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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
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Big Brother Analytics® All copyrights reserved 2020. Confidential document
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Egypt 2020 insights by
Big Brother Analytics
Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document
‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
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Table of Content
• 1- Summary
• 2- COVID19 Search Patterns
• 3- 2020 booming topics
• 4- Egypt internet usage in 60 mins
• 5- Internet consumptions
• 6- E-wallet usage in egypt
• 9- Which emojis people prefer
• 10- Corona virus insights
• 20- Top applications
• 22- Cinema sector
• 27- Economy sector
• 34- Music sector
Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document
‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
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Summary
• We tried to collect all important digital numbers for the Egyptian
cyber space. We all know that the digital front was challenged and
still is due to the epidemic, never the less the Egyptian were quite
active before in almost all geos and life style.
• The report reveals that we still can communicate than commute ,
and we still can stay home doing almost anything.
• COVID19 absurdity, and surprises affected all ages , and all
socioeconomic classes. .
• Many industries lost its ability to survive. Others flourished.
• The entertainment moved quite well to the digital platforms ,
making it possible for people to enjoy staying home. And that
affected the genres in drama , and music. Gave freedom to content
creators , and less control and supremacy to old guard..
• These numbers paves the way for predicting how 2021 will be ,
and how the rest of the decade will become.
• This report is a smart collection from our side to make sure the
business community interested in the Egyptian markets، aware of
the important details about The ِEgyptian internet space. It is
fundamentally important to include the digital segment in any
strategy or plan.
• We have included also the sources we used for all our insights.
• Happy new year.
•‫ﻟ‬‫ﻘ‬‫د‬‫ﻗ‬‫ﻣ‬‫ﻧ‬‫ﺎ‬‫ﺑ‬‫ﻔ‬‫ر‬‫ز‬‫و‬‫ﺗ‬‫ﺟ‬‫ﻣ‬‫ﯾ‬‫ﻊ‬‫ا‬‫ﻷ‬‫ر‬‫ﻗ‬‫ﺎ‬‫م‬‫و‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﺣ‬‫ﻠ‬‫ﯾ‬‫ﻼ‬‫ت‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﻲ‬‫ﺗ‬‫ﻔ‬‫ﻲ‬‫ﻟ‬‫ﺗ‬‫ﻔ‬‫ﺎ‬‫ﺻ‬‫ﯾ‬‫ل‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﺿ‬‫ﺎ‬‫ء‬
‫ا‬‫ﻟ‬‫ﺻ‬‫ﯾ‬‫ﺑ‬‫ر‬‫ا‬‫ﻧ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﺻ‬‫ر‬‫ي‬.‫ﻟ‬‫ﻛ‬‫ﻲ‬‫ﯾ‬‫ﺳ‬‫ﺗ‬‫ط‬‫ﯾ‬‫ﻊ‬‫ﻛ‬‫ﺎ‬‫ﻓ‬‫ﺔ‬‫أ‬‫ط‬‫ﯾ‬‫ﺎ‬‫ف‬‫ﻗ‬‫ط‬‫ﺎ‬‫ع‬‫ا‬‫ﻷ‬‫ﻋ‬‫ﻣ‬‫ﺎ‬‫ل‬‫أ‬‫ن‬‫ﺗ‬‫ر‬‫ى‬‫أ‬‫ﺑ‬‫ﻌ‬‫ﺎ‬‫د‬‫ه‬
‫و‬‫ﻣ‬‫ﻣ‬‫ﯾ‬‫ز‬‫ا‬‫ﺗ‬‫ﮫ‬‫و‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﻲ‬‫ﻗ‬‫د‬‫ذ‬‫ا‬‫ﺗ‬‫ك‬‫ﺑ‬‫ﺷ‬‫ﻛ‬‫ل‬‫ﻛ‬‫ﺑ‬‫ﯾ‬‫ر‬‫ﺑ‬‫ﺳ‬‫ﺑ‬‫ب‬‫ا‬‫ﻟ‬‫ﺟ‬‫ﺎ‬‫ﺋ‬‫ﺣ‬‫ﺔ‬.
•‫و‬‫ﯾ‬‫ﺛ‬‫ﺑ‬‫ت‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﻘ‬‫ر‬‫ﯾ‬‫ر‬‫أ‬‫ن‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﻣ‬‫ل‬‫ﻓ‬‫ﻲ‬‫ﻣ‬‫ﺻ‬‫ر‬‫ﯾ‬‫ﻣ‬‫ﻛ‬‫ن‬‫ﺗ‬‫ﺄ‬‫د‬‫ﯾ‬‫ﺗ‬‫ﮫ‬‫ﺑ‬‫ﺄ‬‫ﺷ‬‫ﻛ‬‫ﺎ‬‫ل‬‫ﻋ‬‫د‬‫ﯾ‬‫د‬‫ة‬‫ﻣ‬‫ن‬‫د‬‫ا‬‫ﺧ‬‫ل‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﻧ‬‫ز‬‫ل‬
،‫و‬‫أ‬‫ن‬‫ا‬‫ﻟ‬‫ﺗ‬‫و‬‫ا‬‫ﺻ‬‫ل‬‫ا‬‫ﻟ‬‫ر‬‫ﻗ‬‫ﻣ‬‫ﻲ‬‫ﯾ‬‫ﺳ‬‫ﺗ‬‫ط‬‫ﯾ‬‫ﻊ‬‫أ‬‫ن‬‫ﯾ‬‫ﺳ‬‫ﺗ‬‫ﺑ‬‫د‬‫ل‬‫ا‬‫ﻟ‬‫ﺗ‬‫و‬‫ا‬‫ﺻ‬‫ل‬‫ا‬‫ﻟ‬‫و‬‫ا‬‫ﻗ‬‫ﻌ‬‫ﻲ‬‫ﻓ‬‫ﻲ‬‫ﻣ‬‫ﻧ‬‫ﺎ‬‫ح‬‫ﺟ‬‫د‬‫ﯾ‬‫د‬‫ة‬
•‫ﺗ‬‫ﺄ‬‫ﺛ‬‫ر‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﺟ‬‫ﺗ‬‫ﻣ‬‫ﻊ‬‫ﺑ‬‫ﻐ‬‫و‬‫ا‬‫ﻣ‬‫ض‬‫ا‬‫ﻟ‬‫ﺟ‬‫ﺎ‬‫ﺋ‬‫ﺣ‬‫ﺔ‬‫ﺑ‬‫ﺷ‬‫ﻛ‬‫ل‬‫ھ‬‫ﺳ‬‫ﺗ‬‫ﯾ‬‫ر‬‫ي‬‫ﯾ‬‫ﻔ‬‫و‬‫ق‬‫و‬‫ا‬‫ﻗ‬‫ﻊ‬‫ﺧ‬‫ط‬‫و‬‫ر‬‫ﺗ‬‫ﮭ‬‫ﺎ‬
•‫ﺻ‬‫ﻧ‬‫ﺎ‬‫ﻋ‬‫ﺎ‬‫ت‬‫ﻛ‬‫ﺛ‬‫ﯾ‬‫ر‬‫ة‬‫ﺗ‬‫ﺄ‬‫ﺛ‬‫ر‬‫ت‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﺳ‬‫ﻠ‬‫ب‬‫و‬‫ﺻ‬‫ﻧ‬‫ﺎ‬‫ﻋ‬‫ﺔ‬‫ﺗ‬‫ﻌ‬‫ظ‬‫ﻣ‬‫ت‬‫و‬‫ﺗ‬‫ﻧ‬‫ﺎ‬‫ﻣ‬‫ت‬.
•‫ﺻ‬‫ﻧ‬‫ﺎ‬‫ﻋ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﺗ‬‫ر‬‫ﻓ‬‫ﯾ‬‫ﮫ‬‫ا‬‫ﻟ‬‫ر‬‫ﻗ‬‫ﻣ‬‫ﯾ‬‫ﺔ‬‫و‬‫ﻣ‬‫ﺎ‬‫ﯾ‬‫ﻧ‬‫ﺎ‬‫ﺳ‬‫ﺑ‬‫ﮭ‬‫ﺎ‬‫ﻣ‬‫ن‬‫أ‬‫ﺳ‬‫ﺎ‬‫ﻟ‬‫ﯾ‬‫ب‬‫إ‬‫ﻧ‬‫ﺗ‬‫ﺎ‬‫ﺟ‬‫ﯾ‬‫ﺔ‬‫و‬‫ﺣ‬‫ر‬‫ﯾ‬‫ﺔ‬‫ر‬‫أ‬‫ي‬‫و‬
‫ﻣ‬‫ﺷ‬‫ﺎ‬‫ھ‬‫د‬‫ا‬‫ت‬.‫و‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ط‬‫ﺑ‬‫ﻊ‬‫ﺗ‬‫ﺣ‬‫و‬‫ل‬‫ﻣ‬‫ﻧ‬‫ﺻ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﯾ‬‫د‬‫ﯾ‬‫و‬‫إ‬‫ﻟ‬‫ﻰ‬‫ﻣ‬‫ﺣ‬‫ﺻ‬‫ل‬‫ﻟ‬‫د‬‫ﺧ‬‫و‬‫ل‬‫ا‬‫ﻹ‬‫ﻋ‬‫ﻼ‬‫ﻧ‬‫ﺎ‬‫ت‬
•‫إ‬‫ن‬‫ﺗ‬‫ﻠ‬‫ك‬‫ا‬‫ﻷ‬‫ر‬‫ﻗ‬‫ﺎ‬‫م‬‫و‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﺣ‬‫ﻠ‬‫ﯾ‬‫ﻼ‬‫ت‬‫ﺗ‬‫ؤ‬‫ﺳ‬‫س‬‫ﻟ‬‫ﻛ‬‫ل‬‫ﻣ‬‫ﺧ‬‫ط‬‫ط‬‫و‬‫ﻣ‬‫ﺳ‬‫و‬‫ق‬‫أ‬‫ن‬‫ﯾ‬‫ﺗ‬‫ﺣ‬‫ﺳ‬‫س‬‫أ‬‫ﺑ‬‫ﻌ‬‫ﺎ‬‫د‬‫ھ‬‫ﺎ‬‫و‬
‫ﻣ‬‫ﻔ‬‫ﺎ‬‫ﺗ‬‫ﯾ‬‫ﺣ‬‫ﮭ‬‫ﺎ‬
•‫و‬‫ﻟ‬‫ﻘ‬‫د‬‫ﺿ‬‫ﻣ‬ّ‫ﻧ‬‫ﺎ‬‫ﻣ‬‫ﻊ‬‫ﻛ‬‫ل‬‫ﺻ‬‫ﻔ‬‫ﺣ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﻘ‬‫ر‬‫ﯾ‬‫ر‬‫ﻣ‬‫ﺻ‬‫ﺎ‬‫د‬‫ر‬‫ﻧ‬‫ﺎ‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﺳ‬‫ﺗ‬‫ﺧ‬‫د‬‫ﻣ‬‫ﺔ‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﻣ‬‫ﺷ‬‫ﺎ‬‫ع‬.
•‫ﻋ‬‫ﺎ‬‫م‬‫ﺳ‬‫ﻌ‬‫ﯾ‬‫د‬‫ﻟ‬‫ﻛ‬‫م‬‫و‬‫ﺳ‬‫ﻧ‬‫ﺔ‬‫أ‬‫ﻛ‬‫ﺛ‬‫ر‬‫ﻓ‬‫ﮭ‬‫ﻣ‬‫ﺎ‬‫ﻟ‬‫ﻠ‬‫ﻣ‬‫ﺳ‬‫ﺗ‬‫ﻘ‬‫ﺑ‬‫ل‬.
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Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document
‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
2020 Booming Topics ‫ﻣ‬‫ﺧ‬‫ﺗ‬‫ﺎ‬‫ر‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻣ‬‫و‬‫ا‬‫ﺿ‬‫ﯾ‬‫ﻊ‬‫ا‬‫ﻷ‬‫ﻛ‬‫ﺛ‬‫ر‬‫ر‬‫و‬‫ا‬‫ﺟ‬‫ﺎ‬ً
•Good‫ا‬‫ﻟ‬‫ﺟ‬‫ﯾ‬‫د‬
.1‫ﺟ‬‫ﯾ‬‫ف‬‫ﺑ‬‫ﯾ‬‫ز‬‫و‬‫س‬‫ﻣ‬‫ﺎ‬‫ﻟ‬‫ك‬‫ﺷ‬‫ر‬‫ﻛ‬‫ﺔ‬‫أ‬‫ﻣ‬‫ﺎ‬‫ز‬‫و‬‫ن‬‫ﯾ‬‫ﺻ‬‫ﺑ‬‫ﺢ‬‫أ‬‫و‬‫ل‬‫ﺷ‬‫ﺧ‬‫ص‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﺎ‬‫ر‬‫ﯾ‬‫ﺦ‬‫ﺗ‬‫ﺗ‬‫ﺧ‬‫ط‬‫ﻰ‬‫ﺛ‬‫ر‬‫و‬‫ﺗ‬‫ﮫ‬‫ا‬‫ﻟ‬‫ﺷ‬‫ﺧ‬‫ﺻ‬‫ﯾ‬‫ﺔ‬٢٠٠‫ﻣ‬‫ﻠ‬‫ﯾ‬‫ﺎ‬‫ر‬‫د‬‫و‬‫ﻻ‬‫ر‬
.2‫ا‬‫ﻓ‬‫ﺗ‬‫ﺗ‬‫ﺎ‬‫ح‬‫ﻣ‬‫ﻔ‬‫ﺎ‬‫ﻋ‬‫ل‬‫ا‬‫ﻟ‬‫ﺑ‬‫ر‬‫ﻛ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻧ‬‫و‬‫و‬‫ي‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻹ‬‫ﻣ‬‫ﺎ‬‫ر‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻌ‬‫ر‬‫ﺑ‬‫ﯾ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﺗ‬‫ﺣ‬‫د‬‫ة‬...‫ﺑ‬‫ﻌ‬‫د‬‫ﺗ‬‫ﺄ‬‫ﺧ‬‫ﯾ‬‫ر‬‫ا‬‫ت‬‫و‬‫أ‬‫ﻋ‬‫ط‬‫ﺎ‬‫ل‬‫أ‬‫ﺧ‬‫ر‬‫ت‬‫إ‬‫ﻓ‬‫ﺗ‬‫ﺗ‬‫ﺎ‬‫ﺣ‬‫ﮫ‬‫ﺛ‬‫ﻼ‬‫ث‬‫ﺳ‬‫ﻧ‬‫و‬‫ا‬‫ت‬...‫و‬‫ﯾ‬‫ﻌ‬‫ﺗ‬‫ﺑ‬‫ر‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﻔ‬‫ﺎ‬‫ﻋ‬‫ل‬‫ا‬‫ﻟ‬‫ﻧ‬‫و‬‫و‬‫ي‬‫ا‬‫ﻷ‬‫و‬‫ل‬‫ا‬‫ﻟ‬‫ذ‬‫ي‬‫ﯾ‬‫ﺳ‬‫ﺗ‬‫ﺧ‬‫د‬‫م‬
‫ﻟ‬‫ﻸ‬‫ﻏ‬‫ر‬‫ا‬‫ض‬‫ا‬‫ﻟ‬‫ﺳ‬‫ﻠ‬‫ﻣ‬‫ﯾ‬‫ﺔ‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﻟ‬‫م‬‫ا‬‫ﻟ‬‫ﻌ‬‫ر‬‫ﺑ‬‫ﻲ‬
.3‫إ‬‫ﻋ‬‫ﻼ‬‫ن‬‫أ‬‫ﻓ‬‫ر‬‫ﯾ‬‫ﻘ‬‫ﯾ‬‫ﺎ‬‫ﻗ‬‫ﺎ‬‫ر‬‫ة‬‫ﺧ‬‫ﺎ‬‫ﻟ‬‫ﯾ‬‫ﺔ‬‫ﺗ‬‫ﻣ‬‫ﺎ‬‫ﻣ‬‫ﺎ‬‫ﻣ‬‫ن‬‫ﻣ‬‫ر‬‫ض‬‫ﺷ‬‫ﻠ‬‫ل‬‫ا‬‫ﻷ‬‫ط‬‫ﻔ‬‫ﺎ‬‫ل‬...‫ﺛ‬‫ﺎ‬‫ﻧ‬‫ﻲ‬‫ﻣ‬‫ر‬‫ض‬‫ﺧ‬‫ط‬‫ﯾ‬‫ر‬‫ﯾ‬‫ﺗ‬‫م‬‫ا‬‫ﻟ‬‫ﻘ‬‫ﺿ‬‫ﺎ‬‫ء‬‫ﻋ‬‫ﻠ‬‫ﯾ‬‫ﮫ‬‫ﻧ‬‫ﮭ‬‫ﺎ‬‫ﺋ‬‫ﯾ‬‫ﺎ‬‫ﺑ‬‫ﻌ‬‫د‬‫ا‬‫ﻟ‬‫ﺟ‬‫د‬‫ر‬‫ي‬‫ﻗ‬‫ﺑ‬‫ل‬٤٠‫ﻋ‬‫ﺎ‬‫ﻣ‬‫ﺎ‬
.4‫ا‬‫ﻟ‬‫ر‬‫ﺋ‬‫ﯾ‬‫س‬‫ا‬‫ﻟ‬‫ر‬‫و‬‫ﺳ‬‫ﻲ‬‫ﺑ‬‫و‬‫ﺗ‬‫ﯾ‬‫ن‬‫ﯾ‬‫ﻌ‬‫ﻠ‬‫ن‬‫ﻋ‬‫ن‬‫إ‬‫ﻛ‬‫ﺗ‬‫ﺷ‬‫ﺎ‬‫ف‬‫أ‬‫و‬‫ل‬‫ﻟ‬‫ﻘ‬‫ﺎ‬‫ح‬‫ر‬‫و‬‫ﺳ‬‫ﻲ‬‫ﻟ‬‫ﻠ‬‫ﺣ‬‫ﻣ‬‫ﺎ‬‫ﯾ‬‫ﺔ‬‫ﻣ‬‫ن‬‫ا‬‫ﻟ‬‫ﻛ‬‫و‬‫ﻓ‬‫ﯾ‬‫د‬١٩‫و‬‫أ‬‫ط‬‫ﻠ‬‫ق‬‫ﻋ‬‫ﻠ‬‫ﯾ‬‫ﮫ‬‫إ‬‫ﺳ‬‫م‬‫ﺳ‬‫ﺑ‬‫و‬‫ﺗ‬‫ﻧ‬‫ﯾ‬‫ك‬
Bad‫ا‬‫ﻟ‬‫ﺳ‬‫ﻲ‬‫ء‬
.1‫ﻋ‬‫د‬‫د‬‫و‬‫ﻓ‬‫ﯾ‬‫ﺎ‬‫ت‬‫ﻛ‬‫و‬‫ر‬‫و‬‫ﻧ‬‫ﺎ‬‫ﺣ‬‫و‬‫ل‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﻟ‬‫م‬‫ﯾ‬‫ﺗ‬‫ﺧ‬‫ط‬‫ﻰ‬‫ر‬‫ﻗ‬‫م‬1,700,000‫ﺷ‬‫ﺧ‬‫ص‬‫ﻋ‬‫ﺎ‬‫ﻟ‬‫ﻣ‬‫ﯾ‬‫ﺎ‬ً
.2‫ﻋ‬‫د‬‫د‬‫ا‬‫ﺻ‬‫ﺎ‬‫ﺑ‬‫ﺎ‬‫ت‬‫و‬‫ﺑ‬‫ﺎ‬‫ء‬‫ا‬‫ﻟ‬‫ﻛ‬‫و‬‫ر‬‫و‬‫ﻧ‬‫ﺎ‬‫ﯾ‬‫ﺗ‬‫ﺧ‬‫ط‬‫ﻰ‬‫ر‬‫ﻗ‬‫م‬‫ا‬‫ل‬80‫ﻣ‬‫ﻠ‬‫ﯾ‬‫و‬‫ن‬‫ﻋ‬‫ﺎ‬‫ﻟ‬‫ﻣ‬‫ﯾ‬‫ﺎ‬ً
.3‫إ‬‫ﻧ‬‫ﻔ‬‫ﺟ‬‫ﺎ‬‫ر‬‫ﺷ‬‫د‬‫ﯾ‬‫د‬‫ﯾ‬‫ﮭ‬‫ز‬‫ﺑ‬‫ﯾ‬‫ر‬‫و‬‫ت‬‫ﺑ‬‫ﺳ‬‫ﺑ‬‫ب‬‫ﺗ‬‫ﺧ‬‫ز‬‫ﯾ‬‫ن‬‫ﻛ‬‫ﻣ‬‫ﯾ‬‫ﺎ‬‫ت‬‫ﻛ‬‫ﺑ‬‫ﯾ‬‫ر‬‫ة‬‫ﻣ‬‫ن‬‫ا‬‫ﻷ‬‫ﻣ‬‫و‬‫ﻧ‬‫ﯾ‬‫و‬‫م‬‫ﻧ‬‫ﺎ‬‫ﯾ‬‫ﺗ‬‫ر‬‫ﯾ‬‫ت‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﯾ‬‫ﻧ‬‫ﺎ‬‫ء‬..‫و‬‫ﯾ‬‫ﺗ‬‫ﺳ‬‫ﺑ‬‫ب‬‫ﻓ‬‫ﻲ‬‫و‬‫ﻓ‬‫ﺎ‬‫ة‬٢٢٠‫ﺷ‬‫ﺧ‬‫ص‬‫و‬‫ﺟ‬‫ر‬‫ح‬‫ا‬‫ﻵ‬‫ﻻ‬‫ف‬‫و‬‫ﺗ‬‫ﺷ‬‫ر‬‫ﯾ‬‫د‬‫ﻣ‬‫ﺎ‬‫ﯾ‬‫ﻘ‬‫ر‬‫ب‬‫ﻣ‬‫ن‬٣٠٠‫ا‬‫ﻟ‬‫ف‬
‫ﺷ‬‫ﺧ‬‫ص‬...‫و‬‫ﻗ‬‫د‬‫ر‬‫ت‬‫ﻗ‬‫ﯾ‬‫ﻣ‬‫ﺔ‬‫إ‬‫ﺻ‬‫ﻼ‬‫ح‬‫ا‬‫ﻷ‬‫ﺿ‬‫ر‬‫ا‬‫ر‬‫ب‬١٥‫ﻣ‬‫ﻠ‬‫ﯾ‬‫ﺎ‬‫ر‬‫د‬‫و‬‫ﻻ‬‫ر‬
.4‫ﺳ‬‫ﻔ‬‫ﯾ‬‫ﻧ‬‫ﺔ‬‫ﻧ‬‫ﻘ‬‫ل‬‫ا‬‫ﻟ‬‫ﺑ‬‫ﺗ‬‫ر‬‫و‬‫ل‬‫ا‬‫ﻟ‬‫ﯾ‬‫ﺎ‬‫ﺑ‬‫ﺎ‬‫ﻧ‬‫ﯾ‬‫ﺔ‬‫و‬‫ا‬‫ﻛ‬‫ﺎ‬‫ﺷ‬‫ﯾ‬‫و‬‫ﺗ‬‫ﻌ‬‫ﻠ‬‫ق‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﺷ‬‫ﻌ‬‫ب‬‫ا‬‫ﻟ‬‫ﻣ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ﻧ‬‫ﯾ‬‫ﺔ‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﻘ‬‫ر‬‫ب‬‫ﻣ‬‫ن‬‫ﺟ‬‫ز‬‫ﯾ‬‫ر‬‫ة‬‫ﻣ‬‫ر‬‫ﯾ‬‫ﺷ‬‫ﯾ‬‫و‬‫س‬...‫و‬‫ﺗ‬‫ﻧ‬‫ﻔ‬‫ﻠ‬‫ق‬‫ا‬‫ﻟ‬‫ﻰ‬‫ﻧ‬‫ﺻ‬‫ﻔ‬‫ﯾ‬‫ن‬‫و‬‫ﺗ‬‫ﺳ‬‫ر‬‫ب‬‫ﺣ‬‫و‬‫ا‬‫ﻟ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ف‬‫ط‬‫ن‬‫ﻣ‬‫ن‬‫ا‬‫ﻟ‬‫ﻣ‬‫و‬‫ا‬‫د‬‫ا‬‫ﻟ‬‫ﺑ‬‫ﺗ‬‫ر‬‫و‬‫ﻟ‬‫ﯾ‬‫ﺔ‬‫ﻓ‬‫ﻲ‬
‫ا‬‫ﻟ‬‫ﻣ‬‫ﺣ‬‫ﯾ‬‫ط‬‫ا‬‫ﻟ‬‫ﮭ‬‫ﻧ‬‫د‬‫ي‬...‫أ‬‫ﻛ‬‫ﺑ‬‫ر‬‫ﻛ‬‫ﺎ‬‫ر‬‫ﺛ‬‫ﺔ‬‫ﺑ‬‫ﯾ‬‫ﺋ‬‫ﯾ‬‫ﺔ‬‫ﻓ‬‫ﻲ‬‫ﺗ‬‫ﺎ‬‫ر‬‫ﯾ‬‫ﺦ‬‫ﻣ‬‫و‬‫ﯾ‬‫ﺷ‬‫ﯾ‬‫و‬‫س‬
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Corona virus search trends – Globally
0
20
40
60
80
100
120
12/29/2019
1/29/2020
2/29/2020
3/31/2020
4/30/2020
5/31/2020
6/30/2020
7/31/2020
8/31/2020
9/30/202010/31/202011/30/2020
COVID-19 vaccine COVID-19 testing COVID-19
0
5
10
15
20
25
30
35
