SlideShare a Scribd company logo
Marketing Festival 2014 
Martin Röttgerding, Bloofusion 
Taking Google Shopping to the Next Level
@bloomarty 
Case 
Study: 
Shopping 
Revenue 
Jan-­‐13 
Feb-­‐13 
Mar-­‐13 
Apr-­‐13 
May-­‐13 
Jun-­‐13 
Jul-­‐13 
Aug-­‐13 
Sep-­‐13 
Oct-­‐13 
Nov-­‐13 
Dec-­‐13 
Jan-­‐14 
Feb-­‐14 
Mar-­‐14 
Apr-­‐14 
May-­‐14 
Jun-­‐14 
Jul-­‐14 
Aug-­‐14 
Sep-­‐14 
Oct-­‐14
What are we talking about?
@bloomarty
@bloomarty
@bloomarty
@bloomarty 
Product 
Data 
Title 
Price 
Product 
type 
Brand 
Color 
Image 
Descrip8on 
Fender 
Standard 
Stratocaster 
499 
Guitars 
> 
Electric 
Guitars 
> 
Stratocaster 
Fender 
red 
hDp://... 
… 
Fender 
AM 
Special 
Strat 
white 
749 
Guitars 
> 
Electric 
Guitars 
> 
Stratocaster 
Fender 
sunburst 
hDp://... 
… 
Fender 
Stratocaster 
Signature 
Eric 
Clapton 
1599 
Guitars 
> 
Electric 
Guitars 
> 
Signature 
Guitars 
Fender 
black 
hDp://... 
… 
Gibson 
Flying 
V 
120 
HV 
1790 
Guitars 
> 
Electric 
Guitars 
> 
Heavy 
Guitars 
Gibson 
black 
hDp://... 
… 
Gibson 
Les 
Paul 
Standard 
2012 
GT 
LH 
1399 
Guitars 
> 
Electric 
Guitars 
> 
LeUhanded 
Guitars 
Gibson 
gold 
hDp://... 
… 
Fender 
Stratocaster 
Natural 
Swirl 
589 
Guitars 
> 
Electric 
Guitars 
> 
Stratocaster 
Fender 
natural 
hDp://... 
… 
Fender 
American 
Deluxe 
Strat 
1499 
Guitars 
> 
Electric 
Guitars 
> 
Stratocaster 
Fender 
red 
hDp://... 
… 
Fender 
American 
Dlx 
Strat 
HSS 
1569 
Guitars 
> 
Electric 
Guitars 
> 
Stratocaster 
Fender 
blue 
hDp://... 
… 
Takamine 
TC132S 
999 
Guitars 
> 
AcousZc 
Guitars 
Takamine 
natural 
hDp://... 
… 
Luna 
Guitars 
Lapsteel 
489 
Guitars 
> 
Steel 
Guitars 
Luna 
Guitars 
grey 
hDp://... 
… 
Duesenberg 
Fairytale 
Lapsteel 
Goldburst 
1429 
Guitars 
> 
Steel 
Guitars 
Duesenberg 
gold 
hDp://... 
… 
Yamaha 
B40 
249 
Guitars 
> 
AcousZc 
Guitars 
Yamaha 
wooden 
hDp://... 
… 
… 
… 
… 
… 
… 
… 
…
@bloomarty 
Providing 
Product 
Data 
for 
Google 
Shopping 
Shop 
database 
Product 
data 
feed 
link
bids 
on 
single 
products 
@bloomarty 
Shopping 
Campaigns: 
Product 
Group 
Structure 
all 
products 
brand 
1 
brand 
2 
everything 
else 
product 
1 
product 
2 
everything 
else 
€0.20 
€0.20 
€0.30 
€0.28 
€0.30 
bids 
on 
mulZple 
products
@bloomarty 
Negative 
Keywords
@bloomarty 
The 
Complete 
Picture 
Shop 
database 
Product 
data 
feed 
Feed 
opZmizaZon 
Bids 
Bid 
management 
NegaZve 
keywords
What‘s in the Box??
@bloomarty 
Product 
Presentation 
> running 
shoes 
> asics 
running 
shoes 
> asics 
gel 
1170 
running 
shoes
@bloomarty 
Product 
Presentation 
> running 
shoes 
> asics 
€0,40 
running 
shoes 
