William Morassutti has extensive experience leading editorial teams and digital content strategies across various publications. He was the first employee and established the business and editorial foundations of TORO Magazine in print, growing readership to 220,000. As Editor-in-Chief of the digital version, he led the transition online and increased readership 146% to a monthly audience of 543,000 unique visitors. More recently, he has served as VP of Content and Editorial at LoopMedia, leading authentic storytelling through unscripted videos and social content marketing.

1. EDITORIAL PORTFOLIO
WILLIAM MORASSUTTI

2. EDITORIAL & EXECUTIVE DIRECTOR
TORO Magazine (print)
*First person hired, established the business and editorial foundations.
*Nominated for over 60 National Magazine Awards during its four-year print run.
*Readership of 220,000 via Globe & Mail and newsstands across Canada.

10. EDITOR-IN-CHIEF
TORO Magazine (digital)
*Co-founder and Editor-in-Chief, led transition from print to digital.
*Fastest growing men’s lifestyle platform in Canada with peak monthly audience of 543,000 unique visitors.
*Increased readership of print magazine by 146% in just two years.

16. EDITOR & CO-WRITER
BAD BEAT CITY
*Co-wrote graphic novel serialized on the web-only TORO magazine.
*Link to full graphic novel: http://badbeatcitycomic.blogspot.com/2012/01/blog-post.html

18. EDITOR
IMAGINING CANADA
*Conceived, pitched and edited best-selling book of photos and essays published by
Doubleday Canada.
*Contributors included Justin Trudeau, historians Charlotte Gray and Tim Cook, sports
columnist Stephen Brunt, columnist Ian Brown, and John Fraser.

26. EDITOR & CONTENT DIRECTOR
NY TIMES PHOTO ARCHIVE OF
CANADA
*Created and led multi-platform content initiative consisting of: digital content, VIP events,
photography exhibits, a bestselling book and a feature-length documentary.
“In a multi-platform, multi-screen world, content must resonate across multiple channels.”

28. CONTENT EDITORIAL DIRECTOR
YOU INC
*Editorial lead for online community of entrepreneurs, publishing daily lifestyle content that celebrates the message, “When
Life Is Work.”
*Led content team re-launching YouInc, increasing page views by 240.22% and Unique Visitors by 182.17%.
*Developed the lineup of tools and resources that allowed the YouInc community to collaborate, share and learn from one
another.

34. VP, CONTENT & EDITORIAL
LOOPMEDIA
*Editorial lead for “Authentic Storytelling” content marketing – unscripted videos driven by a
journalistic, documentary approach.
*Loopmedia’s content marketing mix includes animated videos designed to drive engagement on
social channels.

35. TOYOTA: THE HOBBYIST PUROLATOR: TACKLE HUNGER BILLY BISHOP: IT’S MY AIRPORT

36. NEW BALANCE: FLEXONIC BATA: RISE OF SNEAKER CULTURE NEW BALANCE: FRESH FOAM

37. WILLIAM MORASSUTTI
william.morassutti@gmail.com
416-937-4489
LinkedIn:
https://www.linkedin.com/in/williammorassutti/