This study focuses on the effect of social media on consumer buying behavior of students in tertiary institution in Anambra state. The general objective is to determine the social media on buying behavior of consumers. The study employed the survey design. The population of the study was three hundred and ninety five 395 respondents. The research instrument used for the study were tested and found valid and reliable. The research hypotheses were tested using multiple regressions with the help of SPSS version 20. Findings revealed that perceived ease of use of social media has more effects, followed by perceived usefulness and then perceived trust on consumer buying behavior in Tertiary Institution in Anambra State. Recommendations were given that the online marketers or e retailers should perform a comprehensive online market research to formulate an active social media site that can be easy to use and operate. E retailers or online vendors should impress e consumers on the functionalities and usefulness of their website platform which improves on sales and their competitiveness. Companies and online mangers should create a delivery model which guarantees that orders made get delivered on time to secure and regulate online commercial environment thereby wining customer trust and excesses of online fraudster. Onunkwo Azuka Rita "Effect of Social Media on Consumer Buying Behaviour of Students in Tertary Institution in Anambra State" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-4 , June 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50093.pdf Paper URL: https://www.ijtsrd.com/management/marketing/50093/effect-of-social-media-on-consumer-buying-behaviour-of-students-in-tertary-institution-in-anambra-state/onunkwo-azuka-rita
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping ...ijtsrd
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed. People depend more on smartphones in their daily life, thanks to the internet. People are also choosing to shop over the mobile phones for convenience purpose. In order to grab this opportunity the e retailers are trying to adapt themselves to m commerce via mobile applications. The success of the m commerce companies depend upon the customer’s willingness to accept the usage of technology smart phone and applications . In this paper the attempt has been made to find the perception regarding the acceptance of technology by m shoppers and to assess the factors that influences the acceptance of usage of apps for m shopping using TAM model. For this study Questionnaire was designed to find the factors influencing m shopping using apps. The questionnaire includes the variable such as Perceived usefulness, behavioural intention, Perceived ease of use, attitude, Perceived Risk, Perceived Enjoyment from TAM model. Likert scale was used to measure the variables. 102 responses from the shoppers who shop using shopping applications are used for this study. The findings of this study supports the hypothesis framed. High negative correlation is observed between perceived risk and perceived ease of use. Attitude and shopping intention has high positive correlation. From the variables under study with score ranging from 5 to 25, perceived ease of use has highest mean and perceived risk has the minimum mean. Finally, the study also finds that low internet connectivity, low quality of product, low clarity about authentication of product, return policies are the problems faced by shoppers while shopping using mobile apps. Rashmi | Dr. Shrinivasamayya D | Dr. Ajoy S Joseph "Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38101.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/38101/comprehensive-approach-towards-m-shopper’s-shopping-behaviour-using-shopping-apps-– -tam-model-analysis/rashmi
The Effectiveness of Internet Marketing in Increasing the Reach and Awareness...Dr. Amarjeet Singh
The present research seeks to expound the effective
of Internet marketing in increasing the read and awareness of
consumers. Impatient the research conducted a good review
about the privies literature related to the study. It leads a brief
idea of the study before articulating the statement of the
problem. From the statement of the problem deducting the
researcher found that the social media , mobile apps and
internet marketing have Promina impact with the
effectiveness and in cornering the awareness of the consumer
.hence the research subdivided the research problem into four
different objective such translates the formation of the study
states that these is no significant relationship between level of
effectiveness and level of utilization of internet marketing on
consumer in kingdom of Bahrain . Further the research
employs multiple methodologies to a new conclusion on the
particular issue, the study used convening sampling method
combined with the spss software for data analyse.
The study aims to assess the Effectiveness of Internet
in Business to increase reach and awareness among consumers
in Bahrain. Data and correspondence innovation has changed
quickly in the previous 20 years with a key advancement being
the development of online networking. Business, which does
not utilize internet-based life, tends to lose on key client
base. The rise of social media means it’s unusual to find an
organization that does not reach its customers and prospects
through one social media platform or another. Companies see
the importance of using social media to connect with
customers and build revenue.
Businesses have realized they can use social media to generate
insights, stimulate demand, and create targeted product
offerings. This is important in traditional brick-and-motor
businesses, and, obviously, in the world of e-commerce.
In this research, to adequately address the research questions
a variety of data collection methods and instruments were
used such as questionnaire survey and t-test.
From the study, the researcher concluded that there is no
significant relationship between the Level of utilization &
Effectiveness of Internet marketing among consumers in
Bahrain. Therefore, the researchers accept the null
hypothesis.
The problems faced by the respondents on the Level
of utilization & Effectiveness of Internet marketing among
consumers in Bahrain is privacy, censorship and online
security. The Internet, social media, online advertising, mobile
apps etc. as a whole, can be seen as technology that has greatly
enhanced our lives but should be done responsibly.
Effects of Online Marketing on the Behaviour of Consumers in Selected Online ...inventionjournals
The study examined the influence of efficient online marketing, effective communication, and on-time delivery on the regularity of visits and consumer patronage of the three selected online stores in Owerri, Imo State. It was guided by six research questions and six hypotheses. The sample size was 300 respondents two sets of structured questionnaire were used for data collection. Mean statistics was used to analyze the responses of the research questions, while Z-test analysis was applied to test the hypotheses for this study. A Statistical Package for Social Sciences (SPSS) software was used to analyse the data. The findings of the study showed that online marketing is a viable marketing communication channel which has significant effect on the regularity of visits and consumer patronage of online stores. Based on the findings, it was recommended that companies should ascribe to market their goods and services via online shopping stores and/or develop and launch indigenous websites where customers can make purchases. For further testing of the impact of shopping websites on behaviour of electronic devices buyers, further studies should replicate the theory and methodology used in this study, with other products and websites.
Effects of Online Marketing on the Behaviour of Consumers in Selected Online ...inventionjournals
The study examined the influence of efficient online marketing, effective communication, and on-time delivery on the regularity of visits and consumer patronage of the three selected online stores in Owerri, Imo State. It was guided by six research questions and six hypotheses. The sample size was 300 respondents two sets of structured questionnaire were used for data collection. Mean statistics was used to analyze the responses of the research questions, while Z-test analysis was applied to test the hypotheses for this study. A Statistical Package for Social Sciences (SPSS) software was used to analyse the data. The findings of the study showed that online marketing is a viable marketing communication channel which has significant effect on the regularity of visits and consumer patronage of online stores. Based on the findings, it was recommended that companies should ascribe to market their goods and services via online shopping stores and/or develop and launch indigenous websites where customers can make purchases. For further testing of the impact of shopping websites on behaviour of electronic devices buyers, further studies should replicate the theory and methodology used in this study, with other products and websites
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping ...ijtsrd
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed. People depend more on smartphones in their daily life, thanks to the internet. People are also choosing to shop over the mobile phones for convenience purpose. In order to grab this opportunity the e retailers are trying to adapt themselves to m commerce via mobile applications. The success of the m commerce companies depend upon the customer’s willingness to accept the usage of technology smart phone and applications . In this paper the attempt has been made to find the perception regarding the acceptance of technology by m shoppers and to assess the factors that influences the acceptance of usage of apps for m shopping using TAM model. For this study Questionnaire was designed to find the factors influencing m shopping using apps. The questionnaire includes the variable such as Perceived usefulness, behavioural intention, Perceived ease of use, attitude, Perceived Risk, Perceived Enjoyment from TAM model. Likert scale was used to measure the variables. 102 responses from the shoppers who shop using shopping applications are used for this study. The findings of this study supports the hypothesis framed. High negative correlation is observed between perceived risk and perceived ease of use. Attitude and shopping intention has high positive correlation. From the variables under study with score ranging from 5 to 25, perceived ease of use has highest mean and perceived risk has the minimum mean. Finally, the study also finds that low internet connectivity, low quality of product, low clarity about authentication of product, return policies are the problems faced by shoppers while shopping using mobile apps. Rashmi | Dr. Shrinivasamayya D | Dr. Ajoy S Joseph "Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38101.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/38101/comprehensive-approach-towards-m-shopper’s-shopping-behaviour-using-shopping-apps-– -tam-model-analysis/rashmi
The Effectiveness of Internet Marketing in Increasing the Reach and Awareness...Dr. Amarjeet Singh
The present research seeks to expound the effective
of Internet marketing in increasing the read and awareness of
consumers. Impatient the research conducted a good review
about the privies literature related to the study. It leads a brief
idea of the study before articulating the statement of the
problem. From the statement of the problem deducting the
researcher found that the social media , mobile apps and
internet marketing have Promina impact with the
effectiveness and in cornering the awareness of the consumer
.hence the research subdivided the research problem into four
different objective such translates the formation of the study
states that these is no significant relationship between level of
effectiveness and level of utilization of internet marketing on
consumer in kingdom of Bahrain . Further the research
employs multiple methodologies to a new conclusion on the
particular issue, the study used convening sampling method
combined with the spss software for data analyse.
The study aims to assess the Effectiveness of Internet
in Business to increase reach and awareness among consumers
in Bahrain. Data and correspondence innovation has changed
quickly in the previous 20 years with a key advancement being
the development of online networking. Business, which does
not utilize internet-based life, tends to lose on key client
base. The rise of social media means it’s unusual to find an
organization that does not reach its customers and prospects
through one social media platform or another. Companies see
the importance of using social media to connect with
customers and build revenue.
Businesses have realized they can use social media to generate
insights, stimulate demand, and create targeted product
offerings. This is important in traditional brick-and-motor
businesses, and, obviously, in the world of e-commerce.
In this research, to adequately address the research questions
a variety of data collection methods and instruments were
used such as questionnaire survey and t-test.
From the study, the researcher concluded that there is no
significant relationship between the Level of utilization &
Effectiveness of Internet marketing among consumers in
Bahrain. Therefore, the researchers accept the null
hypothesis.
The problems faced by the respondents on the Level
of utilization & Effectiveness of Internet marketing among
consumers in Bahrain is privacy, censorship and online
security. The Internet, social media, online advertising, mobile
apps etc. as a whole, can be seen as technology that has greatly
enhanced our lives but should be done responsibly.
Effects of Online Marketing on the Behaviour of Consumers in Selected Online ...inventionjournals
The study examined the influence of efficient online marketing, effective communication, and on-time delivery on the regularity of visits and consumer patronage of the three selected online stores in Owerri, Imo State. It was guided by six research questions and six hypotheses. The sample size was 300 respondents two sets of structured questionnaire were used for data collection. Mean statistics was used to analyze the responses of the research questions, while Z-test analysis was applied to test the hypotheses for this study. A Statistical Package for Social Sciences (SPSS) software was used to analyse the data. The findings of the study showed that online marketing is a viable marketing communication channel which has significant effect on the regularity of visits and consumer patronage of online stores. Based on the findings, it was recommended that companies should ascribe to market their goods and services via online shopping stores and/or develop and launch indigenous websites where customers can make purchases. For further testing of the impact of shopping websites on behaviour of electronic devices buyers, further studies should replicate the theory and methodology used in this study, with other products and websites.
