This document proposes a social enterprise tourism agency that connects volunteers with slum communities in India. It aims to empower slum residents and children. Volunteers would receive online training on early childhood education topics and lead activities for slum children during organized tours. This provides volunteers an experience of happiness while helping children develop important skills, without making residents feel like subjects of observation. The goal is to create millions of tours benefiting tens of millions of children globally by 2020 through multiplying destinations, families involved as guides, and children impacted.

1. ASSIGNMENT 3 – HULT PRIZE COMPETITION
Vân Hương – Mai Bằng – Tú Oanh - Ngọc Dung

2. It is also written when our SUPERHERO TOURISM AGENCY
shows you that :
SLUMS are the lands of spiritual happiness whenever you
help children there by Early Childhood Education
Everything starts with the meaning of Oscar winner film
"Slumdog millionaires"....
"It is written when Jamal - a young slummer, wins the famous TV show
"Who to be a Millionaires"

3. WE CHOOSE THE COUNTRY
INDIA
• Belongs to South Asia - the
largest slum region in the world
• SLUMS is one of the most
popular keywords when
searching about India
• 65 million people are living in
slums in India, in which focus on
2 biggest slums: Dhravi and
Maharastra.
• TripAdvisor: India is the one of
the most interesting cheap price
destination of travelling in the
world.
OUR TARGET
TARGET CONSUMER
• Income: AB+, live in urban
• Interested in voluntourism
• Want to discover the unseen things and
help people in slums
SLUMMERS
• Slum family : more than 8 millions
household in Dhravi and Maharastra
• Income: DEF, live in urban slum, low
educated
• They focus on making money all day to
satisfy basic need and don’t have so
much time for their children
• Education is slum's hope. They try as
hard as possible to give their children
education.

4. + Voluntourism is the new travel trend
+ Current mechanism: tourists will go to slums to see real life of slummers. They will
donate an amount of money to help the poor in slum after ending the journey.
• Advantage: Tourists have experiences so far different to everything they hear from
media. Slums are not all about poor.
• Disadvantage: Some slummers might feel uncomfortable because they do not want
their lives to be “seen” directly by strangers'eyes. The donation activity also widens gap
between the poor and the rich. It is even better to be invisible.
The current mechanism of volunteer tourism agency brings partly
negative effect: makes slummers want to be invisible.
CATEGORY TRUTH
CATEGORY REVIEW

5. LIFE IN INDIAN SLUM REVIEW
"I like it here because people are friendly and look out for me. If my husband is working late
and does the night shift I don't feel scared because I think this is the safest place for us.
If I had more money, I would probably build a bigger house."
ESAKKIAMAL, 40 Y/o, Housewife - also does embroidery work at home.
"We stay in a slum but we have our religion, our culture and our tradition," he said. "We always
stay together and we have a very good sense of community. If there is a neighbor who has a
problem or a festival to celebrate, we do it with them.”
Narsir, 37 Y/o, pottery maker.
SLUM TRUTH
It is not the most hygienic place, it may not be the most ideal
place to live, it might not be ideally first-world,
but it is NOT a place of SORROW.
They always be hopeful about the future

6. CONSUMER REVIEW
They are tourists who join in volunteer tour
CONSUMER TRUTH
People come to volunteer tourism to help them get
out of "sorrow“ in life, to live fully the happiness
WHY EVERYONE WANTS TO TRAVEL?
Because travelling REFRESH our life. It helps us escape from the stress, the sorrow and the hurt
of modern life.
WHY PEOPLE WANT TO JOIN IN VOLUNTEER TOUR?
Helping other people makes them happy and proud. It can be the good way to prevent or
blow away negative feeling as SORROW.

7. We want to create a tourism agency as a social enterprise that can
help slummers in a invisible way.
Our key value is: The tourists are not the GIVER donating money for
slums. Exactly the slummers are the GIVER, who help the tourists live fully
the happiness. And we can empower more people to create hapiness
CATEGORY TRUTH SLUM TRUTH CONSUMER TRUTH
The current mechanism of
volunteer tourism agency
brings partly negative
effect: makes summers
want to be invisible.
It is not the most hygienic
place, it may not be the most
ideal place to live, it might
not be ideally first-world,
but it is NOT a place of
SORROW.
They always be hopeful
about the future
People come to volunteer
tourism to help them get
out of "sorrow“ in life, to
live fully the happiness.
BUSINESS VALUE

8. ROLE OF ECE TO OUR BUSINESS
In general, ECE activates potential of
children’s brain and bring lots of
benefits to them in the future.
Especially for ones living in slums,
ECE is LIFE-SAVER.
Because these kids must fight to
survive harder than any other
children, so that we need to equip
them with skills, ability to improvise
and adapt as soon as possible.
Children are angels bringing
happiness to everybody
=> Helping children in slums by
teaching them ECE is the way to
experience the happiness of
tourists.

9. LIFE-SAVER + INVISIBLE + HAPPINESS
=> We create superhero teams who
are the life-savers of slum children by
teaching them ECE online (training
about ECE for superheroes online).
Then, when they experience the tour
especially organized by slummers,
the joy and admiration from slum
children will bring happiness to the
superheroes - the tourists.
BIG IDEA
Because in India slum, children always believe in heros

10. We choose the most suitable pillars in ECE to
transfer them into many package for tourist and
they can learn online before go to slum area
+ Package Baymax - HEALTH: for those who
want to teach children the skills to be able
to have life safety (Practical life skills: self-
defense, prevent accident…)
+ Package Spiderman - SAFETY: teach
children healthy and distinguish food,
nutrition… (Physical science )
+ Package Cypher - LANGUAGE: teach
children English to enhance
communication and connection with the
world, “get a ticket to get out of slums”
Our business is a online platform, where tourist
can find many slums destination in the world (at
first will be India’s slums)
Then we connect voluntourist and slummers by
our education packages and tours organized by
slummers
We let slummers organize their tour around
their place on the special transportation (hero
bus) and teach children on this bus
Tourists can also reach several destinations
each tour as well as teach more children and
create more tour-guide job for slummers
MECHANISISM
Each package will help children activate potential of brain

11. • Create more tour-guide and destinations in slum
areas
• Engage more families become tour-guides to create
many more destinations
• Develop tourism in their slum
➔ Sustainable and we can expand more activities,
more tours due to reinvestment by returned profit
• What is benefit ?
• Strengthen bonds between parents, children by the
guide of tourist
• Increase family income -> more parents join in
• Develop children’s brain and skills by many interaction
throughout the tour
HOW WE CAN MULTIPLY
BUSINESS
OBJECTIVE
WE WANT TO
CREATE ONE MILION
TOURS TO HELP TEN
MILLION CHILDREN
IN THE WORLD IN
2020
• Finance: Our profit come from fee of tour and
package on our website,advertising, and donate
from voluntourist, NGOs…
Each tour will help ten children