Exhibition Design proposal for the Eldridge St Synagogue. Target: "cool" young people Hernan Carranza Karolina Ziulkoski Luisa Pereira Hors Rose Schlossberg Sheiva Rezvani New York University Fall 2011

1. eldridge museum
for cool young people

2. two sets of ideas
1. synagogue
programming
2. ideas for the space

3. programming ideas
 video mapping
 residency program
 concerts
 courses
 partnership with NM

4. videomapping

5. (link to video)

7. mapping uses
 as an installation: both external &
internal on a temporary basis
 as a tool, more permanent, for
telling stories and an alternative
to a guided tour
(i) history of the synagogue and community
(ii) visualizing the restoration process
(iii) a lesson on the architecture

8. residency program
for artists
discovering young talents
 establishing authority as artistic
home in the community
 artists spend time onsite
 art walking tours

9. musical concerts
 visualizations of classical music
(eg. Beethoven Night @ Eldridge)
 inviting cool bands to do one-time
shows with option to collaborate
with video-artists for installation

10. music-oriented
courses
 choir courses
 singing therapy
klezmer lessons
 other courses – taking advantage
of the acoustic properties of the
space

11. partnership with
the new museum
 offering off-site space for
temporary and complementary
installations
 ticket purchase to NM includes a
video-mapped tour @ Eldridge

12. space ideas
yiddish signage
 restaurant
 visitor traffic
 facade color

13. yiddish signs
 to indicate to a visitor that they are
walking toward a culturally distinct
landmark, a sign for “Eldridge
Street” written in Yiddish below the
existing street sign would create an
intriguing invitation.
To enter the conversation of the
chinese immigrant community that
now dominates the neighborhood

14. yiddish signs

15. bagels and blintz’s
at Eldridge
 food tourism is a growing part of
the Lower East Side
There are a limited number of
Jewish eateries in the neighborhood
Visitors who would come for a
knish, bagel, kugel, brisket, might
stay for a show.

16. visitor
traffic

17. façade color

18. façade color

19. eldridge museum
for cool young people