SlideShare a Scribd company logo
PRESENTATION BY-
sonam sneha
CONTENTS
ENTREPRENEURSHIP
INTRODUCTION
OBJECTIVES
NEED OF STUDY
PROBLEM DEFINITION
HYPOTHESIS FORMULATION
MARKET RESEARCH PROCEDURE
RECOMMENDATION AND SUGGESTIONS
LIMITATIONS
Entrepreneurship
The process of designing,
launching and running a new
business, which typically begins
as a small business, such as a
startup company, offering a
product, process or service for
sale or hire
INTRODUCTION
Market survey- gathering and analysis of market
data such as consumer preferences, trends in market
prices and competing products
Process of investigation, recommendation and
follow up of marketing problems.
OBJECTIVES
Do get an overview how to set up a small scale
business
Preparation of questionnaire for the same
Conducting small scale market survey
Effects of demonetisation
To analyse the effectiveness of advertisement
NEED OF STUDY
investment ideas
source of capital
effect of demonetisation
effect of digitalisation
effect of advertisement through -T.V, internet
,newspaper
business improving ideas
PROBLEM DEFINITION
source of capital
to identify new opportunities and ideas for business
growth
demonetisation
market trend
HYPOTHESIS
FORMULATION
Advertisement and digital payment are major
factors to develop business.
Mostly all categories of shop owners are affected
by demonetisation directly or indirectly.
Offers and discounts are also a great choice or
decision to increase business or popularity in
market.
MARKET RESEARCH
PROCEDURE
Preparation of Questionnaire
Collecting data
Processing data
Report writing
Identification of problem
Data collected from Park Market, Hirapur,
Dhanbad
Survey included both small shops as well as
brand shops.
RECOMMENDATION
AND SUGGESTIONS
Should do regular advertisement -television,
internet, pamphlets, hoardings etc.
Should aim for the satisfaction of the
customers.
Should introduce digital payment mode
Should know the taste of customers
LIMITATIONS
Marketing Research is not an exact science though it uses the techniques
of science.
The results by using market survey are not assured.
It does not provide complete answer to marketing problems as the
answers may be irrelevant.
Its merely a tool for decision making and it is not a substitute for decisions.
In the fast changing market environment the data collected becomes
historic and the research findings on them becomes irrelevant i.e., there
will be time gap between collecting of information and actually putting it
into practice
THANK YOU

More Related Content

What's hot

Business plan development
Business plan development    Business plan development
Business plan development
Babasab Patil
 
Market Analysis for Entrepreneurs
Market Analysis for EntrepreneursMarket Analysis for Entrepreneurs
Market Analysis for Entrepreneurs
Red Sage Communications, Inc.
 
Market research institutes
Market research institutesMarket research institutes
Market research institutes
DrSanjayTaneja
 
Demand survey of a product
Demand survey of a productDemand survey of a product
Demand survey of a product
Yuvaraj neelakandan
 
Market Research and Marketing
Market Research  and MarketingMarket Research  and Marketing
Market Research and Marketing
Ankita159
 
From CRM to Data Mining: Predictive Analytics for Precision Marketing
From CRM to Data Mining: Predictive Analytics for Precision MarketingFrom CRM to Data Mining: Predictive Analytics for Precision Marketing
From CRM to Data Mining: Predictive Analytics for Precision Marketing
Kishore Jethanandani, MBA, MA, MPhil,
 
Market Research Objective2
Market Research Objective2Market Research Objective2
Market Research Objective2
guest3cbf236d
 
Building a Successful Marketing and Sales Strategy by Steve Wood
Building a Successful Marketing and Sales Strategy by Steve WoodBuilding a Successful Marketing and Sales Strategy by Steve Wood
Building a Successful Marketing and Sales Strategy by Steve Wood
AnitaBell
 
Ss sales forcasting
Ss sales forcastingSs sales forcasting
Ss sales forcasting
CMPCERT
 
CXO Disrupt Presentation
CXO  Disrupt PresentationCXO  Disrupt Presentation
CXO Disrupt Presentation
Jenny Williams
 
