D. Watson is an online chemist and optician superstore based in Pakistan that aims to provide cheaper products through direct online sales. Their mission is to supply products to everyone with internet access at up to 50% less than local chemists through their website and mobile app. They currently have physical stores in Rawalpindi and Islamabad but want to expand their online presence. Their target customers are health and beauty conscious individuals.

1. D. Watson Chemist ,
Optician and
Superstore
Presented by:
Fatima Kainat 170020
Nada Tariq 170003
Pakeeza Inam Khan 170007

2. About Us.
D. Watson company is playing
a vital role to provide
complete & substantiate range
of Local & Imported
Allopathic & Homeopathic
Medicines, Drugs, Cosmetics,
Herbal Products, Optical
Products, Surgical supplies
etc.

3. About Us
Our mission is to
supply cheaper
products to
everybody who has
access to the
internet. Through
harnessing the power
of the internet and
supplying you
directly, this website
will save up to 50%
off the cost of many
well-known products
found in your local
chemist.
Our mission is to supply cheaper
products to everybody who
has access to the internet. Through
harnessing the power of the
internet and supplying you
directly, this website will save up
to 50% off the cost of many well
known products found in your
local chemist.
MISSION

4. From Retail to E-tail
•Develop Website.
•Make an app (user Friendly)
•Provide home delivery

5. Physical and Internet Presence of the D. Watson
Physical
They have stores in
Rawalpindi and
Islamabad.
Internet
They have a ordinary
website,
Which is not handle
appropriately and
accurately.

7. MARKET ANALYSIS
POTENTIAL
CUSTOMERS
PATIENTS ,ATHLETE
S, WOMEN
2
LOCATION
ISLAMABAD AND
RAWALPINDI
1
TARGET
SEGMENTS
• Health conscious
• Beauty conscious
3
POSITIONING
Providing home
delivery
in 20 minutes
in reasonable prices
4
DIFFERENTIATION
Selling medications
and Cosmetics
5

8. Segmentation
•Demographic.
•Psychographic.

9. Cosmetics
• Herbal
products.
• Beauty
products.
• Baby care
products.
• Perfumes.

10. Optics
•Eye clinic.
•Optometrist
consultant.
•Optical
products.

11. Miscellaneous
•Toiletries.
•Electrical
items.
•Pet
products.

12. Application layout
•Medicines
 Allopathic and
homeopathic medicines.
 Vitamins and health
supplements.
 Antibiotics.
 First aid products.

13. • Shaheen Chemist
• Deliver their product and services on time
• Return policy of 2 days
• Cash on delivery
• Credit Card
• Getting Personal
• Social engagement
Competitors and Competitive advantage

14. Application Layout
• Cart Tool.
• My Account.
• your Order.
• Notification.
• Live chat room.
• Feedback.

15. Process

16. Revenue Model and Supply Chain

17. Marketingsocial media
• Facebook.
• Instagram.
• YouTube.
• Bloggers and
Vloggers.
• TV ads.
• Push messages.

18. Information
Security Concern

19. Cost in Rupee
Website Improve 50,000
Mobile app 150,000
Maintenance cost 70,000
Our delivery
persons pay
According to orders they
deliver
Advertisement 90,000
Security Cost 120,000

20. Precautionary measures
• Company should use the trusted people for
home delivering the products especially
medicines.
• Company will not sell the restricted medicines
online.

21. Pooch Magar Pyaar Se!
Any Question