Covid-19
vaccine
Covid-19 testing Covid-19
Average
Source: Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Compared break down by region- Globally
0%
20%
40%
60%
80%
100%
120%
South
Africa
Canada
United
StatesSingapore
United
Arab
Em
irates
United
Kingdom
New
Zealand
IrelandM
alaysia
IndiaPhilippinesAustralia
M
exicoIndonesiaRom
ania
Bangladesh
Spain
FranceBelgiumSwitzerlandPakistan
Italy
AustriaSweden
NetherlandsGerm
any
Turkey
COVID-19 vaccine COVID-19 testing COVID-19
Source: Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Corona virus search trends – Egypt
0
20
40
60
80
100
120
12/29/2019
1/29/2020
2/29/2020
3/31/2020
4/30/2020
5/31/2020
6/30/2020
7/31/2020
8/31/2020
9/30/202010/31/202011/30/2020
COVID-19 vaccine COVID-19 testing COVID-19
0
10
20
30
40
50
Covid-19
vaccine
Covid-19 testing Covid-19
Average
Source: Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Compared break down by region- Egypt
0%
20%
40%
60%
80%
100%
120%
South
SinaiGovernorate
Cairo
Governorate
GizaGovernorate
AlexandriaGovernorate
LuxorGovernorate
Ism
ailia
Governorate
Faiyum
Governorate
Aswan
Governorate
BeniSuefGovernorate
Red
SeaGovernorate
Qalyubia
Governorate
Sham
alSina
Ash
Sharqia
Governorate
Qena
AssiutGovernorate
Kafrel-Sheikh
M
enia
Governorate
Suez
ElBeheiraGovernorate
DakahliaGovernorate
Dam
ietta
Governorate
GharbiaGovernorate
M
onufiaGovernorate
PortSaid
Governorate
M
atrouh
Governorate
SohagGovernorate
New
ValleyGovernorate
COVID-19 vaccine COVID-19 testing COVID-19
Source: Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Egypt Internet usage in 60 minutes
Source : NRTA Report on Telecom Service Usage Indicators
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Internet consumptions – Platforms
0
10
20
30
40
50
60
70
80
90
100
2019-11 2019-12 2020-01 2020-02 2020-03 2020-04 2020-05 2020-06 2020-07 2020-08 2020-09 2020-10 2020-11
Facebook YouTube Twitter Pinterest Instagram
reddit VKontakte LinkedIn Tumblr Other
Nov/19 – Nov/20Source: https://gs.statcounter.com/
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Mobile based E-wallet usage in Egypt in
2020
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
E-wallet usage in Egypt in 2020
Source : NRTA Report on Telecom Service Usage Indicators
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
E-wallet usage in Egypt in 2020
Source : NRTA Report on Telecom Service Usage Indicators
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
E-wallet age and gender split
Source : NRTA Report on Telecom Service Usage Indicators
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٢٠٢٠
Which emojis people use the most ?
Microbe as it appears on various
platforms.
Face with Medical mask as it appears on
major platforms.
Source : https://emojipedia.org/coronavirus/
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Coronavirus interest overtime – Globally
0
20
40
60
80
100
120
12/29/2019
1/29/2020
2/29/2020
3/31/2020
4/30/2020
5/31/2020
6/30/2020
7/31/2020
8/31/2020
9/30/202010/31/202011/30/2020
Coronavirus
Coronavirus
15-22 March 2020
Coronavirus +100
Source : Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Coronavirus interest by sub-region - Globally
Kuwait
Source : Google trends
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٢٠٢٠
Coronavirus Interest overtime - locally
0
20
40
60
80
100
120
12/29/2019
1/29/2020
2/29/2020
3/31/2020
4/30/2020
5/31/2020
6/30/2020
7/31/2020
8/31/2020
9/30/2020
10/31/2020
11/30/2020
Coronavirus
Coronavirus: (Egypt)
29 march- 4 April
2020
Coronavirus +100
Source : Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Coronavirus interest by sub-region - locally
27/12/19 – 27/12/20Source : Google trends
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٢٠٢٠
The worlds most talked topic - Globally
27/12/19 – 27/12/20Source : Google trends
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٢٠٢٠
The worlds most talked topic - Locally
27/12/19 – 27/12/20Source : Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
What people do with the lockdown ?
- 19%
compared to baseline
Mobility trends for places like restaurants,
cafes, shopping centers, theme parks,
museums, libraries, and movie theaters.
Grocery & pharmacy
+31%
compared to baseline
Mobility trends for places like grocery markets, food
warehouses, farmers markets, specialty food shops,
drug stores, and pharmacies.
Parks
- 4 %
compared to baseline
Mobility trends for places like national parks,
public beaches, marinas, dog parks,
plazas, and public gardens.
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+40%
+80%
B aseline
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+40%
+80%
B aseline
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+40%
+80%
B aseline
Retail & recreation
Transit stations
-1%
compared tobaseline
Mobility trends for places like public transport hubs
such as subway, bus, and train stations.
-80%
-40%
+40%
+80%
Baseline
-1%
compared tobaseline
Mobility trends for places of work.
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+40%
+80%
Baseline
Workplaces Residential
+4%
compared tobaseline
Mobility trends for places of residence.
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+40%
+80%
Baseline
27/12/19 – 27/12/20Source : COVID-19 Community Mobility Report
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
What people do with the lockdown ?
Retail & recreation
-21% compared to baseline
Grocery & pharmacy
+17% compared to baseline
Parks
-27% compared tobaseline
Transit stations
-2% compared to baseline
Workplaces
-7% compared to baseline
Residential
+6% compared to baseline
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+80%
+40%
Baseline
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+80%
+40%
Baseline
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+80%
+40%
Baseline
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+80%
+40%
Baseline
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+80%
+40%
Baseline
Tue, Nov 10 Tue, Dec 1 Tue, Dec 22
-80%
-40%
+80%
+40%
Baseline
27/12/19 – 27/12/20Source : COVID-19 Community Mobility Report
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
How people connect from home - Globally
0
20
40
60
80
100
120
12/29/2019
1/29/2020
2/29/2020
3/31/2020
4/30/2020
5/31/2020
6/30/2020
7/31/2020
8/31/2020
9/30/2020
10/31/2020
11/30/2020
Zoom Video Communications Skype Google Hangouts Slack Microsoft Teams
0
5
10
15
20
25
30
35
40
Zoom
Video…
Skype
G
oogle…
SlackM
icrosoftteam
s
Average
27/12/19 – 27/12/20Source : Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
How people connect from home – Locally
0
20
40
60
80
100
120
12/29/2019
1/29/2020
2/29/2020
3/31/2020
4/30/2020
5/31/2020
6/30/2020
7/31/2020
8/31/2020
9/30/2020
10/31/2020
11/30/2020
Zoom Video Communications Skype Google Hangouts Slack Microsoft Teams
0
5
10
15
20
25
30
35
Zoom
Video…
Skype
G
oogle…
SlackM
icrosoftteam
s
Average
27/12/19 – 27/12/20Source : Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Top applications by downloads and
usage penetrations
Top Apps by download Top Apps by Usage penetration
Source : App Annie
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Top applications by downloads and
usage penetrations
Top Apps by download Top Apps by Usage penetration
Source : App Annie
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٢٠٢٠
Cinema sector
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٢٠٢٠
Impact on Egyptian cinema
•‫ا‬‫ﻧ‬‫ﺘ‬‫ﺎ‬‫ج‬‫ﺣ‬‫ﻮ‬‫ا‬‫ﻟ‬‫ﻰ‬7‫ا‬‫ﻓ‬‫ﻼ‬‫م‬‫ﻓ‬‫ﻘ‬‫ﻂ‬‫ﻓ‬‫ﻰ‬‫ﻋ‬‫ﺎ‬‫م‬2020‫و‬‫ھ‬‫ﻢ‬
o‫ا‬‫ﻟ‬‫ﺼ‬‫ﻨ‬‫ﺪ‬‫و‬‫ق‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﻮ‬‫د‬
o‫ا‬‫ﻟ‬‫ﺨ‬‫ﻄ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﯾ‬‫ﻤ‬‫ﺔ‬
o‫ﻋ‬‫ﻔ‬‫ﺮ‬‫ﯾ‬‫ﺖ‬‫ﺗ‬‫ﺮ‬‫ا‬‫ﻧ‬‫ﺰ‬‫ﯾ‬‫ﺖ‬
o‫ﺗ‬‫ﺆ‬‫ا‬‫م‬‫ر‬‫و‬‫ﺣ‬‫ﻰ‬
o‫ز‬‫ﻧ‬‫ﺰ‬‫ا‬‫ﻧ‬‫ﺔ‬7
o‫ا‬‫ﻟ‬‫ﻐ‬‫ﺴ‬‫ﺎ‬‫ﻟ‬‫ﺔ‬
o‫ﺧ‬‫ﺎ‬‫ن‬‫ﺗ‬‫ﯿ‬‫ﻮ‬‫ﻻ‬
•‫أ‬‫ﻏ‬‫ﻠ‬‫ﻘ‬‫ﺖ‬‫ﻗ‬‫ﺎ‬‫ﻋ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫ﻓ‬‫ﻲ‬‫ﻣ‬‫ﺎ‬‫ر‬‫س‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺎ‬‫ﺿ‬‫ﻲ‬‫ﻗ‬‫ﺒ‬‫ﻞ‬‫أ‬‫ن‬‫ﺗ‬‫ﻌ‬‫ﺎ‬‫و‬‫د‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﻤ‬‫ﻞ‬‫ﻣ‬‫ﻄ‬‫ﻠ‬‫ﻊ‬‫ا‬‫ﻟ‬‫ﺼ‬‫ﯿ‬‫ﻒ‬،‫ﻟ‬‫ﻜ‬‫ﻦ‬ّ‫ا‬‫ﻟ‬‫ﺤ‬‫ﻜ‬‫ﻮ‬‫ﻣ‬‫ﺔ‬‫ﻓ‬‫ﺮ‬‫ﺿ‬‫ﺖ‬‫ﻧ‬‫ﺴ‬‫ﺒ‬‫ﺔ‬‫إ‬‫ﺷ‬‫ﻐ‬‫ﺎ‬‫ل‬‫ﻻ‬‫ﺗ‬‫ﺰ‬‫ﯾ‬‫ﺪ‬‫ﻋ‬‫ﻦ‬25%‫ﻣ‬‫ﻦ‬‫ا‬‫ﻟ‬‫ﻄ‬‫ﺎ‬‫ﻗ‬‫ﺔ‬‫ا‬‫ﻻ‬‫ﺳ‬‫ﺘ‬‫ﯿ‬‫ﻌ‬‫ﺎ‬‫ﺑ‬‫ﯿ‬‫ﺔ‬‫ﻟ‬‫ﻜ‬‫ﻞ‬‫ﻗ‬‫ﺎ‬‫ﻋ‬‫ﺔ‬.