> asics 
€0,40 
gel 
1170 
running 
shoes 
€0,40 
ID 
Title 
Brand 
Product 
type 
123 
Asics 
Gel 
1170 
Asics 
Running 
shoes 
€0,40
Case Study 
A Closer Look at Shopping Queries
@bloomarty 
Shopping 
Queries 
by 
Number 
of 
Words 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
1 
word 
2 
words 
3 
words 
4 
words 
5 
words 
6 
words 
Revenue 
per 
Click
@bloomarty 
Shopping 
Queries 
by 
Number 
of 
Words 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
1 
word 
2 
words 
3 
words 
4 
words 
5 
words 
6 
words 
Cost 
per 
Click
@bloomarty 
Shopping 
Queries 
by 
Number 
of 
Words 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
1 
word 
2 
words 
3 
words 
4 
words 
5 
words 
6 
words 
Revenue 
per 
Click 
Cost 
per 
Click
@bloomarty 
Product 
Presentation 
> 
running 
shoes 
> 
€0,40 
asics 
running 
shoes 
> 
€0,40 
asics 
gel 
1170 
running 
shoes 
€0,40 
ID 
Title 
Brand 
Product 
type 
123 
Asics 
Gel 
1170 
Asics 
Running 
shoes 
€0,40
@bloomarty 
Product 
Presentation 
> 
running 
shoes 
> 
€0,40 
asics 
running 
shoes 
> 
€0,40 
asics 
gel 
1170 
running 
shoes 
€0,40 
ID 
Title 
Brand 
Product 
type 
123 
Asics 
Gel 
1170 
Asics 
Running 
shoes 
€0,40
@bloomarty 
Revenue 
per 
Click: 
Brand 
Reference 
– 
Case 
Study 
€ 
5,75 
€ 
1,85 
9,00 
€ 
8,00 
€ 
7,00 
€ 
6,00 
€ 
5,00 
€ 
4,00 
€ 
3,00 
€ 
2,00 
€ 
1,00 
€ 
0,00 
€ 
contains 
brand 
reference 
rest 
average: 
4.08 
€
@bloomarty 
Product 
Presentation 
> 
running 
shoes 
> 
€0,40 
asics 
running 
shoes 
> 
€0,40 
asics 
gel 
1170 
running 
shoes 
€0,40 
ID 
Title 
Brand 
Product 
type 
123 
Asics 
Gel 
1170 
Asics 
Running 
shoes 
€0,40
@bloomarty 
Product 
Presentation 
> 
running 
shoes 
> 
€0,40 
asics 
running 
shoes 
> 
€0,40 
asics 
gel 
1170 
running 
shoes 
€0,40 
ID 
Title 
Brand 
Product 
type 
123 
Asics 
Gel 
1170 
Asics 
Running 
shoes 
€0,40
@bloomarty 
Revenue 
per 
Click: 
Product 
Reference 
– 
Case 
Study 
€ 
7,63 
€ 
3,94 
9,00 
€ 
8,00 
€ 
7,00 
€ 
6,00 
€ 
5,00 
€ 
4,00 
€ 
3,00 
€ 
2,00 
€ 
1,00 
€ 
0,00 
€ 
contains 
product 
reference 
rest 
average: 
4.08 
€
@bloomarty 
Revenue 
per 
Click: 
Product 
Reference 
– 
Case 
Study 
€ 
7,63 
€ 
5,75 
1,53 
9,00 
€ 
8,00 
€ 
7,00 
€ 
6,00 
€ 
5,00 
€ 
4,00 
€ 
3,00 
€ 
2,00 
€ 
1,00 
€ 
0,00 
€ 
contains 
product 
reference 
contains 
brand 
reference 
rest 
average: 
4.08 
€
How to Segment Shopping Queries 
Shopping Keywords
@bloomarty 
Segmenting 
Search 
Queries: 
The 
Goal 
One 
Campaign 
some 
bids 
Another 
Campaign 
other 
bids 
some 
queries 
other 
queries
@bloomarty 
Campaign 
Priorities 
Query 
Campaign 
1 
Priority: 
