Edward R. Murrow and his television news show See It Now (1951-1958) took a different approach to television news compared to previous documentary filmmakers. Murrow was not interested in objective analysis but rather focused on highlighting problems in society. The production of See It Now was chaotic, with film shot and rushed to New York for editing. Segments were assigned to staff who edited around the clock. Despite positive viewer response and letters of support for Murrow's reporting, the show lost corporate sponsorship from Alcoa at the end of 1954-1955 due to lack of support from CBS president Paley. This led to the end of See It Now.