28 | 29
Structural fatigue is not the easi-
est phenomena to get one’s head
around, but it is also not the hardest.
In essence, fatigue sets in all structures
that are exposed to dynamic loads and
conditions. These loads may include,
for example, temperature changes,
wind strength changes, corrosion, and
varying weight loads, such as experi-
enced on bridges. This holds especially
true for structures manufactured from
metal. The welded parts of such metal
structures are particularly vulnerable
to fatigue.
If the loads are above a certain
threshold they can lead to microscopic
cracks in the structure, which over time
become progressively larger until a tip-
ping point is reached and the structure
fractures completely. It is important to
note that these loads are individually
insufficient to cause a structure to frac-
ture, but their dynamic application over
time causes fatigue to set in.
The Elomatic Magazine  ·  30 | 31
◄◄ Picture 1. The stress range of a frame
in the x-direction.
◄◄ Picture 2. Calculating the stress range
on an adapter’s weld with the Notch
Stress method.
As a phenomenon fatigue is not
new. It has, in fact, been studied quite
extensively and nowadays, with the
help of modern technologies and tools
we can with great confidence dimen-
sion structures to avoid the associated
risks.
Load prediction is the most
challenging aspect
The most complicated aspect of fa-
tigue dimensioning is load ”predic-
tion”. In essence, this means defining
the load in such a way that one can be
sure that the load will be incurred dur-
ing the lifespan of the structure. In the
best case scenario, there is already an
existing or similar structure that can be
used to take load measurements over a
period of time. If the structure is unique
or a whole new concept, however, load
definition becomes more challenging.
Fortunately, modern simulation tech-
nologies allow the simulation of future
structural loads. Historical loads can be
simulated virtually with multibody sim-
ulations (MBS), which produce infor-
mation that can be applied in fatigue
dimensioning. As such, one is not reli-
ant on any guesswork regarding loads.
What significance does the mag-
nitude of loads have? If, for example,
there is a 10 % difference in the mag-
nitude of loads that affect a part, this
translates to a 33 % difference in life
span. If a particular part’s lifespan is
supposed to be ten years, a larger load
can reduce that life span to seven and
a half years.
The quality of welded structures
a key factor
If the structures in question are welded
structures, particular attention must be
paid to the quality of manufacturing, in
addition to reliable fatigue dimension-
ing. It can be said that the life span of
an individual weld is in many respects
dependent on the“hand”of the welder.
It is, as such, not sufficient to only en-
sure that the structure is designed and
dimensioned according to reliable cal-
culations. Manufacturing quality and
quality control play a critical role in en-
suring that structural integrity is main-
tained as required.
Unfortunately, one poor weld can
spoil an otherwise perfectly designed
and manufactured structure and lead
to serious accidents and loss of life. An
equipment weld that has been done
in the wrong place can also have cata-
strophic consequences for structural
integrity.
In structures that are exposed to dy-
namic loads or vibration, the dimen-
sioning of the structure is in most cas-
es a crucial factor with regards fatigue.
Structures should be designed and an-
alysed well in order to ensure a suffi-
cient lifespan and at the same time to
avoid over-dimensioning, thereby re-
ducing material and production costs.
Especially in large welded structures,
the location of welds and the type of
weld joints used significantly affect the
structure’s lifespan and costs. An ad-
ditional benefit of ensuring structural
integrity is that one doesn’t end up in
a situation where you have to prohibit
the use of structures, machines, or vehi-
cles while they are being repaired, that
is if they can be repaired at all.
Different weld joint types have
varying lifespans
What effect does the type of weld joint
have? This is most easily illustrated by
means of an example where we con-
sider a weld joint that can be welded
with either a fillet weld or a full pene-
tration V-weld. There is about a twofold
difference between the two weld types’
fatigue classifications, but approxi-
mately a threefold difference in their
lifespans. One can, therefore, say that a
fillet weld would last, for example, two
years in a structure, whereas a single-
bevel butt weld would last six years.
For the owner of a digger, for instance,
there is a clear difference between hav-
ing to repair or replace a component
every two years as opposed to run-
ning a machine for six years without
major repair.
Structural fatigue is not in the realm
of science fiction, it is, in fact, some-
thing much closer to home. We solve
fatigue related issues every day and as
a result, ensure the safety and opera-
tional reliability of an extensive range
of structures, constructions and ma-
chinery.
About the Author
Leo Siipola
M.Sc. (Engineering)
Leo Siipola has worked within the Fin-
nish mechanical industry since the
early 2000s. His experience covers
machine design, structural analysis,
vibration and fatigue of welded struc-
tures. Leo joined Elomatic in 2011. He
currently holds the position of De-
sign Manager, Technical Analysis at
the Elomatic Tampere office.
leo.siipola@elomatic.com
The location of welds and the type of weld joints
significantly affect the structure’s life span.
According to Merriam-Webster
optimization is a “methodology for
making a design entirely perfect,
or as effective as possible.” This is
how R&D personnel also usually
understand optimization, but it has
a wider application scope than just
finding the optimal solution. In this
article I present why optimization
tools are essential for R&D and why
their role is set to grow in the future.
Current day business operations are
characterized by high pressures to
meet customer demands, the eternal
quest to implement cost savings and
achieve increased competitiveness,
as well as the drive to hit ever-shrink-
ing time-to-market windows. To meet
these demands, companies need to
change their design paradigms and
start using modern product develop-
ment methods to remain competitive.
The ever-increasing complexity of
design (see Figure 1) has made it im-
peritive for research and development
teams to adopt optimization methods,
including both parametric and non-
parametric optimization and to in-
corporate large numbers of variables,
objectives, and iterations in their R&D
processes.
A company’s product development
strategy is a core success factor in any
business and the focal point that drives
organizational growth. The effective
implementation of the correct prod-
uct development strategy can make a
business successful in the fiercely com-
petitive environment.
Traditional product
development approach
The traditional approach to product
development starts with the develop-
ment of an initial design, which is used
to develop a prototype for an experi-
mental test. The prototype is usually
the best guess for the design problem.
The process is iterated until the desired
stage is reached.
The effectiveness of the traditional
approach is predicated on the experi-
ence of the R&D personnel, the devel-
opment time allocated, and the de-
velopment budget. The approach is
usually based on trial and error and is
unfortunately a highly time-consum-
ing process and remarkably costly. The
traditional approach to product devel-
opment allocates relatively little time
to the design phase. It focuses, rather,
on prototype testing and leaves the
required design changes to the prod-
uct for later.
During economic downturns, com-
panies often start cutting the appro-
priation of product development to
achieve cost savings. This usually re-
duces product development activities
and product quality, which in turn ad-
versely affects the company’s competi-
tive position and ability to take advan-
tage of an economic upturn.
Optimization-driven product
development approach
Why should companies employ op-
timization? Studies have shown that
product development accounts for
75 % of fixed costs (See Figure 2 over-
Optimization,
the game changer
– gaining competitiveness
and reducing lead-time in R&D
Text: Petri Seppänen
The Elomatic Magazine  ·  32 | 33
Info box 1
Topology
optimization
example
A leading automotive OEM
manufacturer used topology
optimization for engine and
gearbox mount castings and
achieved:
■■ Average weight reduction
of 15 % compared to non-
optimized parts
■■ Reduction of development
time by releasing die-cast
tools based on simulation
results
■■ Reduction of material cost
leaf). There are, therefore, many possi-
bilities to reduce costs and gain com-
petitiveness through optimization,
which reduces the down-time that is
needed for research and development
in many ways.
With topology optimization, for ex-
ample, it is possible to start the prod-
uct development process with an al-
ready optimized design. It is a valuable
asset for companies if they can bal-
ance this multi-objective optimi-
zation challenge and have the
right product on the market at
the right time. See info box
1 for an example or results
achieved with topology
optimization.
►► Figure 1. Changes in development
time and complexity of design since
the 1980s. 1980 1990 2000 2010
Development Time
Complexity of Design
The Elomatic Magazine  ·  34 | 35
Info box 2: The benefits of optimization
■■ Create more reliable and
durable products
■■ Optimize design parameters,
honing the understanding
of ideal solutions
■■ Save days or weeks by remov-
ing design bottlenecks in the
R&D workflow
■■ Increase early phase CAE ca-
pacity to address innovation
initiatives
■■ Eliminate waste
■■ Get higher quality products
to market faster
■■ Strong return on investment
(ROI)
■■ Reduce
•	 time-to-market
•	 physical tests
•	 prototype builds
•	 weight
■■ Improved
•	 product performance
•	 fulfilment of high product
requirements
•	 eco-efficiency
■■ Streamline complexity
■■ Increase product efficiency
■■ Improve durability
Development
100 %
Purchase Production SalesWork preparation
Induced costs
Fixed costs
75 %
10 %
Optimize
Optimized Design
Development Process
Conventional Design
Development Process
Design
Build
Validate
Time
Decrease in Costs
Costs
Design
Analyze
Build
Test
Re-design
Build
Test
Reduction of Development Time
In addition to reducing costs the
optimization-driven approach also in-
creases product quality, reduces lead
times and is an excellent tool for solv-
ing complex design problems. Opti-
mization with virtual prototypes accel-
erates the R&D process and enables
decisions to be made in the early phas-
es of the design cycle. See Figure 3 for a
comparison of optimization-driven de-
sign and conventional design develop-
ment processes.
Optimization also improves
manufacturing
Optimization is not only a tool for R&D;
it can also be used to evaluate and im-
prove the manufacturing process. It is
possible to couple optimization tools
with durability analysis programs.
For example, a Tier 1 level automo-
tive component supplier performed
a sensitivity analysis for a front cra-
dle part to find sensitive and critical
weld seams. As a result, the compo-
nent supplier succeeded in reducing
its manufacturing and warranty costs
by increasing the durability of the com-
ponent and reducing the weld quality
for non-sensitive welds.