Effects of Online Marketing on the Behaviour of Consumers in Selected Online ...inventionjournals
The study examined the influence of efficient online marketing, effective communication, and on-time delivery on the regularity of visits and consumer patronage of the three selected online stores in Owerri, Imo State. It was guided by six research questions and six hypotheses. The sample size was 300 respondents two sets of structured questionnaire were used for data collection. Mean statistics was used to analyze the responses of the research questions, while Z-test analysis was applied to test the hypotheses for this study. A Statistical Package for Social Sciences (SPSS) software was used to analyse the data. The findings of the study showed that online marketing is a viable marketing communication channel which has significant effect on the regularity of visits and consumer patronage of online stores. Based on the findings, it was recommended that companies should ascribe to market their goods and services via online shopping stores and/or develop and launch indigenous websites where customers can make purchases. For further testing of the impact of shopping websites on behaviour of electronic devices buyers, further studies should replicate the theory and methodology used in this study, with other products and websites
A DISSERTATION REPORT ON CONSUMER’S PERCEPTION AND AWARENESS ON ONLINE SHOPPING\MARKETING IN INDIA.
Including research methodology, data analysis, findings, conclusions, and survey questionnaire.
The Impact of Social Media Marketing Activities on Consumer Purchase Intentio...ijtsrd
Marketing is an important part of a companys management in order to achieve success in meeting company goals. The purpose of this research is to determine The Impact of Social Media Marketing Activities on Consumer Purchase Intention Case of Facebook Live Streaming. The study was carried out with a total sample of 205 respondents using a convenient sampling technique. Quantitative surveys were used to collect data based on social media activities SMMA model constructs. The data were analysed using multiple regression analysis. It has been found that all social media marketing activities variables have a significant impact on Purchase Intention. Perceived Trust is the best predictors followed by eWord of Mouth eWOM , Entertainment, and Interactivity, respectively. The finding will help e commercial live streamers to be aware that although live streaming provides entertainment and interactivities to the audience as the engagement outcomes, trust and eWOM are the top influencing factors for consumers intention to purchase. Sompoach Jakwatanaham | Bordin Phayaphrom | Wasutida Nurittamont "The Impact of Social Media Marketing Activities on Consumer Purchase Intention: Case of Facebook Live Streaming" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-3 , April 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49592.pdf Paper URL: https://www.ijtsrd.com/management/marketing/49592/the-impact-of-social-media-marketing-activities-on-consumer-purchase-intention-case-of-facebook-live-streaming/sompoach-jakwatanaham
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...Dr. Amarjeet Singh
Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year due to of the social media. Because the advent of social media has changed the globe and the whole way it operates, putting the society and its peoples closer together even as a means of boosting customer assets through powerful communication during this challenging period. The purpose of this study is to define the characteristics of social media marketing factors and to examine the impact of those perceived factors upon customer purchasing decisions, given the immense concern in using social media marketing among fashion brands during the period of covid-19 pandemic. This research primarily fixated on five variables in social media, such as entertainment, interactions, trendiness, customization and word of mouth effect on the consumer purchasing decisions. A deductive methodology was taken, and 100 questionnaires, via the Google online form, were circulated to gather data. For data interpretation using SPSS, descriptive and inferential statistics were used such as mean value, standard deviation and correlation and regression analysis. The study of the data shows that social media-marketing factors like entertainment, communications, trends, customizing and word of mouth influence customer buying decisions, and that these factors have a positive relation with consumer purchase decisions. These results also revealed that women and individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic situation and suggested to develop marketing tools targeted at this particular category. Further, the results of this study will help fashion companies more specifically forecast the purchasing habits of their customers and control their investments and marketing efforts in this challenging period.
Students’ Attitude towards Online Shopping in Selected Tertiary Institution i...ijtsrd
The study sought to examine student attitude towards online shopping in selected tertiary Institutions in South East of Nigeria. The main objective of this study is to examine factors affecting consumer’s attitude towards online shopping focusing on selected students of tertiary institution in South East of Nigeria .Four research questions and four hypotheses in line with the specific objectives of the study were formulated to guide the study. Structured questionnaire was design to collect data from the respondents. Sample size of 304 users of internet shopping was used which was derived using Kothari formula. Factor analysis was used to test the reliability of the research instrument. Hypotheses were tested at 0.05 level of significance using multiple regressions with the help of SPSS version 20. Findings of the study revealed performance expectancy, effort expectancy, social influence and facilitating conditions affect students’ attitude towards online shopping significantly. Recommendations were given that online marketers should design their website to be easily navigating and interesting to operate. This will ensure that both immediate and potential customers are attracted to E commerce portals. Online marketers should improve on technological and technical infrastructure of the website. E stores should provide resources for better understanding of consumer attitude, social norms, technologies of the future and their development Onunkwo Azuka Rita "Students’ Attitude towards Online Shopping in Selected Tertiary Institution in South East, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52251.pdf Paper URL: https://www.ijtsrd.com/management/marketing/52251/students’-attitude-towards-online-shopping-in-selected-tertiary-institution-in-south-east-nigeria/onunkwo-azuka-rita
Consumer Perception of Mobile Advertising Values and their Attitude Towards M...ijtsrd
The study examined if there was relationship between consumer attitude towards mobile advertising and their perception of the informativeness, entertainment, credibility and irritativeness of mobile ads. The questionnaire was used to gather the primary data from of 400 mobile phone (GSM) users in Onitsha metropolis, Anambra State, Nigeria selected through non-probability sampling method. The frequency tables, percentages and Spearmans correlation coefficient were used to analyse the data. The results indicated that entertainment, informativeness, and credibility of mobile advert value leads to 66.9%, 67.6%, and 66.7% positive effect respectively on the consumer attitude towards mobile advertising; while irritation leads to 15.7% negative effect on the consumer attitude towards mobile advertising. The study further posit that informativeness (67.6%) is the most important factor that impacts on consumers perceptions, followed by entertainment (66.9%), credibility (66.7%), and then irritation (-15.7%). The study recommended that marketers need to (i) ensure that messages are sent to consumers at a reasonable time during the day based on consumers preference. Messages should be sent in suitable amount so as to avoid interruption and disturbance to consumers; (ii) seek ways to increase the level of entertainment pleasurable experience that can be derived from SMS advertisements. To this end, MMS (multimedia message services) substitute is the closest option that can balance out this inherent default SMS entertainment limitation Okwuchukwu Marcus, Anyasor | Njideka Nancy, Umeadi"Consumer Perception of Mobile Advertising Values and their Attitude Towards Mobile Advertising in Anambra State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5 , August 2017, URL: http://www.ijtsrd.com/papers/ijtsrd150.pdf http://www.ijtsrd.com/management/marketing/150/consumer-perception-of-mobile-advertising-values-and-their-attitude-towards-mobile-advertising-in-anambra-state-nigeria/okwuchukwu-marcus-anyasor
A Study on the Impact of Social Media Marketing on Consumer Behaviorijtsrd
The fastest and developed, adoption of social media on consumer behavior provides different new things of new marketing on a new product. Todays the internet, social media has been taken the status of high growth of every firm growth and these technology changes ways of doing business in their business world. Social media marketing for every organization, firms can adopt their own technology to advertising their products. In this research, we can assess the impact of social media marketing on consumer behavior towards buying a product or marketing a decision to buy a new product. While social media marketing also assess the impact a promotion marketing and door to door marketing. In this study totally 250 questionnaires were distributed among the colleges students and got back responses from 200questionnaire only. The research used convenient simple random sampling method. Researcher were used statistical tools such as Multiple regression analysis, ANOVA, Chi Square test, and Simple Percentage Analysis and interpret the analysis finally results shows that the positive impact on the social media marketing on consumer behavior. Mr. S. Ganesan | Mr. M. Suresh "A Study on the Impact of Social Media Marketing on Consumer Behavior" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30487.pdf Paper Url :https://www.ijtsrd.com/management/marketing/30487/a-study-on-the-impact-of-social-media-marketing-on-consumer-behavior/mr-s-ganesan
A Study of Customer Behaviour towards Online Shopping in Hyderabadijtsrd
Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as internet and other computer networks. Internet is the growing media during the past decade. Especially, online shopping is a rapidly growing ecommerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. An online shopping system is that permits a customer to submit online orders for items or services from a store that serves both walk-in customers and online customers. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, in Kukatpally, Hyderabad which in turn provides E-marketers with a constructional frame work for their E-businesses strategies. The major objectives are To study attitude of consumers towards online shopping. To identify the issues faced by customers while online shopping. To identify the main factors that affect the online consumer when considering and making a purchase over the Internet. And also to find out which age group of people use frequently online shopping. Dr. E. Murali Dharshan | Japa Asritha Reddy "A Study of Customer Behaviour towards Online Shopping in Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21407.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21407/a-study-of-customer-behaviour-towards-online-shopping-in-hyderabad/dr-e-murali-dharshan
‘Six Sigma Technique’ A Journey Through its Implementationijtsrd
The manufacturing industries all over the world are facing tough challenges for growth, development and sustainability in today’s competitive environment. They have to achieve apex position by adapting with the global competitive environment by delivering goods and services at low cost, prime quality and better price to increase wealth and consumer satisfaction. Cost Management ensures profit, growth and sustainability of the business with implementation of Continuous Improvement Technique like Six Sigma. This leads to optimize Business performance. The method drives for customer satisfaction, low variation, reduction in waste and cycle time resulting into a competitive advantage over other industries which did not implement it. The main objective of this paper ‘Six Sigma Technique A Journey Through Its Implementation’ is to conceptualize the effectiveness of Six Sigma Technique through the journey of its implementation. Aditi Sunilkumar Ghosalkar "‘Six Sigma Technique’: A Journey Through its Implementation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64546.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64546/‘six-sigma-technique’-a-journey-through-its-implementation/aditi-sunilkumar-ghosalkar
Edge Computing in Space Enhancing Data Processing and Communication for Space...ijtsrd
Edge computing, a paradigm that involves processing data closer to its source, has gained significant attention for its potential to revolutionize data processing and communication in space missions. With the increasing complexity and data volume generated by modern space missions, traditional centralized computing approaches face challenges related to latency, bandwidth, and security. Edge computing in space, involving on board processing and analysis of data, offers promising solutions to these challenges. This paper explores the concept of edge computing in space, its benefits, applications, and future prospects in enhancing space missions. Manish Verma "Edge Computing in Space: Enhancing Data Processing and Communication for Space Missions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64541.pdf Paper Url: https://www.ijtsrd.com/computer-science/artificial-intelligence/64541/edge-computing-in-space-enhancing-data-processing-and-communication-for-space-missions/manish-verma
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The Impact of Social Media Marketing Activities on Consumer Purchase Intentio...ijtsrd
Marketing is an important part of a companys management in order to achieve success in meeting company goals. The purpose of this research is to determine The Impact of Social Media Marketing Activities on Consumer Purchase Intention Case of Facebook Live Streaming. The study was carried out with a total sample of 205 respondents using a convenient sampling technique. Quantitative surveys were used to collect data based on social media activities SMMA model constructs. The data were analysed using multiple regression analysis. It has been found that all social media marketing activities variables have a significant impact on Purchase Intention. Perceived Trust is the best predictors followed by eWord of Mouth eWOM , Entertainment, and Interactivity, respectively. The finding will help e commercial live streamers to be aware that although live streaming provides entertainment and interactivities to the audience as the engagement outcomes, trust and eWOM are the top influencing factors for consumers intention to purchase. Sompoach Jakwatanaham | Bordin Phayaphrom | Wasutida Nurittamont "The Impact of Social Media Marketing Activities on Consumer Purchase Intention: Case of Facebook Live Streaming" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-3 , April 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49592.pdf Paper URL: https://www.ijtsrd.com/management/marketing/49592/the-impact-of-social-media-marketing-activities-on-consumer-purchase-intention-case-of-facebook-live-streaming/sompoach-jakwatanaham
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...Dr. Amarjeet Singh
Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year due to of the social media. Because the advent of social media has changed the globe and the whole way it operates, putting the society and its peoples closer together even as a means of boosting customer assets through powerful communication during this challenging period. The purpose of this study is to define the characteristics of social media marketing factors and to examine the impact of those perceived factors upon customer purchasing decisions, given the immense concern in using social media marketing among fashion brands during the period of covid-19 pandemic. This research primarily fixated on five variables in social media, such as entertainment, interactions, trendiness, customization and word of mouth effect on the consumer purchasing decisions. A deductive methodology was taken, and 100 questionnaires, via the Google online form, were circulated to gather data. For data interpretation using SPSS, descriptive and inferential statistics were used such as mean value, standard deviation and correlation and regression analysis. The study of the data shows that social media-marketing factors like entertainment, communications, trends, customizing and word of mouth influence customer buying decisions, and that these factors have a positive relation with consumer purchase decisions. These results also revealed that women and individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic situation and suggested to develop marketing tools targeted at this particular category. Further, the results of this study will help fashion companies more specifically forecast the purchasing habits of their customers and control their investments and marketing efforts in this challenging period.
