1. The Oracle Local Government Economic
Development Solution
The financial health of a city is a delicate balancing act faced by local
governments. Government fiscal pressures including infrastructure, public
safety, and employee/retiree costs drive the need to preserve the health of the
local economy through economic development initiatives.
Solution Overview
To address the needs of government business development executives, Oracle, Dun &
Bradstreet, and Sofbang LLC have developed an integrated, cloud-based local economic
development solution w hich provides:
» Advanced data services to expand your target business netw orkand segment your
target marketing audience
» State of the art marketing and outreach services to develop sales campaigns to
these customers across channels (email, social, SMS, w eb, etc.)
» Personalized online services to customize service to citizens/businesses
» Simplification of the licensing and permitting business registration process
» Online community and customer support to expand and nurture existing customer
relationships
The Oracle Local Government Economic Development Solution
“Sofbang has enabled our office to increase productivity, drastically reduce
operational costs and realize significant increases in revenue." - Deputy
City Clerk, City of Chicago
A B O U T O R A C L E :
• The leading softw are supplier to
government agencies globally
• 21,500,000+ End Cloud Users
• 10,000+ Cloud Enterprise
Customers
• 2,100+ Cloud Customer Service
Customers
T H E O R A C L E L O C A L E C O N O M I C
D E V E L O P M E N T S O L U T I ON
• Advanced data matching
capability to match w hat your
city has to offer prospective
business targets
• Development and execution of
marketing campaigns through
cost-effective, high-impact
channels (w eb, social, mobile)
• Advanced w ebsite and self-
service tools to personalize
service to your customers
• Automation of back-office
licensing and permitting
processes.

2. Step 1 - Identify Business Prospects
In order to ensure economic development campaigns deliver great results, government
executives need a modern w ay to cast a w ider business net. Oracle marketing services,
including pre-built integration w ith Dun & Bradstreet’s commercial database, enable cities to
expand your business netw ork to companies across the globe, and match these businesses
w ith w hat your city has to offer (i.e. availability of skilled labor, tax incentives, affordable
property leases, etc.).
Step 2 - Engage with Business Community
One you have targeted the prospective businesses, our solution features state of the art
outreach and communication tools to:
» Develop personalized marketing
campaigns to attract these
businesses
» Disseminate information across
all channels (e.g. phone, text,
email) and social brands.
» Measure sales campaign
effectiveness
Step 3 – Provide Self Service Capabilities
A leading factor most correlated w ith economic development is timeliness of approvals*.
Complying w ith onerous government regulations is cost and time aw ay from doing business.
Our solution delivers personalized online services to your customers and back office
processing functionality to streamline the business registration process including:
» Online Services – To guide customers through an intuitive and personalized getting
started process.
» Core Processing Services – To assist w ith the administration of license and permits
through registration, renew al, revocation, fee, penalty, and accounting functions to
get going in your city.
Step 4 - Manage Ongoing Relationships
Our solution also features pow erful online community and customer support capabilities.
These capabilities enable your city to listen to w hat your customers are saying about doing
business in your city, and support the modern, dynamic need for the citizens and businesses
community to interact w ith each other online.
Rapid, Low-Cost, Cloud-Based Delivery
Our solution is provided in a secure, robust cloud services environment and implemented by
industry aw ard w inning partners. No on-premise IT infrastructure or applications
management is required by our solution, and the solution is priced on a subscription basis to
minimize capital expenditures.
• Ongoing support through
advanced on-line community
and customer support functions
R A P I D L O W - C OS T D E L I V E R Y
• Implemented by partners w ith
extensive government domain
expertise
• Managed and hosted in a
secure, robust cloud services
environment
• Priced on a per-user basis to
minimize capital expenditures
L E A R N M O R E A B O U T O U R
S O L U T I O N
• To learn more about our
Customer Service solutions,
please contact:
Matthew .New man@oracle.com
R E F E R E N C E S
* H T T P : / / W W W . N O R T H E A S T E R N .E
D U / D U K A K I S C E N T E R /W P -
C O N T E N T / U P L O A D S / 2 0 1 4 / 0 6 / W H
A T - M A K E S - W O R K I N G - C I T I E S -
W O R K . F R B - B O S T O N - I S S U E -
B R I E F . M A Y _ . 2 0 1 4 . P D F