This article has made the case for
the optimization of R&D processes.
I have indicated that optimization is
crucial in gaining a competitive edge,
being able to meet customers’ ever
stringent demands, and reducing R&D
lead-times, now and in the future.
Optimization-driven R&D is superi-
or in many respects to traditional R&D
methods, which are highly dependent
on funding and experienced research
teams, take long to complete, and can
be surprisingly costly.
It is no longer a question of wheth-
er R&D processes should be optimized,
but rather how and when.
Sources
Virtuelle Produktentstehung für
Fahrzeug und Antrieb im Kfz, Heraus-
geber: Seiffert, Ulrich, Rainer, Got-
thard Ph. (Hrsg.)
NAFEMS Simulation Capability Survey
2013.
About the author
Petri Seppänen
M.Sc. (Mechanical Engineering),
B.Eng (Automotive)
Petri Seppänen started working at
Elomatic as a structural analyst in May
2015. He has worked in consultancy,
simulation and design tasks within
mechanical design since 2008 and is
specialized in multibody simulation
(MBS) and optimization (parametric
and non-parametric optimization).
From 2012 to 2015 Seppänen worked
as a technical consultant in the auto-
motive industry and consulted OEMS
andTier 1 level component suppliers.
He has also performed pre- and post-
sale support for an optimization pro-
gram.
petri.seppanen@elomatic.com
◄◄ Figure 3. A comparison of optimiza-
tion-driven design and conventional
design development processes with
regards development time and cost.
The conventional design development
process is strongly based on iterations
(trial and error). It can produce many
bad designs before the “optimal” de-
sign is found and is highly time-con-
suming.
The paramount design challenge
is getting it right the first time.
◄◄ Figure 2. Cost reduction. Research and
development accounts for 75 % of
fixed costs and 10 % of induced costs.
It is, therefore, crucial to use optimiza-
tion tools in the R&D process.
Scientia vires est
At Elomatic we believe that our human capital is our most precious asset.
With knowledge comes the power to shape the future.
We continuously develop our employees’ know-how and strive to be leaders in
our respective technical fields. We focus on packaging and delivering this know-
how to ensure that our customers stay ahead of their competition.
The Top Engineer magazine offers our experts the opportunity to share their ex-
pertise and knowledge and to engage other technical experts with their writing.
It is a publication by engineers, for engineers, and other technically-minded readers.
www.elomatic.com
Combining 3D scanning with 3D
printing opens up a whole new
world of possibilities to create
auxiliary and replacement parts.
Here a removable marker stand for
an Oculus Rift headset was created
for use in virtual reality projects.
The information received from scan-
ning an existing part can be used,
for example, to 3D-print a component.
Elomatic’s Advanced Technologies
team used the technologies to create
a removable marker stand for an Ocu-
lus Rift headset that is used in virtual
reality projects.
After scanning the headset a 3D
model was created in which the mark-
er stand was modelled. From there the
marker stand was 3D-printed and at-
tached to the headset ready for use.
Combining 3D scanning
and 3D printing
Object
Scanned Mesh of Object 3D Printed Object
Design Model with Marker Stand End Result

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Elomatic_Top_Engineer_2016-1

  • 1. The Elomatic Magazine 1·2016 Consulting  •  Engineering  •  Design  •  R & D  •  Innovation  •  Technical Solutions Mika Nummila VOC emissions of timber felled for fuel page 4 Abhay Ranjan Engineering the revolution for affordable healthcare page 8 Leo Siipola Structural Fatigue page 28 “The Pharma and Biotech industry in India has immense potential to emerge as a key global Lifesciences destination.” –  Abhay Ranjan
  • 2. The Elomatic Magazine  ·  2  |  3 In 2014 my predecessor, Olli Manner, penned a Top En- gineer editorial about the eternal quest for optimiza- tion. I was tempted to come up with something original for my first Top Engineer magazine editorial. The contents of this magazine and the focus of many of our customer projects, as well as current socio-political events in Fin- land have, however, convinced me that the topic is well worth revisiting. In Finland major social and health services reforms have grabbed the headlines for the last year or so. In essence, our political parties and institutions are trying to agree on how to completely overhaul and optimize Finland’s social and health services to provide the best return on taxpayers’ money and boost the country’s competitive- ness. Unfortunately, in the world of politics, compromise often holds sway over the most optimal solutions. There is consensus, however, that things need to be improved and that’s a start. Fortunately, in the world of engineering we have methods and tools at our disposal to help us make the most rational and optimal decisions. The intense global competitive situation in many industries has kept opti- mization goals firmly on the agenda in our customers’ organizations. We are improving the efficiency of many of our Finnish customers’operations with e.g. Lean methods. It seems, in fact, that Lean Manufacturing is experiencing somewhat of a renaissance. In our own organization we also continuously look for ways of improving our way of working. After more than 45 years of operation and thousands of demanding customer projects there is still room for improvement. Even when a project has been completed very successfully and the customer is more than satisfied, it is worth considering where we could have done better, even if just a little bit. This edition of the Top Engineer contains several arti- cles that support the theme of my editorial. Optimiza- tion is discussed, for example, in the context of structural fatigue and the lifespan of welds, in discrete process simulation, in Lean Manufacturing, as well as in R&D pro- cesses. The list goes on… It is imperative for organizations to continuously im- prove current systems and processes, but thinking out of the box and nurturing innovative thinking is an equally important part of the recipe for success. Finding a good balance between innovation and optimization ensures they we prosper in challenging and dynamic operational environments. Doing things better Patrik Rautaheimo Editor-in-Chief CEO
  • 3. Contents 1/2016 Publisher Elomatic Itäinen Rantakatu 72 20810 Turku, Finland Tel. +358 2 412 411 info@elomatic.com www.elomatic.com Editor-in-Chief Patrik Rautaheimo patrik.rautaheimo@elomatic.com Editor Martin Brink martin.brink@elomatic.com Art Director Olli Tuomola olli.tuomola@elomatic.com Abhay Ranjan Engineering the revolution for affordable healthcare India leading the way 8 Mika Nummila VOC emissions of timber felled for fuel – a significant energy loss? 4 Leo Siipola Structural Fatigue –therealmofsciencefictionorsomethingclosertohome? 28 If you would like to receive a copy of the Top Engineer, or would like to be added to our Top Engineer mailing list please send your request to info@elomatic.com. Elomatic believes that all information provided in this publication is correct at the time of printing. Elomatic is not responsible for any inadvertent errors. Elomatic holds the copyright to all materials con- tained in this publication, unless specified otherwise. Written permission from Elomatic is required for the reproduction of articles in whole or in part. Cover: Abhay Ranjan, Chief Executive Officer at Elomatic Mumbai Office. Cover photo © Arijit Dey / Elomatic. Sanni Marttinen and Mika Patrakka The customer is KING – start consciously designing customer journeys 13 Martin Brink Innovation and engineering saving the day Case: Saimaa ringed seal 18 Mika Kuhmonen Lean manufacturing is back 22 Risto Hänninen Discrete event simulation packs a punch 24 Petri Seppänen Optimization, the Game Changer – gaining competitiveness and reducing lead-time in R&D 32
  • 4. The Elomatic Magazine  ·  4 | 5
  • 5. The strong smell of freshly felled forest and resin is probably familiar to most Finns. It is rarer that anyone thinks where the smell comes from, and even rarer that the share of the timber’s heating value lost with the scent to the sky is considered. The matter has scarcely been studied, and a complete picture is very difficult to obtain, based on scattered written sources or experiences. However, it has been observed in practice that volatile organic compounds (VOC) that evaporate off timber are also significant in terms of burning and the heating value of fuel. As a concept, the burning of fresh woodchips is new and rather he- retical. The traditional way to burn woodchips, which many think as the ‘right’way, is to store the felled timber for a long time on roadsides and allow them to dry before chipping and burn- ing. Practical issues of logistics have also contributed to this model. In the autumn of 2015, a new 10 MW grate boiler plant and a modern flue gas scrubber with a heat pump connection were commissioned at Kauhavan Kaukolämpö Oy’s Kauhava plant. The concept of the plant and operations is based on the burning of fresh woodchips – from harvest- ing timber through the logistical chain to burning and heat recovery. Based on the operational experience of the past winter, the concept of using fresh woodchips is working very efficiently, providing significant cost savings in the acquisition of fuel to the plant opera- tor. Despite high moisture, the burning of woodchips can be controlled easily and specific emissions are low. It can be assumed that the concept of fresh woodchips works efficiently in part because a significant portion of the volatile components contained in timber is included in combustion, rath- er than allowed to evaporate into air. This article discusses the significance of volatile organic compounds in the heating value of fuel. Storage and VOC losses According to research, there is a