SlideShare a Scribd company logo
Managing Titles From Concept to Launch Fran Toolan President/Chief Igniter Doug Lessing Chief Uniter
Managing Titles From Concept to Launch ,[object Object],[object Object]
ECPA Title Management Web Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ECPA Title Management Web Onix Publisher Options ECPA Title Management Web Powered by Firebrand Eloquence Metadata Solution Trading Partner Over 100 Partners Trading Partner Trading Partner Trading Partner Title Entry via ECPA Web Firebrand Title Management Enterprise Your Own Title System- Export to TMW ECPA/Eloquence Database Title Card Other Outputs
Title Management Web Demonstration
Insights on Best Practices Title Management Workflow
Best Practice – Eliminate Redundancy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practice – Keep it Creative ,[object Object],[object Object],[object Object],[object Object]
Best Practice - Start at the beginning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices - Visibility ,[object Object],[object Object],[object Object],[object Object]
Best Practices – Acquisition Planning
Best Practices – Production Scheduling
Best Practices – Marketing Planning
Best Practices – Catalogs
Best Practices – Buy Sheets/Title Cards
Best Practices – Websites
Best Practices – Take Home Points ,[object Object],[object Object],[object Object],[object Object]
Thank You! Managing Titles From Concept to Launch ECPA Executive Leadership Summit 2008 Fran Toolan President/Chief Igniter [email_address] 978-465-7755 Doug Lessing Chief Uniter [email_address] 516-356-6633

More Related Content

Similar to Ecpa Firebrand 2008

Overview Of EMarketing
Overview Of EMarketingOverview Of EMarketing
Overview Of EMarketingTeamThink Inc.
 
From Vision to Product
From Vision to ProductFrom Vision to Product
From Vision to ProductGiulio Roggero
 
Outbound Marketing Tactics for an effective Sales Pipeline
Outbound Marketing Tactics for an effective Sales PipelineOutbound Marketing Tactics for an effective Sales Pipeline
Outbound Marketing Tactics for an effective Sales PipelineSalesPanda
 
5 Guaranteed Methods to Increase Your Software Business’ Revenue
5 Guaranteed Methods to Increase Your Software Business’ Revenue5 Guaranteed Methods to Increase Your Software Business’ Revenue
5 Guaranteed Methods to Increase Your Software Business’ Revenue2Checkout
 
Harnessing the Power of Content Marketing
Harnessing the Power of Content MarketingHarnessing the Power of Content Marketing
Harnessing the Power of Content MarketingPam Didner
 
From Vision To Product
From Vision To ProductFrom Vision To Product
From Vision To ProductStefano Leli
 
Demand Generation Solutions for Technology Resellers
Demand Generation Solutions for Technology ResellersDemand Generation Solutions for Technology Resellers
Demand Generation Solutions for Technology ResellersMike Kelly
 
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXUsing Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXAcquia
 
Business Knowledge Management Through Search
Business Knowledge Management Through SearchBusiness Knowledge Management Through Search
Business Knowledge Management Through SearchAnant Corporation
 
Sap stream workoverviewforcustomer_sept_2010_v8
Sap stream workoverviewforcustomer_sept_2010_v8Sap stream workoverviewforcustomer_sept_2010_v8
Sap stream workoverviewforcustomer_sept_2010_v8der_test_benutzer
 
Creating a Website For Your Business
Creating a Website For Your BusinessCreating a Website For Your Business
Creating a Website For Your BusinessClayton Wehner
 
Overview of Technology in Publishing: NYU Publishing Program Seminar for Chin...
Overview of Technology in Publishing: NYU Publishing Program Seminar for Chin...Overview of Technology in Publishing: NYU Publishing Program Seminar for Chin...
Overview of Technology in Publishing: NYU Publishing Program Seminar for Chin...Michael Cairns
 
Revenue Operations Overview
Revenue Operations OverviewRevenue Operations Overview
Revenue Operations OverviewJoe Gelata
 
Taking it to Amazon and the 'Big Boys': How your Bookstore can compete in the...
Taking it to Amazon and the 'Big Boys': How your Bookstore can compete in the...Taking it to Amazon and the 'Big Boys': How your Bookstore can compete in the...
Taking it to Amazon and the 'Big Boys': How your Bookstore can compete in the...Clayton Wehner
 