Students’ Attitude towards Online Shopping in Selected Tertiary Institution i...ijtsrd
The study sought to examine student attitude towards online shopping in selected tertiary Institutions in South East of Nigeria. The main objective of this study is to examine factors affecting consumer’s attitude towards online shopping focusing on selected students of tertiary institution in South East of Nigeria .Four research questions and four hypotheses in line with the specific objectives of the study were formulated to guide the study. Structured questionnaire was design to collect data from the respondents. Sample size of 304 users of internet shopping was used which was derived using Kothari formula. Factor analysis was used to test the reliability of the research instrument. Hypotheses were tested at 0.05 level of significance using multiple regressions with the help of SPSS version 20. Findings of the study revealed performance expectancy, effort expectancy, social influence and facilitating conditions affect students’ attitude towards online shopping significantly. Recommendations were given that online marketers should design their website to be easily navigating and interesting to operate. This will ensure that both immediate and potential customers are attracted to E commerce portals. Online marketers should improve on technological and technical infrastructure of the website. E stores should provide resources for better understanding of consumer attitude, social norms, technologies of the future and their development Onunkwo Azuka Rita "Students’ Attitude towards Online Shopping in Selected Tertiary Institution in South East, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52251.pdf Paper URL: https://www.ijtsrd.com/management/marketing/52251/students’-attitude-towards-online-shopping-in-selected-tertiary-institution-in-south-east-nigeria/onunkwo-azuka-rita
Consumer Perception of Mobile Advertising Values and their Attitude Towards M...ijtsrd
The study examined if there was relationship between consumer attitude towards mobile advertising and their perception of the informativeness, entertainment, credibility and irritativeness of mobile ads. The questionnaire was used to gather the primary data from of 400 mobile phone (GSM) users in Onitsha metropolis, Anambra State, Nigeria selected through non-probability sampling method. The frequency tables, percentages and Spearmans correlation coefficient were used to analyse the data. The results indicated that entertainment, informativeness, and credibility of mobile advert value leads to 66.9%, 67.6%, and 66.7% positive effect respectively on the consumer attitude towards mobile advertising; while irritation leads to 15.7% negative effect on the consumer attitude towards mobile advertising. The study further posit that informativeness (67.6%) is the most important factor that impacts on consumers perceptions, followed by entertainment (66.9%), credibility (66.7%), and then irritation (-15.7%). The study recommended that marketers need to (i) ensure that messages are sent to consumers at a reasonable time during the day based on consumers preference. Messages should be sent in suitable amount so as to avoid interruption and disturbance to consumers; (ii) seek ways to increase the level of entertainment pleasurable experience that can be derived from SMS advertisements. To this end, MMS (multimedia message services) substitute is the closest option that can balance out this inherent default SMS entertainment limitation Okwuchukwu Marcus, Anyasor | Njideka Nancy, Umeadi"Consumer Perception of Mobile Advertising Values and their Attitude Towards Mobile Advertising in Anambra State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5 , August 2017, URL: http://www.ijtsrd.com/papers/ijtsrd150.pdf http://www.ijtsrd.com/management/marketing/150/consumer-perception-of-mobile-advertising-values-and-their-attitude-towards-mobile-advertising-in-anambra-state-nigeria/okwuchukwu-marcus-anyasor
A Study on the Impact of Social Media Marketing on Consumer Behaviorijtsrd
The fastest and developed, adoption of social media on consumer behavior provides different new things of new marketing on a new product. Todays the internet, social media has been taken the status of high growth of every firm growth and these technology changes ways of doing business in their business world. Social media marketing for every organization, firms can adopt their own technology to advertising their products. In this research, we can assess the impact of social media marketing on consumer behavior towards buying a product or marketing a decision to buy a new product. While social media marketing also assess the impact a promotion marketing and door to door marketing. In this study totally 250 questionnaires were distributed among the colleges students and got back responses from 200questionnaire only. The research used convenient simple random sampling method. Researcher were used statistical tools such as Multiple regression analysis, ANOVA, Chi Square test, and Simple Percentage Analysis and interpret the analysis finally results shows that the positive impact on the social media marketing on consumer behavior. Mr. S. Ganesan | Mr. M. Suresh "A Study on the Impact of Social Media Marketing on Consumer Behavior" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30487.pdf Paper Url :https://www.ijtsrd.com/management/marketing/30487/a-study-on-the-impact-of-social-media-marketing-on-consumer-behavior/mr-s-ganesan
A Study of Customer Behaviour towards Online Shopping in Hyderabadijtsrd
Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as internet and other computer networks. Internet is the growing media during the past decade. Especially, online shopping is a rapidly growing ecommerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. An online shopping system is that permits a customer to submit online orders for items or services from a store that serves both walk-in customers and online customers. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, in Kukatpally, Hyderabad which in turn provides E-marketers with a constructional frame work for their E-businesses strategies. The major objectives are To study attitude of consumers towards online shopping. To identify the issues faced by customers while online shopping. To identify the main factors that affect the online consumer when considering and making a purchase over the Internet. And also to find out which age group of people use frequently online shopping. Dr. E. Murali Dharshan | Japa Asritha Reddy "A Study of Customer Behaviour towards Online Shopping in Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21407.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21407/a-study-of-customer-behaviour-towards-online-shopping-in-hyderabad/dr-e-murali-dharshan
‘Six Sigma Technique’ A Journey Through its Implementationijtsrd
The manufacturing industries all over the world are facing tough challenges for growth, development and sustainability in today’s competitive environment. They have to achieve apex position by adapting with the global competitive environment by delivering goods and services at low cost, prime quality and better price to increase wealth and consumer satisfaction. Cost Management ensures profit, growth and sustainability of the business with implementation of Continuous Improvement Technique like Six Sigma. This leads to optimize Business performance. The method drives for customer satisfaction, low variation, reduction in waste and cycle time resulting into a competitive advantage over other industries which did not implement it. The main objective of this paper ‘Six Sigma Technique A Journey Through Its Implementation’ is to conceptualize the effectiveness of Six Sigma Technique through the journey of its implementation. Aditi Sunilkumar Ghosalkar "‘Six Sigma Technique’: A Journey Through its Implementation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64546.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64546/‘six-sigma-technique’-a-journey-through-its-implementation/aditi-sunilkumar-ghosalkar
Edge Computing in Space Enhancing Data Processing and Communication for Space...ijtsrd
Edge computing, a paradigm that involves processing data closer to its source, has gained significant attention for its potential to revolutionize data processing and communication in space missions. With the increasing complexity and data volume generated by modern space missions, traditional centralized computing approaches face challenges related to latency, bandwidth, and security. Edge computing in space, involving on board processing and analysis of data, offers promising solutions to these challenges. This paper explores the concept of edge computing in space, its benefits, applications, and future prospects in enhancing space missions. Manish Verma "Edge Computing in Space: Enhancing Data Processing and Communication for Space Missions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64541.pdf Paper Url: https://www.ijtsrd.com/computer-science/artificial-intelligence/64541/edge-computing-in-space-enhancing-data-processing-and-communication-for-space-missions/manish-verma
Dynamics of Communal Politics in 21st Century India Challenges and Prospectsijtsrd
Communal politics in India has evolved through centuries, weaving a complex tapestry shaped by historical legacies, colonial influences, and contemporary socio political transformations. This research comprehensively examines the dynamics of communal politics in 21st century India, emphasizing its historical roots, socio political dynamics, economic implications, challenges, and prospects for mitigation. The historical perspective unravels the intricate interplay of religious identities and power dynamics from ancient civilizations to the impact of colonial rule, providing insights into the evolution of communalism. The socio political dynamics section delves into the contemporary manifestations, exploring the roles of identity politics, socio economic disparities, and globalization. The economic implications section highlights how communal politics intersects with economic issues, perpetuating disparities and influencing resource allocation. Challenges posed by communal politics are scrutinized, revealing multifaceted issues ranging from social fragmentation to threats against democratic values. The prospects for mitigation present a multifaceted approach, incorporating policy interventions, community engagement, and educational initiatives. The paper conducts a comparative analysis with international examples, identifying common patterns such as identity politics and economic disparities. It also examines unique challenges, emphasizing Indias diverse religious landscape, historical legacy, and secular framework. Lessons for effective strategies are drawn from international experiences, offering insights into inclusive policies, interfaith dialogue, media regulation, and global cooperation. By scrutinizing historical epochs, contemporary dynamics, economic implications, and international comparisons, this research provides a comprehensive understanding of communal politics in India. The proposed strategies for mitigation underscore the importance of a holistic approach to foster social harmony, inclusivity, and democratic values. Rose Hossain "Dynamics of Communal Politics in 21st Century India: Challenges and Prospects" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64528.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/history/64528/dynamics-of-communal-politics-in-21st-century-india-challenges-and-prospects/rose-hossain
Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in...ijtsrd
Background and Objective Telehealth has become a well known tool for the delivery of health care in Saudi Arabia, and the perspective and knowledge of healthcare providers are influential in the implementation, adoption and advancement of the method. This systematic review was conducted to examine the current literature base regarding telehealth and the related healthcare professional perspective and knowledge in the Kingdom of Saudi Arabia. Materials and Methods This systematic review was conducted by searching 7 databases including, MEDLINE, CINHAL, Web of Science, Scopus, PubMed, PsycINFO, and ProQuest Central. Studies on healthcare practitioners telehealth knowledge and perspectives published in English in Saudi Arabia from 2000 to 2023 were included. Boland directed this comprehensive review. The researchers examined each connected study using the AXIS tool, which evaluates cross sectional systematic reviews. Narrative synthesis was used to summarise and convey the data. Results Out of 1840 search results, 10 studies were included. Positive outlook and limited knowledge among providers were seen across trials. Healthcare professionals like telehealth for its ability to improve quality, access, and delivery, save time and money, and be successful. Age, gender, occupation, and work experience also affect health workers knowledge. In Saudi Arabia, healthcare professionals face inadequate expert assistance, patient privacy, internet connection concerns, lack of training courses, lack of telehealth understanding, and high costs while performing telemedicine. Conclusions Healthcare practitioners telehealth perceptions and knowledge were examined in this systematic study. Its collection of concerned experts different personal attitudes and expertise would help enhance telehealths implementation in Saudi Arabia, develop its healthcare delivery alternative, and eliminate frequent problems. Badriah Mousa I Mulayhi | Dr. Jomin George | Judy Jenkins "Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in Saudi Arabia: A Systematic Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64535.pdf Paper Url: https://www.ijtsrd.com/medicine/other/64535/assess-perspective-and-knowledge-of-healthcare-providers-towards-elehealth-in-saudi-arabia-a-systematic-review/badriah-mousa-i-mulayhi
The Impact of Digital Media on the Decentralization of Power and the Erosion ...ijtsrd
