Brands can use these sub-category specific reports to see how they stack up against competition on ecommerce sites like Flipkart, Snapdeal, Amazon.in etc. It can help them sharpen their ecommerce strategy and identify market gaps.

1. RESEARCH REPORT
Ecommerce Brand
Presence Report
Fans

2. PURPOSE OF REPORT
Brands can use these sub-category specific reports to
see how they stack up against competitionon
ecommerce sites like Flipkart,Snapdeal,Amazon.in etc.
It can help them sharpen their ecommerce strategy
and identify market gaps.
METHODOLOGY
Browntape’sproprietary technology has been used to
collect data from ecommerce sites about the products
selling for the sub-category in question. Expert
category managers slice and dice this data to present
key insights.
ECOMMERCESITES
Data collected on 15th April 2017
2

3. Fans
Contents
1. Fan Segment Overview
2. Overall Brands Presence on Sites
3. List of Brands on : Amazon, Flipkart & Snapdeal
4.Fan Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) Comparison : by Marketplace – NOT INCLUDED IN PREVIEW
5. Fan Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) Comparison : by Brand - DATA MASKED IN PREVIEW
6. Price Range Analysis Overview - DATA MASKED IN PREVIEW
7. Price Range Analysis : Amazon, Flipkart & Snapdeal - by Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal – NOT INCLUDED IN PREVIEW
- by Brand & Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) – NOT INCLUDED IN PREVIEW
- by Brand & Colour - NOT INCLUDED IN PREVIEW
- by Brand & No. of Blades - NOT INCLUDED IN PREVIEW
- by Brand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) & Blades Consolidated - NOT INCLUDED IN PREVIEW
- by Brand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal), Blades & Colour Consolidated - DATA MASKED IN PREVIEW
8.Price Segment Analysis
- Overall - DATA MASKED IN PREVIEW
- by Brand - NOT INCLUDED IN PREVIEW
9.Discounting Analysis : Amazon, Flipkart & Snapdeal - by Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) - NOT INCLUDED IN PREVIEW
- by Brand & Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) - NOT INCLUDED IN PREVIEW
- by Brand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) & Blades - NOT INCLUDED IN PREVIEW
- by Brand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal), Blades & Colour - DATA MASKED IN PREVIEW
10.Customer Review Analysis : Amazon, Flipkart & Snapdeal - by Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) - NOT INCLUDED IN PREVIEW
(as proxy for sales) - by Brand & Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) - NOT INCLUDED IN PREVIEW
- by Brand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) & Blades - NOT INCLUDED IN PREVIEW
- by Brand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal), Blades & Colour - DATA MASKED IN PREVIEW
11.Colour Analysis - DATA MASKED IN PREVIEW
12. Best Sellers – by Site & Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) : Amazon, Flipkart & Snapdeal - DATA MASKED IN PREVIEW 3

4. Fan
Marketplace No of Brands Total Sku
Amazon 365 3560
Flipkart 145 1646
Snapdeal 138 1181
 Amazon has highest no. of brand listings, compared to Flipkart & Snapdeal
 Similarly in total product listings, Amazon is leading with almost double the count of Flipkart & Snapdeal.
365
145 138
3560
1646
1181
0
500
1000
1500
2000
2500
3000
3500
4000
Amazon Flipkart Snapdeal
No of Brands
Total Sku
4
Marketplace wise Category Overview as per Product Assortment– Flipkart | Amazon | Snapdeal

5. Brand Amazon Flipkart Snapdeal Grand Total
Havells 218 241 260 719
Usha 134 151 110 395
Bajaj 245 123 24 392
Orient 162 120 41 323
Luminous 142 87 73 302
Crompton 101 144 17 262
V-Guard 62 49 39 150
Activa 12 37 63 112
Orpat 58 16 12 86
Amaryllis 28 19 30 77
Orbit 38 12 11 61
Surya 14 23 15 52
Superfan 21 22 8 51
Sameer 15 17 15 47
Turbo 4000 26 10 36
Eveready 7 11 13 31
Maharaja Whiteline 12 12 5 29
Lazer 11 6 8 25
Polycab 17 3 1 21
Bionaire 9 2 1 12
Inalsa 5 6 11
Khaitan 3 5 3 11
Kenstar 3 3 4 10
Flipkart SmartBuy 10 10
Kent 3 4 2 9
Maa Ku 5 3 8
Gorilla 4 1 1 6
Kenwin 2 2 1 5
Lifelong 2 3 5
Oreva 1 2 3
Morphy Richards 1 1
Grand Total 1334 1156 772 3262
218
134
245
162
142
101
62
12
58
28 38
14 21 15
241
151
123 120
87
144
49
37
16 19 12
23 22 17
260
110
24
41
73
17
39
63
12
30
11 15 8 15
0
50
100
150
200
250
300
SkuCount
Brands
Amazon Flipkart Snapdeal
 Havells is Leading the chart with highest no of sku’s compared to the rest top
brands in this segment
 The second place is shared by Usha, Bajaj, Orient & Luminous with a similar
range of listed skus.
5
Marketplace wise Brand Presence as per Product Assortment– Flipkart | Amazon | Snapdeal