stor- age loss of 6–16 % of the heating value of timber as a result of slow combus- tion during storage, decay due to bac- terial activities and fungi, and loss due to material dropping off (a VTT study in 2002). In addition, decaying produces methane, among other things, which is a greenhouse gas significantly more detrimental than carbon dioxide. The storage loss of timber has been studied e.g. at the University of Turku. The VOC emissions of timber dur- ing drying and in its natural state have been studied at the Karlstad Universi- ty in Sweden. There is significantly less material and actual research data on emissions right after felling the trees. Many kinds of compounds evaporate off trees during their lifetime already, but after the trees are felled, the emis- sions increase considerably. According to a study, the monoter- pene content of air at a logging site was 1.0–1.5 mg/m³, while the normal level above foliage is 0.1–0.5 mg/m³. This means that after felling trees, the terpene content of the surrounding air has been up to 15 times higher than the normal content. The elevated con- tent is visible at logging sites for sev- eral weeks. The chemical composition of wood Wood consists of thousands of differ- ent chemical compounds, with the main groups of cellulose (40–45 %), hemicellulose (25–35 %), lignin (20– 30 %) and extractives (2–10 %). Volatile organic compounds (VOC) are mainly contained in extractives. The extrac- tives content varies between wood species. There are also differences be- tween different parts of a tree, and even between individual trees. The bark, branches and foliage contain con- siderably more extractives than heart- wood. For trunk chips, the share of heart- wood is particularly interesting. With spruce, the extractives content of the stem wood varies in the range of 0.8– 3.8 % and with pine in the range of 3.0–6.0 %. The share of bark in a tree is approximately 10 %, so the bark also forms a significant source of extrac- tives. For softwood trees, the extrac- tives content of the bark varies in the range of 28–39 %. Some of the extrac- tives are easily water-soluble and slow to evaporate. Some, on the other hand, are not water-soluble and evaporate quickly. The estimate on the volatile compounds in timber varies in the range of 4–10 %, depending on wheth- er the canopy and bark are included. VOC emissions of timber felled for fuel – a significant energy loss? Text: Mika Nummila Photo©Unsplash/pixabay.com
  • 6. The Elomatic Magazine  ·  6 | 7 Volatile organic compounds The classification of extractives in tim- ber is difficult due to the large number of compounds and compound groups. However, extractives can be roughly di- vided into three main groups: ■■ terpenes, terpenoids and sterols ■■ fats, waxes and their compounds ■■ phenolic compounds Especially terpenes and phenols are highly volatile. Terpenes also produce the smell that is characteristic of a felled forest. The evaporation of terpe- nes has also been studied the most, especially in connection with dry- ing processes. Research is made even more challenging by the large number of compounds included in terpenes; more than 22,000 different compounds have been found in plants. Diagram 1 shows the development of the amount of terpenes after timber harvesting, according to storage time. A storage time of four months already decreases the terpene content of tim- ber by two thirds. A rough estimate on the amount of monoterpenes in soft- wood is 0.1–0.6 mass percent of dry matter. However, the important thing is that, for instance, the heating value of monoterpene is more than twice (approximately 46 MJ/kg) the ‘regular’ heating value of dry matter in timber (19–20 MJ/kg). Stilbenes, which belong to phenols, appear in large quantities especially in the bark of spruce, up to 10 % of the bark weight. Stilbenes are very interesting in that their heating value is almost equal to terpenes, ap- proximately 40 MJ/kg. Assessments Even though exact research informa- tion is missing, preliminary assessments can be made on the amount and sig- nificance of VOC losses. Let us assume that the amount of volatile compounds is 4 % of the mass of the dry matter in timber. The average heating value of volatile compounds is 40 MJ/kg. The heating value of ‘regular’ dry matter in timber is 19.5 MJ/kg. Calculated as a weighted average, the heating val- ue of dry matter in fresh timber is, in fact, 20.32 MJ/kg, if the timber is tak- en quickly to burning. The extra ener- gy from volatile organic compounds is therefore 0.82 MJ/kg. In addition, the extra energy from volatile organic compounds goes di- rectly into the effective heating value in the burning process. The heating value of woodchips with a moisture of 55 % in their arrival state is approxi- mately 7.1 MJ/kg, but the benefit ob- tained from volatile compounds can be counted directly as net benefit, making the actual heating value in the arrival state 7.92 MJ/kg. Therefore, the increase in heating value is more than 11 %. Plant efficiency above 100 % – a perpetual motion machine? If a heat or power plant has a con- densing flue gas scrubber or flue gas condenser, the total efficiency of the plant can rise above 100 %. A perpetual motion machine has still not been invented; this is purely a calculatory matter. The efficiency of a boiler plant is calculated, based on the effective heating value of fuel, which e.g. for woodchips with a moisture level of 50 % is 8.0 MJ/kg. The heating value of dry matter in the wood- chips is 19.5 MJ/kg. The difference between dry matter and effec- tive heating value is spent in the vaporisation of water contained in the fuel in the furnace. During flue gas condensation, the energy used for water vaporisa- tion is recovered. For instance, a boiler with a thermal power of 10 MW has an efficiency of 90 %, in which case the thermal input is 10 MW / 90 % = 11.1 MWpa. If the heat recovery power is 3.0 MW, the plant’s power output to the grid is 10 MW + 3 MW = 13 MW. This means that 13 MW of power are produced with a thermal input of 11.1 MW. The plant’s efficiency is therefore 13 MW / 11.1 MW x 100 % = 117 %. ◄◄ Diagram 1. The impact of storage time on the terpene content of tim- ber. (Marutzky, 1979) 100 80 60 40 20 0 Terpenesleft[%] Time (months) 0 4 8 12
  • 7. Prerequisites for the use of fresh woodchips The use of fresh woodchips requires a whole new kind of thinking from the plant and logistics. The concept can also be applied to old plants if the structure of the boiler is suitable for burning moist fuel. Fresh fuel also sets some requirements for the fuel stor- age and fuel supply systems. An es- sential part of the system is, however, a flue gas scrubber system that effi- ciently recovers heat from flue gases, condensing the moisture of the fuel vaporised in the boiler. The scrubber should work reliably and efficiently under all conditions, regardless of the variation in the return temperature of district heating. With a heat pump integrated in the scrubber, flue gases can be cooled ef- ficiently to even below +30°C, making it possible to utilise a significant part of the condensation heat of the water contained in the flue gas. For the pur- pose of optimising and ensuring the profitability of heat production, a heat pump scrubber has, in practice, been established as the only potential recov- ery technology for lost heat. Experiences from Kauhava Based on the experiences of the past winter, Kauhavan Kaukolämpö Oy is convinced of the excellence of fresh woodchips, compared with regular dried woodchips or bark. According to Ari-Matti Mattila, managing direc- tor, combustion is even and steady. The flame is bluish, even though the moisture level of the fuel has been 50– 60 %. The CO content of combustion has also been low, clearly under 10 ppm, even though burning has taken place using a low lambda value, with residu- al oxygen of approximately 3.0 volume percent. Internal electricity consump- tion has also been lower with fresh woodchips than with those stored for a longer period of time. Some of the fuel has been felled the same day, and some has been at most a few weeks old. The fuel has also been of uniform quality. However, the system sets its own, new challenges for logistics. Heat recovery at the Kauhava plant is top class. The average heat recovery during the winter has been more than 35 %, meaning that every third truck load of fuel has been left out, com- pared to a situation without the scrub- ber. The total plant efficiency has been over 120 % at its best. Summary When considering the entire fuel chain from harvesting to burning and heat recovery, there are several sections in the chain where the energy content of fuel can be saved. These include: ■■ Decreasing VOC emissions by short- ening the time from harvesting to burning. The impact on effective heating value can be expected to exceed 10 %. ■■ Decreasing storage loss. According to research, the impact is 6–16 % of the energy content of the dry mat- ter of fuel. ■■ Efficient heat recovery, with the fi- nal flue gas temperature even be- low 30°C. Heat recovery can exceed 35 %. In total, the burning of fresh woodchips and efficient heat recovery can be used to obtain cost savings of 25–45 % in fuel costs, compared to a traditional plant without efficient heat recovery. The savings potential is so large and complex that the subject deserves fur- ther scientific study. About the Author Mika Nummila M.Sc. (Energy Engineering) Mika Nummila has worked in consul- tancy and design tasks in process and energy engineering since 1993. From 2005–2012, Nummila worked as a de- sign manager in the process industry at Elomatic Oy, being responsible for the Jyväskylä unit’s process depart- ment. Since 2013 he has worked as a technology manager at Caligo Indus­ tria Oy. Nummila specialises in heat transfer, energy efficiency and flue gas scrubbers. mika.nummila@caligoindustria.com The use of fresh woodchips requires a whole new kind of thinking from the plant and logistics.