Simple tips to conduct market opportunity analysis
Simple tips to conduct market opportunity analysisSimple tips to conduct market opportunity analysis
Simple tips to conduct market opportunity analysis
Arrow Point India
 
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
Infocrest
 
Market intelligence - an infographic
Market intelligence - an infographicMarket intelligence - an infographic
Market intelligence - an infographic
Intellspot
 
Transforming strategy one customer at a time
Transforming strategy one customer at a timeTransforming strategy one customer at a time
Transforming strategy one customer at a time
Ruchira Panigrahy
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Adam Moalla
 
Intuit
IntuitIntuit
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
Bill Barr
 
Retail Outlet Marketing Strategy
Retail Outlet Marketing StrategyRetail Outlet Marketing Strategy
Retail Outlet Marketing Strategy
Phil Barnes
 
Introduction to 21 century marketing jorge baraybar c
Introduction to 21 century marketing jorge baraybar cIntroduction to 21 century marketing jorge baraybar c
Introduction to 21 century marketing jorge baraybar c
Jorge Baraybar Cardini
 

What's hot (19)

Business plan development
Business plan development    Business plan development
Business plan development
 
Market Analysis for Entrepreneurs
Market Analysis for EntrepreneursMarket Analysis for Entrepreneurs
Market Analysis for Entrepreneurs
 
Market research institutes
Market research institutesMarket research institutes
Market research institutes
 
Demand survey of a product
Demand survey of a productDemand survey of a product
Demand survey of a product
 
Market Research and Marketing
Market Research  and MarketingMarket Research  and Marketing
Market Research and Marketing
 
From CRM to Data Mining: Predictive Analytics for Precision Marketing
From CRM to Data Mining: Predictive Analytics for Precision MarketingFrom CRM to Data Mining: Predictive Analytics for Precision Marketing
From CRM to Data Mining: Predictive Analytics for Precision Marketing
 
Market Research Objective2
Market Research Objective2Market Research Objective2
Market Research Objective2
 
Building a Successful Marketing and Sales Strategy by Steve Wood
Building a Successful Marketing and Sales Strategy by Steve WoodBuilding a Successful Marketing and Sales Strategy by Steve Wood
Building a Successful Marketing and Sales Strategy by Steve Wood
 
Ss sales forcasting
Ss sales forcastingSs sales forcasting
Ss sales forcasting
 
CXO Disrupt Presentation
CXO  Disrupt PresentationCXO  Disrupt Presentation
CXO Disrupt Presentation
 
Simple tips to conduct market opportunity analysis
Simple tips to conduct market opportunity analysisSimple tips to conduct market opportunity analysis
Simple tips to conduct market opportunity analysis
 
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
 
Market intelligence - an infographic
Market intelligence - an infographicMarket intelligence - an infographic
Market intelligence - an infographic
 
Transforming strategy one customer at a time
Transforming strategy one customer at a timeTransforming strategy one customer at a time
Transforming strategy one customer at a time
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
 
Intuit
IntuitIntuit
Intuit
 
Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003Starting A Business Presentation For Music Industry 97 2003
Starting A Business Presentation For Music Industry 97 2003
 
Retail Outlet Marketing Strategy
Retail Outlet Marketing StrategyRetail Outlet Marketing Strategy
Retail Outlet Marketing Strategy
 
Introduction to 21 century marketing jorge baraybar c
Introduction to 21 century marketing jorge baraybar cIntroduction to 21 century marketing jorge baraybar c
Introduction to 21 century marketing jorge baraybar c
 

Similar to Edp bt part3 ppt

Significance of reserach in business decision making
Significance of reserach in business decision makingSignificance of reserach in business decision making
Significance of reserach in business decision making
komal bhardwaj
 
A study to market research and business development ppt
A study to market research and business development pptA study to market research and business development ppt
A study to market research and business development ppt
RevantikarajeSitole
 
mr project primary data
mr project   primary datamr project   primary data
mr project primary data
umesh yadav
 
Small Business Marketing Ppt
Small Business Marketing PptSmall Business Marketing Ppt
Small Business Marketing Ppt
pnourse
 