The impact of digital media on the distribution of power and the weakening of traditional gatekeepers has gained considerable attention in recent years. The adoption of digital technologies and the internet has resulted in declining influence and power for traditional gatekeepers such as publishing houses and news organizations. Simultaneously, digital media has facilitated the emergence of new voices and players in the media industry. Digital medias impact on power decentralization and gatekeeper erosion is visible in several ways. One significant aspect is the democratization of information, which enables anyone with an internet connection to publish and share content globally, leading to citizen journalism and bypassing traditional gatekeepers. Another aspect is the disruption of conventional media industry business models, as traditional organizations struggle to adjust to the decrease in advertising revenue and the rise of digital platforms. Alternative business models, such as subscription models and crowdfunding, have become more prevalent, leading to the emergence of new players. Overall, the impact of digital media on the distribution of power and the weakening of traditional gatekeepers has brought about significant changes in the media landscape and the way information is shared. Further research is required to fully comprehend the implications of these changes and their impact on society. Dr. Kusum Lata "The Impact of Digital Media on the Decentralization of Power and the Erosion of Traditional Gatekeepers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64544.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64544/the-impact-of-digital-media-on-the-decentralization-of-power-and-the-erosion-of-traditional-gatekeepers/dr-kusum-lata
Online Voices, Offline Impact Ambedkars Ideals and Socio Political Inclusion ...ijtsrd
This research investigates the nexus between online discussions on Dr. B.R. Ambedkars ideals and their impact on social inclusion among college students in Gurugram, Haryana. Surveying 240 students from 12 government colleges, findings indicate that 65 actively engage in online discussions, with 80 demonstrating moderate to high awareness of Ambedkars ideals. Statistically significant correlations reveal that higher online engagement correlates with increased awareness p 0.05 and perceived social inclusion. Variations across colleges and a notable effect of college type on perceived social inclusion highlight the influence of contextual factors. Furthermore, the intersectional analysis underscores nuanced differences based on gender, caste, and socio economic status. Dr. Kusum Lata "Online Voices, Offline Impact: Ambedkar's Ideals and Socio-Political Inclusion - A Study of Gurugram District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64543.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64543/online-voices-offline-impact-ambedkars-ideals-and-sociopolitical-inclusion--a-study-of-gurugram-district/dr-kusum-lata
Problems and Challenges of Agro Entreprenurship A Studyijtsrd
Noting calls for contextualizing Agro entrepreneurs problems and challenges of the agro entrepreneurs and for greater attention to the Role of entrepreneurs in agro entrepreneurship research, we conduct a systematic literature review of extent research in agriculture entrepreneurship to overcome the study objectives of complications of agro entrepreneurs through various factors, Development of agriculture products is a key factor for the overall economic growth of agro entrepreneurs Agro Entrepreneurs produces firsthand large scale employment, utilizes the labor and natural resources, This research outlines the problems of Weather and Soil Erosions, Market price fluctuation, stimulates labor cost problems, reduces concentration of Price volatility, Dependency on Intermediaries, induces Limited Bargaining Power, and Storage and Transportation Costs. This paper mainly devoted to highlight Problems and challenges faced for the sustainable of Agro Entrepreneurs in India. Vinay Prasad B "Problems and Challenges of Agro Entreprenurship - A Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64540.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64540/problems-and-challenges-of-agro-entreprenurship--a-study/vinay-prasad-b
Comparative Analysis of Total Corporate Disclosure of Selected IT Companies o...ijtsrd
Disclosure is a process through which a business enterprise communicates with external parties. A corporate disclosure is communication of financial and non financial information of the activities of a business enterprise to the interested entities. Corporate disclosure is done through publishing annual reports. So corporate disclosure through annual reports plays a vital role in the life of all the companies and provides valuable information to investors. The basic objectives of corporate disclosure is to give a true and fair view of companies to the parties related either directly or indirectly like owner, government, creditors, shareholders etc. in the companies act, provisions have been made about mandatory and voluntary disclosure. The IT sector in India is rapidly growing, the trend to invest in the IT sector is rising and employment opportunities in IT sectors are also increasing. Therefore the IT sector is expected to have fair, full and adequate disclosure of all information. Unfair and incomplete disclosure may adversely affect the entire economy. A research study on disclosure practices of IT companies could play an important role in this regard. Hence, the present research study has been done to study and review comparative analysis of total corporate disclosure of selected IT companies of India and to put forward overall findings and suggestions with a view to increase disclosure score of these companies. The researcher hopes that the present research study will be helpful to all selected Companies for improving level of corporate disclosure through annual reports as well as the government, creditors, investors, all business organizations and upcoming researcher for comparative analyses of level of corporate disclosure with special reference to selected IT companies. Dr. Vaibhavi D. Thaker "Comparative Analysis of Total Corporate Disclosure of Selected IT Companies of India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64539.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64539/comparative-analysis-of-total-corporate-disclosure-of-selected-it-companies-of-india/dr-vaibhavi-d-thaker
The Impact of Educational Background and Professional Training on Human Right...ijtsrd
This study investigated the impact of educational background and professional training on human rights awareness among secondary school teachers in the Marathwada region of Maharashtra, India. The key findings reveal that higher levels of education, particularly a master’s degree, and fields of study related to education, humanities, or social sciences are associated with greater human rights awareness among teachers. Additionally, both pre service teacher training and in service professional development programs focused on human rights education significantly enhance teacher’s knowledge, skills, and competencies in promoting human rights principles in their classrooms. Baig Ameer Bee Mirza Abdul Aziz | Dr. Syed Azaz Ali Amjad Ali "The Impact of Educational Background and Professional Training on Human Rights Awareness among Secondary School Teachers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64529.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64529/the-impact-of-educational-background-and-professional-training-on-human-rights-awareness-among-secondary-school-teachers/baig-ameer-bee-mirza-abdul-aziz
A Study on the Effective Teaching Learning Process in English Curriculum at t...ijtsrd
“One Language sets you in a corridor for life. Two languages open every door along the way” Frank Smith English as a foreign language or as a second language has been ruling in India since the period of Lord Macaulay. But the question is how much we teach or learn English properly in our culture. Is there any scope to use English as a language rather than a subject How much we learn or teach English without any interference of mother language specially in the classroom teaching learning scenario in West Bengal By considering all these issues the researcher has attempted in this article to focus on the effective teaching learning process comparing to other traditional strategies in the field of English curriculum at the secondary level to investigate whether they fulfill the present teaching learning requirements or not by examining the validity of the present curriculum of English. The purpose of this study is to focus on the effectiveness of the systematic, scientific, sequential and logical transaction of the course between the teachers and the learners in the perspective of the 5Es programme that is engage, explore, explain, extend and evaluate. Sanchali Mondal | Santinath Sarkar "A Study on the Effective Teaching Learning Process in English Curriculum at the Secondary Level of West Bengal" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd62412.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/62412/a-study-on-the-effective-teaching-learning-process-in-english-curriculum-at-the-secondary-level-of-west-bengal/sanchali-mondal
The Role of Mentoring and Its Influence on the Effectiveness of the Teaching ...ijtsrd
This paper reports on a study which was conducted to investigate the role of mentoring and its influence on the effectiveness of the teaching of Physics in secondary schools in the South West Region of Cameroon. The study adopted the convergent parallel mixed methods design, focusing on respondents in secondary schools in the South West Region of Cameroon. Both quantitative and qualitative data were collected, analysed separately, and the results were compared to see if the findings confirm or disconfirm each other. The quantitative analysis found that majority of the respondents 72 of Physics teachers affirmed that they had more experienced colleagues as mentors to help build their confidence, improve their teaching, and help them improve their effectiveness and efficiency in guiding learners’ achievements. Only 28 of the respondents disagreed with these statements. With majority respondents 72 agreeing with the statements, it implies that in most secondary schools, experienced Physics teachers act as mentors to build teachers’ confidence in teaching and improving students’ learning. The interview qualitative data analysis summarized how secondary school Principals use meetings with mentors and mentees to promote mentorship in the school milieu. This has helped strengthen teachers’ classroom practices in secondary schools in the South West Region of Cameroon. With the results confirming each other, the study recommends that mentoring should focus on helping teachers employ social interactions and instructional practices feedback and clarity in teaching that have direct measurable impact on students’ learning achievements. Andrew Ngeim Sumba | Frederick Ebot Ashu | Peter Agborbechem Tambi "The Role of Mentoring and Its Influence on the Effectiveness of the Teaching of Physics in Secondary Schools in the South West Region of Cameroon" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64524.pdf Paper Url: https://www.ijtsrd.com/management/management-development/64524/the-role-of-mentoring-and-its-influence-on-the-effectiveness-of-the-teaching-of-physics-in-secondary-schools-in-the-south-west-region-of-cameroon/andrew-ngeim-sumba
Design Simulation and Hardware Construction of an Arduino Microcontroller Bas...ijtsrd
This study primarily focuses on the design of a high side buck converter using an Arduino microcontroller. The converter is specifically intended for use in DC DC applications, particularly in standalone solar PV systems where the PV output voltage exceeds the load or battery voltage. To evaluate the performance of the converter, simulation experiments are conducted using Proteus Software. These simulations provide insights into the input and output voltages, currents, powers, and efficiency under different state of charge SoC conditions of a 12V,70Ah rechargeable lead acid battery. Additionally, the hardware design of the converter is implemented, and practical data is collected through operation, monitoring, and recording. By comparing the simulation results with the practical results, the efficiency and performance of the designed converter are assessed. The findings indicate that while the buck converter is suitable for practical use in standalone PV systems, its efficiency is compromised due to a lower output current. Chan Myae Aung | Dr. Ei Mon "Design Simulation and Hardware Construction of an Arduino-Microcontroller Based DC-DC High-Side Buck Converter for Standalone PV System" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64518.pdf Paper Url: https://www.ijtsrd.com/engineering/mechanical-engineering/64518/design-simulation-and-hardware-construction-of-an-arduinomicrocontroller-based-dcdc-highside-buck-converter-for-standalone-pv-system/chan-myae-aung
Sustainable Energy by Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadikuijtsrd
Energy becomes sustainable if it meets the needs of the present without compromising the ability of future generations to meet their own needs. Some of the definitions of sustainable energy include the considerations of environmental aspects such as greenhouse gas emissions, social, and economic aspects such as energy poverty. Generally far more sustainable than fossil fuel are renewable energy sources such as wind, hydroelectric power, solar, and geothermal energy sources. Worthy of note is that some renewable energy projects, like the clearing of forests to produce biofuels, can cause severe environmental damage. The sustainability of nuclear power which is a low carbon source is highly debated because of concerns about radioactive waste, nuclear proliferation, and accidents. The switching from coal to natural gas has environmental benefits, including a lower climate impact, but could lead to delay in switching to more sustainable options. “Carbon capture and storage” can be built into power plants to remove the carbon dioxide CO2 emissions, but this technology is expensive and has rarely been implemented. Leading non renewable energy sources around the world is fossil fuels, coal, petroleum, and natural gas. Nuclear energy is usually considered another non renewable energy source, although nuclear energy itself is a renewable energy source, but the material used in nuclear power plants is not. The paper addresses the issue of sustainable energy, its attendant benefits to the future generation, and humanity in general. Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadiku "Sustainable Energy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64534.pdf Paper Url: https://www.ijtsrd.com/engineering/electrical-engineering/64534/sustainable-energy/paul-a-adekunte
Concepts for Sudan Survey Act Implementations Executive Regulations and Stand...ijtsrd