•‫ﻓ‬‫ﻲ‬‫ﻋ‬‫ﯿ‬‫ﺪ‬‫ا‬‫ﻷ‬‫ﺿ‬‫ﺤ‬‫ﻰ‬‫ا‬‫ﻟ‬‫ﺬ‬‫ي‬‫ﺣ‬‫ﻞ‬‫ﻓ‬‫ﻲ‬‫ﻧ‬‫ﮭ‬‫ﺎ‬‫ﯾ‬‫ﺔ‬‫ﯾ‬‫ﻮ‬‫ﻟ‬‫ﯿ‬‫ﻮ‬،‫ﻋ‬‫ﺮ‬‫ض‬‫ﻓ‬‫ﯿ‬‫ﻠ‬‫ﻢ‬‫و‬‫ا‬‫ﺣ‬‫ﺪ‬‫ﻓ‬‫ﻘ‬‫ﻂ‬‫و‬‫ھ‬‫ﻮ‬‫ﻋ‬‫ﻤ‬‫ﻞ‬‫ﻛ‬‫ﻮ‬‫ﻣ‬‫ﯿ‬‫ﺪ‬‫ي‬‫ﺑ‬‫ﻌ‬‫ﻨ‬‫ﻮ‬‫ا‬‫ن‬"‫ا‬‫ﻟ‬‫ﻐ‬‫ﺴ‬‫ﺎ‬‫ﻟ‬‫ﺔ‬"‫ﻓ‬‫ﻲ‬‫ﺣ‬‫ﯿ‬‫ﻦ‬‫أ‬‫ن‬‫ﺳ‬‫ﺘ‬‫ﺔ‬‫أ‬‫و‬‫ﺳ‬‫ﺒ‬‫ﻌ‬‫ﺔ‬‫أ‬‫ﻓ‬‫ﻼ‬‫م‬‫ﺟ‬‫ﺪ‬‫ﯾ‬‫ﺪ‬‫ة‬‫ﺗ‬‫ﻌ‬‫ﺮ‬‫ض‬‫ﺧ‬‫ﻼ‬‫ل‬‫ﻣ‬‫ﻮ‬‫ﺳ‬‫ﻢ‬‫ا‬‫ﻷ‬‫ﻋ‬‫ﯿ‬‫ﺎ‬‫د‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﻈ‬‫ﺮ‬‫و‬‫ف‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫د‬‫ﯾ‬‫ﺔ‬.
•‫أ‬‫ﻛ‬‫ﺪ‬‫ت‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﺤ‬‫ﻮ‬‫ص‬‫ا‬‫ﻟ‬‫ﺘ‬‫ﻲ‬‫أ‬‫ﺟ‬‫ﺮ‬‫ﯾ‬‫ﺖ‬‫ﻟ‬‫ﻜ‬‫ﺜ‬‫ﯿ‬‫ﺮ‬‫ﻣ‬‫ﻦ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻤ‬‫ﺜ‬‫ﻠ‬‫ﯿ‬‫ﻦ‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫ﺋ‬‫ﯿ‬‫ﯿ‬‫ﻦ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺼ‬‫ﺮ‬‫ﯾ‬‫ﯿ‬‫ﻦ‬‫إ‬‫ﺻ‬‫ﺎ‬‫ﺑ‬‫ﺘ‬‫ﮭ‬‫ﻢ‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﻔ‬‫ﯿ‬‫ﺮ‬‫و‬‫س‬‫ﺑ‬‫ﻌ‬‫ﺪ‬‫ﻣ‬‫ﺸ‬‫ﺎ‬‫ر‬‫ﻛ‬‫ﺘ‬‫ﮭ‬‫ﻢ‬‫ﺧ‬‫ﻼ‬‫ل‬‫أ‬‫ﺑ‬‫ﺮ‬‫ﯾ‬‫ﻞ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺎ‬‫ﺿ‬‫ﻰ‬‫ﻓ‬‫ﻲ‬‫ﺗ‬‫ﺼ‬‫ﻮ‬‫ﯾ‬‫ﺮ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺴ‬‫ﻠ‬‫ﺴ‬‫ﻼ‬‫ت‬‫ا‬‫ﻟ‬‫ﺘ‬‫ﻲ‬‫ﺗ‬‫ﻌ‬‫ﺮ‬‫ض‬‫ﻓ‬‫ﻲ‬‫ﺷ‬‫ﮭ‬‫ﺮ‬‫ر‬‫ﻣ‬‫ﻀ‬‫ﺎ‬‫ن‬.
•‫ﺗ‬‫ﻮ‬‫ﻓ‬‫ﯿ‬‫ﺖ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻤ‬‫ﺜ‬‫ﻠ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺼ‬‫ﺮ‬‫ﯾ‬‫ﺔ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ء‬‫ا‬‫ﻟ‬‫ﺠ‬‫ﺪ‬‫ا‬‫و‬‫ي‬‫ﻓ‬‫ﻲ‬‫ﺷ‬‫ﮭ‬‫ﺮ‬‫ﯾ‬‫ﻮ‬‫ﻟ‬‫ﯿ‬‫ﻮ‬‫ﺟ‬‫ﺮ‬‫ا‬‫ء‬‫إ‬‫ﺻ‬‫ﺎ‬‫ﺑ‬‫ﺘ‬‫ﮭ‬‫ﺎ‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﻔ‬‫ﯿ‬‫ﺮ‬‫و‬‫س‬‫ﺑ‬‫ﻌ‬‫ﺪ‬‫ﻣ‬‫ﺸ‬‫ﺎ‬‫ر‬‫ﻛ‬‫ﺘ‬‫ﮭ‬‫ﺎ‬‫ﻓ‬‫ﻲ‬‫ﺗ‬‫ﺼ‬‫ﻮ‬‫ﯾ‬‫ﺮ‬‫ﻣ‬‫ﺴ‬‫ﻠ‬‫ﺴ‬‫ﻞ‬‫ﻟ‬‫ﻌ‬‫ﺒ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻨ‬‫ﺴ‬‫ﯿ‬‫ﺎ‬‫ن‬‫ﺧ‬‫ﻼ‬‫ل‬‫ھ‬‫ﺬ‬‫ه‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﺘ‬‫ﺮ‬‫ة‬.
•‫ﯾ‬‫ﻮ‬‫ﺟ‬‫ﺪ‬‫ﺣ‬‫ﻮ‬‫ا‬‫ﻟ‬‫ﻰ‬‫ﻧ‬‫ﺼ‬‫ﻒ‬‫ﻣ‬‫ﻠ‬‫ﯿ‬‫ﻮ‬‫ن‬‫ﺷ‬‫ﺨ‬‫ﺺ‬‫ﻋ‬‫ﻠ‬‫ﻰ‬‫ا‬‫ﻷ‬‫ﻗ‬‫ﻞ‬‫ﯾ‬‫ﻌ‬‫ﻤ‬‫ﻠ‬‫ﻮ‬‫ن‬‫ﻓ‬‫ﻲ‬‫ﺻ‬‫ﻨ‬‫ﺎ‬‫ﻋ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫و‬40%‫ﻣ‬‫ﻨ‬‫ﮭ‬‫ﻢ‬‫ﯾ‬‫ﻌ‬‫ﻤ‬‫ﻠ‬‫ﻮ‬‫ن‬‫ﺑ‬‫ﺸ‬‫ﻜ‬‫ﻞ‬‫د‬‫ا‬‫ﺋ‬‫ﻢ‬.
•‫ﺑ‬‫ﻠ‬‫ﻐ‬‫ﺖ‬‫إ‬‫ﯾ‬‫ﺮ‬‫ا‬‫د‬‫ا‬‫ت‬‫ﻗ‬‫ﻄ‬‫ﺎ‬‫ع‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫ﻗ‬‫ﺮ‬‫ا‬‫ﺑ‬‫ﺔ‬70‫ﻣ‬‫ﻠ‬‫ﯿ‬‫ﻮ‬‫ن‬‫د‬‫و‬‫ﻻ‬‫ر‬‫ﻣ‬‫ﻦ‬33‫ﻓ‬‫ﯿ‬‫ﻠ‬‫ﻤ‬‫ﺎ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫م‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺎ‬‫ﺿ‬‫ﻲ‬
•‫ﺑ‬‫ﻠ‬‫ﻐ‬‫ﺖ‬‫إ‬‫ﯾ‬‫ﺮ‬‫ا‬‫د‬‫ا‬‫ت‬‫ﻗ‬‫ﻄ‬‫ﺎ‬‫ع‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫ﻗ‬‫ﺮ‬‫ا‬‫ﺑ‬‫ﺔ‬57‫ﻣ‬‫ﻠ‬‫ﯿ‬‫ﻮ‬‫ن‬‫ﺟ‬‫ﻨ‬‫ﯿ‬‫ﮫ‬‫ﻣ‬‫ﻦ‬7‫ا‬‫ﻓ‬‫ﻼ‬‫م‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫م‬‫ا‬‫ﻟ‬‫ﺤ‬‫ﺎ‬‫ﻟ‬‫ﻰ‬
•
•‫ا‬‫ﻟ‬‫ﺑ‬‫ث‬‫ا‬‫ﻟ‬‫ر‬‫ﻗ‬‫ﻣ‬‫ﻰ‬
•‫ﻟ‬‫ﺠ‬‫ﺄ‬‫ت‬‫ﺑ‬‫ﻌ‬‫ﺾ‬‫ﺷ‬‫ﺮ‬‫ﻛ‬‫ﺎ‬‫ت‬‫ا‬‫ﻹ‬‫ﻧ‬‫ﺘ‬‫ﺎ‬‫ج‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﻨ‬‫ﯿ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺮ‬‫ﺑ‬‫ﯿ‬‫ﺔ‬‫و‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﻟ‬‫ﻤ‬‫ﯿ‬‫ﺔ‬‫إ‬‫ﻟ‬‫ﻰ‬‫ط‬‫ﺮ‬‫ح‬‫أ‬‫ﺣ‬‫ﺪ‬‫ث‬‫إ‬‫ﻧ‬‫ﺘ‬‫ﺎ‬‫ﺟ‬‫ﺎ‬‫ﺗ‬‫ﮭ‬‫ﺎ‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﻨ‬‫ﯿ‬‫ﺔ‬‫ﻣ‬‫ﻦ‬‫ﻣ‬‫ﺴ‬‫ﻠ‬‫ﺴ‬‫ﻼ‬‫ت‬‫و‬‫أ‬‫ﻓ‬‫ﻼ‬‫م‬‫ﻋ‬‫ﻠ‬‫ﻰ‬‫ﻣ‬‫ﻨ‬‫ﺼ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﺒ‬‫ﺚ‬‫ا‬‫ﻟ‬‫ﺮ‬‫ﻗ‬‫ﻤ‬‫ﻲ‬‫ﻟ‬‫ﺘ‬‫ﺠ‬‫ﻨ‬‫ﺐ‬‫ا‬‫ﻟ‬‫ﺨ‬‫ﺴ‬‫ﺎ‬‫ر‬‫ة‬،‫ﻣ‬‫ﺜ‬‫ﻞ‬"‫ﻧ‬‫ﯿ‬‫ﺘ‬‫ﻔ‬‫ﻠ‬‫ﻜ‬‫ﺲ‬"‫و‬"‫ﺷ‬‫ﺎ‬‫ھ‬‫ﺪ‬"‫و‬"‫و‬‫ا‬‫ﺗ‬‫ﺶ‬‫ا‬‫ت‬"
•‫ا‬‫ﻻ‬‫ﻧ‬‫ﺘ‬‫ﻘ‬‫ﺎ‬‫ل‬‫إ‬‫ﻟ‬‫ﻰ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻨ‬‫ﺼ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﺮ‬‫ﻗ‬‫ﻤ‬‫ﯿ‬‫ﺔ‬"‫ﺗ‬‫ﻄ‬‫ﻮ‬‫ر‬‫ط‬‫ﺒ‬‫ﯿ‬‫ﻌ‬‫ﻲ‬‫ر‬‫ﺑ‬‫ﻤ‬‫ﺎ‬‫ﺳ‬‫ﺮ‬‫ﻋ‬‫ﺘ‬‫ﮫ‬‫ﺑ‬‫ﻌ‬‫ﺾ‬‫ا‬‫ﻟ‬‫ﺸ‬‫ﻲ‬‫ء‬‫ﺟ‬‫ﺎ‬‫ﺋ‬‫ﺤ‬‫ﺔ‬‫ﻛ‬‫ﻮ‬‫ﻓ‬‫ﯿ‬‫ﺪ‬-19".‫و‬‫إ‬‫ذ‬‫ﻻ‬‫ﺣ‬‫ﻆ‬‫أ‬‫ن‬‫ھ‬‫ﺬ‬‫ه‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻨ‬‫ﺼ‬‫ﺎ‬‫ت‬‫ﺗ‬‫ﻐ‬‫ﻄ‬‫ﻲ‬‫ﺧ‬‫ﺴ‬‫ﺎ‬‫ﺋ‬‫ﺮ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻨ‬‫ﺘ‬‫ﺠ‬‫ﯿ‬‫ﻦ‬‫أ‬‫ﺛ‬‫ﻨ‬‫ﺎ‬‫ء‬‫ا‬‫ﻟ‬‫ﺠ‬‫ﺎ‬‫ﺋ‬‫ﺤ‬‫ﺔ‬
Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document
‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Impact on Egyptian cinema – top movies
6
Monster Hunter
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
623,532‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:
623,532‫ج‬.‫م‬
5.4 ‫ا‬‫ﻟ‬‫ﺻ‬‫ﻧ‬‫د‬‫و‬‫ق‬‫ا‬‫ﻷ‬‫ﺳ‬‫و‬‫د‬
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
438,176‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:
7,708,529‫ج‬.‫م‬
7.8
‫ا‬‫ﻟ‬‫ﺧ‬‫ط‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﯾ‬‫ﻣ‬‫ﺔ‬
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
329,420‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:
9,853,355‫ج‬.‫م‬
7.7
The Croods: A
New Age
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
329,074‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:
1,196,025‫ج‬.‫م‬
6.3
‫ﺧ‬‫ﺎ‬‫ن‬‫ﺗ‬‫ﯾ‬‫و‬‫ﻻ‬
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
215,212‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:
1,002,986‫ج‬.‫م‬
5.1
The 100 Candles
Game
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
176,262‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:
176,262‫ج‬.‫م‬
Source : https://elcinema.com/boxoffice
Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document
‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Impact on Egyptian cinema – top movies
‫ﻋ‬‫ﻔ‬‫ر‬‫ﯾ‬‫ت‬‫ﺗ‬‫ر‬‫ا‬‫ﻧ‬‫ز‬‫ﯾ‬‫ت‬
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
160,264‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:
2,229,619‫ج‬.‫م‬
Death of Me
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
149,778‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:425,274
‫ج‬.‫م‬
Greenland
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
138,755‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:
4,986,116‫ج‬.‫م‬
Survive the Night
‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬:
133,910‫ج‬.‫م‬
‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:
133,910‫ج‬.‫م‬
4.3 3.9 7.9
4.3
Source : https://elcinema.com/boxoffice
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Movies platform interest overtime
0
20
40
60
80
100
120
12/29/2019
1/29/2020
2/29/2020
3/31/2020
4/30/2020
5/31/2020
6/30/2020
7/31/2020
8/31/2020
9/30/2020
10/31/2020
11/30/2020
Netflix Shahid.net Watch It
0
5
10
15
20
25
30
35
Netflix0 Shahid.net Watchit
Average
Source : Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Economy sector
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٢٠٢٠
The impact on Egyptian economy
• Postponing all bank loan payments for businesses and retail clients for a six-month period, including
SMEs, corporations and individual borrowers.