How to steps to profitably use a database to increase sales
How to steps to profitably use a  database to increase salesHow to steps to profitably use a  database to increase sales
How to steps to profitably use a database to increase salesReg Gupton Inc
 
Anatomy of an Email Newsletter--Getting Your Emails Delivered and Read
Anatomy of an Email Newsletter--Getting Your Emails Delivered and ReadAnatomy of an Email Newsletter--Getting Your Emails Delivered and Read
Anatomy of an Email Newsletter--Getting Your Emails Delivered and ReadChristine Labate
 
How to Market Business Consulting Services through Packaging
How to Market Business Consulting Services through PackagingHow to Market Business Consulting Services through Packaging
How to Market Business Consulting Services through PackagingBLOCKbETA Marketing
 
Marketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 FinalMarketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
 

Similar to Ecpa Firebrand 2008 (20)

Overview Of EMarketing
Overview Of EMarketingOverview Of EMarketing
Overview Of EMarketing
 
From Vision to Product
From Vision to ProductFrom Vision to Product
From Vision to Product
 
Outbound Marketing Tactics for an effective Sales Pipeline
Outbound Marketing Tactics for an effective Sales PipelineOutbound Marketing Tactics for an effective Sales Pipeline
Outbound Marketing Tactics for an effective Sales Pipeline
 
5 Guaranteed Methods to Increase Your Software Business’ Revenue
5 Guaranteed Methods to Increase Your Software Business’ Revenue5 Guaranteed Methods to Increase Your Software Business’ Revenue
5 Guaranteed Methods to Increase Your Software Business’ Revenue
 
Harnessing the Power of Content Marketing
Harnessing the Power of Content MarketingHarnessing the Power of Content Marketing
Harnessing the Power of Content Marketing
 
From Vision To Product
From Vision To ProductFrom Vision To Product
From Vision To Product
 
Anant 2014 Roadmap
Anant 2014 RoadmapAnant 2014 Roadmap
Anant 2014 Roadmap
 
Demand Generation Solutions for Technology Resellers
Demand Generation Solutions for Technology ResellersDemand Generation Solutions for Technology Resellers
Demand Generation Solutions for Technology Resellers
 
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXUsing Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CX
 
Business Knowledge Management Through Search
Business Knowledge Management Through SearchBusiness Knowledge Management Through Search
Business Knowledge Management Through Search
 
Sap stream workoverviewforcustomer_sept_2010_v8
Sap stream workoverviewforcustomer_sept_2010_v8Sap stream workoverviewforcustomer_sept_2010_v8
Sap stream workoverviewforcustomer_sept_2010_v8
 
Creating a Website For Your Business
Creating a Website For Your BusinessCreating a Website For Your Business
Creating a Website For Your Business
 
Overview of Technology in Publishing: NYU Publishing Program Seminar for Chin...
Overview of Technology in Publishing: NYU Publishing Program Seminar for Chin...Overview of Technology in Publishing: NYU Publishing Program Seminar for Chin...
Overview of Technology in Publishing: NYU Publishing Program Seminar for Chin...
 
Revenue Operations Overview
Revenue Operations OverviewRevenue Operations Overview
Revenue Operations Overview
 
Taking it to Amazon and the 'Big Boys': How your Bookstore can compete in the...
Taking it to Amazon and the 'Big Boys': How your Bookstore can compete in the...Taking it to Amazon and the 'Big Boys': How your Bookstore can compete in the...
Taking it to Amazon and the 'Big Boys': How your Bookstore can compete in the...
 