Task 1
Task 1Task 1
Task 1
AlanSmith96
 
Task 1!
Task 1!Task 1!
Task 1!
AlanSmith96
 
Task 1!
Task 1!Task 1!
Task 1!
AlanSmith96
 
Task 1
Task 1Task 1
Task 1
AlanSmith96
 
Task 1!
Task 1!Task 1!
Task 1!
AlanSmith96
 
Task 1!
Task 1!Task 1!
Task 1!
AlanSmith96
 
Task 1
Task 1Task 1
Task 1
AlanSmith96
 
Task 1!
Task 1!Task 1!
Task 1!
AlanSmith96
 
Task 1!
Task 1!Task 1!
Task 1!
AlanSmith96
 
Task 1
Task 1Task 1
Task 1
AlanSmith96
 
Valmark
ValmarkValmark
Valmark
Valmark
 
C4e5 marketing plan
C4e5 marketing planC4e5 marketing plan
C4e5 marketing plan
Pc Rajasekhar
 
2014 market_research. following primary data
2014 market_research. following primary data2014 market_research. following primary data
2014 market_research. following primary data
ManishaBharti52
 
2014 market research
2014 market research2014 market research
2014 market research
Dwi Asri
 
Marketing analytics Topics
Marketing analytics TopicsMarketing analytics Topics
Marketing analytics Topics
Parshuram Yadav
 
marketing analytics 1.pptx
marketing analytics 1.pptxmarketing analytics 1.pptx
marketing analytics 1.pptx
nagarajan740445
 

Similar to Edp bt part3 ppt (20)

Significance of reserach in business decision making
Significance of reserach in business decision makingSignificance of reserach in business decision making
Significance of reserach in business decision making
 
A study to market research and business development ppt
A study to market research and business development pptA study to market research and business development ppt
A study to market research and business development ppt
 
mr project primary data
mr project   primary datamr project   primary data
mr project primary data
 
Small Business Marketing Ppt
Small Business Marketing PptSmall Business Marketing Ppt
Small Business Marketing Ppt
 
Task 1
Task 1Task 1
Task 1
 
Task 1!
Task 1!Task 1!
Task 1!
 
Task 1!
Task 1!Task 1!
Task 1!
 
Task 1
Task 1Task 1
Task 1
 
Task 1!
Task 1!Task 1!
Task 1!
 
Task 1!
Task 1!Task 1!
Task 1!
 
Task 1
Task 1Task 1
Task 1
 
Task 1!
Task 1!Task 1!
Task 1!
 
Task 1!
Task 1!Task 1!
Task 1!
 
Task 1
Task 1Task 1
Task 1
 
Valmark
ValmarkValmark
Valmark
 
C4e5 marketing plan
C4e5 marketing planC4e5 marketing plan
C4e5 marketing plan
 
2014 market_research. following primary data
2014 market_research. following primary data2014 market_research. following primary data
2014 market_research. following primary data
 
2014 market research
2014 market research2014 market research
2014 market research
 
Marketing analytics Topics
Marketing analytics TopicsMarketing analytics Topics
Marketing analytics Topics
 
marketing analytics 1.pptx
marketing analytics 1.pptxmarketing analytics 1.pptx
marketing analytics 1.pptx
 

Recently uploaded

Sanfilippo Paladino - From Manager to Leader - Developing Your Leadership Sty...
Sanfilippo Paladino - From Manager to Leader - Developing Your Leadership Sty...Sanfilippo Paladino - From Manager to Leader - Developing Your Leadership Sty...
Sanfilippo Paladino - From Manager to Leader - Developing Your Leadership Sty...
Sanfilippo Paladino
 
一比一原版(BCU毕业证)伯明翰城市大学毕业证如何办理
一比一原版(BCU毕业证)伯明翰城市大学毕业证如何办理一比一原版(BCU毕业证)伯明翰城市大学毕业证如何办理
一比一原版(BCU毕业证)伯明翰城市大学毕业证如何办理
fecmz
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
ocqunu
 
