3. OFFICIAL ENGLISH FONT
Calibri font
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789&(,.!?:)
EFAL3 Social Media Team
All English words are set in Calibri
• Spacing: -25
• Headline: Calibri (Headings)
• Body text: Calibri (Body)
Aa
OFFICIAL CHINESE FONT
微软雅黑
All Chinese words are set in 微软雅黑
• Headline: 微软雅黑
• Body text: 微软雅黑
中文字体
Spacing
For Chinese text, spacing is set to 0. Spacing for
latin languages, alphabets and numericals should
be set to -25.
EFAL3 Social Media WeChat Editing GUD 1.0
4. OFFICIAL ENGLISH FONT
Use this page as a reference when typesetting:
EFAL3 Social Media Team
Headline: Calibri (Headings)
Spacing: -25
Length: Headline should be as short as possible.
Consecteturadipisi
cing
Detailed information: Calibri (Body)
Spacing: -25
Size: 12pt
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod temporlabore et dolore magna aliqua. ex ea commodo
consequat.
Heading for body copy: Calibri (Body)
Spacing: -25
Size: 16pt
Duis aute irure dolor
Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum. At vero eos et
accusamus et iusto odio dignissimos ducimus qui
blanditiis praesentium voluptatum deleniti atque
corrupti quos dolores et quas molestias excepturi sint
occaecati cupiditate non provident, similique sunt in
culpa qui officia deserunt
Body copy: Calibri (Body)
Spacing: -25
Size: 15
EFAL3 Social Media WeChat Editing GUD 1.0
5. OFFICIAL CHINESE FONT
Use this page as a reference when typesetting:
EFAL3 Social Media Team
Headline: 微软雅黑
Spacing: 0
Length: Headline should be as short as possible.
更快掌握
Detailed information: 微软雅黑
Spacing: 0
Size: 12pt
在过去的四十多年里，英孚一直致力于研究加速语言学习的方法。
大多数培训学校所宣称“快”往往意味着他们能给予学生的 “更
少”—更少的学习素材及更少的课。
Heading for body copy: 微软雅黑
Spacing: -25
Size: 16pt
掌握“纯正”英语
很多中国学生在进入英孚之前评价他们从小到大所学
的英语是无法用在实际生活中的“哑巴英语”。生活
具乐部可以确保你能够学以致用。无论您学好英语是
为了获得一份跨国企业的工作，与外国同事、国际友
人交流合作，还是为了出国旅游、留学，生活具乐部
将您的每一项需求考虑并设计在内。
Body copy: 微软雅黑
Spacing: -25
Size: 15
EFAL3 Social Media WeChat Editing GUD 1.0
7. COLORS- PRIMARY
EF Blue
EFAL3 Social Media Team
EF Pink
EFAL3 Social Media WeChat Editing GUD 1.0
Blue has always been a part of EF’s history,
and today, it remains EF’s core corporate
color.
Pink is an alternative brand color.
On the web, pink is the “Call-to-action color”. Use
it to draw attention to the single most important
button on the screen.
9. WeChat Editing Summary
Editing tool: http://www.135editor.com/
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
Font: 微软雅黑
Size:
Headline 16pt
Body copy 15pt
Detailed information 12pt
Color:
Main color: 0c0c0c
Highlight color: EF Blue/ EF Pink
Explanation color: 7f7f7f
Main arrangement mode: Align left
11. What we want
EFAL3 Social Media Team
What we avoid
EFAL3 Social Media WeChat Editing GUD 1.0
• Bright
• Graceful
• Quality
• Exquisite
• Mature
• Cute
• Fuzzy
• Ugly
• Cartoon
• Stuffy
• Kids/ Teenagers
12. EXAMPLE - BUSINESS RELATED
DO
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
DONT
13. EXAMPLE – LIFE STYLE RELATED
DO
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
DONT
14. EXAMPLE - TRAVEL RELATED
DO
EFAL3 Social Media Team
EFAL3 Social Media WeChat Editing GUD 1.0
DONT