How to steps to profitably use a database to increase sales
How to steps to profitably use a  database to increase salesHow to steps to profitably use a  database to increase sales
How to steps to profitably use a database to increase sales
 
Anatomy of an Email Newsletter--Getting Your Emails Delivered and Read
Anatomy of an Email Newsletter--Getting Your Emails Delivered and ReadAnatomy of an Email Newsletter--Getting Your Emails Delivered and Read
Anatomy of an Email Newsletter--Getting Your Emails Delivered and Read
 
How to Market Business Consulting Services through Packaging
How to Market Business Consulting Services through PackagingHow to Market Business Consulting Services through Packaging
How to Market Business Consulting Services through Packaging
 
Marketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 FinalMarketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 Final
 
Uktisw online marketing-distr
Uktisw online marketing-distrUktisw online marketing-distr
Uktisw online marketing-distr
 

Recently uploaded

Proposer Builder Separation Problem in Ethereum
Proposer Builder Separation Problem in EthereumProposer Builder Separation Problem in Ethereum
Proposer Builder Separation Problem in EthereumRasoulRamezanian1
 
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理ydubwyt
 
how to sell pi coins on Bitmart crypto exchange
how to sell pi coins on Bitmart crypto exchangehow to sell pi coins on Bitmart crypto exchange
how to sell pi coins on Bitmart crypto exchangeDOT TECH
 
how can i use my minded pi coins I need some funds.
how can i use my minded pi coins I need some funds.how can i use my minded pi coins I need some funds.
how can i use my minded pi coins I need some funds.DOT TECH
 
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...Amil Baba Dawood bangali
 
Falcon Invoice Discounting: Optimizing Returns with Minimal Risk
Falcon Invoice Discounting: Optimizing Returns with Minimal RiskFalcon Invoice Discounting: Optimizing Returns with Minimal Risk
Falcon Invoice Discounting: Optimizing Returns with Minimal RiskFalcon Invoice Discounting
 
PD ARRAY THEORY FOR INTERMEDIATE (1).pdf
PD ARRAY THEORY FOR INTERMEDIATE (1).pdfPD ARRAY THEORY FOR INTERMEDIATE (1).pdf
PD ARRAY THEORY FOR INTERMEDIATE (1).pdfJerrySMaliki
 
what is the best method to sell pi coins in 2024
what is the best method to sell pi coins in 2024what is the best method to sell pi coins in 2024
what is the best method to sell pi coins in 2024DOT TECH
 
Greek trade a pillar of dynamic economic growth - European Business Review
Greek trade a pillar of dynamic economic growth - European Business ReviewGreek trade a pillar of dynamic economic growth - European Business Review
Greek trade a pillar of dynamic economic growth - European Business ReviewAntonis Zairis
 
The European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population agingThe European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population agingGRAPE
 
what is a pi whale and how to access one.
what is a pi whale and how to access one.what is a pi whale and how to access one.
what is a pi whale and how to access one.DOT TECH
 
Introduction to Economics II Chapter 25 Production and Growth.pdf
Introduction to Economics II Chapter 25 Production and Growth.pdfIntroduction to Economics II Chapter 25 Production and Growth.pdf
Introduction to Economics II Chapter 25 Production and Growth.pdfSafa444074
 
The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...Antonis Zairis
 
how can I sell my mined pi coins profitabily.
how can I sell my mined pi coins profitabily.how can I sell my mined pi coins profitabily.
how can I sell my mined pi coins profitabily.DOT TECH
 
一比一原版Adelaide毕业证阿德莱德大学毕业证成绩单如何办理
一比一原版Adelaide毕业证阿德莱德大学毕业证成绩单如何办理一比一原版Adelaide毕业证阿德莱德大学毕业证成绩单如何办理
一比一原版Adelaide毕业证阿德莱德大学毕业证成绩单如何办理zsewypy
 
is it possible to sell pi network coin in 2024.
is it possible to sell pi network coin in 2024.is it possible to sell pi network coin in 2024.
is it possible to sell pi network coin in 2024.DOT TECH
 
how can i trade pi coins for Bitcoin easily.
how can i trade pi coins for Bitcoin easily.how can i trade pi coins for Bitcoin easily.
how can i trade pi coins for Bitcoin easily.DOT TECH
 
how to sell pi coins on Binance exchange
how to sell pi coins on Binance exchangehow to sell pi coins on Binance exchange
how to sell pi coins on Binance exchangeDOT TECH
 
Bitcoin Masterclass TechweekNZ v3.1.pptx
Bitcoin Masterclass TechweekNZ v3.1.pptxBitcoin Masterclass TechweekNZ v3.1.pptx
Bitcoin Masterclass TechweekNZ v3.1.pptxSymbio Agency Ltd
 
how can I sell my pi coins for cash in a pi APP
how can I sell my pi coins for cash in a pi APPhow can I sell my pi coins for cash in a pi APP
how can I sell my pi coins for cash in a pi APPDOT TECH
 

