The technology integration plan outlines goals to use social media to promote the JBA Girls and Dawgs Lacrosse summer camps. The plan calls for setting up Facebook and Twitter accounts to market the camps and attract new young athletes. The goals are to increase participation numbers at each camp through the social media presence, with specific targets for numbers of campers, age ranges represented, and geographic diversity. The social media development plan details the types of content that will be shared, and program evaluation will measure registration numbers and engagement on the social platforms.

1. TECHNOLOGY INTEGRATION PLAN
FOR
JBA GIRLS AND DAWGS LACROSSE SUMMER CAMPS
Mission- Using Social Media to attract new, young
athletes to our summer camps
General Background Knowledge
 Dawgs Summer Camp: 1st year completed 2013
o 50 male participants
o K-12th grade
 2014 Dates: July 28th-August 1st
 9-12 PM Monday-Friday
o Only allowing K-8th grade this year
o Aiming for 40 male participants
 JBA Girls Basketball Camp: 1st year 2014
o Academy has an average of 22 girls throughout the year
o 4th-8th grade
o Dates: July 28th-August 1st
 9-12 PM Monday-Friday
Idea
To set up a Facebook and Twitter account for JBA Girls Summer Camp and Dawgs
Lacrosse Camp. Both of these social media platforms will be linked together to help
reach as many people as possible. In addition, social media will help promote and
market each camp. The average age for kids to get their first cell phone is 11, and
kids are getting on social media at a young age. We need to find a way to reach the
kids we are working with and make ourselves different, vibrant, and relevant
compared to other summer camps in the area. Also, this is a great way for parents to
stay connected and up to date with the JBA and Dawgs programs.
Need
 Increase participation numbers (more student-athletes) at the Dawgs
summer lacrosse camp and the JBA Girls summer camp
Overall Camp Goals and Objectives
 To teach basic fundamentals with an emphasis on skill development
 Ensure a positive environment with a concentration on hard work and
spirited competition

2.  Have each and every player consistently improving per their skill level
 Have kids leave with a new passion for the sport
Dawgs Social Media Goals and Objectives
 50 boys ages K-8th grade
 Four different school districts represented
 One kid from each grade represented
JBA Girls Social Media Goals and Objectives
 30 girls ages 4th-8th grade
 10 girls sign up for the year round academy post summer camp
 Five kids are accounted for from each grade
Development Plan (how we plan to get there)
 Video Highlights
 Pictures of past camps for Dawgs and Academy training
 Inspirational quotes from coaches
 Camp information
 Mission statement
 Past college athletes who have attended each camp
 Contact info
Program Evaluation/Reflection
 If we meet our goal registration numbers of campers
 How many “likes,” comments, and followers we get on each Facebook and
Twitter page
 On camp registration we will have a section to answer of “how you heard
about camp”
 With an increased participation in the individual numbers of each camp, both
programs will have met their goal