1. Launching a debt relief initiative for individual borrowers where marginal interest on debt under
EGP 1 million.
2. Cutting discount rates for three CBE financing initiatives — the factories, mortgages and tourism
finance programs— to 8%, in accordance with the MPC’s decision.
3. The tourism initiative allocates EGP 50 billion for tourism companies to pay down their debts at
subsidized interest rates of 10%.
4. Extending EGP 50 billion in financing for middle-income housing
5. Adjusting ATM withdrawal limits
6. Launching a debt relief program
7. Offering one-year, EGP-denominated certificates with 15% yield
8. Providing two-year soft loans to tourism companies
Source : https://www.amcham.org.eg
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٢٠٢٠
1. Lowering the price of electricity – Commercial Sector.
2. Relaxing real estate tax payment settlements
3. Reducing the stamp tax on EGX transactions.
4. Postponing the capital gains tax
5. Cutting tax on dividends
6. Fast-tracking payouts from the Export Subsidy Fund.
7. Expanding the Social Security and Pension Act’s realm
8. Providing one-time stipends of EGP 500 for seasonal workers
9. Extending the suspension of tax on agricultural land
10.Extending the deadline for personal tax filings until mid-April and waiving e-payment fees for online
payments. The Tax Authority is looking into postponing the filing deadline for auditors and
businesses, specifically SMEs.
Measures Taken to Mitigate Impact
Source : https://www.amcham.org.eg
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٢٠٢٠
1. Remittances
• According to the World Bank, Egypt is the fifth largest recipient of remittances after India (USD 82.2 billion), China (USD
70 billion), Mexico (USD 38.7 billion) and the Philippines (USD 34 billion). Expatriate worker remittances are Egypt’s
biggest source of hard currency, bringing in USD 27 billion annually from about 5 million expats (2019)
2. Tourism receipts
The sectors that have already been significantly impacted by the pandemic. On March 15, the government suspended all air
traffic (excluding cargo) into and out of Egypt until April 15, which could be extended. Experts estimate the travel suspension,
which went into effect on March 19, could cost the aviation sector north of EGP 2.25 billion in losses by March’s end.
Macroeconomic Impacts
Source : https://www.amcham.org.eg
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٢٠٢٠
Macroeconomic Impacts
• Suez Canal
• With the crisis hitting global trade hard, international trade corridors are already seeing notable decreases in
traffic and revenues. Egypt’s Suez Canal, which drew in USD 5.7 billion during FY 2018/19, is also expected to see
some drops. In February, the number of container ships passing through the canal fell by 7.3%, while the number
of passenger and cargo ships decreased 22.2% and 1.3%, respectively. 7 Fewer ships transiting the canal means
fewer tolls paid, which may further constrict Egypt’s foreign currency liquidity, add to its current account deficit
and negatively affect the EGP-USD exchange rate.
• Foreign Trade
• Egypt’s top trading partners include the EU, the U.S., Italy, Spain, China, Turkey, UAE and Saudi Arabia, which
are among the economies highly affected by COVID-19 pandemic. Trying to contain the spread of the disease, these
countries have all but halted their industrial and manufacturing activity, which will have direct negative impacts on
two-way trade. On the export side, experts are forecasting export proceeds for Egypt may decline by 25%
throughout 2020 as the movement of Egypt’s exports to the EU (specifically Italy) and U.S. face internal and
external delays, which will also weigh on the country’s external accounts. Similarly, Egypt is likely to import lower
volumes, as overseas suppliers focus on domestic markets; this will affect a number of Egypt-based manufacturers,
especially in the electrical appliance, electronic devices and textiles sectors, which rely heavily on imported
production inputs.
Source : https://www.amcham.org.eg
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٢٠٢٠
Macroeconomic Impacts
• Stock Market
• The EGX began feeling the full effects of the global turbulence in the
first week of March, erasing all the gains it made since the beginning
of 2020. On March 1, it suffered its largest one-day trading loss since
2012 with the benchmark EGX 30 tumbling north of 6%, triggering the
circuit breaker to pause trading for the first time since September
2019 (when a brief weekend of protests sparked uncertainty). To
date, circuit breakers have been triggered five times this month, and
as of March 19, the EGX 30 was the MENA region’s worst performing
index, plunging by about 22% between March 15 and 19, and by 37%
since the beginning of the year. In a bid to support falling shares, a
number of companies are filed for buybacks of treasury stocks,
including Palm Hills Developments, GB Auto, Orascom Development
Egypt, Madinet Nasr Housing & Development, Eastern Company and
Sidi Kerir Petrochemicals Company (SIDPEC), among others.
Source : https://www.amcham.org.eg
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٢٠٢٠
Impact on key sectors
• FMCG and Other Commerce
Impact: The pandemic has spurred excessive demand for food commodities amid consumer fears of being
unable to access stores. This has predictably translated into stock reductions in mass grocery outlets also
impacting businesses in the fast-moving consumer goods (FMCG,) retail and other commercial sectors.
Manufacturers have been operating at less than full capacity in their plants, which impacts retail outlet
stocks and shelf availability as well as prices. Businesses that import production inputs have been hit by
shipment delays, also reflecting on final product availability and retail outlet shelves
• Healthcare & Pharmaceuticals
Impact: According to the United Nations Economic Commission for Africa, global health spending will
increase to up to USD 10.6 billion as a result of the virus outbreak. Soaring demand for surgical masks,
disinfectants, ethyl alcohol and ethanol in Egypt has resulted in significant price increases and dwindling
supplies.
Source : https://www.amcham.org.eg
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٢٠٢٠
Music sector
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٢٠٢٠
Analyzing a shift in music consumption in
COVID-19 times in the Middle East
People listening to music while walking did drop but less
abruptly, as some are still walking, around 45% originally,
but then as people started working out at home, it’s currently
around 20% lower than the norm, but hey we have much
more #StayHome adherents, which is exactly what we need
right now.
Source : Anghami talks
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٢٠٢٠
Drive and listen
Driving while listening to music started dropping in Lebanon
as of March 10, in Saudi Arabia, Egypt & Kuwait as of March
13, in Iraq as of March 18, USA as of March 23 and
Australia as of March 26 – average a whooping 65% drop.
The dates almost match the restrictions introduced by the
governments of the respective countries. Some people are
still driving albeit less frequently.
Less driving, meant also less 3G traffic, and we did see an
average drop of 50% usage on mobile networks! Yup,
everyone is using Wifi more than usual. Work from Home
also means more people are listening on their computers,
20% more.
Source : Anghami talks
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٢٠٢٠
What time to listen music?
The pandemic created some shifts in wake
up times, as morning music used to start
at 8 AM (GMT +3), and now it’s happening
at 10 AM (GMT+3), are you sleeping 2
hours more ? Not really, people are
listening to more music past the normal
bedtime, a lot more people are staying
awake till midnight with music.
What’s more bizarre is that people seem
to work out later in the day, are you
remembering that you should work out
after dinner? We never had that much
workout music in the afternoon and early
nights. 28% more workout later in the day
now.
Source : Anghami talks
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Top trending - Pop Singers
Source : Google trends
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٢٠٢٠
Top searched keywords (singers)
mohamed
ramadan
hassan
shakoush
tamem younis wegz resha kosta essam sasa abo al shouk oka wi ortega hamo beka
volume 60500 3600 1000 3600 6600 9900 18100 5400 74000
60500
3600
1000
3600
6600
9900
18100
5400
74000
0
10000
20000
30000
40000
50000
60000
70000
80000
volume
Source : Google trends
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٢٠٢٠
Singers by sub-region
70%
58%
62% 61%
53% 53%
51%
59%
54%
61%
56% 56%
54% 54%
56%
58% 58%
54% 54%
51%
49%
55%
53%
55%
49%
46%
54%
8%
13%
9% 10%
17%
10%
15%
9%
17%
11% 11% 11% 10%
12%
17% 16%
12% 13%
11%
18%
16% 15%
13%
10%
12%
17% 17%
19%
27% 26% 25%
28%
33% 32%
28%
25%
28%
26% 27% 28% 27%
23%
20%
23% 24% 25%
21%
30%
24%
27%
25%
33%
21% 20%
3% 2% 3% 4%
2% 3% 2%
4% 4%
7% 6%
8% 7%
4%
6% 7% 8% 9% 9%
5% 5% 6%
9%
6%
16%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Aswan
Governorate
Qena
LuxorGovernorate
Faiyum
Governorate
AssiutGovernorate
M
enia
Governorate
SohagGovernorate
BeniSuefGovernorate
ElBeheiraGovernorate
New
ValleyGovernorate
Qalyubia
Governorate
Ash
Sharqia
Governorate
Ism
ailia
Governorate
M
onufiaGovernorate
Kafrel-Sheikh
Suez
PortSaid
Governorate
GharbiaGovernorate
GizaGovernorate
AlexandriaGovernorate
Dam
ietta
Governorate
Red
SeaGovernorate
DakahliaGovernorate
Cairo
Governorate