  • 8. Engineering the revolution for affordable healthcare India leading the way Text: Abhay Ranjan Picture©ClkerFreeVectorImages/pixabay.com The Elomatic Magazine  ·  8 | 9
  • 9. India is currently one of the most talked about emerging markets and widely considered a nation that could decide the future of the world economy. It has become much more than just a “low cost resource pool” for the world. With the advent of the Make in India national campaign in the latter part of 2015, the market has seen a renewed surge of interest in the enormous opportunities present in the country. The Indian economy is currently the seventh largest in the world meas- ured in nominal GDP and the third larg- est in purchasing power parity (PPP). The country is classified as a newly in- dustrialized country, one of the G-20 major economies, a member of BRICS, and a developing economy with an av- erage growth rate of approximately 7 % over the last two decades. India’s economy became the world’s fastest growing major economy in the last quarter of 2014 with the poten- tial to become the world’s third largest economy in the next decade, as well as one of the two largest economies by mid-century. The outlook for short- term growth is also good. According to the IMF, the Indian economy is the “Bright Spot”in the global landscape. India has the one of fastest growing service sectors in the world, which con- tributed approx. 53 % to GDP in 2014– 2015 (source: Planning Commission, Government of India). It has capital- ized on its large, young, and well-edu- cated English-speaking population to become a major exporter of IT servic- es, BPO services, and software services with revenues of USD 783 billion. The country has emerged as a lead- ing destination for clinical trials, con- tract research and manufacturing ac- tivities. The Government of India’s PharmaVision2020 aims at making India a global leader in end-to-end drug manufacturing. The business mantra of the new Prime Minister Mr. Modi is Democracy, Demography, Demand and De-regu- lation. He has indicated that India is blessed with the first three Ds, and that he is leaving no stones unturned to add the fourth. His slogan is that India is not working for incremental growth, but for a quantum jump… which has been well received and adapted by the local business community. Photo©PawełDobrowolny/depositphotos.com “Amidst uncertainty and floundering global economic conditions, India continues to stand tall.” – Mr John Rice, GE Vice Chairman
  • 10. The Elomatic Magazine  ·  10 | 11 Engineering sector employs 27 % of Indian workforce Today, India is a very different country from what it was 15–20 years ago. It has presently become the second larg- est market for smart phones. Thanks to the Internet, the knowledge, exposure, aspiration and ambition levels of mod- ern youths are vastly different from pre- vious generations. Engineering is the largest Indian in- dustry segment and contributes about 20 % to total exports. In 2015–2016 en- gineering goods exports amounted to USD 71 billion. India exports to about 200 countries. The engineering seg- ment employs about 27 % of the work- force and accounts for about 30 % of the total new investments and 63 % in terms of foreign collaborations. The engineering sector attracts im- mense interest from foreign players as it enjoys a competitive advantage in terms of manufacturing costs, technol- ogy and innovation. India’s manufac- turing base is the fourth largest among emerging economies. Volkswagen, Skoda, Toyota, Hon- da, Nissan, Suzuki, Ford, GM, Hyundai, Yamaha, Kawasaki and many of the world’s best known automobile com- panies have made India their design and manufacturing hub. India ranks second in terms of manufacturing competence in the 2010 global man- ufacturing competitiveness index and Deloitte Touche Tohmatsu. Very soon, India will be the second largest producer of steel in world and will be the third largest market for au- tomobiles. At the moment, it is the seventh largest automobile producer in world. The Make in India campaign has re- ceived the attention of several infra- structure and engineering multi na- tionals including GE and ThyssenKrupp, which are considering investing in the country. Other major foreign OEM in- vestments are from Airbus, Boeing, Lockheed Martin, SAAB, BAE Systems. India is in the process of globaliz- ing its manufacturing base through the establishment of capital equip- ment and downstream industries to generate employment as well as boost the Make in India campaign through improved competitiveness of local products. The US assistant secretary of state, Nisha Desai Biswal, when referring to US-Indian relations, has said that“much Manufacturing set-up of international drug companies Growing unaffordability of imported machinery/equipment Abundant natural resources & availability of raw materials Manufacturing & engineering competence Excellence in IT & Automation Continuous growth in domestic demand Large and rapidly growing middle class Mass transition of poor class to middle class Conductive and stable regulatory mechanism Highly organized sector Evolving investors and new business friendly policy Advantage of skilled yet economical manpower Large pool of English speaking technocrats Short learning curve Graphic©OlliTuomola/Elomatic,ClkerFreeVectorImages/pixabay.com (Lionoutline),TheKuzmins/depositphotos.com(gears) Lower cost production
  • 11. of the focus has been on the economic partnership and while there continues to be challenges, we have seen a dramatic rise in US investment in India”. Pharmaceutical sector growing rapidly The Indian pharmaceuticals market is the third largest in terms of volume and 13th largest in terms of value, as per a re- port by Equity Master. Presently the mar- ket size of the country’s pharmaceutical industry stands at USD 20 billion. Branded generics dominate the pharmaceuticals market, constituting nearly of 70 % to 80 % of the market. It is the largest provider of generic drugs globally and accounts for 20 % of glob- al exports in terms of volume. Pharmaceutical exports have grown at a compound annual growth rate (CAGR) of 68 % over the last decade, while vaccines are exported to 150 countries. Indian pharmaceuticals are exported to more than 200 countries around the world, with the US being the key market. According to India Ratings, a Fitch company, the Indian pharmaceutical industry is estimated to grow at CAGR of 20 % over the next five years. This growth will outperform the global pharma industry growth, which is set to grow at an annual rate of 5 % in the same period. India constitutes around 8 % of the total global generics market by volume, indicating a huge untapped opportunity in the sector. Outsourc- ing is projected to spike after the discovery and manufacturing of for- mulations. India is home to about 10,500 man- ufacturing units and over 3,000 pharma companies. It exports all forms of phar- maceuticals from APIs to formulations to biosimilars. The cost of production is significantly lower (35–40 %) than that of the US and almost half of that of Europe. It accounts for 36 % (3,000) of 8,374 DMFs (Drug Master Files) filed with the USA and has over 500 USFDA approved plants (the highest for any country outside the U.S.). The pharmaceutical market size is expected to grow to USD 100 billion by 2025, driven by, among others, in- creasing consumer spending, rapid ur- banization, and raising healthcare in- surance. Republic of India National Emblem: The emblem of India is an adaptation of the Lion Capi- tal of Ashoka at Sarnath. Capital: New Delhi Government Type: Federal Republic Currency: Indian rupee (INR) Area: 3,287,263 km2 Population: 1,276,267,000 (2015 est.) GDP (PPP) $8.027 trillion (3rd ) 2015 est. Per capita $6,209 (124th ) Pharmaceuticals industry of India Third largest (vol.) 13th largest (value) USD 20 billion (2015) Estimated to grow 20 % p.a. over the next five years. Ancient Indian healers discovered energy centres within the body, which they named Chakras (Energy Wheels). Perfectly balancing energy chakras ensures overall health and well-being. If a person suffers from an ailment, health can be restored by rebalancing the energy chakras. Meditation, yoga, visualization, and sonic therapy were also developed to heal the energy flow through the charkas. Today, “Chakra Healing” is one of the most practiced alternative therapy methods. Picture©goku347/depositphtos.com
  • 12. The Elomatic Magazine  ·  12 | 13 Innovative Biotech sector set to expand at 30 % p.a. The biotechnology sector is highly in- novative and is on a strong growth tra- jectory. The sector is one of the most significant in enhancing the country’s global profile as well as contributing to the growth of the economy. At present, India is among the top 12 biotech des- tinations in the world and ranks second in Asia, after China. The Indian biotech industry holds about a 2 % share of the global biotech industry. It is, however, expected to grow from the current USD 5–7 billion to USD 75–100 billion by 2025, grow- ing at an average rate of 30 %. The high demand for different biotech products has also opened up scope for foreign companies to set up operations locally. Complete pharma and biotech offering India is one of the few major eco- nomics that have a strong worldwide presence in the complete spectrum of Pharma and Biotech engineering, equipment, machinery and other ac- cessories. Its pharma and biotech engi- neering services, equipment, and ma- chinery etc. are exported to over 100 countries. The continuous growth the Pharma and Biotech manufacturing sector has encouraged the engineer- ing industry to develop local capabili- ties in product development and ad- vanced manufacturing technologies. Further boosts are the high capa- bilities and expertise for drug develop- ment, research, tech transfer, dossiers, clinical trials, engineering, turnkey exe- cution, machinery / equipment, quality laboratory set up, skilled man-power, qualification documentation, training, SOP development, validation, instru- ments, mock testing for regulatory in- spections, and audits hand holding till validation batches. The domestic talent pool is a mix of engineers and pharmacists, bio- technologists and chemists who un- derstand the pharma biotech needs, starting from chemical synthesis or fer- mentation to the execution of USFDA, EMEA, PIC, ANVISA, WHO and other global regulatory compliant facilities as per cGMP & GAMP design. Indian machinery is installed and in operation in many FDA approved manufacturing facilities in India and abroad. The future looks bright With the offering of numerous differ- entiating and competitive advantages in terms of R&D, knowledge, skills and cost effectiveness, the Pharma and Bio- tech industry in India has immense po- tential to emerge as a key global Lifes- ciences destination. Local pharma engineering compa- nies will play a vital role in developing world class equipment, not only meet- ing the desired quality and regulatory requirements, but also delivering af- fordable turnkey engineering solutions. In just a few decades, the Indian phar- ma engineering industry has improved immensely in terms of precision, qual- ity, productivity, automation, accuracy, and validation. The country can be seen as one- stop-shop for the entire pharma and biotech spectrum, starting from de- velopment of pharmaceutical or tech- transfer up to validation batches. Indian companies are quick to adopt the changes required to make them truly global players. The country’s export base of engineering offerings has shifted from low value to hi-tech and from developing countries to the entire globe. The Indian Government is taking all the required measures to make it one of the most investor friend- ly business destinations around. With the generous talent-pool in en- gineering, pharmaceuticals, chemistry, biotechnology and medical sciences, encouraging investments from both Government and Industry and the sig- nificant cost-advantage over other countries without compromising on quality; India is set to lead the pack in engineering affordable healthcare for the world. About the Author Abhay Ranjan B.E. (Production), MBA Abhay Ranjan spearheads the opera- tions of Elomatic, India. As an accomp- lished visionary- and mission-oriented leader with strong strategic abilities, he has pioneered the growth-story of the company. He holds a bachelor’s degree in production engineering and a master’s degree in manage- ment from IIM-C. He has been closely associated with the pharma and bio- tech industry for over 25 years. Un- der his leadership, Elomatic India has with distinction executed numerous projects of various complexities, span- ning South East Asia, Middle East, Af- rica, CIS countries and other nearby countries including India. He is also a member of ISPE and PDA. abhay.ranjan@elomatic.com “India can create a new, affordable healthcare system.” – Mr Andrew Witty, CEO GSK