This paper aims to outline the executive regulations, survey standards, and specifications required for the implementation of the Sudan Survey Act, and for regulating and organizing all surveying work activities in Sudan. The act has been discussed for more than 5 years. The Land Survey Act was initiated by the Sudan Survey Authority and all official legislations were headed by the Sudan Ministry of Justice till it was issued in 2022. The paper presents conceptual guidelines to be used for the Survey Act implementation and to regulate the survey work practice, standardizing the field surveys, processing, quality control, procedures, and the processes related to survey work carried out by the stakeholders and relevant authorities in Sudan. The conceptual guidelines are meant to improve the quality and harmonization of geospatial data and to aid decision making processes as well as geospatial information systems. The established comprehensive executive regulations will govern and regulate the implementation of the Sudan Survey Geomatics Act in all surveying and mapping practices undertaken by the Sudan Survey Authority SSA and state local survey departments for public or private sector organizations. The targeted standards and specifications include the reference frame, projection, coordinate systems, and the guidelines and specifications that must be followed in the field of survey work, processes, and mapping products. In the last few decades, there has been a growing awareness of the importance of geomatics activities and measurements on the Earths surface in space and time, together with observing and mapping the changes. In such cases, data must be captured promptly, standardized, and obtained with more accuracy and specified in much detail. The paper will also highlight the current situation in Sudan, the degree to which survey standards are used, the problems encountered, and the errors that arise from not using the standards and survey specifications. Kamal A. A. Sami "Concepts for Sudan Survey Act Implementations - Executive Regulations and Standards" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63484.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63484/concepts-for-sudan-survey-act-implementations--executive-regulations-and-standards/kamal-a-a-sami
Towards the Implementation of the Sudan Interpolated Geoid Model Khartoum Sta...ijtsrd
The discussions between ellipsoid and geoid have invoked many researchers during the recent decades, especially during the GNSS technology era, which had witnessed a great deal of development but still geoid undulation requires more investigations. To figure out a solution for Sudans local geoid, this research has tried to intake the possibility of determining the geoid model by following two approaches, gravimetric and geometrical geoid model determination, by making use of GNSS leveling benchmarks at Khartoum state. The Benchmarks are well distributed in the study area, in which, the horizontal coordinates and the height above the ellipsoid have been observed by GNSS while orthometric heights were carried out using precise leveling. The Global Geopotential Model GGM represented in EGM2008 has been exploited to figure out the geoid undulation at the benchmarks in the study area. This is followed by a fitting process, that has been done to suit the geoid undulation data which has been computed using GNSS leveling data and geoid undulation inspired by the EGM2008. Two geoid surfaces were created after the fitting process to ensure that they are identical and both of them could be counted for getting the same geoid undulation with an acceptable accuracy. In this respect, statistical operation played an important role in ensuring the consistency and integrity of the model by applying cross validation techniques splitting the data into training and testing datasets for building the geoid model and testing its eligibility. The geometrical solution for geoid undulation computation has been utilized by applying straightforward equations that facilitate the calculation of the geoid undulation directly through applying statistical techniques for the GNSS leveling data of the study area to get the common equation parameters values that could be utilized to calculate geoid undulation of any position in the study area within the claimed accuracy. Both systems were checked and proved eligible to be used within the study area with acceptable accuracy which may contribute to solving the geoid undulation problem in the Khartoum area, and be further generalized to determine the geoid model over the entire country, and this could be considered in the future, for regional and continental geoid model. Ahmed M. A. Mohammed. | Kamal A. A. Sami "Towards the Implementation of the Sudan Interpolated Geoid Model (Khartoum State Case Study)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63483.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63483/towards-the-implementation-of-the-sudan-interpolated-geoid-model-khartoum-state-case-study/ahmed-m-a-mohammed
Activating Geospatial Information for Sudans Sustainable Investment Mapijtsrd
Sudan is witnessing an acceleration in the processes of development and transformation in the performance of government institutions to raise the productivity and investment efficiency of the government sector. The development plans and investment opportunities have focused on achieving national goals in various sectors. This paper aims to illuminate the path to the future and provide geospatial data and information to develop the investment climate and environment for all sized businesses, and to bridge the development gap between the Sudan states. The Sudan Survey Authority SSA is the main advisor to the Sudan Government in conducting surveying, mappings, designing, and developing systems related to geospatial data and information. In recent years, SSA made a strategic partnership with the Ministry of Investment to activate Geospatial Information for Sudans Sustainable Investment and in particular, for the preparation and implementation of the Sudan investment map, based on the directives and objectives of the Ministry of Investment MI in Sudan. This paper comes within the framework of activating the efforts of the Ministry of Investment to develop technical investment services by applying techniques adopted by the Ministry and its strategic partners for advancing investment processes in the country. Kamal A. A. Sami "Activating Geospatial Information for Sudan's Sustainable Investment Map" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63482.pdf Paper Url: https://www.ijtsrd.com/engineering/information-technology/63482/activating-geospatial-information-for-sudans-sustainable-investment-map/kamal-a-a-sami
Educational Unity Embracing Diversity for a Stronger Societyijtsrd
In a rapidly changing global landscape, the importance of education as a unifying force cannot be overstated. This paper explores the crucial role of educational unity in fostering a stronger and more inclusive society through the embrace of diversity. By examining the benefits of diverse learning environments, the paper aims to highlight the positive impact on societal strength. The discussion encompasses various dimensions, from curriculum design to classroom dynamics, and emphasizes the need for educational institutions to become catalysts for unity in diversity. It highlights the need for a paradigm shift in educational policies, curricula, and pedagogical approaches to ensure that they are reflective of the diverse fabric of society. This paper also addresses the challenges associated with implementing inclusive educational practices and offers practical strategies for overcoming barriers. It advocates for collaborative efforts between educational institutions, policymakers, and communities to create a supportive ecosystem that promotes diversity and unity. Mr. Amit Adhikari | Madhumita Teli | Gopal Adhikari "Educational Unity: Embracing Diversity for a Stronger Society" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64525.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64525/educational-unity-embracing-diversity-for-a-stronger-society/mr-amit-adhikari
Integration of Indian Indigenous Knowledge System in Management Prospects and...ijtsrd
The diversity of indigenous knowledge systems in India is vast and can vary significantly between different communities and regions. Preserving and respecting these knowledge systems is crucial for maintaining cultural heritage, promoting sustainable practices, and fostering cross cultural understanding. In this paper, an overview of the prospects and challenges associated with incorporating Indian indigenous knowledge into management is explored. It is found that IIKS helps in management in many areas like sustainable development, tourism, food security, natural resource management, cultural preservation and innovation, etc. However, IIKS integration with management faces some challenges in the form of a lack of documentation, cultural sensitivity, language barriers legal framework, etc. Savita Lathwal "Integration of Indian Indigenous Knowledge System in Management: Prospects and Challenges" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63500.pdf Paper Url: https://www.ijtsrd.com/management/accounting-and-finance/63500/integration-of-indian-indigenous-knowledge-system-in-management-prospects-and-challenges/savita-lathwal
DeepMask Transforming Face Mask Identification for Better Pandemic Control in...ijtsrd
The COVID 19 pandemic has highlighted the crucial need of preventive measures, with widespread use of face masks being a key method for slowing the viruss spread. This research investigates face mask identification using deep learning as a technological solution to be reducing the risk of coronavirus transmission. The proposed method uses state of the art convolutional neural networks CNNs and transfer learning to automatically recognize persons who are not wearing masks in a variety of circumstances. We discuss how this strategy improves public health and safety by providing an efficient manner of enforcing mask wearing standards. The report also discusses the obstacles, ethical concerns, and prospective applications of face mask detection systems in the ongoing fight against the pandemic. Dilip Kumar Sharma | Aaditya Yadav "DeepMask: Transforming Face Mask Identification for Better Pandemic Control in the COVID-19 Era" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64522.pdf Paper Url: https://www.ijtsrd.com/engineering/electronics-and-communication-engineering/64522/deepmask-transforming-face-mask-identification-for-better-pandemic-control-in-the-covid19-era/dilip-kumar-sharma
Streamlining Data Collection eCRF Design and Machine Learningijtsrd
Efficient and accurate data collection is paramount in clinical trials, and the design of Electronic Case Report Forms eCRFs plays a pivotal role in streamlining this process. This paper explores the integration of machine learning techniques in the design and implementation of eCRFs to enhance data collection efficiency. We delve into the synergies between eCRF design principles and machine learning algorithms, aiming to optimize data quality, reduce errors, and expedite the overall data collection process. The application of machine learning in eCRF design brings forth innovative approaches to data validation, anomaly detection, and real time adaptability. This paper discusses the benefits, challenges, and future prospects of leveraging machine learning in eCRF design for streamlined and advanced data collection in clinical trials. Dhanalakshmi D | Vijaya Lakshmi Kannareddy "Streamlining Data Collection: eCRF Design and Machine Learning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63515.pdf Paper Url: https://www.ijtsrd.com/biological-science/biotechnology/63515/streamlining-data-collection-ecrf-design-and-machine-learning/dhanalakshmi-d
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
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important point as customer involvement through
social media which is a key factor in marketing
practices. Social media offer different values to firms
such as enhanced brand popularity, facilitating word-
of-mouth communication, ease of use of the system,
increasing sale, sharing information in a business
context and generating social support for consumers
(Ali 2011; Ballantine & Stephenson 2011; D-Hyung,
Jumin and Ingoo,2007; de Vries,
Genensler&Leeflang 2012; Chen, Xu and Whinston
2011b, Agnihotri 2012. Lu etal 2010). In addition, the
networking of individuals through social media
provides shared values, leading to a positive impact
on trust (Wu, Chen and Chung 2010).
With the expansion of social media and social
networking sites, a study of consumer behavior on
these platforms is a research agenda (Liang & Turban
2011) because social media are likely to develop
marketing strategies in firms through trust-building
mechanisms and affecting customers’ intention to buy
online products. Therefore, this research will aim to
examine how social media marketing strategies will
affect consumer buying behavior in selected tertiary
institutions in Anambra State, Nigeria.
STATEMENT O F THE PROBLEM
The evolution and rapid adoption of social media
across all countries of the world today has changes
many businesses to devising strategies in order to
invite millions of active users of the networks to their
product offerings usually on their own websites. The
adoption of internet is the key factor for successful
introduction and intended use of the new technology
in the vehicle context and elsewhere (Rogan and
Stevens 2014). Therefore, the promotional focus of
some organizations is shifting from the conventional
mass media advert style to a more digital approach
online. Social media is one of the digital platforms
available for businesses to market their products and
services.
Nigeria is not exempted in this growing phenomenon.
Many businesses in the country now strive to
replicate those online dealings and transaction
patterns which their counterpart abroad practice. An
example of this is Amazon, the World’s largest online
store selling a broad range of lifestyle brands of
products to customers at their doorsteps across many
countries.
In Nigeria a good number of similar online stores or
retailers such as Jumia, Konga and Dealdeyetc have
now emerged and some are still up-coming. They also
offer a broad range of lifestyle product brands such as
electronics, computers, home appliances, phones etc.
also at customers’ doorsteps but within Nigeria only.
Apart from the rising competition among the
currently existing rivals, there seems to be a daunting
tendency that Nigeria would never dare transact
business via the internet with any unseen person who
displays many attractive pictures of product items,
tagged with prices and might not physically exist
anywhere but prompting prospective buyers to pay
upfront so that the items would be delivered at their
doorsteps anywhere in the country.