Sham
alSina
M
atrouh
Governorate
South
SinaiGovernorate
Mohamed Ramadan
Hamo Beka
Hassan Shakosh
Wegz
Source : Google trends
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Top trending songs on sound cloud
‫ﻣ‬‫ﮭ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ن‬‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬‫أ‬‫ﺑ‬‫د‬‫ا‬‫ل‬–‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﻣ‬‫و‬‫ز‬‫ة‬
‫ﺳ‬‫و‬‫ر‬‫ا‬‫ﻟ‬‫ﺟ‬‫د‬‫ﻋ‬‫ﺎ‬‫ن‬–‫ﺑ‬‫ﻧ‬‫د‬‫ق‬‫و‬‫ﻣ‬‫ﻌ‬‫ﺗ‬‫ﻣ‬‫د‬
‫أ‬‫ﺻ‬‫ﻠ‬‫ﻲ‬‫أ‬‫ﺳ‬‫د‬–‫ﺑ‬‫ﻧ‬‫د‬‫ق‬‫و‬‫ﻣ‬‫ﻌ‬‫ﺗ‬‫ﻣ‬‫د‬
Source : Sound cloud
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Top trending songs on Anghami
‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﻣ‬‫و‬‫ز‬‫ة‬–‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬
‫أ‬‫د‬‫ھ‬‫م‬‫ﻧ‬‫ﺎ‬‫ﺑ‬‫ﻠ‬‫ﺳ‬‫ﻲ‬–‫ﺣ‬‫ﺎ‬‫ن‬‫ا‬‫ﻻ‬‫ن‬
‫ﻧ‬‫ﺑ‬‫ﯾ‬‫ل‬‫ز‬‫و‬‫ﻛ‬‫ش‬–‫ﻓ‬‫ﻛ‬‫ك‬
Source : Anghami
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‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Top trending songs on Spotify
‫ا‬‫ﻟ‬‫ﻧ‬‫ﮭ‬‫ﺎ‬‫ﯾ‬‫ﺔ‬–‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﺟ‬‫ﻣ‬‫ﺎ‬‫ل‬
‫د‬‫ﻧ‬‫ﯾ‬‫ﺎ‬‫ﺟ‬‫د‬‫ﯾ‬‫د‬‫ة‬–‫أ‬‫ﻣ‬‫ﯾ‬‫ر‬‫ﻋ‬‫ﯾ‬‫د‬‫و‬‫ﻣ‬‫ﺣ‬‫ﻣ‬‫و‬‫د‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺳ‬‫ﯾ‬‫ﻠ‬‫ﻲ‬
‫ا‬‫ﻟ‬‫و‬‫ا‬‫ﻗ‬‫ﻌ‬‫ﺔ‬‫ا‬‫ﻻ‬‫ﺧ‬‫ﯾ‬‫ر‬‫ة‬–‫ﺣ‬‫ﻣ‬‫ز‬‫ة‬‫ﻧ‬‫ﻣ‬‫ر‬‫ة‬
‫ﻣ‬‫ﮭ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ن‬‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬–‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﻣ‬‫و‬‫ز‬‫ة‬
Source : Spotify
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٢٠٢٠
Top trending songs on YouTube
‫ﻓ‬‫ﻛ‬‫ك‬–‫د‬‫ﺑ‬‫ل‬‫ز‬‫و‬‫ﻛ‬‫ش‬‫و‬‫ﻋ‬‫ﻧ‬‫ﺑ‬‫ﮫ‬
‫ﺣ‬‫ﺎ‬‫ن‬‫ا‬‫ﻻ‬‫ن‬–‫أ‬‫د‬‫ھ‬‫م‬‫ﻧ‬‫ﺎ‬‫ﺑ‬‫ﻠ‬‫ﺳ‬‫ﻲ‬
‫ﯾ‬‫ﺎ‬‫ﺑ‬‫ﺧ‬‫ﺗ‬‫ﮫ‬–‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﺳ‬‫ﻌ‬‫د‬‫و‬‫ھ‬‫ﺎ‬‫ﻧ‬‫ﻲ‬‫ﺷ‬‫ﺎ‬‫ﻛ‬‫ر‬
‫ھ‬‫ﺻ‬‫ﻼ‬–‫و‬‫ﯾ‬‫ﺟ‬‫ز‬
‫ﻣ‬‫ﮭ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ن‬‫ﻣ‬‫ﺳ‬‫ﻠ‬‫م‬‫ﻓ‬‫ﻲ‬‫ﻋ‬‫ﯾ‬‫ن‬‫ﺷ‬‫ﻣ‬‫س‬–‫ﻣ‬‫ﺳ‬‫ﻠ‬‫م‬
Source : Youtube
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٢٠٢٠
Song name YouTube(Song view) Anghami ( plays ) Sound cloud
‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ب‬‫ﻓ‬‫ﻛ‬‫ك‬-‫د‬‫ﺑ‬‫ل‬‫ز‬‫و‬‫ﻛ‬‫ش‬‫و‬‫ﻋ‬‫ﻧ‬‫ﺑ‬‫ﮫ‬|
Fokak - Double Zuksh Ft. 3enba
5,774,850 views 500.3K PLAYS 88200 plays
Adham Nabulsi - Han AlAn
(Official Music Video) | ‫أ‬‫د‬‫ھ‬‫م‬
‫ﻧ‬‫ﺎ‬‫ﺑ‬‫ﻠ‬‫ﺳ‬‫ﻲ‬-‫ﺣ‬‫ﺎ‬‫ن‬‫ا‬‫ﻵ‬‫ن‬
19,130,051 views 2.7M PLAYS 2,948,714 plays
Ahmed Saad Ft. Hany Shaker -
Ya Bakhto
5,191,205 views 255.6K PLAYS 1.06M plays
Wegz - Hustla | ‫و‬‫ﯾ‬‫ﺟ‬‫ز‬-‫ھ‬‫ﺻ‬‫ﻼ‬ 2,368,507 views 1.1M PLAYS 1.94M plays
Hamza Namira - Mawlood
Sanat 80 | ‫ﺣ‬‫ﻣ‬‫ز‬‫ة‬‫ﻧ‬‫ﻣ‬‫ر‬‫ة‬-‫ﻣ‬‫و‬‫ﻟ‬‫و‬‫د‬‫ﺳ‬‫ﻧ‬‫ﺔ‬
٨٠
3,128,174 views 331.7K PLAYS 22,343 plays
Top songs / platform
Source : Youtube, Anghami, Sound cloud
Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document
‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Top pop singers profiling
Source : Socialblade
Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document
‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Top pop singers profiling
Source : Socialblade
Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document
‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً
٢٠٢٠
Top pop singers profiling
Mostafa 3enaba
3800 Subs
around tomorrow
Source : Socialblade
BigBrother Analytics Platform | Confidential Document | 2020

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Egypt 2020 insights by big brother analytics final

  • 1. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Big Brother Analytics® All copyrights reserved 2020. Confidential document Top Trending Egypt 2020 insights by Big Brother Analytics
  • 2. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Table of Content • 1- Summary • 2- COVID19 Search Patterns • 3- 2020 booming topics • 4- Egypt internet usage in 60 mins • 5- Internet consumptions • 6- E-wallet usage in egypt • 9- Which emojis people prefer • 10- Corona virus insights • 20- Top applications • 22- Cinema sector • 27- Economy sector • 34- Music sector
  • 3. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Summary • We tried to collect all important digital numbers for the Egyptian cyber space. We all know that the digital front was challenged and still is due to the epidemic, never the less the Egyptian were quite active before in almost all geos and life style. • The report reveals that we still can communicate than commute , and we still can stay home doing almost anything. • COVID19 absurdity, and surprises affected all ages , and all socioeconomic classes. . • Many industries lost its ability to survive. Others flourished. • The entertainment moved quite well to the digital platforms , making it possible for people to enjoy staying home. And that affected the genres in drama , and music. Gave freedom to content creators , and less control and supremacy to old guard.. • These numbers paves the way for predicting how 2021 will be , and how the rest of the decade will become. • This report is a smart collection from our side to make sure the business community interested in the Egyptian markets، aware of the important details about The ِEgyptian internet space. It is fundamentally important to include the digital segment in any strategy or plan. • We have included also the sources we used for all our insights. • Happy new year. •‫ﻟ‬‫ﻘ‬‫د‬‫ﻗ‬‫ﻣ‬‫ﻧ‬‫ﺎ‬‫ﺑ‬‫ﻔ‬‫ر‬‫ز‬‫و‬‫ﺗ‬‫ﺟ‬‫ﻣ‬‫ﯾ‬‫ﻊ‬‫ا‬‫ﻷ‬‫ر‬‫ﻗ‬‫ﺎ‬‫م‬‫و‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﺣ‬‫ﻠ‬‫ﯾ‬‫ﻼ‬‫ت‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﻲ‬‫ﺗ‬‫ﻔ‬‫ﻲ‬‫ﻟ‬‫ﺗ‬‫ﻔ‬‫ﺎ‬‫ﺻ‬‫ﯾ‬‫ل‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﺿ‬‫ﺎ‬‫ء‬ ‫ا‬‫ﻟ‬‫ﺻ‬‫ﯾ‬‫ﺑ‬‫ر‬‫ا‬‫ﻧ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﺻ‬‫ر‬‫ي‬.‫ﻟ‬‫ﻛ‬‫ﻲ‬‫ﯾ‬‫ﺳ‬‫ﺗ‬‫ط‬‫ﯾ‬‫ﻊ‬‫ﻛ‬‫ﺎ‬‫ﻓ‬‫ﺔ‬‫أ‬‫ط‬‫ﯾ‬‫ﺎ‬‫ف‬‫ﻗ‬‫ط‬‫ﺎ‬‫ع‬‫ا‬‫ﻷ‬‫ﻋ‬‫ﻣ‬‫ﺎ‬‫ل‬‫أ‬‫ن‬‫ﺗ‬‫ر‬‫ى‬‫أ‬‫ﺑ‬‫ﻌ‬‫ﺎ‬‫د‬‫ه‬ ‫و‬‫ﻣ‬‫ﻣ‬‫ﯾ‬‫ز‬‫ا‬‫ﺗ‬‫ﮫ‬‫و‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﻲ‬‫ﻗ‬‫د‬‫ذ‬‫ا‬‫ﺗ‬‫ك‬‫ﺑ‬‫ﺷ‬‫ﻛ‬‫ل‬‫ﻛ‬‫ﺑ‬‫ﯾ‬‫ر‬‫ﺑ‬‫ﺳ‬‫ﺑ‬‫ب‬‫ا‬‫ﻟ‬‫ﺟ‬‫ﺎ‬‫ﺋ‬‫ﺣ‬‫ﺔ‬. •‫و‬‫ﯾ‬‫ﺛ‬‫ﺑ‬‫ت‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﻘ‬‫ر‬‫ﯾ‬‫ر‬‫أ‬‫ن‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﻣ‬‫ل‬‫ﻓ‬‫ﻲ‬‫ﻣ‬‫ﺻ‬‫ر‬‫ﯾ‬‫ﻣ‬‫ﻛ‬‫ن‬‫ﺗ‬‫ﺄ‬‫د‬‫ﯾ‬‫ﺗ‬‫ﮫ‬‫ﺑ‬‫ﺄ‬‫ﺷ‬‫ﻛ‬‫ﺎ‬‫ل‬‫ﻋ‬‫د‬‫ﯾ‬‫د‬‫ة‬‫ﻣ‬‫ن‬‫د‬‫ا‬‫ﺧ‬‫ل‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﻧ‬‫ز‬‫ل‬ ،‫و‬‫أ‬‫ن‬‫ا‬‫ﻟ‬‫ﺗ‬‫و‬‫ا‬‫ﺻ‬‫ل‬‫ا‬‫ﻟ‬‫ر‬‫ﻗ‬‫ﻣ‬‫ﻲ‬‫ﯾ‬‫ﺳ‬‫ﺗ‬‫ط‬‫ﯾ‬‫ﻊ‬‫أ‬‫ن‬‫ﯾ‬‫ﺳ‬‫ﺗ‬‫ﺑ‬‫د‬‫ل‬‫ا‬‫ﻟ‬‫ﺗ‬‫و‬‫ا‬‫ﺻ‬‫ل‬‫ا‬‫ﻟ‬‫و‬‫ا‬‫ﻗ‬‫ﻌ‬‫ﻲ‬‫ﻓ‬‫ﻲ‬‫ﻣ‬‫ﻧ‬‫ﺎ‬‫ح‬‫ﺟ‬‫د‬‫ﯾ‬‫د‬‫ة‬ •‫ﺗ‬‫ﺄ‬‫ﺛ‬‫ر‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﺟ‬‫ﺗ‬‫ﻣ‬‫ﻊ‬‫ﺑ‬‫ﻐ‬‫و‬‫ا‬‫ﻣ‬‫ض‬‫ا‬‫ﻟ‬‫ﺟ‬‫ﺎ‬‫ﺋ‬‫ﺣ‬‫ﺔ‬‫ﺑ‬‫ﺷ‬‫ﻛ‬‫ل‬‫ھ‬‫ﺳ‬‫ﺗ‬‫ﯾ‬‫ر‬‫ي‬‫ﯾ‬‫ﻔ‬‫و‬‫ق‬‫و‬‫ا‬‫ﻗ‬‫ﻊ‬‫ﺧ‬‫ط‬‫و‬‫ر‬‫ﺗ‬‫ﮭ‬‫ﺎ‬ •‫ﺻ‬‫ﻧ‬‫ﺎ‬‫ﻋ‬‫ﺎ‬‫ت‬‫ﻛ‬‫ﺛ‬‫ﯾ‬‫ر‬‫ة‬‫ﺗ‬‫ﺄ‬‫ﺛ‬‫ر‬‫ت‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﺳ‬‫ﻠ‬‫ب‬‫و‬‫ﺻ‬‫ﻧ‬‫ﺎ‬‫ﻋ‬‫ﺔ‬‫ﺗ‬‫ﻌ‬‫ظ‬‫ﻣ‬‫ت‬‫و‬‫ﺗ‬‫ﻧ‬‫ﺎ‬‫ﻣ‬‫ت‬. •‫ﺻ‬‫ﻧ‬‫ﺎ‬‫ﻋ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﺗ‬‫ر‬‫ﻓ‬‫ﯾ‬‫ﮫ‬‫ا‬‫ﻟ‬‫ر‬‫ﻗ‬‫ﻣ‬‫ﯾ‬‫ﺔ‬‫و‬‫ﻣ‬‫ﺎ‬‫ﯾ‬‫ﻧ‬‫ﺎ‬‫ﺳ‬‫ﺑ‬‫ﮭ‬‫ﺎ‬‫ﻣ‬‫ن‬‫أ‬‫ﺳ‬‫ﺎ‬‫ﻟ‬‫ﯾ‬‫ب‬‫إ‬‫ﻧ‬‫ﺗ‬‫ﺎ‬‫ﺟ‬‫ﯾ‬‫ﺔ‬‫و‬‫ﺣ‬‫ر‬‫ﯾ‬‫ﺔ‬‫ر‬‫أ‬‫ي‬‫و‬ ‫ﻣ‬‫ﺷ‬‫ﺎ‬‫ھ‬‫د‬‫ا‬‫ت‬.‫و‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ط‬‫ﺑ‬‫ﻊ‬‫ﺗ‬‫ﺣ‬‫و‬‫ل‬‫ﻣ‬‫ﻧ‬‫ﺻ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﯾ‬‫د‬‫ﯾ‬‫و‬‫إ‬‫ﻟ‬‫ﻰ‬‫ﻣ‬‫ﺣ‬‫ﺻ‬‫ل‬‫ﻟ‬‫د‬‫ﺧ‬‫و‬‫ل‬‫ا‬‫ﻹ‬‫ﻋ‬‫ﻼ‬‫ﻧ‬‫ﺎ‬‫ت‬ •‫إ‬‫ن‬‫ﺗ‬‫ﻠ‬‫ك‬‫ا‬‫ﻷ‬‫ر‬‫ﻗ‬‫ﺎ‬‫م‬‫و‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﺣ‬‫ﻠ‬‫ﯾ‬‫ﻼ‬‫ت‬‫ﺗ‬‫ؤ‬‫ﺳ‬‫س‬‫ﻟ‬‫ﻛ‬‫ل‬‫ﻣ‬‫ﺧ‬‫ط‬‫ط‬‫و‬‫ﻣ‬‫ﺳ‬‫و‬‫ق‬‫أ‬‫ن‬‫ﯾ‬‫ﺗ‬‫ﺣ‬‫ﺳ‬‫س‬‫أ‬‫ﺑ‬‫ﻌ‬‫ﺎ‬‫د‬‫ھ‬‫ﺎ‬‫و‬ ‫ﻣ‬‫ﻔ‬‫ﺎ‬‫ﺗ‬‫ﯾ‬‫ﺣ‬‫ﮭ‬‫ﺎ‬ •‫و‬‫ﻟ‬‫ﻘ‬‫د‬‫ﺿ‬‫ﻣ‬ّ‫ﻧ‬‫ﺎ‬‫ﻣ‬‫ﻊ‬‫ﻛ‬‫ل‬‫ﺻ‬‫ﻔ‬‫ﺣ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﻘ‬‫ر‬‫ﯾ‬‫ر‬‫ﻣ‬‫ﺻ‬‫ﺎ‬‫د‬‫ر‬‫ﻧ‬‫ﺎ‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﺳ‬‫ﺗ‬‫ﺧ‬‫د‬‫ﻣ‬‫ﺔ‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﻣ‬‫ﺷ‬‫ﺎ‬‫ع‬. •‫ﻋ‬‫ﺎ‬‫م‬‫ﺳ‬‫ﻌ‬‫ﯾ‬‫د‬‫ﻟ‬‫ﻛ‬‫م‬‫و‬‫ﺳ‬‫ﻧ‬‫ﺔ‬‫أ‬‫ﻛ‬‫ﺛ‬‫ر‬‫ﻓ‬‫ﮭ‬‫ﻣ‬‫ﺎ‬‫ﻟ‬‫ﻠ‬‫ﻣ‬‫ﺳ‬‫ﺗ‬‫ﻘ‬‫ﺑ‬‫ل‬. BigBrotherAnalytics, DataResearchTeam
  • 4. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ 2020 Booming Topics ‫ﻣ‬‫ﺧ‬‫ﺗ‬‫ﺎ‬‫ر‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻣ‬‫و‬‫ا‬‫ﺿ‬‫ﯾ‬‫ﻊ‬‫ا‬‫ﻷ‬‫ﻛ‬‫ﺛ‬‫ر‬‫ر‬‫و‬‫ا‬‫ﺟ‬‫ﺎ‬ً •Good‫ا‬‫ﻟ‬‫ﺟ‬‫ﯾ‬‫د‬ .1‫ﺟ‬‫ﯾ‬‫ف‬‫ﺑ‬‫ﯾ‬‫ز‬‫و‬‫س‬‫ﻣ‬‫ﺎ‬‫ﻟ‬‫ك‬‫ﺷ‬‫ر‬‫ﻛ‬‫ﺔ‬‫أ‬‫ﻣ‬‫ﺎ‬‫ز‬‫و‬‫ن‬‫ﯾ‬‫ﺻ‬‫ﺑ‬‫ﺢ‬‫أ‬‫و‬‫ل‬‫ﺷ‬‫ﺧ‬‫ص‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﺗ‬‫ﺎ‬‫ر‬‫ﯾ‬‫ﺦ‬‫ﺗ‬‫ﺗ‬‫ﺧ‬‫ط‬‫ﻰ‬‫ﺛ‬‫ر‬‫و‬‫ﺗ‬‫ﮫ‬‫ا‬‫ﻟ‬‫ﺷ‬‫ﺧ‬‫ﺻ‬‫ﯾ‬‫ﺔ‬٢٠٠‫ﻣ‬‫ﻠ‬‫ﯾ‬‫ﺎ‬‫ر‬‫د‬‫و‬‫ﻻ‬‫ر‬ .2‫ا‬‫ﻓ‬‫ﺗ‬‫ﺗ‬‫ﺎ‬‫ح‬‫ﻣ‬‫ﻔ‬‫ﺎ‬‫ﻋ‬‫ل‬‫ا‬‫ﻟ‬‫ﺑ‬‫ر‬‫ﻛ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻧ‬‫و‬‫و‬‫ي‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻹ‬‫ﻣ‬‫ﺎ‬‫ر‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻌ‬‫ر‬‫ﺑ‬‫ﯾ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﺗ‬‫ﺣ‬‫د‬‫ة‬...‫ﺑ‬‫ﻌ‬‫د‬‫ﺗ‬‫ﺄ‬‫ﺧ‬‫ﯾ‬‫ر‬‫ا‬‫ت‬‫و‬‫أ‬‫ﻋ‬‫ط‬‫ﺎ‬‫ل‬‫أ‬‫ﺧ‬‫ر‬‫ت‬‫إ‬‫ﻓ‬‫ﺗ‬‫ﺗ‬‫ﺎ‬‫ﺣ‬‫ﮫ‬‫ﺛ‬‫ﻼ‬‫ث‬‫ﺳ‬‫ﻧ‬‫و‬‫ا‬‫ت‬...‫و‬‫ﯾ‬‫ﻌ‬‫ﺗ‬‫ﺑ‬‫ر‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﻔ‬‫ﺎ‬‫ﻋ‬‫ل‬‫ا‬‫ﻟ‬‫ﻧ‬‫و‬‫و‬‫ي‬‫ا‬‫ﻷ‬‫و‬‫ل‬‫ا‬‫ﻟ‬‫ذ‬‫ي‬‫ﯾ‬‫ﺳ‬‫ﺗ‬‫ﺧ‬‫د‬‫م‬ ‫ﻟ‬‫ﻸ‬‫ﻏ‬‫ر‬‫ا‬‫ض‬‫ا‬‫ﻟ‬‫ﺳ‬‫ﻠ‬‫ﻣ‬‫ﯾ‬‫ﺔ‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﻟ‬‫م‬‫ا‬‫ﻟ‬‫ﻌ‬‫ر‬‫ﺑ‬‫ﻲ‬ .3‫إ‬‫ﻋ‬‫ﻼ‬‫ن‬‫أ‬‫ﻓ‬‫ر‬‫ﯾ‬‫ﻘ‬‫ﯾ‬‫ﺎ‬‫ﻗ‬‫ﺎ‬‫ر‬‫ة‬‫ﺧ‬‫ﺎ‬‫ﻟ‬‫ﯾ‬‫ﺔ‬‫ﺗ‬‫ﻣ‬‫ﺎ‬‫ﻣ‬‫ﺎ‬‫ﻣ‬‫ن‬‫ﻣ‬‫ر‬‫ض‬‫ﺷ‬‫ﻠ‬‫ل‬‫ا‬‫ﻷ‬‫ط‬‫ﻔ‬‫ﺎ‬‫ل‬...‫ﺛ‬‫ﺎ‬‫ﻧ‬‫ﻲ‬‫ﻣ‬‫ر‬‫ض‬‫ﺧ‬‫ط‬‫ﯾ‬‫ر‬‫ﯾ‬‫ﺗ‬‫م‬‫ا‬‫ﻟ‬‫ﻘ‬‫ﺿ‬‫ﺎ‬‫ء‬‫ﻋ‬‫ﻠ‬‫ﯾ‬‫ﮫ‬‫ﻧ‬‫ﮭ‬‫ﺎ‬‫ﺋ‬‫ﯾ‬‫ﺎ‬‫ﺑ‬‫ﻌ‬‫د‬‫ا‬‫ﻟ‬‫ﺟ‬‫د‬‫ر‬‫ي‬‫ﻗ‬‫ﺑ‬‫ل‬٤٠‫ﻋ‬‫ﺎ‬‫ﻣ‬‫ﺎ‬ .4‫ا‬‫ﻟ‬‫ر‬‫ﺋ‬‫ﯾ‬‫س‬‫ا‬‫ﻟ‬‫ر‬‫و‬‫ﺳ‬‫ﻲ‬‫ﺑ‬‫و‬‫ﺗ‬‫ﯾ‬‫ن‬‫ﯾ‬‫ﻌ‬‫ﻠ‬‫ن‬‫ﻋ‬‫ن‬‫إ‬‫ﻛ‬‫ﺗ‬‫ﺷ‬‫ﺎ‬‫ف‬‫أ‬‫و‬‫ل‬‫ﻟ‬‫ﻘ‬‫ﺎ‬‫ح‬‫ر‬‫و‬‫ﺳ‬‫ﻲ‬‫ﻟ‬‫ﻠ‬‫ﺣ‬‫ﻣ‬‫ﺎ‬‫ﯾ‬‫ﺔ‬‫ﻣ‬‫ن‬‫ا‬‫ﻟ‬‫ﻛ‬‫و‬‫ﻓ‬‫ﯾ‬‫د‬١٩‫و‬‫أ‬‫ط‬‫ﻠ‬‫ق‬‫ﻋ‬‫ﻠ‬‫ﯾ‬‫ﮫ‬‫إ‬‫ﺳ‬‫م‬‫ﺳ‬‫ﺑ‬‫و‬‫ﺗ‬‫ﻧ‬‫ﯾ‬‫ك‬ Bad‫ا‬‫ﻟ‬‫ﺳ‬‫ﻲ‬‫ء‬ .1‫ﻋ‬‫د‬‫د‬‫و‬‫ﻓ‬‫ﯾ‬‫ﺎ‬‫ت‬‫ﻛ‬‫و‬‫ر‬‫و‬‫ﻧ‬‫ﺎ‬‫ﺣ‬‫و‬‫ل‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﻟ‬‫م‬‫ﯾ‬‫ﺗ‬‫ﺧ‬‫ط‬‫ﻰ‬‫ر‬‫ﻗ‬‫م‬1,700,000‫ﺷ‬‫ﺧ‬‫ص‬‫ﻋ‬‫ﺎ‬‫ﻟ‬‫ﻣ‬‫ﯾ‬‫ﺎ‬ً .2‫ﻋ‬‫د‬‫د‬‫ا‬‫ﺻ‬‫ﺎ‬‫ﺑ‬‫ﺎ‬‫ت‬‫و‬‫ﺑ‬‫ﺎ‬‫ء‬‫ا‬‫ﻟ‬‫ﻛ‬‫و‬‫ر‬‫و‬‫ﻧ‬‫ﺎ‬‫ﯾ‬‫ﺗ‬‫ﺧ‬‫ط‬‫ﻰ‬‫ر‬‫ﻗ‬‫م‬‫ا‬‫ل‬80‫ﻣ‬‫ﻠ‬‫ﯾ‬‫و‬‫ن‬‫ﻋ‬‫ﺎ‬‫ﻟ‬‫ﻣ‬‫ﯾ‬‫ﺎ‬ً .3‫إ‬‫ﻧ‬‫ﻔ‬‫ﺟ‬‫ﺎ‬‫ر‬‫ﺷ‬‫د‬‫ﯾ‬‫د‬‫ﯾ‬‫ﮭ‬‫ز‬‫ﺑ‬‫ﯾ‬‫ر‬‫و‬‫ت‬‫ﺑ‬‫ﺳ‬‫ﺑ‬‫ب‬‫ﺗ‬‫ﺧ‬‫ز‬‫ﯾ‬‫ن‬‫ﻛ‬‫ﻣ‬‫ﯾ‬‫ﺎ‬‫ت‬‫ﻛ‬‫ﺑ‬‫ﯾ‬‫ر‬‫ة‬‫ﻣ‬‫ن‬‫ا‬‫ﻷ‬‫ﻣ‬‫و‬‫ﻧ‬‫ﯾ‬‫و‬‫م‬‫ﻧ‬‫ﺎ‬‫ﯾ‬‫ﺗ‬‫ر‬‫ﯾ‬‫ت‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﻣ‬‫ﯾ‬‫ﻧ‬‫ﺎ‬‫ء‬..‫و‬‫ﯾ‬‫ﺗ‬‫ﺳ‬‫ﺑ‬‫ب‬‫ﻓ‬‫ﻲ‬‫و‬‫ﻓ‬‫ﺎ‬‫ة‬٢٢٠‫ﺷ‬‫ﺧ‬‫ص‬‫و‬‫ﺟ‬‫ر‬‫ح‬‫ا‬‫ﻵ‬‫ﻻ‬‫ف‬‫و‬‫ﺗ‬‫ﺷ‬‫ر‬‫ﯾ‬‫د‬‫ﻣ‬‫ﺎ‬‫ﯾ‬‫ﻘ‬‫ر‬‫ب‬‫ﻣ‬‫ن‬٣٠٠‫ا‬‫ﻟ‬‫ف‬ ‫ﺷ‬‫ﺧ‬‫ص‬...‫و‬‫ﻗ‬‫د‬‫ر‬‫ت‬‫ﻗ‬‫ﯾ‬‫ﻣ‬‫ﺔ‬‫إ‬‫ﺻ‬‫ﻼ‬‫ح‬‫ا‬‫ﻷ‬‫ﺿ‬‫ر‬‫ا‬‫ر‬‫ب‬١٥‫ﻣ‬‫ﻠ‬‫ﯾ‬‫ﺎ‬‫ر‬‫د‬‫و‬‫ﻻ‬‫ر‬ .4‫ﺳ‬‫ﻔ‬‫ﯾ‬‫ﻧ‬‫ﺔ‬‫ﻧ‬‫ﻘ‬‫ل‬‫ا‬‫ﻟ‬‫ﺑ‬‫ﺗ‬‫ر‬‫و‬‫ل‬‫ا‬‫ﻟ‬‫ﯾ‬‫ﺎ‬‫ﺑ‬‫ﺎ‬‫ﻧ‬‫ﯾ‬‫ﺔ‬‫و‬‫ا‬‫ﻛ‬‫ﺎ‬‫ﺷ‬‫ﯾ‬‫و‬‫ﺗ‬‫ﻌ‬‫ﻠ‬‫ق‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﺷ‬‫ﻌ‬‫ب‬‫ا‬‫ﻟ‬‫ﻣ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ﻧ‬‫ﯾ‬‫ﺔ‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﻘ‬‫ر‬‫ب‬‫ﻣ‬‫ن‬‫ﺟ‬‫ز‬‫ﯾ‬‫ر‬‫ة‬‫ﻣ‬‫ر‬‫ﯾ‬‫ﺷ‬‫ﯾ‬‫و‬‫س‬...‫و‬‫ﺗ‬‫ﻧ‬‫ﻔ‬‫ﻠ‬‫ق‬‫ا‬‫ﻟ‬‫ﻰ‬‫ﻧ‬‫ﺻ‬‫ﻔ‬‫ﯾ‬‫ن‬‫و‬‫ﺗ‬‫ﺳ‬‫ر‬‫ب‬‫ﺣ‬‫و‬‫ا‬‫ﻟ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ف‬‫ط‬‫ن‬‫ﻣ‬‫ن‬‫ا‬‫ﻟ‬‫ﻣ‬‫و‬‫ا‬‫د‬‫ا‬‫ﻟ‬‫ﺑ‬‫ﺗ‬‫ر‬‫و‬‫ﻟ‬‫ﯾ‬‫ﺔ‬‫ﻓ‬‫ﻲ‬ ‫ا‬‫ﻟ‬‫ﻣ‬‫ﺣ‬‫ﯾ‬‫ط‬‫ا‬‫ﻟ‬‫ﮭ‬‫ﻧ‬‫د‬‫ي‬...‫أ‬‫ﻛ‬‫ﺑ‬‫ر‬‫ﻛ‬‫ﺎ‬‫ر‬‫ﺛ‬‫ﺔ‬‫ﺑ‬‫ﯾ‬‫ﺋ‬‫ﯾ‬‫ﺔ‬‫ﻓ‬‫ﻲ‬‫ﺗ‬‫ﺎ‬‫ر‬‫ﯾ‬‫ﺦ‬‫ﻣ‬‫و‬‫ﯾ‬‫ﺷ‬‫ﯾ‬‫و‬‫س‬