  • 13. Taking customer and user experience into account is crucial in order to extend the lifecycle of customerships to the maximum. The touchpoints where customers and users interact with a product or company present an opportunity to either succeed or fail. Human behaviour has changed since the advent of the Internet and buyer behaviour, in particular, is radically transforming. The challenge for companies is to achieve more meaningful partnerships in the customer value chain or network. This requires transparency and a greater focus on human values. In essence, there is an increasing amount of variables, in addition to pricing, that affect whether companies can achieve and maintain their competitive advantage. It has also become necessary to be involved in the customer journey much earlier. Seamless customer journeys and touchpoints have to be consciously designed to serve and be transparent. Human beings are at the centre of developing customer and user ex- perience. Humans are the ones who make, for example, purchasing deci- sions as customers and users. Deci- sion-making is affected by numerous factors, many of which may seem ludi- crous. Rationality is not the only basis for decisions and human actions. We, for example, make decisions based on what feels good, right, nice, or because we want gratification, acceptance, to be valued, to fulfil ourselves, to engage with other people, or succeed with the help of a product or service. Human needs have been studied extensively and several theories have been devel- oped to describe the hierarchies and interrelationships of needs. The customer is KING – start consciously designing customer journeys Text: Sanni Marttinen and Mika Patrakka UX SATURATION DOES CUSTOMER / USER HAVE A REASON TO BE ENGAGED? FIRST CONTACT Graphic©NikoIhalainen/Elomatic
  • 14. The Elomatic Magazine  ·  14 | 15 Empathy is a valuable tool for designers Successful companies have started tak- ing note what effect feelings have on human behaviour. Emotional Design and Affective Engineering are exam- ples of different design perspectives that focus on humans more closely. Kansei engineering is well known in the automobile industry. The Kan- sei notion has several definitions: some describe it as a process, others as the result of a process. It neverthe- less deals with feelings, senses, mental states, memory, intuition, interpreta- tion, and personality. Kansei takes the subjective use and value for the user into account, which is then reflected in design. It is, therefore, important to under- stand human cognitive processes. The internal model created by humans of a product or service does not perfectly correspond to reality. The afore-men- tioned feelings, personality traits, earli- er experiences etc. all affect the model. This is why the memory of a product or something is unique. The subjectivity of experiences and feelings is a challenge for product and service producers and designers. De- signers need sensitivity and empathy to put themselves in the user’s or cus- tomer’s shoes. Different user-centric design methods and observation of real use situations assist in this regard. People also associate better with ser- vices or products that have or appear to have a personality or a story. Good customer and user experiences are hard to copy In industries such as the machine works industry, where benefitting sys- tematically from customer and user experience is new, even small devel- opment efforts can achieve large ben- efits and improvements. Good custom- er and user experiences are difficult to copy, which protects the company’s competitive advantage. Taking user experience into account at the right time saves both time and money. Costly changes and problems at later design stages can be avoided when users are in some way or another involved in defining and verifying prod- uct concepts. A product’s user interface should be modelled and tested for usability at the very start of design. An early user interface prototype is a concrete and effective tool in product development that can identify previously unnoticed needs and user demands. When user experience is taken into account in design the end result is safe, easy-to-use, and fulfils the user’s de- mands. A user that is satisfied also rec- ommends the service or product to others, trusts the brand more, and is more engaged. Not all top executives see the benefit Focusing on customer experience is a given from the customer’s perspec- tive, but top executives often see it primarily as a cost factor. This is partly due to the fact that customer and user experience is scrutinised only once ◄◄ According to a 2015 Watermark study companies that focus on customer ex- perience are significantly more profit- able than other large companies on the S&P 500 index. © 2015 Watermark Consulting. Image source: www.watermarkconsult.net/docs/Watermark- Customer-Experience-ROI-Study.pdf 120 100 80 60 40 20 0 CumulativeTotalReturn(%) Customer Experience Leaders 107.5 % S&P 500 Index 72.3 % Customer Experience Laggards 27.6 %
  • 15. most product development and mar- keting planning has been done and the budget has been exhausted. Cus- tomer experience is, however, not a separate development area. It should be connected to business operations and requires commitment from the entire company. It is difficult to present the bene- fits of customer and user experience in clear figures to build a business case, but not impossible. One can, for exam- ple, measure how often you get return customers or how long customerships are maintained. Customer experience can also be measured via customer feedback, which is an important ac- tivity in itself. The Net Promotor Score method is good for regularly measur- ing customers’ propensity to recom- mend a company, which is also a meas- ure of customer satisfaction. There are several examples of com- panies that have successfully invested in developing customer experience. The best have allocated sufficient re- sources to the changes required and now also fair better in business terms than comparative companies. The customer journey should be of interest to everybody – not only to salespersons or customer service staff. When customer and user experience drives business operations, develop- Customer experience is not a separate development area. It should be connected to business operations and requires commitment from the entire company. Why invest in customer and user experience? ■■ When two similar products are on offer the customer choses the one that best meets his or her demands, needs and liking. ■■ Good customer experience is reflected in the amount the customer spends ■■ Good customer experience builds trust and engagement, the cus- tomer lifecycle is extended ■■ Unsatisfied customers become costly, bad experiences are shared in social media more than good experiences ■■ Through positive experiences the company receives free publicity ■■ Reduces insecurity in the company ■■ Developing business operations becomes more desirable ■■ Product and service development becomes more efficient ■■ Indirect costs (e.g. start-up, training, and product support) are re- duced. They often include so-called hidden costs. ment work is focused on delivering added value. Added value is not only reflected in a product’s technical de- velopment, but in developing a com- pany’s own business operations and product and service development. The customer, in turn, receives a bet- ter, more effective and more desirable product or service. Customer and user touchpoints The use situation is the most obvi- ous part of the customer journey and where user experience is defined. Fac- tors such as our preconceived ideas about a manufacturer or brand, recom- mendations, availability, maintainabili- ty, and support services also affect the customer and user experience. The customer journey can be divid- ed into three parts (before, now, and after), which have to be integrated into a seamless entity. To create a good cus- tomer experience in every phase of the customer journey, one needs to take account of both the customer and the business model. The figure and table overleaf show the different phases and parts of the customer journey as well as what channels can be used to affect the customer’s and user’s experience at touchpoints. Several methods can be used to gain a better understanding of the customer and user. These include, for example, observation, surveys, and in- terviews. The idea is to get a reliable picture of customers’and users’actions in real life environments.
  • 16. The Elomatic Magazine  ·  16 | 17 1  BEFORE THE PURCHASE OR USE OF A PRODUCT A) Awareness of a problem or need Influencing Channels or touchpoints Humans want to associate themselves with something or be bigger than something. We value some things more than others e.g. technol- ogy, free time, money, health, friends, etc. We lis- ten to our needs and are prone to newly created needs. In the same way we fulfil our employer’s needs, which serve the company, but our selfish needs do not disappear. Digitalization has created new opportunities for multi-channel interaction and has significantly changed buying behaviour. The following affect the value we give to a product and service: peer groups, colleagues, referrers, brand recognition and reputation, life situation, lifecycle, goals, escapism, problem solving and learning, and inspiration. Social media, blogs, TV/ videos, podcasts, mobile devices, events, content marketing, advertising, sponsoring, augmented reality, web pages, surveys, etc... B) Consideration of problem or need In this phase a person refers to earlier experienc- es of companies, products or services. The person prefers to investigate the matter at a suitable time before speaking to the product or service provider. Transferring from one phase to another depends on the person’s situation and way of doing things. Some of us are more ready or more impulsive while others want to leave no stone unturned before making a decision. The point of view should be to share informa- tion that deepens understanding and provides answers to the customers’problems or needs. The idea is to get the customer to want more both via rational and emotional thought pro- cesses. The content, products, and services need to be visible and available where the customer or user searches for information and compares alternatives. Social media, blogs, TV/ videos, podcasts, mobile devices, events, content marketing, advertising, sponsoring, augmented reality, web pages, surveys, online shops. C) Decision-making Any deterrents to purchasing should be removed when the customer has found a solution to the problem or challenge and is convinced about it. In this phase the service or product should be made to look as attractive as possible. The customer should be told why your product or service is the best solution. In this phase the following, among others, affect the purchasing decision: availability, delivery times, financing, pricing, and references. Customer service, web pages, materials that sup- port sales, promotional events, etc. Graphic©NikoIhalainen/OlliTuomola/Elomatic A Awareness B Consideration C Decision-making 2 DURING PRODUCT OR SERVICE USE 1 BEFORE THE PURCHASE OR USE OF A PRODUCT FIRST CONTACT Lost customer Lost customer
