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Critics of TV
• Saw TV as banal,
meretricious,
mediocre
– A “wasteland”
(1961 FCC
chairman
Newton N.
Minow)
Edward R. Murrow and See It Now
(1951-1958)
• Quite a different reaction,
Murrow and See It Now
(1951-1958)
– Critics zeroed in on the
innovative manner, different
from previous documentary
filmmakers
– Murrow was not interested
in evenhanded objective
analysis
– Focused not only on what
was happening, but what
was wrong with it
Production
• Chaotic and hectic
– Film shot and rushed to
NYC for story development
– Segments would be
assigned to staff
– The staff edited 24 hours a
day from Friday to Monday
– Murrow's off -camera
narration was recorded in
studio and piped over to a
mixing facility and then
sent by telephone circuit to
master control at Grand
Central
– Broadcast Tuesday night
Popular Reception
• Response – Radulovich
– Mail: 100 to 1 in favor of Radulovich
– 22,000 letters 9 to l in favor of Murrow
• Economic Consequences
– Nonetheless, Alcoa terminated support for
See it Now at end of 54-55
– Cited Lack of Corporate support for
Murrow – Paley
• Political Consequences
– Aluminum: industrial and defense
applications – US military
– Alcoa was in conflict with Justice
Department over the 1950 anti-trust
judgment
• Fox Movietone News sent the bill for
McCarthy’s rebuttal to CBS, CBS sent
the bill back to McCarthy. McCarthy
tried to collect cost of program; Alcoa
claimed responsibility only for
commercial portion of See it Now.
• “I invite you to sit down in front of your television set when your
station goes on the air and stay there without a book, magazine,
newspaper, profit and-loss sheet or rating book to distract you--and
keep your eyes glued to that set until the station signs off. I can
assure you that you will observe a vast wasteland. You will see a
procession of game shows, violence, audience-participation shows,
formula comedies about totally unbelievable families, blood and
thunder, mayhem, violence, sadism, murder, western badmen,
western good men, private eyes, gangsters, more violence and
cartoons. And, endlessly, commercials--many screaming, cajoling
and offending. And most of all, boredom. True, you will see a few
things you will enjoy. But they will be very, very few. And if you
think I exaggerate, try it.”
- Newton N. Minow

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Edward R. Murrow and See It Now.pptx

  • 1. Critics of TV • Saw TV as banal, meretricious, mediocre – A “wasteland” (1961 FCC chairman Newton N. Minow)
  • 2. Edward R. Murrow and See It Now (1951-1958) • Quite a different reaction, Murrow and See It Now (1951-1958) – Critics zeroed in on the innovative manner, different from previous documentary filmmakers – Murrow was not interested in evenhanded objective analysis – Focused not only on what was happening, but what was wrong with it
  • 3. Production • Chaotic and hectic – Film shot and rushed to NYC for story development – Segments would be assigned to staff – The staff edited 24 hours a day from Friday to Monday – Murrow's off -camera narration was recorded in studio and piped over to a mixing facility and then sent by telephone circuit to master control at Grand Central – Broadcast Tuesday night
  • 4. Popular Reception • Response – Radulovich – Mail: 100 to 1 in favor of Radulovich – 22,000 letters 9 to l in favor of Murrow • Economic Consequences – Nonetheless, Alcoa terminated support for See it Now at end of 54-55 – Cited Lack of Corporate support for Murrow – Paley • Political Consequences – Aluminum: industrial and defense applications – US military – Alcoa was in conflict with Justice Department over the 1950 anti-trust judgment • Fox Movietone News sent the bill for McCarthy’s rebuttal to CBS, CBS sent the bill back to McCarthy. McCarthy tried to collect cost of program; Alcoa claimed responsibility only for commercial portion of See it Now.
  • 5. • “I invite you to sit down in front of your television set when your station goes on the air and stay there without a book, magazine, newspaper, profit and-loss sheet or rating book to distract you--and keep your eyes glued to that set until the station signs off. I can assure you that you will observe a vast wasteland. You will see a procession of game shows, violence, audience-participation shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western badmen, western good men, private eyes, gangsters, more violence and cartoons. And, endlessly, commercials--many screaming, cajoling and offending. And most of all, boredom. True, you will see a few things you will enjoy. But they will be very, very few. And if you think I exaggerate, try it.” - Newton N. Minow