The document outlines the branding and design strategy for 'either/or', a gender-neutral fashion brand targeting 18 to 35-year-olds in New York City. It includes logo development, a mission statement emphasizing sustainability and inclusivity, and product deliverables such as stationery and packaging. The brand aims to create a comfortable shopping experience that challenges norms and appeals to environmentally conscientious consumers.

1. EITHER/OR

2. MEET SYMS
Scotty Aplin Yulia Kovtun Melanie Chacon Sydnie Jaime

3. SYMSLOGO DEVELOPMENT

4. SKETCH & STUDIES

5. FINAL LOGO

6. EITHER/ORMISSION STATEMENT, MOODBOARD, LOGO
DEVELOPMENT & SLOGAN

7. MISSION STATEMENT
Brand Image - Gender neutral, non-binary, “Fashion without gender”
Market Demographics - New York City, Inclusive, 18 to 35 years old.
Target Market’s Habits, Hobbies, & Values - Unconventional, challenges
norms, artistic, goes to museums and galleries, most likely liberal,
environmentally conscientious
Strategy Statement - comfortable and non-judgemental shopping
experience, minimal, authentic, sustainable, gender - neutral, accepting
and open
Competition - Phluid, Androgynous, The DCMT, NotEqual,
TILLYAndWILLIAM, and One DNA

9. LOGO SKETCHES
E|O
e|o

10. COLOR STUDIES

11. TYPE STUDIES

12. FINAL LOGO

13. #F7902C #F7B519
ROBOTO CONDENSED
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789)!@#$%^&*(
#00ADB5

14. “RULED BY
NO RULES.”

15. EITHER/ORDELIVERABLES

16. STATIONERY

19. LOOKBOOK

23. PACKAGINGSHOPPING BAGS, GIFT CARDS, & OTHER ACCESORIES

31. ADVERTISINGENVIRONMENTAL GRAPHICS

32. EITHER/OR
SOHO, NEW YORK
RULED
BY
NO
RULES.

33. EITHER/OR
SOHO, NEW YORK
RULED
BY
NO
RULES.

34. SOHO, NEW YORK
RULED
BY
NO
RULES.
EITHER/OR

35. POP UP SHOP

38. WEBSITE

40. ANIMATION

41. CAMPAIGN ANIMATION
CREATED BY: SCOTTY APLIN
https://drive.google.com/open?id=1U8wdjDn-zNzswUJSDhaATNlafozWkYe6

42. WEBSITE ANIMATION
CREATED BY: SYDNIE JAIME

43. THANKTHANK
YOU!YOU!