This document discusses how organizations can leverage artificial intelligence (AI) effectively through experimentation. It recommends establishing a Center of Excellence for Experimentation (COE) to design, execute, and analyze AI experiments. The COE would measure the outputs and impact of AI programs, define best practices, and use an experimentation framework and maturity matrix to ensure the sustainable growth of experimentation. By taking a scientific approach of experimentation, organizations can better manage and measure AI applications to maximize their benefits.