This has always been a questionable issue as a result
of the pervasive menaces of Yahoo-Yahoo internet
frauds, lack of trust and it has shaped the perception
of many Nigerians toward being careful when
operating on the internet especially when it comes to
their supply of certain personal information.
Meanwhile, many of the Nigerian online retailers
have provided sufficient rooms for any likely doubts
about the authenticity of their transaction via the
social media networks with any prospective
customers by allowing them to pay for any product of
their choice on delivery. . But other numerous
problems proliferate, thus impeding against the
patronage tendencies of Nigeria. It is on the
aforementioned premise the work seeks to assess the
effect of social media on consumer buying behavior
of students in tertiary institution in Anambra state.
OBJECTIVES OF THE STUDY
The aim of this paper is to examine the effect of
social media on consumer buying behavior of
students in tertiary institution in Anambra state. The
specific objectives however include:
1. To determine how perceived ease of use of social
media on consumer buying behavior of student in
tertiary institution in Anambra State.
2. To ascertain the effect of perceived usefulness of
social media on consumer buying behavior of
student in tertiary institution in Anambra State
3. To examine the effect of trust of social media on
consumer buying behavior of student in tertiary
institution in Anambra State.
RESEARCH QUESTION
1. How does perceived ease of use of social media
affect consumer buying behavior of student in
tertiary institution in Anambra State.?
2. How does perceived usefulness of social media
affect consumer buying behavior of student in
tertiary institution in Anambra State.?
3. What effect will trust of social media have on
consumer buying behavior of student in tertiary
institution in Anambra State.?
RESEARCH HYPOTHESIS
The following null hypotheses guided the study.
1. Ho1: Perceive ease of use does not significantly
affect consumer buying behavior of student in
tertiary institution in Anambra State.?
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2. H02: Perceived Usefulness of social media does
not significantly affect consumer buying behavior
of student in tertiary institution in Anambra
State.?
3. H03: Trust does not affect consumer buying
behavior of student in tertiary institution
significantly.
Significant of the Study
The relevance of this research will examine the effect
of social media on consumers buying behavior in
selected tertiary institutions in Anambra State of
Nigeria. The study is will help the marketing firms
and other organization or institutions to know how
online purchase through social media can be of an
effective strategy to increase the awareness of a
firms’ product to the members of the public. The
study will be significant to industries by allowing
them understand the importance of marketing through
social media sites and building consumer trust therein
which instigates their preference before buying
products. This in turn would increase brand loyalty as
well as increase profitability.
This research will help the Government to take a
deeper look at the regulatory bodies whom should
continually check the practices of organizations
online for unethical behaviours. It will also be of a
benefit to consumers who intend to shop online
without going directly to the manufacturing
companies or marketing firms to make direct
purchase of their products and services. The study
will help the government to address the issues of sub-
standard, fake and adulterated products. This research
will also help consumers to understand the need to
consider the usefulness, ease of use and the needs in
relation to their satisfaction before buying products.
Students for future researching will have a
springboard for further investigation on the issues of
the effect of social media on consumers buying
behavior in selected tertiary institutions in Anambra
State of Nigeria.
Scope of the Study
The geographical bound of this study was carried in
Anambra State, South-East, Nigeria. The scope of this
research paper will be broad enough to address
maximum aspects regarding how social media can
affect consumer buying behaviours of consumers, of
which students in selected tertiary institutions in
Anambra State will be used as the study area. Thus,
information or data will be drawn from students’
consumers on social media network.
The adopted indicator or measures of social media
used in the study will comprise of perceived ease of
use, perceived usefulness and trust, while the
measures of consumer buying behavior as used in the
study comprises of consumers’ decision to shop
online, user’s trust and consumers’ intention to buy.
Review of Related Literature
Concept of Social Media
Social media has been given many definitions by
different scholars, but few of these definitions will be
considered. It has been simply described as engaging
with consumers online (Net 2011). This definition
perceives the social media as an online platform
through which consumers can be reached. Social
media is also defined as computer-mediated tool that
allows people to create, share or exchange
information, ideas and pictures/videos in virtual
communities and networks (Kietzmann (2011). In
order words, social media are internet-based tools for
sharing and discussing information among human
beings (Net 2011). The term is derived from two
words: ‘social’ and ‘media’. According to (Net 2011),
‘social’ means interaction of individuals within or a
group, while ‘media’ is a communication platform
generated and sustained by the interpersonal
interactions of individuals through the specific
medium
A web page is a necessity for the marketing mix of a
company, and the social media content is considered
as king. Through the social media, viral marketing is
developed, which is refers to the strategy of urging
the visitors of web page to share information
published on internet, to their friends so that they can
inform more people about the product, or event
through photos and videos etc.
According to Zarella (2010) there are different types
of social media, like: Blog, Microblog(Twitter),
Social Networks (Facebook, Linkedin), Media
sharing (YouTube, Flickr), Social News and
Bookmarking (Digg, Reddit), Rating and reviews
pages (Yelp), Forums and Virtual Worlds (Second
Life). Using them has many benefits to consumers,
such as saving consumer’s time, conveniences, ease
to use, better informing possibilities, more reliable
information, reduced cost of informing, better
communication with companies, and reduces prices.
Almost half of the world populations make use
internet and social media network to promote their
business activities. A business could use multiple
touch points of Social media and digital strategy to
achieve a specific goal. Therefore, social media has
become a platform to student for buying and selling
of goods and services and also to interact and connect
with customers.
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REASON FOR USING SOCIAL MEDIA AS A
BUSINESS PLATFORM
Social media platform such as Face book, Twitter,
Instagram, You Tube and others, have begun to
transform business activities such as marketing,
advertising and promotion (Hanna, Rohm, &
Crittenden 2011). Additional, social media allows
users to connect with their friendship/groups adding
them to the network of friendship (Ahuja &Galvin,
2003). Witnessing the power of social media
applications, many businesses and customers use
these tools to operate their business and spread their
message or review their products and services. This
matter also happens among students who operate
businesses. They choose to use social media as a
platform because in social media services, users can
share their experiences with their friends to create the
word of mouth marketing for the business (Mikalef,
Giannkos&Pateli 2003).
Furthermore, social media provides an interactive
conversation between individuals where they can
share and exchange their experiences, reviews and
opinions about goods and services which they
consume. Therefore social media has become the best
platform for student entrepreneurs not only to sell
products and services, but to stay in touch with the
customers (H.S. S, Lee et..al 2013) . The adoption of
social media as a business platform creates a new
phenomenon in thus era. (Dong Hun.L2010). There
are four characteristics that indicate social media as
business platform such as time, cost, audience, and
relation. For instance, in time value, the information
in social media is distributed quickly and has a long
lasting impact in durability compared to the
conventional media.
Social media has become a potential persuasive
technology that persuades customers to purchase
online. It also provides interactive conversation
between individuals where the users or consumers
can share their experiences about the products or
services with their friends.
Social Media Components
There has been number of debates and discussions
pertaining to the proper definition of the term-social
media. This is because social media has been
converted slowly into an integral and ever-growing
form of media. It is said that social media is based on
the inter connection of various aspects, such as,
content, communication media and social interaction.
Various dimensions pertaining to communication
flow or socialization of the information has been
provided by the Social Media. It is now easier to
channel information all over by the use of social
media, usefulness and important information now can
be spread with a larger audience group more
efficiently. This leads to effective communication
between various audiences and has effect worldwide.
The social media helps in providing a platform for
individuals from various geographic areas and
different communities to come together by the use of
internet. The individuals gathered on the platform
share their knowledge and opinions by using various
sources and chatty sites (Atwong, 2015). Social
media portrays the methods of laying emphasis and
facilitating the methods involved in connecting,
creating, editing and sharing.
TYPES OF SOCIAL MEDIA
We have five distinct types of social media outlets
which can focus on – 1.) Social networking sites, 2-
Social news, 3. Media sharing, 4. Blogs and 5. Micro
blogging. Each of these social media platforms has
provided unique features and experiences to
individuals and entities for instance marketers and
consumers in the social media sphere.
A. Social Networking Sites
Social Networking Sites (SNSs) are platforms where
individuals are able to connect with others, for
example Facbook and My Space. Social networking
sites, as Weinberg (2009) states they are generic
terms for sites that are used to connect users with
similar backgrounds and interests. These platforms
generally have few common features and elements
across each of them:
1. Users are able to create interactive and
customized profiles, either a public or a semi-
public within a bounded system.
2. A list of suggested ‘friends’ with whom they
share a connection and
3. The view and traverse their list of connections
and those made by others within the system
To consumers, they are the outlets, which present
wealth opportunities for establishing a closer
relationship with the brand via several functions – fan
pages, plug-in applications and groups. Recently, a
survey research was conducted about the U.S
consumers ‘usage of social media to make shopping
decisions. The survey population is more than 6,500
U.S consumers, of these consumers over half (55
percent) have ’liked’ a brand’s Facebook page, and
75 percent have claimed that their choice of recent
store visit is influenced by a social networking site
(Dungan 2012).
B. Social News and Bookmarking Sites
Social News sites and Social Bookmarking sites, for
instance Digg, Reddit and Scoop-it, are fairly similar,
and are very much in the trend of online community.
Social News enables users not only to be to be in
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control of their news streams, but also allows
individuals to ‘submit and vote on content around the
Web’ but the core value of the latter one is to allow
users ‘to collect and interesting links they have
discovers and may wish to revisit’ (Zarrella 2010).
Moreso, individuals get to control and customized
their news streams, this special attribute of social
news site facilitates the democracy which creates
values to users. These sites allow individuals to
discover websites that a large number of people have
already discovered, some say social news sites have
changed the concept of newspaper nowadays and are
governed by the wisdom of crowd (Weinberg, 2009),
due to the fact that the contents personal and targeted
news and they empower users by putting the audience
in the center via active discussions and which reacts
on how readers interact (Baekdal 2009).
C. Media-Sharing Sites
Media-Sharing sites (e.g. YouTube and Flickr) are
channels or outlets where individuals can upload,
store and share their multimedia files, for instance
photos, videos and music, with other users. There are
myriad opportunities through the engagement to these
websites, because these certain platforms within the
social media segment has always been a stronghold to
online societies, as they provide users opportunities to
create their own podcasts with affordable technology
and to propaganda their identical channel via
subscriptions. One of the major elements of these
media-sharing sites has to be highlighted is the tag
which means that businesses have to acknowledge the
importance of the search words on the search engine
(Zarrella, 2010)
D. Blogs
Blogs are the social media tools of personal web
pages that can come in different variations such as
describing the author’s life or summarizing all
relevant information in one specific area, product or
service (Kaplan and Haenlein,2010). It creates good
hubs for other social media marketing tools
(hyperlinks, pictures etc) because they can be
integrated into the platforms and posts. People are
using blogs to report local news, offer their opinions
and sharing their visions and experiences about any
purchasing product, service or brand (Ryan and
Jones, 2009). In addition to this, Ward and Ostrom
(2006) state that consumers may decide to engage in
virtual complaints in the form of blogs because of
their dissatisfaction and disappointment about
company’s product offerings.
Companies can also use their own corporate blog to
show consumers a personal side about their
businesses, give them valuable information about the
companies and their product offerings and follow
recent news about the products that they have interest.
E. Micro-blogging
Micro-blogging is a real-time information network,
which shares similarly to blogging, yet it limits the
size (number of words) of each post and encourages a
faster mode of communication. It allows users to
spread their short-texted messages via instant
messages mobile phones, e-mails or the Web.