一比一原版(flinders毕业证书)澳洲弗林德斯大学毕业证如何办理
一比一原版(flinders毕业证书)澳洲弗林德斯大学毕业证如何办理一比一原版(flinders毕业证书)澳洲弗林德斯大学毕业证如何办理
一比一原版(flinders毕业证书)澳洲弗林德斯大学毕业证如何办理
ahexau
 
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
degswa
 
Entrepreneurial Skills Class 9 IT 402.pptx
Entrepreneurial Skills Class 9 IT 402.pptxEntrepreneurial Skills Class 9 IT 402.pptx
Entrepreneurial Skills Class 9 IT 402.pptx
SapnaPahwa
 
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
degswa
 

Recently uploaded (7)

Sanfilippo Paladino - From Manager to Leader - Developing Your Leadership Sty...
Sanfilippo Paladino - From Manager to Leader - Developing Your Leadership Sty...Sanfilippo Paladino - From Manager to Leader - Developing Your Leadership Sty...
Sanfilippo Paladino - From Manager to Leader - Developing Your Leadership Sty...
 
一比一原版(BCU毕业证)伯明翰城市大学毕业证如何办理
一比一原版(BCU毕业证)伯明翰城市大学毕业证如何办理一比一原版(BCU毕业证)伯明翰城市大学毕业证如何办理
一比一原版(BCU毕业证)伯明翰城市大学毕业证如何办理
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
 
一比一原版(flinders毕业证书)澳洲弗林德斯大学毕业证如何办理
一比一原版(flinders毕业证书)澳洲弗林德斯大学毕业证如何办理一比一原版(flinders毕业证书)澳洲弗林德斯大学毕业证如何办理
一比一原版(flinders毕业证书)澳洲弗林德斯大学毕业证如何办理
 
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
 
Entrepreneurial Skills Class 9 IT 402.pptx
Entrepreneurial Skills Class 9 IT 402.pptxEntrepreneurial Skills Class 9 IT 402.pptx
Entrepreneurial Skills Class 9 IT 402.pptx
 
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
 

Edp bt part3 ppt

  • 2. CONTENTS ENTREPRENEURSHIP INTRODUCTION OBJECTIVES NEED OF STUDY PROBLEM DEFINITION HYPOTHESIS FORMULATION MARKET RESEARCH PROCEDURE RECOMMENDATION AND SUGGESTIONS LIMITATIONS
  • 3. Entrepreneurship The process of designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire
  • 4. INTRODUCTION Market survey- gathering and analysis of market data such as consumer preferences, trends in market prices and competing products Process of investigation, recommendation and follow up of marketing problems.
  • 5. OBJECTIVES Do get an overview how to set up a small scale business Preparation of questionnaire for the same Conducting small scale market survey Effects of demonetisation To analyse the effectiveness of advertisement
  • 6. NEED OF STUDY investment ideas source of capital effect of demonetisation effect of digitalisation effect of advertisement through -T.V, internet ,newspaper business improving ideas
  • 7. PROBLEM DEFINITION source of capital to identify new opportunities and ideas for business growth demonetisation market trend
  • 8. HYPOTHESIS FORMULATION Advertisement and digital payment are major factors to develop business. Mostly all categories of shop owners are affected by demonetisation directly or indirectly. Offers and discounts are also a great choice or decision to increase business or popularity in market.
  • 9. MARKET RESEARCH PROCEDURE Preparation of Questionnaire Collecting data Processing data Report writing Identification of problem
  • 10. Data collected from Park Market, Hirapur, Dhanbad Survey included both small shops as well as brand shops.
  • 11. RECOMMENDATION AND SUGGESTIONS Should do regular advertisement -television, internet, pamphlets, hoardings etc. Should aim for the satisfaction of the customers. Should introduce digital payment mode Should know the taste of customers
  • 12. LIMITATIONS Marketing Research is not an exact science though it uses the techniques of science. The results by using market survey are not assured. It does not provide complete answer to marketing problems as the answers may be irrelevant. Its merely a tool for decision making and it is not a substitute for decisions. In the fast changing market environment the data collected becomes historic and the research findings on them becomes irrelevant i.e., there will be time gap between collecting of information and actually putting it into practice