  • 5. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Corona virus search trends – Globally 0 20 40 60 80 100 120 12/29/2019 1/29/2020 2/29/2020 3/31/2020 4/30/2020 5/31/2020 6/30/2020 7/31/2020 8/31/2020 9/30/202010/31/202011/30/2020 COVID-19 vaccine COVID-19 testing COVID-19 0 5 10 15 20 25 30 35 Covid-19 vaccine Covid-19 testing Covid-19 Average Source: Google trends
  • 6. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Compared break down by region- Globally 0% 20% 40% 60% 80% 100% 120% South Africa Canada United StatesSingapore United Arab Em irates United Kingdom New Zealand IrelandM alaysia IndiaPhilippinesAustralia M exicoIndonesiaRom ania Bangladesh Spain FranceBelgiumSwitzerlandPakistan Italy AustriaSweden NetherlandsGerm any Turkey COVID-19 vaccine COVID-19 testing COVID-19 Source: Google trends
  • 7. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Corona virus search trends – Egypt 0 20 40 60 80 100 120 12/29/2019 1/29/2020 2/29/2020 3/31/2020 4/30/2020 5/31/2020 6/30/2020 7/31/2020 8/31/2020 9/30/202010/31/202011/30/2020 COVID-19 vaccine COVID-19 testing COVID-19 0 10 20 30 40 50 Covid-19 vaccine Covid-19 testing Covid-19 Average Source: Google trends
  • 8. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Compared break down by region- Egypt 0% 20% 40% 60% 80% 100% 120% South SinaiGovernorate Cairo Governorate GizaGovernorate AlexandriaGovernorate LuxorGovernorate Ism ailia Governorate Faiyum Governorate Aswan Governorate BeniSuefGovernorate Red SeaGovernorate Qalyubia Governorate Sham alSina Ash Sharqia Governorate Qena AssiutGovernorate Kafrel-Sheikh M enia Governorate Suez ElBeheiraGovernorate DakahliaGovernorate Dam ietta Governorate GharbiaGovernorate M onufiaGovernorate PortSaid Governorate M atrouh Governorate SohagGovernorate New ValleyGovernorate COVID-19 vaccine COVID-19 testing COVID-19 Source: Google trends
  • 9. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Egypt Internet usage in 60 minutes Source : NRTA Report on Telecom Service Usage Indicators
  • 10. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Internet consumptions – Platforms 0 10 20 30 40 50 60 70 80 90 100 2019-11 2019-12 2020-01 2020-02 2020-03 2020-04 2020-05 2020-06 2020-07 2020-08 2020-09 2020-10 2020-11 Facebook YouTube Twitter Pinterest Instagram reddit VKontakte LinkedIn Tumblr Other Nov/19 – Nov/20Source: https://gs.statcounter.com/
  • 11. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Mobile based E-wallet usage in Egypt in 2020
  • 12. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ E-wallet usage in Egypt in 2020 Source : NRTA Report on Telecom Service Usage Indicators
  • 13. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ E-wallet usage in Egypt in 2020 Source : NRTA Report on Telecom Service Usage Indicators
  • 14. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ E-wallet age and gender split Source : NRTA Report on Telecom Service Usage Indicators
  • 15. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Which emojis people use the most ? Microbe as it appears on various platforms. Face with Medical mask as it appears on major platforms. Source : https://emojipedia.org/coronavirus/
  • 16. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Coronavirus interest overtime – Globally 0 20 40 60 80 100 120 12/29/2019 1/29/2020 2/29/2020 3/31/2020 4/30/2020 5/31/2020 6/30/2020 7/31/2020 8/31/2020 9/30/202010/31/202011/30/2020 Coronavirus Coronavirus 15-22 March 2020 Coronavirus +100 Source : Google trends
  • 17. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Coronavirus interest by sub-region - Globally Kuwait Source : Google trends
  • 18. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Coronavirus Interest overtime - locally 0 20 40 60 80 100 120 12/29/2019 1/29/2020 2/29/2020 3/31/2020 4/30/2020 5/31/2020 6/30/2020 7/31/2020 8/31/2020 9/30/2020 10/31/2020 11/30/2020 Coronavirus Coronavirus: (Egypt) 29 march- 4 April 2020 Coronavirus +100 Source : Google trends
  • 19. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Coronavirus interest by sub-region - locally 27/12/19 – 27/12/20Source : Google trends
  • 20. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ The worlds most talked topic - Globally 27/12/19 – 27/12/20Source : Google trends
  • 21. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ The worlds most talked topic - Locally 27/12/19 – 27/12/20Source : Google trends
  • 22. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ What people do with the lockdown ? - 19% compared to baseline Mobility trends for places like restaurants, cafes, shopping centers, theme parks, museums, libraries, and movie theaters. Grocery & pharmacy +31% compared to baseline Mobility trends for places like grocery markets, food warehouses, farmers markets, specialty food shops, drug stores, and pharmacies. Parks - 4 % compared to baseline Mobility trends for places like national parks, public beaches, marinas, dog parks, plazas, and public gardens. Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +40% +80% B aseline Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +40% +80% B aseline Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +40% +80% B aseline Retail & recreation Transit stations -1% compared tobaseline Mobility trends for places like public transport hubs such as subway, bus, and train stations. -80% -40% +40% +80% Baseline -1% compared tobaseline Mobility trends for places of work. Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +40% +80% Baseline Workplaces Residential +4% compared tobaseline Mobility trends for places of residence. Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +40% +80% Baseline 27/12/19 – 27/12/20Source : COVID-19 Community Mobility Report
  • 23. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ What people do with the lockdown ? Retail & recreation -21% compared to baseline Grocery & pharmacy +17% compared to baseline Parks -27% compared tobaseline Transit stations -2% compared to baseline Workplaces -7% compared to baseline Residential +6% compared to baseline Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +80% +40% Baseline Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +80% +40% Baseline Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +80% +40% Baseline Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +80% +40% Baseline Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +80% +40% Baseline Tue, Nov 10 Tue, Dec 1 Tue, Dec 22 -80% -40% +80% +40% Baseline 27/12/19 – 27/12/20Source : COVID-19 Community Mobility Report
  • 24. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ How people connect from home - Globally 0 20 40 60 80 100 120 12/29/2019 1/29/2020 2/29/2020 3/31/2020 4/30/2020 5/31/2020 6/30/2020 7/31/2020 8/31/2020 9/30/2020 10/31/2020 11/30/2020 Zoom Video Communications Skype Google Hangouts Slack Microsoft Teams 0 5 10 15 20 25 30 35 40 Zoom Video… Skype G oogle… SlackM icrosoftteam s Average 27/12/19 – 27/12/20Source : Google trends
  • 25. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ How people connect from home – Locally 0 20 40 60 80 100 120 12/29/2019 1/29/2020 2/29/2020 3/31/2020 4/30/2020 5/31/2020 6/30/2020 7/31/2020 8/31/2020 9/30/2020 10/31/2020 11/30/2020 Zoom Video Communications Skype Google Hangouts Slack Microsoft Teams 0 5 10 15 20 25 30 35 Zoom Video… Skype G oogle… SlackM icrosoftteam s Average 27/12/19 – 27/12/20Source : Google trends
  • 26. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top applications by downloads and usage penetrations Top Apps by download Top Apps by Usage penetration Source : App Annie
  • 27. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top applications by downloads and usage penetrations Top Apps by download Top Apps by Usage penetration Source : App Annie
  • 28. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Cinema sector