high 
0.25 
Campaign 
2 
Priority: 
low 
0.50 
Conflict 
Ad 
AucZon 
0.25
@bloomarty 
Segmenting 
Search 
Queries: 
Non-­‐brand 
Queries 
blue 
running 
shoes 
Conflict 
Ad 
AucZon 
0.25 
Campaign 
1 
Priority: 
high 
0.25 
Campaign 
2 
Priority: 
low 
0.50
@bloomarty 
Segmenting 
Search 
Queries: 
Brand 
Queries 
asics 
running 
shoes 
No 
conflict 
Ad 
AucZon 
0.50 
Campaign 
1 
Priority: 
high 
0.25 
NegaZves: 
asics 
Campaign 
2 
Priority: 
low 
0.50
Shopping Keywords 
The Complete Strategy
@bloomarty 
The 
Goal 
Products 
Campaign 
Brands 
Campaign 
Rest 
Campaign 
product 
specific 
search 
queries 
brand 
related 
search 
queries 
other 
search 
queries 
(opZonal)
@bloomarty 
Gather 
your 
brand 
keywords 
> From 
your 
product 
data 
> Clean 
them 
up 
> Tommy 
Hilfiger 
à 
hilfiger 
> Sammies 
by 
Samsonite 
à 
sammies, 
samsonite
@bloomarty 
Gather 
your 
product 
keywords 
> From 
your 
product 
data 
> MPN 
> Title 
patterns 
> … 
> Manually?
@bloomarty 
Campaign 
Structure 
Priority 
low 
medium 
Campaign 
Products 
Brands 
Rest 
high
@bloomarty 
Campaign 
Structure 
Priority 
low 
medium 
NegaZve 
Keywords 
product 
specific 
terms 
Bids 
very 
high 
high 
Campaign 
Products 
Brands 
high 
product 
specific 
terms 
brands 
Rest 
low 
Budget 
shared 
budget 
Use 
whatever 
internal 
structure 
you 
like
@bloomarty 
Campaign 
Structure 
Priority 
low 
medium 
NegaZve 
Keywords 
product 
specific 
terms 
Bids 
very 
high 
high 
Campaign 
Products 
Brands 
high 
product 
specific 
terms 
brands 
Rest 
low 
Budget 
shared 
budget 
Use 
whatever 
internal 
structure 
you 
like 
Alternative: 
start 
with 
the 
old 
bids 
and 
adapt
@bloomarty 
Segmented 
Campaigns: 
Outcome 
Rest 
vs. 
Brands 
vs. 
Products 
Ad 
AucZon 
0.75 
Pr 
oducts 
Campaign 
Priority: 
low 
0.75 
Rest 
Campaign 
NegaZves: 
gel 
1170 
gel 
1180 
asics 
nike 
… 
Priority: 
high 
0.25 
asics 
gel 
1170 
red 
running 
shoes 
No 
conflict 
Ad 
AucZon 
0.25 
Brands 
vs. 
Products 
B 
rands 
Campaign 
Priority: 
med. 
0.50 
asics 
running 
shoes 
Ad 
AucZon 
0.50 
NegaZves: 
gel1170 
gel 
1180 
…
@bloomarty 
Case 
Study: 
Shopping 
Revenue 
Jan-­‐13 
Feb-­‐13 
Mar-­‐13 
Apr-­‐13 
May-­‐13 
Jun-­‐13 
Jul-­‐13 
Aug-­‐13 
Sep-­‐13 
Oct-­‐13 
Nov-­‐13 
Dec-­‐13 
Jan-­‐14 
Feb-­‐14 
Mar-­‐14 
Apr-­‐14 
May-­‐14 
Jun-­‐14 
Jul-­‐14 
Aug-­‐14 
Sep-­‐14 
Oct-­‐14
@bloomarty 
Thank 
You! 
Martin 
Röttgerding 
Bloofusion 
Germany 
E-­‐Mail 
martin@bloofusion.de 
Twitter 
@bloomarty 
Web 
www.bloofusion.de 
Blogs 
www.internetkapitaene.de 
www.ppc-­‐epiphany.com 
Magazine 
www.suchradar.de 
Interview 
bloo.link/mkfest

