The document discusses the implementation of educational media in Portuguese higher education from 2011-2020. It focuses on two main topics: 1) Effective models for innovation in implementing educational media in Portuguese universities and how it will empower both teachers and students through new forms of teaching and learning. 2) Technologies and media that are most likely to be successfully implemented, such as improved learning management systems, personalized and flexible learning, mobile devices, augmented reality, and open educational resources. These technologies will lead to greater student empowerment through more openness, dialogue, connectivity, and guidance rather than direct instruction. Overall, Portuguese universities will need to change and recognize the importance of teaching as well as achieving a balance between research and teaching.