SlideShare a Scribd company logo
edifice
research
services: home construction, neighborhood
revitalization, disaster response, shelter programs,
financial education, and thrift stores (“restores”)
main competitors: United Way, BuildOn, and Me to We
demographic: families in need of homes - affordable
housing, urban families, financially unstable/
uneducated, hard workers, 28 - 85+, some college or
graduated, mainly focused in areas affected by natural
disasters in 2018
statistics (2018): 1.44 million volunteers active in
70 countries and helped many people in devastated,
unhealthy, inadequate homes in need of help
culture: christian, empowering, stable, compassionate,
and helpful
research
mission statement: Edifice aims to create an impact
throughout the world through community building and
restoration. Whether you’re a volunteer, carpenter, build-
er, or just someone that happens to walk past our build
site, you will experience an overwhelming rush of love
for your neighbor, hope for the future, and a new under-
standing of the world around you. We at Edifice aims to
fulfill these aspects through frequent community revital-
ization projects and by creating a network of trustworthy
tradespeople through our service, the fixer finder.
brand development
sketches & studies | moodboard
type & color choices | final logo & slogan
brand development
sketches
sketches
logo studies
moodboard
color & type choices
#00645D
#FFF200
#A5D1CF
garamond &FRANKLIN GOTHIC
headings and other important information
copy, research, captions, etc.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789)!@#$%^&*(
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789)!@#$%^&*(
color studies
final logo studies
final logo studies
n.
deliverables
stationery | merchandise
animation |web design
Phone: 404-223-5180
Address: 824 Memorial Drive SE, Atlanta, GA 30316
E-Mail: info@atlantahabitat.org
Non-governmental organization
Phone: 404-223-5180
Address: 824 Memorial Drive SE, Atlanta, GA 30316
E-Mail: info@atlantahabitat.org
Non-governmental organization
stationery
stationery
stationery
stationery
stationery
edifice
signage
signage
merchandise
website design
website design
website design
animation
thank you!

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Edifice - Sydnie Jaime

  • 2. research services: home construction, neighborhood revitalization, disaster response, shelter programs, financial education, and thrift stores (“restores”) main competitors: United Way, BuildOn, and Me to We demographic: families in need of homes - affordable housing, urban families, financially unstable/ uneducated, hard workers, 28 - 85+, some college or graduated, mainly focused in areas affected by natural disasters in 2018 statistics (2018): 1.44 million volunteers active in 70 countries and helped many people in devastated, unhealthy, inadequate homes in need of help culture: christian, empowering, stable, compassionate, and helpful
  • 3. research mission statement: Edifice aims to create an impact throughout the world through community building and restoration. Whether you’re a volunteer, carpenter, build- er, or just someone that happens to walk past our build site, you will experience an overwhelming rush of love for your neighbor, hope for the future, and a new under- standing of the world around you. We at Edifice aims to fulfill these aspects through frequent community revital- ization projects and by creating a network of trustworthy tradespeople through our service, the fixer finder.
  • 4. brand development sketches & studies | moodboard type & color choices | final logo & slogan brand development
  • 9. color & type choices #00645D #FFF200 #A5D1CF garamond &FRANKLIN GOTHIC headings and other important information copy, research, captions, etc. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789)!@#$%^&*( abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789)!@#$%^&*(
  • 13. n.
  • 15. Phone: 404-223-5180 Address: 824 Memorial Drive SE, Atlanta, GA 30316 E-Mail: info@atlantahabitat.org Non-governmental organization Phone: 404-223-5180 Address: 824 Memorial Drive SE, Atlanta, GA 30316 E-Mail: info@atlantahabitat.org Non-governmental organization stationery