  • 17. 2  DURING PRODUCT OR SERVICE USE The most obvious part of the customer or user journey is when the service or product is used. The product interface concerns different ways of using the product. All different users and use situations need to be taken into con- sideration: ■■ Installation & start-up ■■ Daily use ■■ Use under exceptional circumstanc- es (error or emergency situations) ■■ Technical support and other sup- port services ■■ Transport and storage ■■ Maintenance ■■ Reclamation Customer and user experience during product or service use can be divided into different parts, for example, us- ability, safety and desirability. Influencing Channels or touchpoints Customer- and user- centric design, engi- neering- and research know-how, taking care of the customer in all phases (i.a. mainte- nance and support services), logistics and distribution. The product or service itself, or- dering processes and monitoring, manuals, web pages. 3  TOUCHPOINTS AFTER USE Customer experience formation never actually stops; rather the experience is formed and develops continuously in different use situations and cus- tomership phases. How can we affect the formation of a positive customer experience after use? Key points in this phase are activity and taking care of the customership lifecycle. Maintenance and spare parts availability, col- lecting and responding to customer feedback, recycling, disposal, additional services and information about new possibilities, invoicing, access to customer service, guiding to the next cycle, etc. Web pages, social media, email and other personalised marketing, maintenance related services and their timely delivery About the Authors Sanni Marttinen B.Sc. (Wellness Technology), M.Sc. Sanni Marttinen graduated as a Well- ness Technology Engineer in 2006 from the Jyväskylä University of App- lied Sciences. She works at the Eloma- tic office in Jyväskylä as a Consulting Engineer. In 2011 she completed a Master’s Degree in Cognitive Science. In addition to design work Sanni has participated in usability and organiza- tional development projects. sanni.marttinen@elomatic.com Mika Patrakka BBA, B.Sc. (Industrial Designer) Mika Patrakka has an educational background in marketing and indust- rial design. He has special expertise in the development of customer-centric business and marketing operations from the perspectives of digitalizati- on and customer experience. mika.patrakka@elomatic.com 3 TOUCH- POINTS AFTER USE Lost customer Return customers 1 BEFORE THE PURCHASE OR USE OF A PRODUCT
  • 18. The Elomatic Magazine  ·  18 | 19 Photo © Sauvo Jylhä, Keski-Uusimaa
  • 19. The Elomatic Innovation Team has developed an artificial nest for Saimaa ringed seals that has been tested on Lake Tuusula north of Helsinki. The structure is made of common reed found in and around the lake. If the local Centre for Economic Development, Transport and the Environment (ELY Centre) accepts the artificial nest, the goal is to build a similar nest on Lake Saimaa next winter. The Saimaa ringed seal is the most endangered seal species in the world. According to Metsähallitus, the Finnish State Forest Enterprise, there are only 320 Saimaa ringed seals left in Lake Saimaa. It is the only place the seal subspecies is found in the world. In the early 20th century, there were an estimated 700 seals, but hunt- ing, commercial fishing, and climate change, among others, have contrib- uted to the decline in numbers to the situation where it is currently the most endangered seal in the world. To breed successfully, Saimaa ringed seals require sufficient amounts of ice and snow as the seal gives birth to pups in a cave-like nest built of snow. Higher temperatures and the lack of snow in recent years have been issues of particular concern and, unfortunate- ly, when the nests melt the seal pups are left without the crucial protection they need during the winter. Metsähallitus has with success im- plemented a programme, whereby artificial snowdrifts have been shov- elled with snow pushers into high piles to create nesting sites; a process that would occur naturally with the help of the wind, if there was sufficient snow. This has proved useful in creating ide- al nesting places, but requires a lot of manual labour and is only a partial so- lution to the problem. Pekka Koivukunnas, a member of the Elomatic Innovation Team, volun- teered to build artificial snowdrifts, as described above, on Lake Saimaa dur- ing the 2015–2016 winter. A seal pup has already been born in one of the nests he helped to build, and has been seen with its mother enjoying the nest- ing site. An idea for an artificial nest is born The Elomatic Innovation Team is used to coming up with innovative ideas to solve their customers’ problems, and were keen to put their skills to work in this worthwhile cause too. They used theTRIZ problem-solving and idea gen- eration method and focused particular- ly on what local natural resources could Innovation and engineering saving the day Case: Saimaa ringed seal Text: Martin Brink ◄◄ Elomatic’s Saimaa ringed seal pro- ject team (from left): Pekka Koi- vukunnas, Jukka Mikkonen, Sebas- tian Kankkonen
  • 20. The Elomatic Magazine  ·  20 | 21 The process of building a nest 1. Collecting reeds; bunch length about 2,2–2,3 m. 2. Fastening bunches with biodegradable string 3. Total of 36 bunches (one trailer load) 4. Mesurements: Length about 2.2 m., Width 1.2 m. 5. Placing bunches in parallelogram shape 6. Adding the roof, interior height about 0,6 m. 7. Ready prototype 1 4 2 5 3 6 7
  • 21. be used to fulfil the requirements. They quite rapidly identified common reed as a suitable material, that could be accessed close to the nesting site or transported there with ease. According to Jukka Mikkonen, an- other member of the Elomatic Inno- vation Team, it took only about half an hour to design the artificial nest in a cage-like, parallelogram shape, and a further two hours to collect the com- mon reed to construct it. The reeds were bound with biode- gradable string and stacked together to form the structure, which is about two metres long and over one me- tre wide. The benefits of the nest are shown in the info box. After consultation with the Metsä­ hallitus it was decided to build the test nest in January on the shore of Lake Tuusula, just over 25 km north of Hel- sinki. There are no seals in the lake, but the idea has been to expose the artifi- cial nest to the elements to see how it copes and holds up over time under different weather conditions. During the testing period weekly reports and pictures have been sent to Metsähallitus and the hope is that the local ELY Centre will grant permis- sion to build a similar structure on Lake Saimaa in 2017. At the time of writing this article the testing period was draw- ing to a close, with a final report still outstanding. By all accounts, however, the testing has gone very well and the structure has passed the test with fly- ing colours. Much work left to be done Saimaa ringed seal numbers have sta- bilised, but much work lies ahead to ensure that the subspecies can be brought off the highly endangered list to relative safety. To achieve this Sai­ maa ringed seal numbers would have to increase to 400, which means that a whole range of conservation and hu- man intervention measures will be re- quired for the foreseeable future and beyond. The Elomatic Innovation Team is confident that their concept can be used to make a contribution in saving the seal for future generations. Sources www.scienceworldreport.com www.pinnipeds.org www.keski-uusimaa.fi www.sll.fi Benefits of the artificial nest ■■ Can be built on site from plentiful and local natural resources ■■ Reduces the need for snow insulation especially during winters with little snow ■■ Enables independent nest building by locals ■■ Lasts several years ■■ Biodegradable material ■■ Does not sink We are confident that our concept can be used to make a contribution in saving the seal for future generations.
  • 22. The Elomatic Magazine  ·  22 | 23 Numerous tools, principles and technologies are available for production development when action is called for. Since the days of Frederic Taylor and Henry Ford, production development has always found new ways to maintain productivity in changing business environments. A large number of principles and approaches have been developed and applied to develop production further. One of the most commonly used is Lean. The origin of Lean development principles lies in Japanese car man- ufacturing of the 1950s. After the Sec- ond World War, Japan needed to build a competitive manufacturing environ- ment with very limited funding for ma- chinery. Instead of investing in expen- sive machinery, they decided to focus on the operational aspect of manufac- turing. All this remained a secret to the western world until the 1980s when the US car manufacturing industry started questioning the low cost and high quality of Japanese cars. What they found was a completely new way of developing manufacturing opera- tions where the focus is on effective material flow instead of manpower and machinery utilization rates. They decid- ed to name it Lean, based on a key as- pect of the Toyota Production System (as the Japanese called it) – as low as possible material flows in the factory. Reducing waste at the core of Lean thinking At the core of Lean thinking is the con- cept of waste, which can include un- necessary movements, inventories, work in progress, and waiting. Lean provides methods and tools that can reduce this waste. Success in Lean is measured by lead time, for example, the time when a pro- cess is started (value added work to customer) until the last process step. The shorter the lead time is the less waste is involved in the operations and the more productive they are. Lean can be summarized as an operations strat- egy that prioritizes efficient production flows over utilization rates. Lean is fashionable again Lean has recently become fashionable again. It was widely utilized in manu- facturing in the 1980s and 1990s, after which it was forgotten, but it has now made a comeback. Industries such as healthcare, banking and construction where operations are based on repeti- tive processes have also recognized the potential of Lean. Leanmanufacturingis back Text: Mika Kuhmonen 7 Wastes LEANma nufactu ring TPMValued-added TPS One piece flow Continuos flow Takt-Time Kanban 5S A3 SMED Andon Value Stream Map Supermarket JIT Standard work Poka-Yoke Kaizen Jidoka Visual factory Heijunka Gemba Cellular manufacturing TQM Pull production Graphic©OlliTuomola/Elomatic
  • 23. One of the most tempting charac- teristics of Lean is its cost/benefit ratio. With a relatively small investment (per- sonnel time allocation) a Lean develop- ment project can provide a substantial return on investment. Conversely, if the project does not deliver the desired re- sults the loss is minimal. From this per- spective the threshold to start lean ac- tivities should be low, in theory at least. Easy to understand, hard to implement Lean ideas and tools are often easy to understand, but most companies, how- ever, fail to implement Lean in their op- erations to the extent that they would achieve a noticeable improvement in productivity. This is mostly this is due to a lack of understanding regarding what Lean tools to implement and in which order. The amount of work required is also commonly underestimated. If a company wants to gain a competitive advantage from Lean, it needs to be seen as a permanent activity with allo- cated resources (create a Lean culture), rather than a time-limited project. There are numerous different methods, tools and principles that ex- ist under the Lean umbrella. Some of them are easy to understand and very straightforward to implement, while others are rather complex and require a lot of understanding, discussion and development work to be implemented in operations. In the beginning it is demanding to separate the Lean philosophy (the idea of Lean), from the Lean methodology (used to identify potential and imple- mentation areas), and Lean tools (that you can implement in operations). It is often challenging to define which Lean tools fit certain opera- tions. Another surprise might be find- ing out that each Lean implementation is unique. There is no model that can be copied directly or guide that can be followed. In each project one needs to be creative to define a Lean solution for the particular operations and compa- ny culture. Companies commonly fail to understand that this creative work should be done by a group that con- tains representatives from the shop floor all the way to management level executives. The fundaments of Lean are deep- ly ingrained in industrial managers’ thought processes, even though most do not consciously consider their thoughts to be Lean-based. The con- cepts of waste or customer demand, which are cornerstones of Lean think- ing, are common discussion items in production meeting rooms. This im- plies that the value of Lean as a devel- opment principle is clearly understood, but that there is a capability gap in im- plementing it. Key implementation questions are potential stumbling blocks Even though Lean principles are eas- ily understood, key questions regard- ing its implementation often prove to be potential stumbling blocks: How should the occasionally vague instruc- tions and guidelines be adapted to suit unique production environments? Where should one start with Lean im- plementation? What methods should be applied and in what order? How should these methods be linked with each other? To the inexperienced, these ques- tions often prove daunting or over- whelming. Without previous Lean ex- perience or a Lean company culture, problems may be too extensive or the impact of implementation disappoint- ing. The scale of the project may also be too small, or the improvement in one sub-process may not be enough to show any meaningful measurable benefits. When implemented correctly and systematically, however, Lean has the potential to optimize processes and add considerable value and competi- tive advantages. With a relatively small investment a Lean development project can provide a substantial return on investment. About the Author Mika Kuhmonen Ph.D. (Production Engineering) Mika Kuhmonen has gained extensive experience in discrete manufacturing development internationally and do- mestically since his graduation (M.Sc.) in 1993. He has participated in nume- rous factory development projects in Europe, USA and Asia implemen- ting e.g. Lean manufacturing, Theory of Constraints on shop floors, and or- der-delivery processes. Mika has held positions from production expert to global development executive and joined Elomatic in 2010. mika.kuhmonen@elomatic.com