6. 542
271
303
253
238
206
61
111
74
67
37
27
16
28
22
13
6
32
22
24
19
5
10
34
2
28
31
18
11
22
10
14
1
2
6
4
50
28
20
24
9
14
24
2
H AV EL L S U S H A B AJ AJ O R I EN T L U MI N O US C R O MP TO N V -G U AR D AC TI V A O R P AT
BRA ND - W IS E: A S S O RTMENT S TRENGTH
Ceiling
Exhaust
Pedestal
Table
Tower
Wall
Brand Ceiling Exhaust Pedestal Table Tower Wall
Havells 542 67 32 28 50
Usha 271 37 22 31 6 28
Bajaj 303 27 24 18 20
Orient 253 16 19 11 24
Luminous 238 28 5 22 9
Crompton 206 22 10 10 14
V-Guard 61 13 34 14 4 24
Activa 111 1
Orpat 74 6 2 2 2
Amaryllis 75 2
Orbit 43 3 12 3
Surya 38 5 1 4 1 3
Superfan 51
Sameer 27 10 3 7
Turbo 4000 2 17 10 7
Eveready 25 2 4
Maharaja
Whiteline
18 2 6 2 1
Lazer 13 1 1 4 6
Polycab 9 2 3 1 6
Bionaire 12
Inalsa 11
Khaitan 8 1 1 1
Flipkart
SmartBuy
10
Kenstar 10
Kent 9
Maa Ku 8
Gorilla 6
Kenwin 5
Lifelong 5
Oreva 3
Morphy
Richards
1
 Havells is the brand with highest no of listings across all sub types
 All major brandsarefocussing on Ceiling Fan sub type, followed by Exhaust & Wall Fan
subtype
6
Brand Presence as per Product Type - Flipkart | Amazon | Snapdeal
542
271
303
253
238
206
61
111
74
67
37
27
16
28
22
13
6
32
22
24
19
5
10
34
2
28
31
18
11
22
10
14
1
2
6
4
50
28
20
24
9
14
24
2
H AV EL L S U S H A B AJ AJ O R I EN T L U MI N O US C R O MP TO N V -G U AR D AC TI V A O R P AT
BRA ND - W IS E: A S S O RTMENT S TRENGTH
Ceiling
Exhaust
Pedestal
Table
Tower
Wall
Masked in preview

7. Type Min SP Max SP Best Discount
Ceiling 442 37,935 81%
Exhaust 219 11,058 71%
Pedestal 1,699 10,999 63%
Table 249 29,990 78%
Tower 1,490 85,990 54%
Wall 799 9,399 55%
Type Min SP Max SP Best Discount
Ceiling 849 31,920 61%
Exhaust 219 8,720 56%
Pedestal 1,699 10,885 26%
Table 429 10,799 31%
Tower 2,349 47,538 44%
Wall 945 6,150 21%
Type Min SP Max SP Best Discount
Ceiling 442 37,935 72%
Exhaust 599 7,150 54%
Pedestal 1,699 10,999 63%
Table 445 7,799 65%
Tower 1,490 7,999 54%
Wall 799 4,188 55%
Type Min SP Max SP Best Discount
Ceiling 798 29,995 81%
Exhaust 449 11,058 71%
Pedestal 1,799 9,200 63%
Table 249 29,990 78%
Tower 1,599 85,990 50%
Wall 895 9,399 44%
442
219
1,699
249
1,490
799
37,935
11,058
10,999
29,990
85,990
9,399
81%
71%
63%
78%
54%
55%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
1,00,000
C EI L I NG EX H AU S T P ED ES TAL TAB L E TO W ER W AL L
PRICING & DISCOUNT PATTERN: OVERVIEW
Min SP Max SP Best Discount
 Highest discounting pattern is observed in the Ceiling Fan sub type
across all marketplaces
 The entry price point for sub types
Ceiling : Rs.500 to Rs.1000
Exhaust : Rs.200 to Rs.500
Pedestal : Rs.1500 to Rs.2000
Table : Rs.200 to Rs.500
Tower : Rs.1500 to Rs.2000
Wall : Rs.500 to Rs.1000
Overall Marketplace
Amazon.in
Flipkart
Snapdeal
7
Price Range Analysis & Discounting Pattern Overview - Flipkart | Amazon | Snapdeal
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preview
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Complete data will be
included in the full report