  • 29. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Impact on Egyptian cinema •‫ا‬‫ﻧ‬‫ﺘ‬‫ﺎ‬‫ج‬‫ﺣ‬‫ﻮ‬‫ا‬‫ﻟ‬‫ﻰ‬7‫ا‬‫ﻓ‬‫ﻼ‬‫م‬‫ﻓ‬‫ﻘ‬‫ﻂ‬‫ﻓ‬‫ﻰ‬‫ﻋ‬‫ﺎ‬‫م‬2020‫و‬‫ھ‬‫ﻢ‬ o‫ا‬‫ﻟ‬‫ﺼ‬‫ﻨ‬‫ﺪ‬‫و‬‫ق‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﻮ‬‫د‬ o‫ا‬‫ﻟ‬‫ﺨ‬‫ﻄ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﯾ‬‫ﻤ‬‫ﺔ‬ o‫ﻋ‬‫ﻔ‬‫ﺮ‬‫ﯾ‬‫ﺖ‬‫ﺗ‬‫ﺮ‬‫ا‬‫ﻧ‬‫ﺰ‬‫ﯾ‬‫ﺖ‬ o‫ﺗ‬‫ﺆ‬‫ا‬‫م‬‫ر‬‫و‬‫ﺣ‬‫ﻰ‬ o‫ز‬‫ﻧ‬‫ﺰ‬‫ا‬‫ﻧ‬‫ﺔ‬7 o‫ا‬‫ﻟ‬‫ﻐ‬‫ﺴ‬‫ﺎ‬‫ﻟ‬‫ﺔ‬ o‫ﺧ‬‫ﺎ‬‫ن‬‫ﺗ‬‫ﯿ‬‫ﻮ‬‫ﻻ‬ •‫أ‬‫ﻏ‬‫ﻠ‬‫ﻘ‬‫ﺖ‬‫ﻗ‬‫ﺎ‬‫ﻋ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫ﻓ‬‫ﻲ‬‫ﻣ‬‫ﺎ‬‫ر‬‫س‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺎ‬‫ﺿ‬‫ﻲ‬‫ﻗ‬‫ﺒ‬‫ﻞ‬‫أ‬‫ن‬‫ﺗ‬‫ﻌ‬‫ﺎ‬‫و‬‫د‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﻤ‬‫ﻞ‬‫ﻣ‬‫ﻄ‬‫ﻠ‬‫ﻊ‬‫ا‬‫ﻟ‬‫ﺼ‬‫ﯿ‬‫ﻒ‬،‫ﻟ‬‫ﻜ‬‫ﻦ‬ّ‫ا‬‫ﻟ‬‫ﺤ‬‫ﻜ‬‫ﻮ‬‫ﻣ‬‫ﺔ‬‫ﻓ‬‫ﺮ‬‫ﺿ‬‫ﺖ‬‫ﻧ‬‫ﺴ‬‫ﺒ‬‫ﺔ‬‫إ‬‫ﺷ‬‫ﻐ‬‫ﺎ‬‫ل‬‫ﻻ‬‫ﺗ‬‫ﺰ‬‫ﯾ‬‫ﺪ‬‫ﻋ‬‫ﻦ‬25%‫ﻣ‬‫ﻦ‬‫ا‬‫ﻟ‬‫ﻄ‬‫ﺎ‬‫ﻗ‬‫ﺔ‬‫ا‬‫ﻻ‬‫ﺳ‬‫ﺘ‬‫ﯿ‬‫ﻌ‬‫ﺎ‬‫ﺑ‬‫ﯿ‬‫ﺔ‬‫ﻟ‬‫ﻜ‬‫ﻞ‬‫ﻗ‬‫ﺎ‬‫ﻋ‬‫ﺔ‬. •‫ﻓ‬‫ﻲ‬‫ﻋ‬‫ﯿ‬‫ﺪ‬‫ا‬‫ﻷ‬‫ﺿ‬‫ﺤ‬‫ﻰ‬‫ا‬‫ﻟ‬‫ﺬ‬‫ي‬‫ﺣ‬‫ﻞ‬‫ﻓ‬‫ﻲ‬‫ﻧ‬‫ﮭ‬‫ﺎ‬‫ﯾ‬‫ﺔ‬‫ﯾ‬‫ﻮ‬‫ﻟ‬‫ﯿ‬‫ﻮ‬،‫ﻋ‬‫ﺮ‬‫ض‬‫ﻓ‬‫ﯿ‬‫ﻠ‬‫ﻢ‬‫و‬‫ا‬‫ﺣ‬‫ﺪ‬‫ﻓ‬‫ﻘ‬‫ﻂ‬‫و‬‫ھ‬‫ﻮ‬‫ﻋ‬‫ﻤ‬‫ﻞ‬‫ﻛ‬‫ﻮ‬‫ﻣ‬‫ﯿ‬‫ﺪ‬‫ي‬‫ﺑ‬‫ﻌ‬‫ﻨ‬‫ﻮ‬‫ا‬‫ن‬"‫ا‬‫ﻟ‬‫ﻐ‬‫ﺴ‬‫ﺎ‬‫ﻟ‬‫ﺔ‬"‫ﻓ‬‫ﻲ‬‫ﺣ‬‫ﯿ‬‫ﻦ‬‫أ‬‫ن‬‫ﺳ‬‫ﺘ‬‫ﺔ‬‫أ‬‫و‬‫ﺳ‬‫ﺒ‬‫ﻌ‬‫ﺔ‬‫أ‬‫ﻓ‬‫ﻼ‬‫م‬‫ﺟ‬‫ﺪ‬‫ﯾ‬‫ﺪ‬‫ة‬‫ﺗ‬‫ﻌ‬‫ﺮ‬‫ض‬‫ﺧ‬‫ﻼ‬‫ل‬‫ﻣ‬‫ﻮ‬‫ﺳ‬‫ﻢ‬‫ا‬‫ﻷ‬‫ﻋ‬‫ﯿ‬‫ﺎ‬‫د‬‫ﻓ‬‫ﻲ‬‫ا‬‫ﻟ‬‫ﻈ‬‫ﺮ‬‫و‬‫ف‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫د‬‫ﯾ‬‫ﺔ‬. •‫أ‬‫ﻛ‬‫ﺪ‬‫ت‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﺤ‬‫ﻮ‬‫ص‬‫ا‬‫ﻟ‬‫ﺘ‬‫ﻲ‬‫أ‬‫ﺟ‬‫ﺮ‬‫ﯾ‬‫ﺖ‬‫ﻟ‬‫ﻜ‬‫ﺜ‬‫ﯿ‬‫ﺮ‬‫ﻣ‬‫ﻦ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻤ‬‫ﺜ‬‫ﻠ‬‫ﯿ‬‫ﻦ‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫ﺋ‬‫ﯿ‬‫ﯿ‬‫ﻦ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺼ‬‫ﺮ‬‫ﯾ‬‫ﯿ‬‫ﻦ‬‫إ‬‫ﺻ‬‫ﺎ‬‫ﺑ‬‫ﺘ‬‫ﮭ‬‫ﻢ‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﻔ‬‫ﯿ‬‫ﺮ‬‫و‬‫س‬‫ﺑ‬‫ﻌ‬‫ﺪ‬‫ﻣ‬‫ﺸ‬‫ﺎ‬‫ر‬‫ﻛ‬‫ﺘ‬‫ﮭ‬‫ﻢ‬‫ﺧ‬‫ﻼ‬‫ل‬‫أ‬‫ﺑ‬‫ﺮ‬‫ﯾ‬‫ﻞ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺎ‬‫ﺿ‬‫ﻰ‬‫ﻓ‬‫ﻲ‬‫ﺗ‬‫ﺼ‬‫ﻮ‬‫ﯾ‬‫ﺮ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺴ‬‫ﻠ‬‫ﺴ‬‫ﻼ‬‫ت‬‫ا‬‫ﻟ‬‫ﺘ‬‫ﻲ‬‫ﺗ‬‫ﻌ‬‫ﺮ‬‫ض‬‫ﻓ‬‫ﻲ‬‫ﺷ‬‫ﮭ‬‫ﺮ‬‫ر‬‫ﻣ‬‫ﻀ‬‫ﺎ‬‫ن‬. •‫ﺗ‬‫ﻮ‬‫ﻓ‬‫ﯿ‬‫ﺖ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻤ‬‫ﺜ‬‫ﻠ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺼ‬‫ﺮ‬‫ﯾ‬‫ﺔ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ء‬‫ا‬‫ﻟ‬‫ﺠ‬‫ﺪ‬‫ا‬‫و‬‫ي‬‫ﻓ‬‫ﻲ‬‫ﺷ‬‫ﮭ‬‫ﺮ‬‫ﯾ‬‫ﻮ‬‫ﻟ‬‫ﯿ‬‫ﻮ‬‫ﺟ‬‫ﺮ‬‫ا‬‫ء‬‫إ‬‫ﺻ‬‫ﺎ‬‫ﺑ‬‫ﺘ‬‫ﮭ‬‫ﺎ‬‫ﺑ‬‫ﺎ‬‫ﻟ‬‫ﻔ‬‫ﯿ‬‫ﺮ‬‫و‬‫س‬‫ﺑ‬‫ﻌ‬‫ﺪ‬‫ﻣ‬‫ﺸ‬‫ﺎ‬‫ر‬‫ﻛ‬‫ﺘ‬‫ﮭ‬‫ﺎ‬‫ﻓ‬‫ﻲ‬‫ﺗ‬‫ﺼ‬‫ﻮ‬‫ﯾ‬‫ﺮ‬‫ﻣ‬‫ﺴ‬‫ﻠ‬‫ﺴ‬‫ﻞ‬‫ﻟ‬‫ﻌ‬‫ﺒ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻨ‬‫ﺴ‬‫ﯿ‬‫ﺎ‬‫ن‬‫ﺧ‬‫ﻼ‬‫ل‬‫ھ‬‫ﺬ‬‫ه‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﺘ‬‫ﺮ‬‫ة‬. •‫ﯾ‬‫ﻮ‬‫ﺟ‬‫ﺪ‬‫ﺣ‬‫ﻮ‬‫ا‬‫ﻟ‬‫ﻰ‬‫ﻧ‬‫ﺼ‬‫ﻒ‬‫ﻣ‬‫ﻠ‬‫ﯿ‬‫ﻮ‬‫ن‬‫ﺷ‬‫ﺨ‬‫ﺺ‬‫ﻋ‬‫ﻠ‬‫ﻰ‬‫ا‬‫ﻷ‬‫ﻗ‬‫ﻞ‬‫ﯾ‬‫ﻌ‬‫ﻤ‬‫ﻠ‬‫ﻮ‬‫ن‬‫ﻓ‬‫ﻲ‬‫ﺻ‬‫ﻨ‬‫ﺎ‬‫ﻋ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫و‬40%‫ﻣ‬‫ﻨ‬‫ﮭ‬‫ﻢ‬‫ﯾ‬‫ﻌ‬‫ﻤ‬‫ﻠ‬‫ﻮ‬‫ن‬‫ﺑ‬‫ﺸ‬‫ﻜ‬‫ﻞ‬‫د‬‫ا‬‫ﺋ‬‫ﻢ‬. •‫ﺑ‬‫ﻠ‬‫ﻐ‬‫ﺖ‬‫إ‬‫ﯾ‬‫ﺮ‬‫ا‬‫د‬‫ا‬‫ت‬‫ﻗ‬‫ﻄ‬‫ﺎ‬‫ع‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫ﻗ‬‫ﺮ‬‫ا‬‫ﺑ‬‫ﺔ‬70‫ﻣ‬‫ﻠ‬‫ﯿ‬‫ﻮ‬‫ن‬‫د‬‫و‬‫ﻻ‬‫ر‬‫ﻣ‬‫ﻦ‬33‫ﻓ‬‫ﯿ‬‫ﻠ‬‫ﻤ‬‫ﺎ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫م‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﺎ‬‫ﺿ‬‫ﻲ‬ •‫ﺑ‬‫ﻠ‬‫ﻐ‬‫ﺖ‬‫إ‬‫ﯾ‬‫ﺮ‬‫ا‬‫د‬‫ا‬‫ت‬‫ﻗ‬‫ﻄ‬‫ﺎ‬‫ع‬‫ا‬‫ﻟ‬‫ﺴ‬‫ﯿ‬‫ﻨ‬‫ﻤ‬‫ﺎ‬‫ﻗ‬‫ﺮ‬‫ا‬‫ﺑ‬‫ﺔ‬57‫ﻣ‬‫ﻠ‬‫ﯿ‬‫ﻮ‬‫ن‬‫ﺟ‬‫ﻨ‬‫ﯿ‬‫ﮫ‬‫ﻣ‬‫ﻦ‬7‫ا‬‫ﻓ‬‫ﻼ‬‫م‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫م‬‫ا‬‫ﻟ‬‫ﺤ‬‫ﺎ‬‫ﻟ‬‫ﻰ‬ • •‫ا‬‫ﻟ‬‫ﺑ‬‫ث‬‫ا‬‫ﻟ‬‫ر‬‫ﻗ‬‫ﻣ‬‫ﻰ‬ •‫ﻟ‬‫ﺠ‬‫ﺄ‬‫ت‬‫ﺑ‬‫ﻌ‬‫ﺾ‬‫ﺷ‬‫ﺮ‬‫ﻛ‬‫ﺎ‬‫ت‬‫ا‬‫ﻹ‬‫ﻧ‬‫ﺘ‬‫ﺎ‬‫ج‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﻨ‬‫ﯿ‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺮ‬‫ﺑ‬‫ﯿ‬‫ﺔ‬‫و‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﻟ‬‫ﻤ‬‫ﯿ‬‫ﺔ‬‫إ‬‫ﻟ‬‫ﻰ‬‫ط‬‫ﺮ‬‫ح‬‫أ‬‫ﺣ‬‫ﺪ‬‫ث‬‫إ‬‫ﻧ‬‫ﺘ‬‫ﺎ‬‫ﺟ‬‫ﺎ‬‫ﺗ‬‫ﮭ‬‫ﺎ‬‫ا‬‫ﻟ‬‫ﻔ‬‫ﻨ‬‫ﯿ‬‫ﺔ‬‫ﻣ‬‫ﻦ‬‫ﻣ‬‫ﺴ‬‫ﻠ‬‫ﺴ‬‫ﻼ‬‫ت‬‫و‬‫أ‬‫ﻓ‬‫ﻼ‬‫م‬‫ﻋ‬‫ﻠ‬‫ﻰ‬‫ﻣ‬‫ﻨ‬‫ﺼ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﺒ‬‫ﺚ‬‫ا‬‫ﻟ‬‫ﺮ‬‫ﻗ‬‫ﻤ‬‫ﻲ‬‫ﻟ‬‫ﺘ‬‫ﺠ‬‫ﻨ‬‫ﺐ‬‫ا‬‫ﻟ‬‫ﺨ‬‫ﺴ‬‫ﺎ‬‫ر‬‫ة‬،‫ﻣ‬‫ﺜ‬‫ﻞ‬"‫ﻧ‬‫ﯿ‬‫ﺘ‬‫ﻔ‬‫ﻠ‬‫ﻜ‬‫ﺲ‬"‫و‬"‫ﺷ‬‫ﺎ‬‫ھ‬‫ﺪ‬"‫و‬"‫و‬‫ا‬‫ﺗ‬‫ﺶ‬‫ا‬‫ت‬" •‫ا‬‫ﻻ‬‫ﻧ‬‫ﺘ‬‫ﻘ‬‫ﺎ‬‫ل‬‫إ‬‫ﻟ‬‫ﻰ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻨ‬‫ﺼ‬‫ﺎ‬‫ت‬‫ا‬‫ﻟ‬‫ﺮ‬‫ﻗ‬‫ﻤ‬‫ﯿ‬‫ﺔ‬"‫ﺗ‬‫ﻄ‬‫ﻮ‬‫ر‬‫ط‬‫ﺒ‬‫ﯿ‬‫ﻌ‬‫ﻲ‬‫ر‬‫ﺑ‬‫ﻤ‬‫ﺎ‬‫ﺳ‬‫ﺮ‬‫ﻋ‬‫ﺘ‬‫ﮫ‬‫ﺑ‬‫ﻌ‬‫ﺾ‬‫ا‬‫ﻟ‬‫ﺸ‬‫ﻲ‬‫ء‬‫ﺟ‬‫ﺎ‬‫ﺋ‬‫ﺤ‬‫ﺔ‬‫ﻛ‬‫ﻮ‬‫ﻓ‬‫ﯿ‬‫ﺪ‬-19".‫و‬‫إ‬‫ذ‬‫ﻻ‬‫ﺣ‬‫ﻆ‬‫أ‬‫ن‬‫ھ‬‫ﺬ‬‫ه‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻨ‬‫ﺼ‬‫ﺎ‬‫ت‬‫ﺗ‬‫ﻐ‬‫ﻄ‬‫ﻲ‬‫ﺧ‬‫ﺴ‬‫ﺎ‬‫ﺋ‬‫ﺮ‬‫ا‬‫ﻟ‬‫ﻤ‬‫ﻨ‬‫ﺘ‬‫ﺠ‬‫ﯿ‬‫ﻦ‬‫أ‬‫ﺛ‬‫ﻨ‬‫ﺎ‬‫ء‬‫ا‬‫ﻟ‬‫ﺠ‬‫ﺎ‬‫ﺋ‬‫ﺤ‬‫ﺔ‬
  • 30. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Impact on Egyptian cinema – top movies 6 Monster Hunter ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 623,532‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬: 623,532‫ج‬.‫م‬ 5.4 ‫ا‬‫ﻟ‬‫ﺻ‬‫ﻧ‬‫د‬‫و‬‫ق‬‫ا‬‫ﻷ‬‫ﺳ‬‫و‬‫د‬ ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 438,176‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬: 7,708,529‫ج‬.‫م‬ 7.8 ‫ا‬‫ﻟ‬‫ﺧ‬‫ط‬‫ﺔ‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺎ‬‫ﯾ‬‫ﻣ‬‫ﺔ‬ ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 329,420‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬: 9,853,355‫ج‬.‫م‬ 7.7 The Croods: A New Age ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 329,074‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬: 1,196,025‫ج‬.‫م‬ 6.3 ‫ﺧ‬‫ﺎ‬‫ن‬‫ﺗ‬‫ﯾ‬‫و‬‫ﻻ‬ ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 215,212‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬: 1,002,986‫ج‬.‫م‬ 5.1 The 100 Candles Game ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 176,262‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬: 176,262‫ج‬.‫م‬ Source : https://elcinema.com/boxoffice
  • 31. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Impact on Egyptian cinema – top movies ‫ﻋ‬‫ﻔ‬‫ر‬‫ﯾ‬‫ت‬‫ﺗ‬‫ر‬‫ا‬‫ﻧ‬‫ز‬‫ﯾ‬‫ت‬ ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 160,264‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬: 2,229,619‫ج‬.‫م‬ Death of Me ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 149,778‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬:425,274 ‫ج‬.‫م‬ Greenland ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 138,755‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬: 4,986,116‫ج‬.‫م‬ Survive the Night ‫إ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻷ‬‫ﺳ‬‫ﺑ‬‫و‬‫ع‬: 133,910‫ج‬.‫م‬ ‫ا‬‫ﻹ‬‫ﯾ‬‫ر‬‫ا‬‫د‬‫ا‬‫ت‬‫ا‬‫ﻟ‬‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ﺔ‬: 133,910‫ج‬.‫م‬ 4.3 3.9 7.9 4.3 Source : https://elcinema.com/boxoffice
  • 32. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Movies platform interest overtime 0 20 40 60 80 100 120 12/29/2019 1/29/2020 2/29/2020 3/31/2020 4/30/2020 5/31/2020 6/30/2020 7/31/2020 8/31/2020 9/30/2020 10/31/2020 11/30/2020 Netflix Shahid.net Watch It 0 5 10 15 20 25 30 35 Netflix0 Shahid.net Watchit Average Source : Google trends
  • 33. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Economy sector
  • 34. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ The impact on Egyptian economy • Postponing all bank loan payments for businesses and retail clients for a six-month period, including SMEs, corporations and individual borrowers. 1. Launching a debt relief initiative for individual borrowers where marginal interest on debt under EGP 1 million. 2. Cutting discount rates for three CBE financing initiatives — the factories, mortgages and tourism finance programs— to 8%, in accordance with the MPC’s decision. 3. The tourism initiative allocates EGP 50 billion for tourism companies to pay down their debts at subsidized interest rates of 10%. 4. Extending EGP 50 billion in financing for middle-income housing 5. Adjusting ATM withdrawal limits 6. Launching a debt relief program 7. Offering one-year, EGP-denominated certificates with 15% yield 8. Providing two-year soft loans to tourism companies Source : https://www.amcham.org.eg
  • 35. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ 1. Lowering the price of electricity – Commercial Sector. 2. Relaxing real estate tax payment settlements 3. Reducing the stamp tax on EGX transactions. 4. Postponing the capital gains tax 5. Cutting tax on dividends 6. Fast-tracking payouts from the Export Subsidy Fund. 7. Expanding the Social Security and Pension Act’s realm 8. Providing one-time stipends of EGP 500 for seasonal workers 9. Extending the suspension of tax on agricultural land 10.Extending the deadline for personal tax filings until mid-April and waiving e-payment fees for online payments. The Tax Authority is looking into postponing the filing deadline for auditors and businesses, specifically SMEs. Measures Taken to Mitigate Impact Source : https://www.amcham.org.eg
  • 36. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ 1. Remittances • According to the World Bank, Egypt is the fifth largest recipient of remittances after India (USD 82.2 billion), China (USD 70 billion), Mexico (USD 38.7 billion) and the Philippines (USD 34 billion). Expatriate worker remittances are Egypt’s biggest source of hard currency, bringing in USD 27 billion annually from about 5 million expats (2019) 2. Tourism receipts The sectors that have already been significantly impacted by the pandemic. On March 15, the government suspended all air traffic (excluding cargo) into and out of Egypt until April 15, which could be extended. Experts estimate the travel suspension, which went into effect on March 19, could cost the aviation sector north of EGP 2.25 billion in losses by March’s end. Macroeconomic Impacts Source : https://www.amcham.org.eg