  • 24. The Elomatic Magazine  ·  24 | 25
  • 25. Discrete event simulation can be a powerful tool to aid companies in understanding their processes better and to produce beneficial information to support decision making. With discrete event simulation, a broad spectrum of data can be obtained, ranging from finding process bottlenecks to the optimization of processing parameters to increase throughput and lower costs. Discrete event simulation, like all forms of simulation, is a method used to model an aspect of real life on a computer. With discrete event simu- lation, every change that takes place in the simulation model is its own discrete event. For example, when a processing machine starts process- ing a raw material, this is one discrete event. The end of processing is anoth- er discrete event, after which a new discrete event might follow: the pro- cessed raw material begins moving to the next processing machine, for example. The discrete events in the simula- tion model can be dependent on each other, or independent, as in real life. Each event happens on its own time as time passes in the simulation, the same way it does in real life. Discrete event simulation is well suited to modelling production facil- ities, traffic flows, logistics, and cus- tomer service situations. Basically, any situation where a quantifiable amount of anything (raw materials, calls, prod- ucts…) enters a process and is pro- cessed or held up for a definable pe- riod of time, after which it eventually exits, can be simulated with discrete event simulation. Even a relatively small process can be too complex to be fully understood without proper visualisation; how it operates and how all the interdepend- encies affect the outcomes of the pro- cess. Understanding everything in the finest detail is not, naturally, always needed. Having an unclear picture of how the process works might, howev- er, become a problem when changes have to be made. For example, when capacity is no longer sufficient, or if keeping up with the competition has become more difficult, knowing what to change, and how to do it, is es- sential. What can be achieved with discrete event simulation? Bottleneck identification is quite sim- ple to achieve with discrete event simulation. Once the simulation mod- el has been built and the simulation has been run, the utilisation rates for all activities can be obtained. While there might not be a single activity acting as a bottleneck yet, this can change with increased production or changes in the production plan. This can be easily tested in the simulation. Figure 1 (overleaf) is an example of a simulation bottleneck identification graph. It is also easy to test different sce- narios with a simulation model. For ex- ample, when considering a production equipment upgrade, the effects of the upgrade on the whole process are eas- ily tested by changing the parameters for the processing equipment. The ef- fects of changes in the production schedule can be tested by changing the processing parameters in the sim- ulation. Simulation is commonly used for storage space approximation. The sim- ulation model clearly displays the need- ed storage space or how the current Discrete event simulation packs a punch Text: Risto Hänninen punch
  • 26. The Elomatic Magazine  ·  26 | 27 storage space can become a bottle- neck in the process. Figure 2 is an ex- ample graph of storage space require- ment simulation results. Resource needs and utilisation rates can also be iden- tified with discrete event simulation where the resources could be workers, pallets, etc. A good simulation model can also be a useful aid in decision-making re- lated to process changes. The simula- tion can clearly display what effects changes would have. This knowledge is particularly important when decisions regarding large investments have to be made. A simulation model is a representa- tion of the real world and can be sim- plified very much, or made more com- plex (closer to real life) by taking into account minor details that affect the real life process. Why use discrete event simulation? Dedicated simulation software really excels when the small variations and randomness of the real world have to be taken into account. For instance, the time that a processing room is oc- cupied for the manufacture of a cer- tain product usually varies according to a kind of distribution. This variation can be taken into account, by setting a distribution that represents the real life processing times as the time val- ue for that processing room. The soft- ware then randomly selects process- ing times according to the distribution. It might seem that the average pro- cessing time alone would do much the same as a distribution, but this, how- ever, is rarely the case. If the process upstream depends on the availability of the processing room, or if the pro- cess downstream depends on the out- put from the processing room, it can make a big difference in the simulation model if the average processing time is used as the processing time value, or if a distribution which better represents the real world is used instead. Another benefit of simulation is how fast it is. Building a simulation model and testing different scenari- os is usually so much faster than per- forming tests in real life that the latter is not really an option. Tests that would take years to complete in real life can be performed within minutes or hours (depending on the complexity of the system) with a simulation model. It is also not usually commercially feasible to conduct experiments on production equipment, as the equipment should be used optimally for production. Building a simulation model also takes less time than doing similar cal- culations with other methods. Barring possibly the simplest models, doing similar calculations with alternative means is, in fact, virtually impossible. Optimization Discrete event simulation can be also used for optimization. By varying pa- rameters according to set limits, and aiming to a set a target value, the sim- ulation software can find an optimal solution. It is not always clear how exactly certain changes affect the process. In these situations optimization can give us results that would be difficult to ob- tain otherwise. The number of work- ers working on a part of a process, for example, could be optimized with a simulation model. Having more work- ers means faster processing, but also ◄◄ Figure 1. Simulation example of bot- tleneck identification. The processing rooms are consecutive with no stor- age areas in between. It can be clearly seen that processing room 2 is the bot- tleneck as it almost has a 100 % utili- zation rate, while processing room 1 has to wait over 50 % (blocked) of the time for processing room 2 to be free and processing room 3 has to wait 28 % (waiting) of the time to get work from processing room 2. Processing room 1 100 80 60 40 20 0 2 3 4 Utilization Waiting Blocked Working Resource Starved
  • 27. costs more. The optimal number can be quite easily determined with a sim- ulation. Better data, better results Good data is really important when running a simulation. If the data doesn’t represent reality closely, nei- ther will the simulation. “What goes in comes out” holds very much true in simulation. With bad data, the simula- tion might initially seem realistic, but might, in fact, represent the reality extremely poorly. This can, of course, be checked by comparing the result data from the simulation with equiva- lent data from the real world, which is something that should always be done, if possible. It also has to be taken into account that a simulation is a mathematical model, a representation of the real world, and thus will never perfectly cor- respond to reality. With good data the model can, however, be made to cor- respond to the real life situation very closely. It is also possible to do multiple simulation runs with different random number sets and a verified model to get statistically significant results. Obtaining the required data for a simulation might be as easy as export- ing data from ERP-software or other production planning and logging soft- ware. Usually, some editing of the data is required, but after editing the data can be imported into the simulation software on a spreadsheet. The time spent on proper data collection and verification is reduced many times over when the simulation represents the real world from the start. With good data, discrete event sim- ulation can be a powerful tool that gives us useful information that can be used to improve processes and solve problems that would be difficult to do otherwise. About the Author Risto Hänninen B. Eng. (Biotechnology) Risto Hänninen has worked at Eloma- tic since 2012. His fields of expertise cover discrete event simulation, labo- ratory design and commissioning, as well as process design. Risto mainly works in pharmaceutical industry pro- jects and chemical industry projects. He has built and analysed results of discrete event simulation models, ran- ging from small simple simulations to complex models for large factories. risto.hanninen@elomatic.com ▲▲ Figure 2. An example simulation of the number of stored resources in a stor- age area over a six month period. The data can be used to easily evaluate the need for storage space. 50 40 30 20 10 0 0 20 40 60 80 100 120 140 160 180 Resource 1 Resource 2 Days Numberofresourcesinthestorage If the data doesn’t represent reality closely, neither will the simulation.
  • 28. Structural Fatigue – the realm of science fiction or something closer to home? Text: Leo Siipola It is not uncommon to come across the sentiment that structural fatigue is a very complex phenomenon to explain, and an equally complicated issue to solve. A relatively recent high-profile case in Finland, which involved the Finnish Navy, brought structural fatigue into the national spotlight. In September 2015, when explaining that the vibration induced by the propulsion systems of their Rauma-class missile boats was the source of the structural fatigue on their vessels, the Finnish Navy spokesperson also indicated that “structural fatigue is terribly difficult to explain.” But is this the case? Photo©MichaelGaida/pixabay.com The Elomatic Magazine  ·  28 | 29
  • 29. Structural fatigue is not the easi- est phenomena to get one’s head around, but it is also not the hardest. In essence, fatigue sets in all structures that are exposed to dynamic loads and conditions. These loads may include, for example, temperature changes, wind strength changes, corrosion, and varying weight loads, such as experi- enced on bridges. This holds especially true for structures manufactured from metal. The welded parts of such metal structures are particularly vulnerable to fatigue. If the loads are above a certain threshold they can lead to microscopic cracks in the structure, which over time become progressively larger until a tip- ping point is reached and the structure fractures completely. It is important to note that these loads are individually insufficient to cause a structure to frac- ture, but their dynamic application over time causes fatigue to set in.