More Related Content

What's hot

PPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebe
PPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebePPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebe
PPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebe
Taste
 
PPC Restart 2023: Matouš Ledvina - AI jako klíč pro efektivní marketing
PPC Restart 2023: Matouš Ledvina - AI jako klíč pro efektivní marketingPPC Restart 2023: Matouš Ledvina - AI jako klíč pro efektivní marketing
PPC Restart 2023: Matouš Ledvina - AI jako klíč pro efektivní marketing
Taste
 
PPC Restart 2022: Milan Cidilo - Ako vyškálovať TikTok ads z 0 na 500tis. Kč ...
PPC Restart 2022: Milan Cidilo - Ako vyškálovať TikTok ads z 0 na 500tis. Kč ...PPC Restart 2022: Milan Cidilo - Ako vyškálovať TikTok ads z 0 na 500tis. Kč ...
PPC Restart 2022: Milan Cidilo - Ako vyškálovať TikTok ads z 0 na 500tis. Kč ...
Taste
 
PPC Restart 2022: Jan Janoušek - Využijte maximální potenciál kampaně Perform...
PPC Restart 2022: Jan Janoušek - Využijte maximální potenciál kampaně Perform...PPC Restart 2022: Jan Janoušek - Využijte maximální potenciál kampaně Perform...
PPC Restart 2022: Jan Janoušek - Využijte maximální potenciál kampaně Perform...
Taste
 
Libor Toporcer: Rok s Performance Max. Tipy, triky a odborné postrehy ako na ...
Libor Toporcer: Rok s Performance Max. Tipy, triky a odborné postrehy ako na ...Libor Toporcer: Rok s Performance Max. Tipy, triky a odborné postrehy ako na ...
Libor Toporcer: Rok s Performance Max. Tipy, triky a odborné postrehy ako na ...
Mergado technologies s. r. o.
 
PPC Restart 2022: Milan Formánek - Moderní marketing
PPC Restart 2022: Milan Formánek - Moderní marketingPPC Restart 2022: Milan Formánek - Moderní marketing
PPC Restart 2022: Milan Formánek - Moderní marketing
Taste
 
PPC Restart 2022: Lukáš Bartošek - Produktová analytika na sociálních sítích
PPC Restart 2022: Lukáš Bartošek - Produktová analytika na sociálních sítíchPPC Restart 2022: Lukáš Bartošek - Produktová analytika na sociálních sítích
PPC Restart 2022: Lukáš Bartošek - Produktová analytika na sociálních sítích
Taste
 
PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...
PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...
PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...
Taste
 
PPC Restart 2022: Lucie Hvězdová - Case study: Jak využít Zboží.cz na maximum
PPC Restart 2022: Lucie Hvězdová - Case study: Jak využít Zboží.cz na maximumPPC Restart 2022: Lucie Hvězdová - Case study: Jak využít Zboží.cz na maximum
PPC Restart 2022: Lucie Hvězdová - Case study: Jak využít Zboží.cz na maximum
Taste
 
PPC Restart 2023: André Heller - Co musí o Google Analytics 4 vědět každý PPC...
PPC Restart 2023: André Heller - Co musí o Google Analytics 4 vědět každý PPC...PPC Restart 2023: André Heller - Co musí o Google Analytics 4 vědět každý PPC...
PPC Restart 2023: André Heller - Co musí o Google Analytics 4 vědět každý PPC...
Taste
 
PPC Restart 2022: Tomáš Hurt - Proč a jak využije PPC specialista BigQuery
PPC Restart 2022: Tomáš Hurt - Proč a jak využije PPC specialista BigQueryPPC Restart 2022: Tomáš Hurt - Proč a jak využije PPC specialista BigQuery
PPC Restart 2022: Tomáš Hurt - Proč a jak využije PPC specialista BigQuery
Taste
 
PPC Restart 2022: Julie Kneblová & Petr Bureš - Jak maximalizovat výkon RSA r...
PPC Restart 2022: Julie Kneblová & Petr Bureš - Jak maximalizovat výkon RSA r...PPC Restart 2022: Julie Kneblová & Petr Bureš - Jak maximalizovat výkon RSA r...
PPC Restart 2022: Julie Kneblová & Petr Bureš - Jak maximalizovat výkon RSA r...
Taste
 
PPC Restart 2022: Jan Kvasnička - Zvyšujte výkon kampaní díky optimalizaci vs...
PPC Restart 2022: Jan Kvasnička - Zvyšujte výkon kampaní díky optimalizaci vs...PPC Restart 2022: Jan Kvasnička - Zvyšujte výkon kampaní díky optimalizaci vs...
PPC Restart 2022: Jan Kvasnička - Zvyšujte výkon kampaní díky optimalizaci vs...
Taste
 
PPC Restart 2022: David Janoušek - Share of Search - Nejdůležitější metrika, ...
PPC Restart 2022: David Janoušek - Share of Search - Nejdůležitější metrika, ...PPC Restart 2022: David Janoušek - Share of Search - Nejdůležitější metrika, ...
PPC Restart 2022: David Janoušek - Share of Search - Nejdůležitější metrika, ...
Taste
 