Twitter was launched in 2006 and it gained a lot of
popularity because it offered new options, such as
micro blogging, and it was also used by some
celebrities (Edossmwan 2011). Twitter can be used to
lodge complaints about a company’s product or
services, generate new traffic by promoting product
offers, advice, suggestion and new content to a
company’s follower. Many companies have been
using Twitter to tap into the business prospects,
influencers and customers: by doing so, businesses
are able to take advantage in relationship building,
achieving online and offline marketing objectives,
and brand building etc.
Consumer Buying Behaviour
Consumer behaviour involves the way individuals,
groups or organizations select, buy and use products,
goods, services, ideas and experiences to satisfy their
needs and wants (Solomon, Bamossy, Askegaard
2010). It is a complex and dynamic process. As a
result of globalization and technology development,
the way the consumers behave and think is rapidly
and continuously changing. Steps in Consumer
decision-making process (Kardes, Cronley& Cline
2011):-
1. Need/problem recognition, which occurs
whenever the consumer sees a significant
difference between his or her current state of
affairs and some desired or ideal state. People are
very concerned of how they are seen by others, a
phenomenon recognized as ‘social identity’
(Solomon, Bamossy & Askegaard, 2006). That is
why social media content motivates new
consumer’s needs. Every photo, video, comment,
review and other content posted on social media
to which consumers are exposed and also plays
the role of stimulus (incentives) of recognizing a
new need.
2. Information Search is the process by which the
consumer surveys his or her environment for
appropriate data to make a reasonable decision
(Solomon etal. 2006). Internet is among the most
used sources of information search, causing
revolution in this stage of consumer decision
making process. ‘Googlization of search’ is called
the phenomenon of searching information in the
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search engine. Google is the first and most used
source of information and that is why internet
become an important tool for information search
(Helsper, Richter and Meeyer 2010).
3. Alternative evaluation; In this step, consumers
start to compare and evaluate several alternatives
in terms of products features and their desires and
needs. In this stage, consumers consider which
alternative would be the best to fulfil their needs
(Blythe, 2008).
4. Product choice: Buying different attractive social
media content and positive reviews of others very
often impact the buying to be emotional rather
than rational which can be recognized as
‘spontaneous shopping’ Studies shows that
reviews of others tend to change consumers mind
regarding a product and push them to buy or not
to buy (European Parliament, 2011)
5. Post-purchase: Social media provides different
alternatives for consumers to react in case of
dissatisfaction after purchase, example, writing
messages to the company, posting on the social
media companies accounts, commenting in public
posts and writing negative reviews. Conventional
marketing has proved that a dissatisfied customer
tells ten people but in the new age of social
media, he or she has the tools to tell ten million
(Gillion, 2007)
Factors affecting social media on consumer buying
behavior
Perceived Usefulness
Perceived Usefulness (PU) is one of the main
constructs of the Technology Acceptance Model
(TAM) (Davis 1989). The users’ acceptance of
computing facilities was one of the initial
developments of this theory (Davis
Bagozzi&Warshaw 1989). TAM argues that construct
have a strong influence in the acceptance of the
systems by a user (Pavlou 2003). It is the degree to
which a person believes that using a particular system
would enhance his/her job performance. It is one of
the main reasons why people are receptive to new
technology. In this study, perceived usefulness and
intention to buy have been selected as main factors to
develop the proposed model. Previous studies have
argued that perceived usefulness has a direct effect on
acceptance of a system (Pavlou 2003). For instance,
the quality of a website in terms of system, service
and information quality has a significant impact on
perceived usefulness, which in turn encourages
consumers to buy (Aln, Ryu and Han 2007)
Perceived Ease of Use
Perceived Ease of Use is an aspect of the Technology
Acceptance Model that was designed by Davis in
1989. PEOU is a major determinant of how a
particular technology is to be applied. It refers to a
degree to which a person believes that using a
particular system would be free of effort (Davis
1989). We refer to PEOU as the perception of
consumers that social media users will require the
minimum level of effort. Online users making use of
the internet easy has been encouraged and readily
accepted by simplifying the required steps and
process involved. Ease attaches to the use translates
into degree of non-complexity and establishes the
degree to which internet perceived effortless at best
(Limayem 2000), In addition “Perceived Ease of Use”
is very close in relationship with the self-efficacy
concept that is “the judgments of people on their
capabilities to organize and execute courses of action
required for the attainment of designated types of
performance.
In the field of intentions towards internet and social
media, the number of researches who have studied the
relationship between perceived ease of use and social
media on consumer buying behaviour seems to be
important.
Perceived Trust- Trust is a critical component in
building economic relationships in an online
environment and a cornerstone in developing e-
commerce. Trust plays an important role in e-
commerce and business-to-consumer relationship. It
has different definitions which are based on different
dimensions of benevolence, integrity, ability,
competence and empathy (Gefen etal.2003).. In this
research, trust is viewed in the context of transactions
over the internet through SNSs and online
environment. Trust can facilitate the interaction of
individuals and encourage them to maintain their
current network. Perceived trust has been reportedly
as positively influencing intention, adoption and
continuation behavior.
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Below is the researcher’s conceptual model or research schemer:
IDV DV
H1
H2
H3
Source: Researchers’ Conceptualization (2022)
Empirical Review
Extant related studies on the effect of social media over consumer buying behavior vary a lot in approaches and
the scope covers. Anthony and Akoji (2017) conducted a study on the influence of online Marketing of Jumia
and Konga on Consumer Purchasing Behaviour among Kogi State. The study sought to examine the most
important basic components that influence online shopping behvaiours, the study’s model was designed based on
these criteria taking into consideration, previous studies related to the level of patronage of the online stores, and
online marketing as well as the demographic nature of Kogi state. The model of the study was divided into four
major dimension which are the level of awareness of online marketing, the factors that influence online shopping
behavior of consumers, the level of patronage of the online stores and the degrees of challenges faced by online
customers of Jumia and konga,
The design and development of question was based on an initial pre-test survey distributed to a sample
consisting of the 21 local government o0f Kogi State. Three hundred and eight-four (384) respondents were used
to generate data for analysis. They found that level of awareness of online marketing, the factors that influence
online shopping behavior of consumers, the level of patronage of the online stores and the degrees of
challenging faced by online customers of Jumia and konga, used to influence online marketing of Jumia and
Konga on Consumer Purchasing Behaviour
Akindele and Ekpudu (2016) investigated on Consumer Acceptability and Patronage of internet Retail market in
Nigeria. The study assessed consumers’ patronage of internet market based on data from 350 randomly selected
individual. Reasons for patronizing online retail shop included conveniences and timeliness and reason for not
patronizing included account security, fraud, overpayment, quality differences between displayed and delivered
product.
Israel and Oguche (2018) conducted a research titled ’Knowledge and perception of Social media advertising
among students of Kogi State University, Anyigba’ Survey research design was adopted for the study. Structured
questionnaire was used for data collection and correlation was the data analysis tool employed. 158 respondents
from Departments of Mass Communication and Arts were selected for the study. The results indicate that there
is a relationship among perception, knowledge and advertising based on social media message by students of
Kogi State University, Anyigba.
Church Nduka and Agu (2015) investigated Influence of Facebook Advertisement on the Buying of Students of
a Nigerian University. They investigated the influence of facebook advertisement on young people’s buying
behavior. It focuses on the student of the University of Nigeria, since the Facebook is a veritable platform for
advertising youth-oriented products given popularity among young people. It was aimed at ascertaining whether
these young people access advertisement in facebook and see them at being targeted at youths as well as to find
out whether the advertisement influence them to patronize the product. The survey method was adopted while
four model dimension was guided the study. Result of the analysis included that a majority of the respondent’s
access advertisement on facebook and see then at being targeted as the youth. The main findings reveal that there
was no significant margin between those who patronize the product advertised on facebook and those who do
not, with 54. 8% and 45.2% not patronizing.
Perceived
Ease of Use
Consumer Buying
Behaviour
Perceived
Usefulness
Perceived
Trust
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Rana, Dey, Janual and Kizgin(2018) carried out to ascertain’ The Impact of Social Media on Consumer
Acculturation and Purchase Intention’ The study was carried out in Turkey and a total of 514 Turkey
respondents were examined and the focus was how social media affects their acculturation and consumption
choices. Multiple regression and structural equation analysis were employed in the analysis. It was discovered
that the use of preferred language on social relate to acculturation and impacts on purchase intention.
Jashari (2017)’ embarked on a research titled ‘The Impact of Social Media on Consumer Behaviour’. A Case of
Kosovo. The questionnaire used for this work consisted of 20 questions including Yes or No questions with
alternatives as well as close ended questions with possibility of adding more responses. Five points Likert scale
was used. A random sampling method was, and each member of the population some chances to be part of the
sample. The sample consisted of 120 participants. The results showed that the respondents use a lot internet,
namely the social media as 98.15%, declared to have internet access via their personal phones or any other
wireless device. Almost all respondents are users of social media (99.1% and 49.5% use social media between
one to three hours each day, and other respondent use social media for over three hours each day.
THEORETICAL FRAMEWORK
The study is anchored on Technology Acceptance Model theory and Uses and Gratifications theory. The
Technology Acceptance Model is an information systems theory that models how users come to accept and use
information technology. The model was propounded by Fred Davis in 1986 to predict the acceptability of an
information system is determined by two factors: Perceived Usefulness and Perceived Ease of Use. According to
Davis, Bagozzi & Warshaw (1989) perceived usefulness (PU) is the degree to which a person believes that the
use of a system will improve his or her job performance. Perceived ease of use (PEOU)on the other hand refers
to the degree to which a person believes that using a particular system would be free from effort.
The technology acceptance model (TAM) postulates that the use of an information system is determined by the
behavioural intention and other hand, that the behavioural intention is determined by the persons’ attitude
towards the use of the system and also by the perception of its utility.
Uses and Gratifications Theory: The theory is concerned with how people uses media for gratification of their
needs. It was propounded by Elihu Kats in 1970.It proposes the fact that people choose what they want to see or
read and the different media compete to satisfy each individuals’ needs (Suresh, 2003). Asemah (2011) asserts
that the theory seeks to investigate what people do with communication content instead of what the
communication content does to them. The use of gratification approach views the audience as active consumers
of media. According to (Spring, 2002) it means that they actively seek out specific media and content to achieve
certain results or gratifications that satisfy their personal needs. The uses and gratifications approach reminds us
that people use media for many purposes ranging from information search, personal identity, integration and
social interaction as well as buying and selling etc. Both technological acceptance model and uses and
gratifications theory are important to this study since they provide explanation and insight into why people
choose to use the internet being a recent technology of communication for their marketing communications
needs.
Research Methodology
In this study, quantitative approach is used to understand the level of correlation and effect of social media on
consumer buying behavior. The primary data will be gathered and used to statisticallytest the hypotheses, which
correspond to the dependent variable. The research method employed in this study is the descriptive survey
research method which focuses on source of data, population of the study, sample size determination and
sampling procedures, the tools for data analysis and the validity and reliability instruments.
Samples and Sampling Techniques
This refers to the statistical and research means used to arrive at the sample size. It is the strategy a researcher
adopts in order to arrive at a good representativeness of the population (Onyeizugbe, 2013). Taro Yamane
formula for finite population was used to arrive at sample size.
The formula is thus stated: n =
Where n= sample size,
N= population figure and --
e = error margin.
Therefore n = = = 395
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Bowley’s proportion allocation was adopted to arrive at the sample sizes of the institutions under study, and
faculties within each of the institutions. The formula is thus stated: nh = x n
where nh = sample size for stratum h
Nh = population size for stratum h
N = Total population size
n = Total sample size.
