Effect of advertising
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Advertising is vital for businesses to reach customers as it allows them to promote their products or services to potential buyers. There are various media available for advertising, including television, radio, newspapers, magazines and online platforms. Effective advertising is key to the success of any company.
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Sales promotion 
This document discusses push and pull marketing techniques. Push marketing involves sending unsolicited messages that can be ignored, while pull marketing focuses on building relationships over time by providing value to those who opt into communications. The conclusion is that using a variety of promotional techniques, including both consumer and trade promotions, is key to effective sales and profitability.
Session #4
This document provides an overview of advertising, including the different types (informative, persuasive, reminder), the advertising process (research, targeting, designing ad, done), and medias of advertising (television, radio, newspapers, magazines, direct, outdoor, online). It defines advertising as a means of communication intended to inform or influence people about a product or service. Informative advertising is used for new or relaunched products to provide information to motivate consumer action, while persuasive advertising aims to increase demand for existing products by persuading people to change brands. Reminder advertising maintains brand awareness of existing campaigns.
Advertisement role in promotional mix
About promotional mix
here you can find about techniques of advertisement
And this presentation shows about all advertisement in all over
Advertising 1
The document discusses the three stages of the advertising cycle: 1) The introductory stage aims to develop awareness of new products or new features of existing products. 2) The competitive stage seeks to convince consumers to prefer the advertised brand over competitors by emphasizing unique selling points. 3) The retentive stage attempts to develop loyalty by periodically reminding consumers of the brand to maintain market share for established products.
Adverting & sales promotion
Advertising can be classified in several ways:
1. Based on the type of demand it aims to influence - primary demand to increase overall consumption of a category vs. selective demand to differentiate a specific brand.
2. Based on its objective - institutional advertising promotes a company while product advertising sells a specific product.
3. Based on its audience - consumer, industrial, trade, non-profit, or public service.
4. Based on the timing of response - direct advertising aims for immediate action while indirect does not.
Advertising and sales promotion question paper
This document outlines an examination for a course on advertising and sales promotion. It includes 4 sections with multiple choice and essay questions. Section A asks students to define key advertising concepts in short answer questions. Section B requires longer answers on advertising objectives, factors in effective media selection, and the functions of advertising agencies. Section C involves analyzing challenges for setting an advertising budget and different sales promotion methods. Section D is a compulsory question asking students to recommend principal and supplementary advertising media for refrigerators, TVs, and soap with reasons.
Explain the relationship between advertising and the product presentation
The relationship between advertising and the product life cycle is as follows:
1) At the introduction stage, advertising is informative in nature to build initial demand and attract potential buyers seeking information about advantages of the new product.
2) During the growth and maturity stages, advertising shifts to being more persuasive as it attempts to improve the product's competitive status by directly comparing it to competitors.
3) In the late maturity and decline stages, advertising moves to being reminder-oriented to maintain awareness of the product's importance as it seeks to prolong the life cycle.
Campaign planning
The document discusses the key aspects of planning an advertising campaign, including defining the target audience and objectives, determining the budget, developing the media plan, creating advertisement messages and artwork, executing the campaign, and evaluating its effectiveness. An effective campaign must answer the 5Ws and 1H - who, what, where, why, when, and how. Strategy is considered the most important part of developing a campaign.
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Sales promotion
This document discusses push and pull marketing techniques. Push marketing involves sending unsolicited messages that can be ignored, while pull marketing focuses on building relationships over time by providing value to those who opt into communications. The conclusion is that using a variety of promotional techniques, including both consumer and trade promotions, is key to effective sales and profitability.
Session #4
This document provides an overview of advertising, including the different types (informative, persuasive, reminder), the advertising process (research, targeting, designing ad, done), and medias of advertising (television, radio, newspapers, magazines, direct, outdoor, online). It defines advertising as a means of communication intended to inform or influence people about a product or service. Informative advertising is used for new or relaunched products to provide information to motivate consumer action, while persuasive advertising aims to increase demand for existing products by persuading people to change brands. Reminder advertising maintains brand awareness of existing campaigns.
Advertisement role in promotional mix
About promotional mix
here you can find about techniques of advertisement
And this presentation shows about all advertisement in all over
Advertising 1
The document discusses the three stages of the advertising cycle: 1) The introductory stage aims to develop awareness of new products or new features of existing products. 2) The competitive stage seeks to convince consumers to prefer the advertised brand over competitors by emphasizing unique selling points. 3) The retentive stage attempts to develop loyalty by periodically reminding consumers of the brand to maintain market share for established products.
