Young Marketers Elite 2 YM Positioning New Version Mai Bang - Nhat Duy

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This document discusses an assignment for young marketers to work on positioning a brand. It involves developing a brand key statement to succinctly capture the essence, promise and personality of the brand in 3 sentences or less. The assignment aims to help marketers understand how to clearly define and communicate what their brand stands for.

Young Marketers Elite 2 YM Positioning New Version Mai Bang - Nhat Duy

Nhóm cho assignment 14.1 nhé: Nhóm 1: Phuc Hau + Dinh Giang + Thien Van + Van Hien Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5: 1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%) Câu hỏi dành riêng cho Eliter: 2 - Thế nào Insight Platform? Insight Platform cho Brand Idea, Brand Communications Big Idea, Advertising Big Idea có khác nhau không, nếu khác thì khác nhau như thế nào? Cho ví dụ cụ thể (45%). 3 - Các tiêu chí để đánh giá Advertising Big Idea? Cho ví dụ (25%).

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