8. Brand Type Blades Color
Total
Listing
Min SP Max SP
Bajaj
Ceiling
3 Beige 5 2,000 2,998
Blue 2 2,658 3,990
Bronze 2 2,600 2,750
Brown 25 1,235 3,599
Copper 3 2,300 2,998
Gold 8 2,200 2,750
Grey 17 1,103 2,998
Ivory 3 2,153 2,310
Multicolor 4 4,224 4,224
Pearl 3 2,500 2,899
Red 3 2,410 2,799
Silver 2 2,200 2,998
White 108 1,239 6,983
4 Brown 3 1,430 2,250
Gold 2 2,400 2,472
Ivory 1 2,269 2,269
White 6 1,434 2,250
6 Copper 1 3,500 3,500
White 2 6,175 7,125
Exhaust 3 Grey 2 1,203 1,203
4 Grey 1 3,958 3,958
5 Grey 4 1,228 4,026
White 3 1,140 1,440
Pedestal 3 Beige 1 2,320 2,320
Grey 1 7,500 7,500
White 11 2,100 3,201
Table 3 Beige 1 1,995 1,995
White 8 1,019 2,550
4 White 1 950 950
Wall 3 Beige 1 2,007 2,007
White 10 1,843 5,999
4 White 1 945 945
Bajaj Total 245 945 7,500
Brand Type Blades Color Total Listing Min SP Max SP
Crompton Ceiling 3 Blue 5 2,400 6,130
Brass 3 6,595 11,990
Brown 21 1,047 8,239
Copper 3 4,630 12,730
Gold 3 2,090 3,100
Green 1 2,349 2,349
Grey 8 2,200 5,900
Ivory 12 1,460 5,340
Orange 1 2,440 2,440
Pearl 1 2,580 2,580
Purple 1 2,365 2,365
Red 1 2,825 2,825
Silver 3 2,599 4,735
White 18 1,400 5,300
4 Brown 1 1,806 1,806
White 1 9,345 9,345
5 Brass 1 6,890 6,890
Exhaust 3 Silver 1 1,200 1,200
6 White 1 1,100 1,100
Pedestal 3 Black 1 3,050 3,050
Grey 2 2,749 3,200
White 2 2,379 2,389
Table 3 Grey 2 1,860 1,900
Ivory 1 1,800 1,800
Red 1 1,660 1,660
White 2 1,950 2,300
Wall 3 White 4 1,850 2,310
Crompton
Total
101 1,047 12,730
Price Range & Listings Overview: By Brand ,Type, Blade & Colour- Amazon
Masked in preview
Masked in preview
Full Report Includes
Price Range Analysis: Amazon, Flipkart & Snapdeal
-by Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal
-by Brand & Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal)
-byBrand & Colour
-byBrand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) &Blades Consolidated
-byBrand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal),Blades& Colour Consolidated