Recently uploaded (20)

Proposer Builder Separation Problem in Ethereum
Proposer Builder Separation Problem in EthereumProposer Builder Separation Problem in Ethereum
Proposer Builder Separation Problem in Ethereum
 
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
 
how to sell pi coins on Bitmart crypto exchange
how to sell pi coins on Bitmart crypto exchangehow to sell pi coins on Bitmart crypto exchange
how to sell pi coins on Bitmart crypto exchange
 
how can i use my minded pi coins I need some funds.
how can i use my minded pi coins I need some funds.how can i use my minded pi coins I need some funds.
how can i use my minded pi coins I need some funds.
 
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
 
Falcon Invoice Discounting: Optimizing Returns with Minimal Risk
Falcon Invoice Discounting: Optimizing Returns with Minimal RiskFalcon Invoice Discounting: Optimizing Returns with Minimal Risk
Falcon Invoice Discounting: Optimizing Returns with Minimal Risk
 
PD ARRAY THEORY FOR INTERMEDIATE (1).pdf
PD ARRAY THEORY FOR INTERMEDIATE (1).pdfPD ARRAY THEORY FOR INTERMEDIATE (1).pdf
PD ARRAY THEORY FOR INTERMEDIATE (1).pdf
 
what is the best method to sell pi coins in 2024
what is the best method to sell pi coins in 2024what is the best method to sell pi coins in 2024
what is the best method to sell pi coins in 2024
 
Greek trade a pillar of dynamic economic growth - European Business Review
Greek trade a pillar of dynamic economic growth - European Business ReviewGreek trade a pillar of dynamic economic growth - European Business Review
Greek trade a pillar of dynamic economic growth - European Business Review
 
The European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population agingThe European Unemployment Puzzle: implications from population aging
The European Unemployment Puzzle: implications from population aging
 
what is a pi whale and how to access one.
what is a pi whale and how to access one.what is a pi whale and how to access one.
what is a pi whale and how to access one.
 
Introduction to Economics II Chapter 25 Production and Growth.pdf
Introduction to Economics II Chapter 25 Production and Growth.pdfIntroduction to Economics II Chapter 25 Production and Growth.pdf
Introduction to Economics II Chapter 25 Production and Growth.pdf
 
The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...The new type of smart, sustainable entrepreneurship and the next day | Europe...
The new type of smart, sustainable entrepreneurship and the next day | Europe...
 
how can I sell my mined pi coins profitabily.
how can I sell my mined pi coins profitabily.how can I sell my mined pi coins profitabily.
how can I sell my mined pi coins profitabily.
 
一比一原版Adelaide毕业证阿德莱德大学毕业证成绩单如何办理
一比一原版Adelaide毕业证阿德莱德大学毕业证成绩单如何办理一比一原版Adelaide毕业证阿德莱德大学毕业证成绩单如何办理
一比一原版Adelaide毕业证阿德莱德大学毕业证成绩单如何办理
 
is it possible to sell pi network coin in 2024.
is it possible to sell pi network coin in 2024.is it possible to sell pi network coin in 2024.
is it possible to sell pi network coin in 2024.
 
how can i trade pi coins for Bitcoin easily.
how can i trade pi coins for Bitcoin easily.how can i trade pi coins for Bitcoin easily.
how can i trade pi coins for Bitcoin easily.
 
how to sell pi coins on Binance exchange
how to sell pi coins on Binance exchangehow to sell pi coins on Binance exchange
how to sell pi coins on Binance exchange
 
Bitcoin Masterclass TechweekNZ v3.1.pptx
Bitcoin Masterclass TechweekNZ v3.1.pptxBitcoin Masterclass TechweekNZ v3.1.pptx
Bitcoin Masterclass TechweekNZ v3.1.pptx
 
how can I sell my pi coins for cash in a pi APP
how can I sell my pi coins for cash in a pi APPhow can I sell my pi coins for cash in a pi APP
how can I sell my pi coins for cash in a pi APP
 

Ecpa Firebrand 2008