  • 30. The Elomatic Magazine  ·  30 | 31 ◄◄ Picture 1. The stress range of a frame in the x-direction. ◄◄ Picture 2. Calculating the stress range on an adapter’s weld with the Notch Stress method. As a phenomenon fatigue is not new. It has, in fact, been studied quite extensively and nowadays, with the help of modern technologies and tools we can with great confidence dimen- sion structures to avoid the associated risks. Load prediction is the most challenging aspect The most complicated aspect of fa- tigue dimensioning is load ”predic- tion”. In essence, this means defining the load in such a way that one can be sure that the load will be incurred dur- ing the lifespan of the structure. In the best case scenario, there is already an existing or similar structure that can be used to take load measurements over a period of time. If the structure is unique or a whole new concept, however, load definition becomes more challenging. Fortunately, modern simulation tech- nologies allow the simulation of future structural loads. Historical loads can be simulated virtually with multibody sim- ulations (MBS), which produce infor-
  • 31. mation that can be applied in fatigue dimensioning. As such, one is not reli- ant on any guesswork regarding loads. What significance does the mag- nitude of loads have? If, for example, there is a 10 % difference in the mag- nitude of loads that affect a part, this translates to a 33 % difference in life span. If a particular part’s lifespan is supposed to be ten years, a larger load can reduce that life span to seven and a half years. The quality of welded structures a key factor If the structures in question are welded structures, particular attention must be paid to the quality of manufacturing, in addition to reliable fatigue dimension- ing. It can be said that the life span of an individual weld is in many respects dependent on the“hand”of the welder. It is, as such, not sufficient to only en- sure that the structure is designed and dimensioned according to reliable cal- culations. Manufacturing quality and quality control play a critical role in en- suring that structural integrity is main- tained as required. Unfortunately, one poor weld can spoil an otherwise perfectly designed and manufactured structure and lead to serious accidents and loss of life. An equipment weld that has been done in the wrong place can also have cata- strophic consequences for structural integrity. In structures that are exposed to dy- namic loads or vibration, the dimen- sioning of the structure is in most cas- es a crucial factor with regards fatigue. Structures should be designed and an- alysed well in order to ensure a suffi- cient lifespan and at the same time to avoid over-dimensioning, thereby re- ducing material and production costs. Especially in large welded structures, the location of welds and the type of weld joints used significantly affect the structure’s lifespan and costs. An ad- ditional benefit of ensuring structural integrity is that one doesn’t end up in a situation where you have to prohibit the use of structures, machines, or vehi- cles while they are being repaired, that is if they can be repaired at all. Different weld joint types have varying lifespans What effect does the type of weld joint have? This is most easily illustrated by means of an example where we con- sider a weld joint that can be welded with either a fillet weld or a full pene- tration V-weld. There is about a twofold difference between the two weld types’ fatigue classifications, but approxi- mately a threefold difference in their lifespans. One can, therefore, say that a fillet weld would last, for example, two years in a structure, whereas a single- bevel butt weld would last six years. For the owner of a digger, for instance, there is a clear difference between hav- ing to repair or replace a component every two years as opposed to run- ning a machine for six years without major repair. Structural fatigue is not in the realm of science fiction, it is, in fact, some- thing much closer to home. We solve fatigue related issues every day and as a result, ensure the safety and opera- tional reliability of an extensive range of structures, constructions and ma- chinery. About the Author Leo Siipola M.Sc. (Engineering) Leo Siipola has worked within the Fin- nish mechanical industry since the early 2000s. His experience covers machine design, structural analysis, vibration and fatigue of welded struc- tures. Leo joined Elomatic in 2011. He currently holds the position of De- sign Manager, Technical Analysis at the Elomatic Tampere office. leo.siipola@elomatic.com The location of welds and the type of weld joints significantly affect the structure’s life span.
  • 32. According to Merriam-Webster optimization is a “methodology for making a design entirely perfect, or as effective as possible.” This is how R&D personnel also usually understand optimization, but it has a wider application scope than just finding the optimal solution. In this article I present why optimization tools are essential for R&D and why their role is set to grow in the future. Current day business operations are characterized by high pressures to meet customer demands, the eternal quest to implement cost savings and achieve increased competitiveness, as well as the drive to hit ever-shrink- ing time-to-market windows. To meet these demands, companies need to change their design paradigms and start using modern product develop- ment methods to remain competitive. The ever-increasing complexity of design (see Figure 1) has made it im- peritive for research and development teams to adopt optimization methods, including both parametric and non- parametric optimization and to in- corporate large numbers of variables, objectives, and iterations in their R&D processes. A company’s product development strategy is a core success factor in any business and the focal point that drives organizational growth. The effective implementation of the correct prod- uct development strategy can make a business successful in the fiercely com- petitive environment. Traditional product development approach The traditional approach to product development starts with the develop- ment of an initial design, which is used to develop a prototype for an experi- mental test. The prototype is usually the best guess for the design problem. The process is iterated until the desired stage is reached. The effectiveness of the traditional approach is predicated on the experi- ence of the R&D personnel, the devel- opment time allocated, and the de- velopment budget. The approach is usually based on trial and error and is unfortunately a highly time-consum- ing process and remarkably costly. The traditional approach to product devel- opment allocates relatively little time to the design phase. It focuses, rather, on prototype testing and leaves the required design changes to the prod- uct for later. During economic downturns, com- panies often start cutting the appro- priation of product development to achieve cost savings. This usually re- duces product development activities and product quality, which in turn ad- versely affects the company’s competi- tive position and ability to take advan- tage of an economic upturn. Optimization-driven product development approach Why should companies employ op- timization? Studies have shown that product development accounts for 75 % of fixed costs (See Figure 2 over- Optimization, the game changer – gaining competitiveness and reducing lead-time in R&D Text: Petri Seppänen The Elomatic Magazine  ·  32 | 33
  • 33. Info box 1 Topology optimization example A leading automotive OEM manufacturer used topology optimization for engine and gearbox mount castings and achieved: ■■ Average weight reduction of 15 % compared to non- optimized parts ■■ Reduction of development time by releasing die-cast tools based on simulation results ■■ Reduction of material cost leaf). There are, therefore, many possi- bilities to reduce costs and gain com- petitiveness through optimization, which reduces the down-time that is needed for research and development in many ways. With topology optimization, for ex- ample, it is possible to start the prod- uct development process with an al- ready optimized design. It is a valuable asset for companies if they can bal- ance this multi-objective optimi- zation challenge and have the right product on the market at the right time. See info box 1 for an example or results achieved with topology optimization. ►► Figure 1. Changes in development time and complexity of design since the 1980s. 1980 1990 2000 2010 Development Time Complexity of Design
  • 34. The Elomatic Magazine  ·  34 | 35 Info box 2: The benefits of optimization ■■ Create more reliable and durable products ■■ Optimize design parameters, honing the understanding of ideal solutions ■■ Save days or weeks by remov- ing design bottlenecks in the R&D workflow ■■ Increase early phase CAE ca- pacity to address innovation initiatives ■■ Eliminate waste ■■ Get higher quality products to market faster ■■ Strong return on investment (ROI) ■■ Reduce • time-to-market • physical tests • prototype builds • weight ■■ Improved • product performance • fulfilment of high product requirements • eco-efficiency ■■ Streamline complexity ■■ Increase product efficiency ■■ Improve durability Development 100 % Purchase Production SalesWork preparation Induced costs Fixed costs 75 % 10 % Optimize Optimized Design Development Process Conventional Design Development Process Design Build Validate Time Decrease in Costs Costs Design Analyze Build Test Re-design Build Test Reduction of Development Time
  • 35. In addition to reducing costs the optimization-driven approach also in- creases product quality, reduces lead times and is an excellent tool for solv- ing complex design problems. Opti- mization with virtual prototypes accel- erates the R&D process and enables decisions to be made in the early phas- es of the design cycle. See Figure 3 for a comparison of optimization-driven de- sign and conventional design develop- ment processes. Optimization also improves manufacturing Optimization is not only a tool for R&D; it can also be used to evaluate and im- prove the manufacturing process. It is possible to couple optimization tools with durability analysis programs. For example, a Tier 1 level automo- tive component supplier performed a sensitivity analysis for a front cra- dle part to find sensitive and critical weld seams. As a result, the compo- nent supplier succeeded in reducing its manufacturing and warranty costs by increasing the durability of the com- ponent and reducing the weld quality for non-sensitive welds. This article has made the case for the optimization of R&D processes. I have indicated that optimization is crucial in gaining a competitive edge, being able to meet customers’ ever stringent demands, and reducing R&D lead-times, now and in the future. Optimization-driven R&D is superi- or in many respects to traditional R&D methods, which are highly dependent on funding and experienced research teams, take long to complete, and can be surprisingly costly. It is no longer a question of wheth- er R&D processes should be optimized, but rather how and when. Sources Virtuelle Produktentstehung für Fahrzeug und Antrieb im Kfz, Heraus- geber: Seiffert, Ulrich, Rainer, Got- thard Ph. (Hrsg.) NAFEMS Simulation Capability Survey 2013. About the author Petri Seppänen M.Sc. (Mechanical Engineering), B.Eng (Automotive) Petri Seppänen started working at Elomatic as a structural analyst in May 2015. He has worked in consultancy, simulation and design tasks within mechanical design since 2008 and is specialized in multibody simulation (MBS) and optimization (parametric and non-parametric optimization). From 2012 to 2015 Seppänen worked as a technical consultant in the auto- motive industry and consulted OEMS andTier 1 level component suppliers. He has also performed pre- and post- sale support for an optimization pro- gram. petri.seppanen@elomatic.com ◄◄ Figure 3. A comparison of optimiza- tion-driven design and conventional design development processes with regards development time and cost. The conventional design development process is strongly based on iterations (trial and error). It can produce many bad designs before the “optimal” de- sign is found and is highly time-con- suming. The paramount design challenge is getting it right the first time. ◄◄ Figure 2. Cost reduction. Research and development accounts for 75 % of fixed costs and 10 % of induced costs. It is, therefore, crucial to use optimiza- tion tools in the R&D process.
  • 36. Scientia vires est At Elomatic we believe that our human capital is our most precious asset. With knowledge comes the power to shape the future. We continuously develop our employees’ know-how and strive to be leaders in our respective technical fields. We focus on packaging and delivering this know- how to ensure that our customers stay ahead of their competition. The Top Engineer magazine offers our experts the opportunity to share their ex- pertise and knowledge and to engage other technical experts with their writing. It is a publication by engineers, for engineers, and other technically-minded readers. www.elomatic.com Combining 3D scanning with 3D printing opens up a whole new world of possibilities to create auxiliary and replacement parts. Here a removable marker stand for an Oculus Rift headset was created for use in virtual reality projects. The information received from scan- ning an existing part can be used, for example, to 3D-print a component. Elomatic’s Advanced Technologies team used the technologies to create a removable marker stand for an Ocu- lus Rift headset that is used in virtual reality projects. After scanning the headset a 3D model was created in which the mark- er stand was modelled. From there the marker stand was 3D-printed and at- tached to the headset ready for use. Combining 3D scanning and 3D printing Object Scanned Mesh of Object 3D Printed Object Design Model with Marker Stand End Result