9. Price range Listings Max Reviews Best Discount
0 - 500 1 4 65%
500 - 1,000 42 459 70%
1,000 - 2,000 1075 1027 81%
2,000 - 5,000 1533 744 72%
5,000 - 10,000 234 539 58%
10,000 - 25,000 49 5 42%
25,000+ 13 2 20%
Brand Price range Listings Max Reviews Best Discount
Activa
2,000 - 5,000 43 744 55%
1,000 - 2,000 46 595 53%
5,000 - 10,000 21 539 52%
0 - 500 1 4 65%
Bajaj
1,000 - 2,000 127 542 23%
2,000 - 5,000 170 69 27%
5,000 - 10,000 6 5 13%
Crompton
1,000 - 2,000 67 268 29%
5,000 - 10,000 25 71 12%
2,000 - 5,000 112 41 45%
10,000 - 25,000 2 2 0%
Eveready
1,000 - 2,000 18 9 33%
2,000 - 5,000 7 0 35%
Flipkart SmartBuy
1,000 - 2,000 8 78 28%
2,000 - 5,000 2 6 20%
Gorilla 2,000 - 5,000 6 118 7%
Havells
2,000 - 5,000 388 258 29%
1,000 - 2,000 80 184 27%
5,000 - 10,000 53 25 22%
10,000 - 25,000 9 5 7%
25,000+ 12 2 20%
Inalsa
1,000 - 2,000 10 230 39%
2,000 - 5,000 1 22 30%
Kenstar 2,000 - 5,000 10 112 61%
Kent 1,000 - 2,000 9 176 21%
Khaitan
1,000 - 2,000 5 80 18%
2,000 - 5,000 3 5 4%
Lazer
1,000 - 2,000 12 2 34%
500 - 1,000 1 0 0%
Lifelong 1,000 - 2,000 5 224 41%
Brand Price range Listings Max Reviews Best Discount
Luminous
1,000 - 2,000 88 476 34%
5,000 - 10,000 17 50 24%
2,000 - 5,000 123 44 31%
10,000 - 25,000 10 0 20%
Maharaja Whiteline
1,000 - 2,000 15 367 31%
2,000 - 5,000 3 1 25%
Orbit 2,000 - 5,000 43 12 19%
Oreva
1,000 - 2,000 1 23 0%
2,000 - 5,000 2 0 10%
Orient
1,000 - 2,000 56 301 22%
2,000 - 5,000 175 39 24%
5,000 - 10,000 22 20 11%
Orpat
1,000 - 2,000 48 591 25%
2,000 - 5,000 24 4 8%
500 - 1,000 2 0 0%
Polycab
2,000 - 5,000 6 2 12%
1,000 - 2,000 3 1 10%
Sameer
500 - 1,000 11 459 46%
1,000 - 2,000 16 114 53%
Superfan 2,000 - 5,000 51 35 2%
Surya
1,000 - 2,000 27 9 18%
2,000 - 5,000 11 8 13%
Turbo 4000 1,000 - 2,000 2 5 42%
Usha
1,000 - 2,000 71 111 33%
5,000 - 10,000 30 33 24%
2,000 - 5,000 164 20 30%
10,000 - 25,000 6 1 7%
V-Guard
1,000 - 2,000 32 4 16%
2,000 - 5,000 24 2 18%
5,000 - 10,000 5 0 13%
 The price band with maximum
listings for Ceiling Fans is between
Rs.1,000 to Rs. 2,000
 Sweet spot price for Ceiling Fans is
~ Rs. 1,300
 Activa, Bajaj and Orpat are leading
the sweet spot pricing bracket
 Activa has a remarkable
domination in major three price
brackets maximising its sales
opportunity in this segment
9
Price Segmentation & Listings Overview: Ceiling Fans - Flipkart | Amazon | Snapdeal
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Full Report Includes:
Price Segmentation& Listings Overview:
-Ceiling Fans
-ExhaustFans
-Table Fans
-Wall Fans
-Tower Fans
-PedestalFans

