This document summarizes a presentation on entrepreneurship and market research. It includes sections on introduction, objectives, need for study, problem definition, hypothesis formulation, market research procedure, recommendations and suggestions, and limitations. The objectives are to provide an overview of setting up a small business, prepare a questionnaire, conduct a small market survey, and analyze the effects of demonetization and advertisements. The document outlines the market research process of preparing a questionnaire, collecting and processing data, and writing a report to identify problems. Recommendations include regular advertising, customer satisfaction, digital payments, and understanding customer tastes. Limitations include that market research is not exact and results may not provide complete answers or become outdated over time.