  • 37. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Macroeconomic Impacts • Suez Canal • With the crisis hitting global trade hard, international trade corridors are already seeing notable decreases in traffic and revenues. Egypt’s Suez Canal, which drew in USD 5.7 billion during FY 2018/19, is also expected to see some drops. In February, the number of container ships passing through the canal fell by 7.3%, while the number of passenger and cargo ships decreased 22.2% and 1.3%, respectively. 7 Fewer ships transiting the canal means fewer tolls paid, which may further constrict Egypt’s foreign currency liquidity, add to its current account deficit and negatively affect the EGP-USD exchange rate. • Foreign Trade • Egypt’s top trading partners include the EU, the U.S., Italy, Spain, China, Turkey, UAE and Saudi Arabia, which are among the economies highly affected by COVID-19 pandemic. Trying to contain the spread of the disease, these countries have all but halted their industrial and manufacturing activity, which will have direct negative impacts on two-way trade. On the export side, experts are forecasting export proceeds for Egypt may decline by 25% throughout 2020 as the movement of Egypt’s exports to the EU (specifically Italy) and U.S. face internal and external delays, which will also weigh on the country’s external accounts. Similarly, Egypt is likely to import lower volumes, as overseas suppliers focus on domestic markets; this will affect a number of Egypt-based manufacturers, especially in the electrical appliance, electronic devices and textiles sectors, which rely heavily on imported production inputs. Source : https://www.amcham.org.eg
  • 38. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Macroeconomic Impacts • Stock Market • The EGX began feeling the full effects of the global turbulence in the first week of March, erasing all the gains it made since the beginning of 2020. On March 1, it suffered its largest one-day trading loss since 2012 with the benchmark EGX 30 tumbling north of 6%, triggering the circuit breaker to pause trading for the first time since September 2019 (when a brief weekend of protests sparked uncertainty). To date, circuit breakers have been triggered five times this month, and as of March 19, the EGX 30 was the MENA region’s worst performing index, plunging by about 22% between March 15 and 19, and by 37% since the beginning of the year. In a bid to support falling shares, a number of companies are filed for buybacks of treasury stocks, including Palm Hills Developments, GB Auto, Orascom Development Egypt, Madinet Nasr Housing & Development, Eastern Company and Sidi Kerir Petrochemicals Company (SIDPEC), among others. Source : https://www.amcham.org.eg
  • 39. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Impact on key sectors • FMCG and Other Commerce Impact: The pandemic has spurred excessive demand for food commodities amid consumer fears of being unable to access stores. This has predictably translated into stock reductions in mass grocery outlets also impacting businesses in the fast-moving consumer goods (FMCG,) retail and other commercial sectors. Manufacturers have been operating at less than full capacity in their plants, which impacts retail outlet stocks and shelf availability as well as prices. Businesses that import production inputs have been hit by shipment delays, also reflecting on final product availability and retail outlet shelves • Healthcare & Pharmaceuticals Impact: According to the United Nations Economic Commission for Africa, global health spending will increase to up to USD 10.6 billion as a result of the virus outbreak. Soaring demand for surgical masks, disinfectants, ethyl alcohol and ethanol in Egypt has resulted in significant price increases and dwindling supplies. Source : https://www.amcham.org.eg
  • 40. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Music sector
  • 41. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Analyzing a shift in music consumption in COVID-19 times in the Middle East People listening to music while walking did drop but less abruptly, as some are still walking, around 45% originally, but then as people started working out at home, it’s currently around 20% lower than the norm, but hey we have much more #StayHome adherents, which is exactly what we need right now. Source : Anghami talks
  • 42. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Drive and listen Driving while listening to music started dropping in Lebanon as of March 10, in Saudi Arabia, Egypt & Kuwait as of March 13, in Iraq as of March 18, USA as of March 23 and Australia as of March 26 – average a whooping 65% drop. The dates almost match the restrictions introduced by the governments of the respective countries. Some people are still driving albeit less frequently. Less driving, meant also less 3G traffic, and we did see an average drop of 50% usage on mobile networks! Yup, everyone is using Wifi more than usual. Work from Home also means more people are listening on their computers, 20% more. Source : Anghami talks
  • 43. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ What time to listen music? The pandemic created some shifts in wake up times, as morning music used to start at 8 AM (GMT +3), and now it’s happening at 10 AM (GMT+3), are you sleeping 2 hours more ? Not really, people are listening to more music past the normal bedtime, a lot more people are staying awake till midnight with music. What’s more bizarre is that people seem to work out later in the day, are you remembering that you should work out after dinner? We never had that much workout music in the afternoon and early nights. 28% more workout later in the day now. Source : Anghami talks
  • 44. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top trending - Pop Singers Source : Google trends
  • 45. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top searched keywords (singers) mohamed ramadan hassan shakoush tamem younis wegz resha kosta essam sasa abo al shouk oka wi ortega hamo beka volume 60500 3600 1000 3600 6600 9900 18100 5400 74000 60500 3600 1000 3600 6600 9900 18100 5400 74000 0 10000 20000 30000 40000 50000 60000 70000 80000 volume Source : Google trends
  • 46. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Singers by sub-region 70% 58% 62% 61% 53% 53% 51% 59% 54% 61% 56% 56% 54% 54% 56% 58% 58% 54% 54% 51% 49% 55% 53% 55% 49% 46% 54% 8% 13% 9% 10% 17% 10% 15% 9% 17% 11% 11% 11% 10% 12% 17% 16% 12% 13% 11% 18% 16% 15% 13% 10% 12% 17% 17% 19% 27% 26% 25% 28% 33% 32% 28% 25% 28% 26% 27% 28% 27% 23% 20% 23% 24% 25% 21% 30% 24% 27% 25% 33% 21% 20% 3% 2% 3% 4% 2% 3% 2% 4% 4% 7% 6% 8% 7% 4% 6% 7% 8% 9% 9% 5% 5% 6% 9% 6% 16% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% Aswan Governorate Qena LuxorGovernorate Faiyum Governorate AssiutGovernorate M enia Governorate SohagGovernorate BeniSuefGovernorate ElBeheiraGovernorate New ValleyGovernorate Qalyubia Governorate Ash Sharqia Governorate Ism ailia Governorate M onufiaGovernorate Kafrel-Sheikh Suez PortSaid Governorate GharbiaGovernorate GizaGovernorate AlexandriaGovernorate Dam ietta Governorate Red SeaGovernorate DakahliaGovernorate Cairo Governorate Sham alSina M atrouh Governorate South SinaiGovernorate Mohamed Ramadan Hamo Beka Hassan Shakosh Wegz Source : Google trends
  • 47. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top trending songs on sound cloud ‫ﻣ‬‫ﮭ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ن‬‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬‫أ‬‫ﺑ‬‫د‬‫ا‬‫ل‬–‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﻣ‬‫و‬‫ز‬‫ة‬ ‫ﺳ‬‫و‬‫ر‬‫ا‬‫ﻟ‬‫ﺟ‬‫د‬‫ﻋ‬‫ﺎ‬‫ن‬–‫ﺑ‬‫ﻧ‬‫د‬‫ق‬‫و‬‫ﻣ‬‫ﻌ‬‫ﺗ‬‫ﻣ‬‫د‬ ‫أ‬‫ﺻ‬‫ﻠ‬‫ﻲ‬‫أ‬‫ﺳ‬‫د‬–‫ﺑ‬‫ﻧ‬‫د‬‫ق‬‫و‬‫ﻣ‬‫ﻌ‬‫ﺗ‬‫ﻣ‬‫د‬ Source : Sound cloud
  • 48. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top trending songs on Anghami ‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﻣ‬‫و‬‫ز‬‫ة‬–‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬ ‫أ‬‫د‬‫ھ‬‫م‬‫ﻧ‬‫ﺎ‬‫ﺑ‬‫ﻠ‬‫ﺳ‬‫ﻲ‬–‫ﺣ‬‫ﺎ‬‫ن‬‫ا‬‫ﻻ‬‫ن‬ ‫ﻧ‬‫ﺑ‬‫ﯾ‬‫ل‬‫ز‬‫و‬‫ﻛ‬‫ش‬–‫ﻓ‬‫ﻛ‬‫ك‬ Source : Anghami
  • 49. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top trending songs on Spotify ‫ا‬‫ﻟ‬‫ﻧ‬‫ﮭ‬‫ﺎ‬‫ﯾ‬‫ﺔ‬–‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﺟ‬‫ﻣ‬‫ﺎ‬‫ل‬ ‫د‬‫ﻧ‬‫ﯾ‬‫ﺎ‬‫ﺟ‬‫د‬‫ﯾ‬‫د‬‫ة‬–‫أ‬‫ﻣ‬‫ﯾ‬‫ر‬‫ﻋ‬‫ﯾ‬‫د‬‫و‬‫ﻣ‬‫ﺣ‬‫ﻣ‬‫و‬‫د‬‫ا‬‫ﻟ‬‫ﻌ‬‫ﺳ‬‫ﯾ‬‫ﻠ‬‫ﻲ‬ ‫ا‬‫ﻟ‬‫و‬‫ا‬‫ﻗ‬‫ﻌ‬‫ﺔ‬‫ا‬‫ﻻ‬‫ﺧ‬‫ﯾ‬‫ر‬‫ة‬–‫ﺣ‬‫ﻣ‬‫ز‬‫ة‬‫ﻧ‬‫ﻣ‬‫ر‬‫ة‬ ‫ﻣ‬‫ﮭ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ن‬‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬‫أ‬‫ﻧ‬‫د‬‫ا‬‫ل‬–‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﻣ‬‫و‬‫ز‬‫ة‬ Source : Spotify
  • 50. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top trending songs on YouTube ‫ﻓ‬‫ﻛ‬‫ك‬–‫د‬‫ﺑ‬‫ل‬‫ز‬‫و‬‫ﻛ‬‫ش‬‫و‬‫ﻋ‬‫ﻧ‬‫ﺑ‬‫ﮫ‬ ‫ﺣ‬‫ﺎ‬‫ن‬‫ا‬‫ﻻ‬‫ن‬–‫أ‬‫د‬‫ھ‬‫م‬‫ﻧ‬‫ﺎ‬‫ﺑ‬‫ﻠ‬‫ﺳ‬‫ﻲ‬ ‫ﯾ‬‫ﺎ‬‫ﺑ‬‫ﺧ‬‫ﺗ‬‫ﮫ‬–‫أ‬‫ﺣ‬‫ﻣ‬‫د‬‫ﺳ‬‫ﻌ‬‫د‬‫و‬‫ھ‬‫ﺎ‬‫ﻧ‬‫ﻲ‬‫ﺷ‬‫ﺎ‬‫ﻛ‬‫ر‬ ‫ھ‬‫ﺻ‬‫ﻼ‬–‫و‬‫ﯾ‬‫ﺟ‬‫ز‬ ‫ﻣ‬‫ﮭ‬‫ر‬‫ﺟ‬‫ﺎ‬‫ن‬‫ﻣ‬‫ﺳ‬‫ﻠ‬‫م‬‫ﻓ‬‫ﻲ‬‫ﻋ‬‫ﯾ‬‫ن‬‫ﺷ‬‫ﻣ‬‫س‬–‫ﻣ‬‫ﺳ‬‫ﻠ‬‫م‬ Source : Youtube
  • 51. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Song name YouTube(Song view) Anghami ( plays ) Sound cloud ‫ﻛ‬‫ﻠ‬‫ﯾ‬‫ب‬‫ﻓ‬‫ﻛ‬‫ك‬-‫د‬‫ﺑ‬‫ل‬‫ز‬‫و‬‫ﻛ‬‫ش‬‫و‬‫ﻋ‬‫ﻧ‬‫ﺑ‬‫ﮫ‬| Fokak - Double Zuksh Ft. 3enba 5,774,850 views 500.3K PLAYS 88200 plays Adham Nabulsi - Han AlAn (Official Music Video) | ‫أ‬‫د‬‫ھ‬‫م‬ ‫ﻧ‬‫ﺎ‬‫ﺑ‬‫ﻠ‬‫ﺳ‬‫ﻲ‬-‫ﺣ‬‫ﺎ‬‫ن‬‫ا‬‫ﻵ‬‫ن‬ 19,130,051 views 2.7M PLAYS 2,948,714 plays Ahmed Saad Ft. Hany Shaker - Ya Bakhto 5,191,205 views 255.6K PLAYS 1.06M plays Wegz - Hustla | ‫و‬‫ﯾ‬‫ﺟ‬‫ز‬-‫ھ‬‫ﺻ‬‫ﻼ‬ 2,368,507 views 1.1M PLAYS 1.94M plays Hamza Namira - Mawlood Sanat 80 | ‫ﺣ‬‫ﻣ‬‫ز‬‫ة‬‫ﻧ‬‫ﻣ‬‫ر‬‫ة‬-‫ﻣ‬‫و‬‫ﻟ‬‫و‬‫د‬‫ﺳ‬‫ﻧ‬‫ﺔ‬ ٨٠ 3,128,174 views 331.7K PLAYS 22,343 plays Top songs / platform Source : Youtube, Anghami, Sound cloud
  • 52. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top pop singers profiling Source : Socialblade
  • 53. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top pop singers profiling Source : Socialblade
  • 54. Big Brother Analytics is owned & powered by MediaSci® All copyrights reserved 2020. Confidential Document ‫ا‬‫ل‬‫طق‬‫ر‬ُ‫ا‬‫مل‬ِ‫رص‬ِ‫ي‬‫ر‬َ‫مق‬‫اي‬ً ٢٠٢٠ Top pop singers profiling Mostafa 3enaba 3800 Subs around tomorrow Source : Socialblade
  • 55. BigBrother Analytics Platform | Confidential Document | 2020