10. Brand Type Blades Color Best Discount
Activa
Ceiling 3 Blue 51%
Brown 46%
Gold 47%
Ivory 48%
White 32%
Amaryllis
Exhaust 0 White 0%
4 Grey 0%
6 White 0%
Wall 5 White 0%
Crompton
Ceiling 3 Blue 0%
Brass 9%
Brown 45%
Copper 1%
Gold 0%
Green 4%
Grey 7%
Ivory 13%
Orange 0%
Pearl 0%
Purple 0%
Red 0%
Silver 1%
White 10%
4 Brown 7%
White 0%
5 Brass 5%
Exhaust 3 Silver 0%
6 White 0%
Pedestal 3 Black 0%
Grey 0%
White 0%
Table 3 Grey 0%
Ivory 0%
Red 0%
White 0%
Wall 3 White 12%
Brand Type Blades Color Best Discount
Bajaj
Ceiling 3 Beige 5%
Blue 8%
Bronze 5%
Brown 17%
Copper 12%
Gold 0%
Grey 12%
Ivory 0%
Multicolor 0%
Pearl 0%
Red 0%
Silver 5%
White 15%
4 Brown 11%
Gold 0%
Ivory 0%
White 11%
6 Copper 0%
White 0%
Exhaust 3 Grey 0%
4 Grey 0%
5 Grey 0%
White 0%
Pedestal 3 Beige 1%
Grey 0%
White 0%
Table 3 Beige 0%
White 1%
4 White 0%
Wall 3 Beige 5%
White 9%
4 White 10%
Bionaire Tower 0 Black 44%
Brand Type Blades Color Best Discount
Havells
Ceiling 3 Blue 22%
Brass 25%
Bronze 10%
Brown 24%
Copper 17%
Gold 24%
Green 12%
Grey 7%
Ivory 23%
Pink 0%
Red 16%
Silver 1%
White 19%
4 Black 22%
Brass 17%
Brown 15%
Gold 21%
Nickel 1%
White 13%
5 Brass 0%
Grey 0%
Ivory 0%
Silver 20%
9 Nickel 10%
Exhaust 0 Grey 15%
Silver 12%
White 19%
3 White 14%
4 Grey 10%
10
Discount Pattern : By Brand, Product Type, blades & Colour - Amazon
Full Report Includes
DiscountingAnalysis : Amazon,Flipkart & Snapdeal
-byType(Ceiling/Exhaust/Tower/Wall/Table/Pedestal
-byBrand & Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal)
-byBrand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) &
Blades Consolidated
-byBrand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal),
Blades & ColourConsolidated

11. Brand Type Blades Color Max Reviews
Activa
Ceiling 3 Blue 8
Brown 7
Gold 4
Ivory 4
White 4
Amaryllis
Exhaust 0 White 4
4 Grey 1
6 White 0
Wall 5 White 0
Crompton
Ceiling 3 Blue 5
Brass 2
Brown 268
Copper 13
Gold 15
Green 0
Grey 37
Ivory 60
Orange 0
Pearl 0
Purple 8
Red 4
Silver 8
White 16
4 Brown 0
White 0
5 Brass 11
Exhaust 3 Silver 0
6 White 0
Pedestal 3 Black 0
Grey 3
White 24
Table 3 Grey 4
Ivory 13
Red 19
White 1
Wall 3 White 6
Brand Type Blades Color Max Reviews
Bajaj
Ceiling 3 Beige 0
Blue 0
Bronze 0
Brown 238
Copper 0
Gold 1
Grey 2
Ivory 1
Multicolor 0
Pearl 0
Red 0
Silver 1
White 11
4 Brown 43
Gold 0
Ivory 9
White 0
6 Copper 0
White 0
Exhaust 3 Grey 0
4 Grey 0
5 Grey 0
White 10
Pedestal 3 Beige 1
Grey 0
White 5
Table 3 Beige 1
White 2
4 White 127
Wall 3 Beige 0
White 6
4 White 19
Bionaire Tower 0 Black 51
Brand Type Blades Color Max Reviews
Havells
Ceiling 3 Blue 28
Brass 58
Bronze 4
Brown 184
Copper 20
Gold 185
Green 13
Grey 0
Ivory 30
Pink 2
Red 3
Silver 4
White 58
4 Black 4
Brass 20
Brown 15
Gold 119
Nickel 4
White 2
5 Brass 2
Grey 5
Ivory 1
Silver 2
9 Nickel 2
Exhaust 0 Grey 5
Silver 1
White 2
11
Customer Review Analysis : By Brand, Type, Blades & Colour- Amazon
Masked in preview Masked in preview
Full Report Includes
CustomerReview Analysis : Amazon, Flipkart& Snapdeal
-byType(Ceiling/Exhaust/Tower/Wall/Table/Pedestal
-byBrand & Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal)
-byBrand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) &Blades
Consolidated
-byBrand, Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal),Blades&
Colour Consolidated