Sample size for Nnamdi Azikiwe University = x 395 = 305
Sample size for Chukwuemeka OdimegwuOjukwu University = x 395 = 90
Therefore, sample size= 395
Method of data Collection
Structured questionnaire was the major instrument for data collection. The questionnaire comprises of two
section A and B. Section A was based on the personal information of the respondents while section B was based
on the construct of the study. A five point Likert scales, ranging from strongly agree to strongly disagree was
used in designing the question.
Data Analysis
This section is guided by the three research questions used in the study. The research questions were answered
using quantitative (questionnaire) research method.
The following presentations are the response to the items used to measure the variables or constructs.
Table 4.1: Demographic characteristics of the respondents
Frequency Percent Valid Percent Cumulative Percent
Gender
Male
Female
Total
185
190
395
49.3
50.7
100.0
49.3
50.7
100.0
49.3
100.0
Year of Study
Year one
Year two
Year three
Year four
Total
84
153
109
29
395
22.4
40.8
29.1
7.7
100.0
22.4
40.8
29.1
7.7
100.0
22.4
39.2
62.3
92.3
100.0
Age Distribution
18 - 28 years
29 – 39 years
40 – 50 years
51 and above
Total
142
180
53
0
395
37.9
48.0
14.1
0
100.0
37.9
48.0
14.1
0
100.0
37.9
85.9
100.0
100.0
Marital status
Single
Married
Divorced
Total
206
155
14
395
54.9
41.3
3.7
100.0
54.9
41.3
3.7
100.0
54.9
96.3
100.0
Source: SPSS output, 2022
Based on the information in table 4.1 above, it is evident the respondents interviewed based on their age bracket
and other demographic settings were capable of providing reliable information for the study.
Table 4.2: Responses to Perceived Ease of Use items:
Items
SD=1 D=2 A=3 SA=4
freq % freq % freq % freg %
1) I have improved my performance in using social
media network
2) I participated in online shopping for its
accessibility
3) I use social media channel for my shopping
50
71
72
13.3
18.9
19.2
166
139
145
44.3
37.1
38.7
55
64
31
14.7
17.1
8.3
22
18
34
5.9
4.8
9.1
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4) I encourage my friends and all who care to use
social media network
5) I prefer to buy from website that navigates easily
6) I patronizes online stores for ease of use and
conveniences
59
77
66
15.7
20.5
17.6
144
155
142
38.4
41.3
37.9
57
25
57
15.2
6.7
15.2
40
37
34
10.7
9.9
9.1
Source: SPSS output of field study, 2022
Table 4.2 above indicates that in as much as some respondents agree that perceive ease of use will improve their
performance in social media and online platform, others did not agree that perceive ease of use will improve
their performance in online environment. This implies that customers do not have right attitude towards internet
and social media process.
Table 4.3: Perceived Usefulness
Items
SD=1 D=2 A=3 SA=4
freq % freq % freq % freq %
I am more motivated in using social media network
I usually buy a product with good brand name
I believe online platform can make shopping easier
I find online transaction very useful
I believe social media platform is reliable and
convenient
73
70
62
70
40
19.5
18.7
16.5
18.7
10.7
177
133
163
121
157
47.2
35.5
43.5
32.3
41.9
53
85
25
80
65
14.1
22.7
6.7
21.3
17.3
7
13
38
30
18
1.9
3.5
10.1
8.0
4.8
Source: SPSS output of field study, 2022
Information from Table 4.3 above implies that perceived usefulness is at high rate. 57% of the respondents
interviewed confirmed that it is reliable.
Table 4.4: Perceived Trust
Items SD=1 D=2 A=3 SA=4
Freq % freq % freq % freq %
I consider personal traits of customer like trust
before making online choice
Personal achievements of customer like business
success increase demand
I believe customer with vast internet experience tend
to perform better in the platform.
I feel delighted in using social media platform
I believe that my friend will trust online
environment.
I believe candidates with consistent social life are
easily reached by the electorates, which will help
them to understand their problems.
40
74
42
38
51
89
10.7
19.7
11.2
10.1
13.6
23.7
199
168
141
128
147
130
53.1
44.8
37,6
34.1
39.2
34.7
46
48
67
70
45
66
12.3
12.8
17.9
18.7
12.0
17.6
10
32
24
27
20
21
2.7
8.5
6.4
7.2
5.3
5.6
Source: SPSS output of field study, 2022
From Table 4.4 above, it is believed that perceived trust is one of the advantages for winning customer.
Notwithstanding, large of number of people still do not consider trust as a personal trait before patronizing social
media. 64.0% of the respondents interviewed confirmed this assertion.
HYPOTHESES TESTING
In testing the hypotheses, multiple regressions was used with the help of SPSS version 20.
Table 4.6 below shows the model summary results which sought to establish the explanatory power of the
independent variables (perceived ease of use of social media, perceived usefulness of social media and perceived
trust of social media) for explaining and predicting the dependent variable (Consumer Buying Behavior).
‘’R’’ is the multiple correlation coefficient, (i.e the linear correlation between the observed and model predicted
values of the dependent variable), a value of .66 indicates a strong positive correlation.
R-Square is the coefficient of determination (i.e the squared value of the multiple correlation coefficients). It
means that .44(44.0%) of the variation in the dependent variable (Consumer Buying Behaviour) is accounted for
by the independent variables (Perceived ease of use, perceived usefulness and perceived trust of social media)
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guiding the study. This is overall measure of the strength of association and does not reflect the extent to which
any particular independent variable is associated with the dependent variable.
Adjusted R-square is the improvement in R-square It is an adjustment of the R-squared that controls the
addition of extraneous predictors to regression model. The value of the Adjusted R is.40. It means that precisely
40% of the variations in Consumer buying behavior is accounted for by the included independent variables
guiding the study, after the coefficient of determination (R-square) has been adjusted to be sensitive to the
number of included variables (predicting variables or predictors) and insensitive to extraneous or exogenous
variables.
Dubin-Watson statistics (Dw): tests auto collinearity-characteristic of data in which the correlation between the
values of the same variables is based on related objects, which violates the assumption of instance independence.
According to Kothari, (2014), Durblin-Watson statistics value between one and three (ie. 1-3) is within the
acceptable range. The model summary table below has Dw = 1.901, which signals absent of auto collinearity.
Table 4.6: Model Summaryb
Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson
1 .66a
.44 .40 .99922321 1.901
A. Predictors: (Constant), Perceived ease of use, perceived usefulness and perceived trust.
B. Dependent Variables: Consumer Buying Behaviour
Table 4.7: ANOVAa
Model Sum of Squares df Mean Square F Sig.
Regression
1 Residual
Total
1.637
3.69.425
371.062
3
370
373
.546
.998 .546 .000
A. Predictors: (Constant), Perceived ease of use, perceived usefulness and perceived trust.
B. Dependent Variables: Consumer Buying Behaviour
Source: SPSS version 20
The Anova table 4.13 above tests the overall validity of the model. F-statistic and p-value were associated. The
f-statistic is mean square(Regression) divided by the mean square(Residual): 0.546/0.998 = .546. The p-value
(F-Significance) is compared to some alpha level in testing the null hypothesis that all of the model coefficients
are zero. The p-value (.000) is smaller than 0.05 (alpha value). This means that at least one explanatory variable
is significant, therefore the model is valid.
The coefficient of f-statistics (.546) is significantly different from zero (0) because its p-value is 0.000, which is
lesser than 0.05. This can be interpreted thus: F=.546, P = .000<.05, we accept the alternative hypothesis that the
joint influence of all the tested independent variables is significant which cannot be ignored in explaining
variations in Consumer buying behavior.
Table 4.8: Regression Analysis of Social media and consumer buying behavior Coefficientsa
Model
Unstandardized
Coefficients
Standardized
Coefficients t Sig.
Collinearity
Statistics
B Std. Error Beta Tolerance VIF
1
(Constant) .005 .052 .094 .000
Perceived Trust -.53 .053 -.153 10.0 .030 .983 1.017
Perceived Usefulness .58 .053 .58 10.94 .047 .961 1.041
Perceived ease of use .63 .053 .63 11.89 .000 .950 1.052
a. Dependent Variable: Consumer Buying Behaviour
The B-value of social media: Social Media: Perceived Trust (β= -0.53, p<001), Perceived Usefulness (β= -0.58,
p<001), and Perceived ease of use (β= -0.63, p<001) had exhibited positive effects on consumers’ buying
behavior.
The p-value calculated of Social Media of Perceived ease of use (.000<0.05), Perceived usefulness (.000<0.05),
and Perceived Trust (.000<0.05) had predicted consumer’s buying behavior with statisticallysignificant at 0.05.
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Discussion of Findings
Perceived Ease of Use and Consumer Buying
Behaviour
Based on the finding of the analysis, it indicated that
there is positive relationship between perceived ease
of use and consumer buying behavior in Tertiary
Institution in Anambra State. The results show
coefficient of (β= -0.53, p<001). The test of
hypotheses indicated there is a significant relationship
between perceived ease of use and consumer buying
behavior (.000<0.05). This implies that the
acceptance of use of technology will increase the
consumer buying behavior in virtual environment.
Perceived Usefulness and Consumer Buying
Behaviour
Our finding of the analysis showed that there is
positive relationship between perceived usefulness
and consumer buying behavior in Tertiary Institution
in Anambra State. The results show coefficient of (β=
-0.58, p<001). The test of hypotheses indicated there
is a significant relationship between perceived
usefulness and consumer buying behavior
(.000<0.05). Social media offers opportunities to
achieve sales in a virtual store, then consumer will
believe that using a particular system would improve
their performance. A system high in perceived
usefulness is one for which a user believes in
existence of a positive use-performance relationship
which depends on the expectations of consumers
about how technology can improves their lives
(Patterson 1997).
Perceived Trust and Consumer Buying Behaviour
The findings of this investigation revealed there is
positive relationship between perceived ease of use
and consumer buying behavior in Tertiary Institution
in Anambra State. The results show coefficient of (β=
-0.63, p<001). The test of hypotheses indicated there
is a significant relationship between perceived trust
and consumer buying behavior (.000<0.05). This
implies that an intending customer is likely to make
more purchase due to extra trust he or she has on the
use of social media
Conclusion
Social media has become a potential persuasive
technology that persuades customers to purchase
online. It also provides interactive conversation
between individuals where the users or consumers
can share their experiences about the products or
services with their friends, companies use it to give
customers the valuable information, provide answers
and improve their overall experience with the
company. Social media keeps bringing people across
the world together but also as the vehicle increasingly
helping companies to gain traffic or attention to their
own websites through the use of links through the
adverts they place in the social media websites like
Facebook, YouTube, Google+, Likedin etc. Online
retailers already have a good understanding of needs
and wants of their online consumers and also provide
a brand which consumers will like to share and enjoy
with their friend on social media.
Recommendation
Based on the findings of this study, the following
recommendations are made:
1. Online marketers or e-retailers should perform a
comprehensive online market research to
formulate an active social media site that can be
easy to use and operate.
2. E-retailers or online vendors should impress e-
consumers on the functionalities and usefulness of
their website platform which improves on sales
and their competitiveness
3. Companies and online managers should create a
delivery model which guarantees that orders made
get delivered on time to secure and regulate
online commercial environment thereby wining
customer trust and excesses of online fraudster
Contribution to Knowledge
Based on the existing body of knowledge, the
investigation proved that perceived ease of use,
perceived usefulness and perceived trust are
significant predictor variables in consumer buying
behaviour in tertiary institutions in Anambra State
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