PPC Restart 2022: Blanka Kudrnová - Jak rychle se dá na Pinterestu vydělat mi...
PPC Restart 2022: Blanka Kudrnová - Jak rychle se dá na Pinterestu vydělat mi...PPC Restart 2022: Blanka Kudrnová - Jak rychle se dá na Pinterestu vydělat mi...
PPC Restart 2022: Blanka Kudrnová - Jak rychle se dá na Pinterestu vydělat mi...
Taste
 
Data Date #3: Jan Tichý - Jak pracovat v BigQuery s daty z Google Analytics 4
Data Date #3: Jan Tichý - Jak pracovat v BigQuery s daty z Google Analytics 4Data Date #3: Jan Tichý - Jak pracovat v BigQuery s daty z Google Analytics 4
Data Date #3: Jan Tichý - Jak pracovat v BigQuery s daty z Google Analytics 4
Taste
 
Data Restart 2022: David Janoušek - Jak na výkonnostní kampaně v období cooki...
Data Restart 2022: David Janoušek - Jak na výkonnostní kampaně v období cooki...Data Restart 2022: David Janoušek - Jak na výkonnostní kampaně v období cooki...
Data Restart 2022: David Janoušek - Jak na výkonnostní kampaně v období cooki...
Taste
 
Project Restart 2023: Matěj Kapošváry - Jak řídit agenturu, ať máte více času...
Project Restart 2023: Matěj Kapošváry - Jak řídit agenturu, ať máte více času...Project Restart 2023: Matěj Kapošváry - Jak řídit agenturu, ať máte více času...
Project Restart 2023: Matěj Kapošváry - Jak řídit agenturu, ať máte více času...
Taste
 
Data Restart 2022: Hana Bartoňková a Vojtěch Říha - Kolik mi vydělá jeden člá...
Data Restart 2022: Hana Bartoňková a Vojtěch Říha - Kolik mi vydělá jeden člá...Data Restart 2022: Hana Bartoňková a Vojtěch Říha - Kolik mi vydělá jeden člá...
Data Restart 2022: Hana Bartoňková a Vojtěch Říha - Kolik mi vydělá jeden člá...
Taste
 
Data Restart 2023: Radek Hudák - Customer journey jako cesta z temnoty špatný...
Data Restart 2023: Radek Hudák - Customer journey jako cesta z temnoty špatný...Data Restart 2023: Radek Hudák - Customer journey jako cesta z temnoty špatný...
Data Restart 2023: Radek Hudák - Customer journey jako cesta z temnoty špatný...
Taste
 

What's hot (20)

PPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebe
PPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebePPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebe
PPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebe
 
PPC Restart 2023: Matouš Ledvina - AI jako klíč pro efektivní marketing
PPC Restart 2023: Matouš Ledvina - AI jako klíč pro efektivní marketingPPC Restart 2023: Matouš Ledvina - AI jako klíč pro efektivní marketing
PPC Restart 2023: Matouš Ledvina - AI jako klíč pro efektivní marketing
 
PPC Restart 2022: Milan Cidilo - Ako vyškálovať TikTok ads z 0 na 500tis. Kč ...
PPC Restart 2022: Milan Cidilo - Ako vyškálovať TikTok ads z 0 na 500tis. Kč ...PPC Restart 2022: Milan Cidilo - Ako vyškálovať TikTok ads z 0 na 500tis. Kč ...
PPC Restart 2022: Milan Cidilo - Ako vyškálovať TikTok ads z 0 na 500tis. Kč ...
 
PPC Restart 2022: Jan Janoušek - Využijte maximální potenciál kampaně Perform...
PPC Restart 2022: Jan Janoušek - Využijte maximální potenciál kampaně Perform...PPC Restart 2022: Jan Janoušek - Využijte maximální potenciál kampaně Perform...
PPC Restart 2022: Jan Janoušek - Využijte maximální potenciál kampaně Perform...
 
Libor Toporcer: Rok s Performance Max. Tipy, triky a odborné postrehy ako na ...
Libor Toporcer: Rok s Performance Max. Tipy, triky a odborné postrehy ako na ...Libor Toporcer: Rok s Performance Max. Tipy, triky a odborné postrehy ako na ...
Libor Toporcer: Rok s Performance Max. Tipy, triky a odborné postrehy ako na ...
 