12. Colour Brand
Total
Listing
Min SP Max SP
Max
Review
Best
Discount
White
Activa 26 1,029 6,190 596 52%
Maharaja
Whiteline
14 1,249 2,773 367 31%
Bajaj 156 1,239 7,125 266 27%
Havells 136 1,594 26,270 222 29%
Orpat 34 899 4,380 172 14%
Gorilla 2 3,262 3,320 118 7%
Inalsa 4 1,099 1,845 113 39%
Kenstar 5 2,499 3,199 112 50%
Usha 52 1,250 14,200 111 33%
Kent 5 1,149 1,450 103 21%
Lifelong 2 1,049 1,349 103 41%
Flipkart
SmartBuy
2 1,249 1,249 78 28%
Sameer 13 888 1,599 62 53%
Luminous 46 1,099 21,000 58 30%
Orient 67 1,250 9,000 39 22%
Superfan 6 3,500 3,960 32 2%
Crompton 46 1,350 9,345 28 20%
Oreva 1 1,439 1,439 23 0%
Surya 13 1,271 3,499 9 16%
Eveready 8 1,399 3,479 8 33%
V-Guard 14 1,250 8,189 2 11%
Orbit 26 3,100 4,461 1 18%
Lazer 2 1,270 1,370 0 0%
Colour Brand
Total
Listing
Min SP Max SP
Max
Review
Best
Discount
Brown
Activa 40 1,029 8,399 595 52%
Orpat 28 889 4,760 591 25%
Bajaj 51 1,235 3,990 542 26%
Sameer 9 888 1,630 459 53%
Luminous 49 1,099 5,400 391 30%
Orient 51 1,279 5,780 301 22%
Maharaja
Whiteline
4 1,250 2,140 300 31%
Crompton 68 1,047 8,239 268 45%
Inalsa 5 1,099 1,919 230 39%
Lifelong 3 1,050 1,349 224 34%
Havells 136 1,533 37,935 184 27%
Kent 4 1,149 1,386 176 21%
Usha 54 1,299 14,000 93 22%
Flipkart
SmartBuy
4 1,249 2,099 77 28%
Gorilla 3 3,229 3,500 38 7%
Superfan 5 3,500 3,780 35 2%
Kenstar 5 2,700 3,720 15 61%
Eveready 11 1,210 3,099 9 35%
Surya 13 1,155 2,399 7 18%
Turbo
4000
2 1,290 1,450 5 42%
Khaitan 3 1,450 2,065 4 6%
V-Guard 24 1,350 7,800 3 18%
Polycab 7 1,190 2,400 2 12%
Orbit 1 3,199 3,199 1 16%
Lazer 7 895 1,600 0 34%
12
Colour Analysis: Ceiling Fans- Flipkart | Amazon | Snapdeal
Masked in preview
Complete data will be
included in the full report

13. Best Sellers: Ceiling Fan - Amazon
Best Sellers
Brand Crompton Bajaj Havells Havells Havells
Title
Crompton HS Plus
48-inch 53-Watt
Power Saver
Ceiling Fan
(Brown)
Bajaj New Bahar
1200mm Ceiling
Fan (Brown)
Havells Pacer
1200mm Ceiling
Fan (Brown)
Havells Nicola
1200mm Ceiling
Fan (Gold Mist
and Copper)
Havells Leganza
1200mm Ceiling
Fan (Bronze and
Gold)
Price 1,899 1,420 1,749 2,399 2,749
Blades 3 3 3 3 4
Color Brown Brown Brown Gold Gold
Reviews 270 239 190 186 120
Discount 6% 0% 19% 19% 17%
13
Masked in preview
Full Report Includes
Best Sellers – by Site & Type(Ceiling/Exhaust/Tower/Wall/Table/Pedestal) : Amazon, Flipkart & Snapdeal

14. 365
145
138
Amazon Flipkart Snapdeal
Brand Presence
Amazon -365
Flipkart -145
Snapdeal -138
Insights
Marketplace Wise Top Brands-Listings218
134
245
162
142
101
62
12
58
28 38
14 21 15
241
151
123 120
87
144
49
37
16 19 12 23 22 17
260
110
24
41
73
17
39
63
12
30
11 15 8 15
0
50
100
150
200
250
300
SkuCount
Brands
Amazon Flipkart Snapdeal
Ceiling Fans
Price Band with max Listings Rs.1,000-2,000
Best discount offered 50%-65%
Most Popular colour White, Brown, Ivory
Top competitors Orpat
Bajaj
Activa
Exhaust Fans
Price Band with max Listings Rs 0-500
Best discount offered 20%-40%
Most Popular colour White, Black, Grey
Top competitors Havells
Orpat
Turbo
Table Fans
Price Band with max Listings Rs 2000-5000
Best discount offered 50%-65%
Most Popular colour White, Black
Top competitors Eveready
Bajaj
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