Adverting & sales promotion
Advertising can be classified in several ways:
1. Based on the type of demand it aims to influence - primary demand to increase overall consumption of a category vs. selective demand to differentiate a specific brand.
2. Based on its objective - institutional advertising promotes a company while product advertising sells a specific product.
3. Based on its audience - consumer, industrial, trade, non-profit, or public service.
4. Based on the timing of response - direct advertising aims for immediate action while indirect does not.
Advertising and sales promotion question paper
This document outlines an examination for a course on advertising and sales promotion. It includes 4 sections with multiple choice and essay questions. Section A asks students to define key advertising concepts in short answer questions. Section B requires longer answers on advertising objectives, factors in effective media selection, and the functions of advertising agencies. Section C involves analyzing challenges for setting an advertising budget and different sales promotion methods. Section D is a compulsory question asking students to recommend principal and supplementary advertising media for refrigerators, TVs, and soap with reasons.
Explain the relationship between advertising and the product presentation
The relationship between advertising and the product life cycle is as follows:
1) At the introduction stage, advertising is informative in nature to build initial demand and attract potential buyers seeking information about advantages of the new product.
2) During the growth and maturity stages, advertising shifts to being more persuasive as it attempts to improve the product's competitive status by directly comparing it to competitors.
3) In the late maturity and decline stages, advertising moves to being reminder-oriented to maintain awareness of the product's importance as it seeks to prolong the life cycle.
Campaign planning
The document discusses the key aspects of planning an advertising campaign, including defining the target audience and objectives, determining the budget, developing the media plan, creating advertisement messages and artwork, executing the campaign, and evaluating its effectiveness. An effective campaign must answer the 5Ws and 1H - who, what, where, why, when, and how. Strategy is considered the most important part of developing a campaign.
2013 UNIT I A GUIDE TO EFFECTIVE ADVERTISING THIRD PART
The document provides guidance on effective advertising. It discusses developing an advertising plan by considering reach, frequency, consistency and timing. It also outlines different advertising strategies such as differentiation, segmentation, and cooperative/reciprocal advertising. Finally, it notes that an advertising budget should account for the size and type of business, level of competition, marketing objectives, and target markets. The overall document offers advice on crafting a strategic advertising approach.
Advertising NOTES MBA
This document provides an overview of the course content for Advertising Management IMS 705. It covers 5 units: definitions and objectives of advertising; social, ethical and legal aspects; creative strategy including the creative process, appeals and execution styles; media planning and strategy; and advertising effectiveness including types of evaluation.
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The document provides an overview of advertising and advertising management. It begins with a brief history of advertising from older forms like trademarks, signs, and town criers to modern advertising. It then defines advertising as any paid non-personal promotion of ideas, goods, or services by an identified sponsor. Advertising management is described as the planning, execution, control, and monitoring of advertising campaigns. The document outlines the advertising management process and discusses objectives, roles, and impacts of advertising. It also explores various media options and their advantages and disadvantages.
Imc presentation advertising objectives
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2013 UNIT I A GUIDE TO EFFECTIVE ADVERTISING THIRD PART
The document provides guidance on effective advertising. It discusses developing an advertising plan by considering reach, frequency, consistency and timing. It also outlines different advertising strategies such as differentiation, segmentation, and cooperative/reciprocal advertising. Finally, it notes that an advertising budget should account for the size and type of business, level of competition, marketing objectives, and target markets. The overall document offers advice on crafting a strategic advertising approach.
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This document provides an overview of the course content for Advertising Management IMS 705. It covers 5 units: definitions and objectives of advertising; social, ethical and legal aspects; creative strategy including the creative process, appeals and execution styles; media planning and strategy; and advertising effectiveness including types of evaluation.
The section on creative strategy discusses developing a creative strategy statement and copy platform. It also covers determining the major selling idea through approaches like unique selling propositions and positioning. Advertising appeals include rational/informational and emotional appeals. Execution styles involve how the appeal is presented through formats like demonstrations, comparisons and humor. Print advertising tactics focus on headlines, body copy, visual elements and layout.
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2013 UNIT I A GUIDE TO EFFECTIVE ADVERTISING THIRD PART
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Effect of advertising
- 1. Advertising is most important for any business because advertising is main part to reach customer. Advertising have available different type of media.