Watching the digital transformation bring about changes in the healthcare industry? Not sure whether medical marketing reps are the right way for your pharma brand to promote its products? Confused about the role of content marketing? Our blog will answer all your questions. https://thebravelabs.com/blog/importance-of-healthcare-content-marketing/

1. Is healthcare content
marketing replacing the role
of a medical marketing reps?

2. Marketing
representatives are
ubiquitous in every
industry, including
healthcare.

3. But content marketing
is slowly replacing
their use.

4. Content marketing
generates interest
services through
sharing of information
and content.

5. Content can be in the
form of articles,
videos, podcasts, or
other media.

6. Content marketing
requires low capital
but gives a high ROI.

7. Most healthcare
professionals only want
to meet medical reps
once a month.

8. 66 percent of
professionals think
that meetings with
medical reps don’t add
any value.

9. That’s why pharma
companies need to
switch to content
marketing.

10. Pharma companies build
engagement and loyalty
with content marketing.

11. They can also convey
the benefits, uses, and
other vital information
in a quick manner.

12. Medical representatives
are then able to focus
on the end of the sales
funnel.

13. BraveLabs helps pharma
companies update their
marketing strategies
for the digital age.

14. Learn how content marketing can complement
your medical reps.