A collaborative effort, The Element continually embraces and implements ideas and recommendations from Rockford Community members, artists and arts organizations.

2. Change Creativity is thinking up new things , Innovation is doing new things . A powerful idea can kick around unused ..for years , not because its merits are not recognized , but because nobody has assumed the responsibility for converting it from words into action . Ideas are useless , unless used . The proof of their value is only in their implementation Theodore Leavitt , from INC magazine

9. The ELEMENT: Projects USC /NAJP Arts Summit : The ELEMENT hosted a local connection for an online summit focused on Arts Journalism and emerging media .The Summit was organized by the USC Annenberg School of Communications and the National Arts Journalism Program .The summit discussed unique programs from NPR, Cedar Rapids Gazette and Indianapolis Museum of Art . These organizations and others are no longer reporting, critiquing or informing the arts in the traditional manner. The Arts & Arts Journalism are freed from the confines of news print and are now interactive delivering art, critiques , education and information on multiple platforms 24/7 . The Arts & Cultural Zoning District : The City of Rockford now has a designated district where artist may set up shop to live and work in the same house or building . In addition Artist may even hang out there shingle or sign and not be violating any city zoning laws. The ELEMENT work closely with the Department of Community Development and the City Council in passing this important change in city codes . The Public Art & Design Plan: The ELEMENT is committed to improving the look , feel and quality of the public environment in Downtown Rockford .Now with two Public Art projects completed , its time for us to take a more formal approach to Public Art and design of public spaces .We’re fortunate to have the in-kind services of the SEC Group an urban planning firm opening a new office in Rockford.Our planning process is just beginning and it will include opportunities for artist and community members to participate .The full scope of the plan isn’t determined but at a minimum it will identify sites for Pubic Art and beautification.

11. Change Creativity is thinking up new things , Innovation is doing new things . A powerful idea can kick around unused ..for years , not because its merits are not recognized , but because nobody has assumed the responsibility for converting it from words into action . Ideas are useless , unless used . The proof of their value is only in their implementation Theodore Leavitt , from INC magazine