PPC Restart 2022: Milan Formánek - Moderní marketing
PPC Restart 2022: Milan Formánek - Moderní marketingPPC Restart 2022: Milan Formánek - Moderní marketing
PPC Restart 2022: Milan Formánek - Moderní marketing
 
PPC Restart 2022: Lukáš Bartošek - Produktová analytika na sociálních sítích
PPC Restart 2022: Lukáš Bartošek - Produktová analytika na sociálních sítíchPPC Restart 2022: Lukáš Bartošek - Produktová analytika na sociálních sítích
PPC Restart 2022: Lukáš Bartošek - Produktová analytika na sociálních sítích
 
PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...
PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...
PPC Restart 2023: Aneta Hemerová - Facebook Ads: Jak z rozpočtů vytěžit maxim...
 
PPC Restart 2022: Lucie Hvězdová - Case study: Jak využít Zboží.cz na maximum
PPC Restart 2022: Lucie Hvězdová - Case study: Jak využít Zboží.cz na maximumPPC Restart 2022: Lucie Hvězdová - Case study: Jak využít Zboží.cz na maximum
PPC Restart 2022: Lucie Hvězdová - Case study: Jak využít Zboží.cz na maximum
 
PPC Restart 2023: André Heller - Co musí o Google Analytics 4 vědět každý PPC...
PPC Restart 2023: André Heller - Co musí o Google Analytics 4 vědět každý PPC...PPC Restart 2023: André Heller - Co musí o Google Analytics 4 vědět každý PPC...
PPC Restart 2023: André Heller - Co musí o Google Analytics 4 vědět každý PPC...
 
PPC Restart 2022: Tomáš Hurt - Proč a jak využije PPC specialista BigQuery
PPC Restart 2022: Tomáš Hurt - Proč a jak využije PPC specialista BigQueryPPC Restart 2022: Tomáš Hurt - Proč a jak využije PPC specialista BigQuery
PPC Restart 2022: Tomáš Hurt - Proč a jak využije PPC specialista BigQuery
 
PPC Restart 2022: Julie Kneblová & Petr Bureš - Jak maximalizovat výkon RSA r...
PPC Restart 2022: Julie Kneblová & Petr Bureš - Jak maximalizovat výkon RSA r...PPC Restart 2022: Julie Kneblová & Petr Bureš - Jak maximalizovat výkon RSA r...
PPC Restart 2022: Julie Kneblová & Petr Bureš - Jak maximalizovat výkon RSA r...
 
PPC Restart 2022: Jan Kvasnička - Zvyšujte výkon kampaní díky optimalizaci vs...
PPC Restart 2022: Jan Kvasnička - Zvyšujte výkon kampaní díky optimalizaci vs...PPC Restart 2022: Jan Kvasnička - Zvyšujte výkon kampaní díky optimalizaci vs...
PPC Restart 2022: Jan Kvasnička - Zvyšujte výkon kampaní díky optimalizaci vs...
 
PPC Restart 2022: David Janoušek - Share of Search - Nejdůležitější metrika, ...
PPC Restart 2022: David Janoušek - Share of Search - Nejdůležitější metrika, ...PPC Restart 2022: David Janoušek - Share of Search - Nejdůležitější metrika, ...
PPC Restart 2022: David Janoušek - Share of Search - Nejdůležitější metrika, ...
 
PPC Restart 2022: Blanka Kudrnová - Jak rychle se dá na Pinterestu vydělat mi...
PPC Restart 2022: Blanka Kudrnová - Jak rychle se dá na Pinterestu vydělat mi...PPC Restart 2022: Blanka Kudrnová - Jak rychle se dá na Pinterestu vydělat mi...
PPC Restart 2022: Blanka Kudrnová - Jak rychle se dá na Pinterestu vydělat mi...
 
Data Date #3: Jan Tichý - Jak pracovat v BigQuery s daty z Google Analytics 4
Data Date #3: Jan Tichý - Jak pracovat v BigQuery s daty z Google Analytics 4Data Date #3: Jan Tichý - Jak pracovat v BigQuery s daty z Google Analytics 4
Data Date #3: Jan Tichý - Jak pracovat v BigQuery s daty z Google Analytics 4
 
Data Restart 2022: David Janoušek - Jak na výkonnostní kampaně v období cooki...
Data Restart 2022: David Janoušek - Jak na výkonnostní kampaně v období cooki...Data Restart 2022: David Janoušek - Jak na výkonnostní kampaně v období cooki...
Data Restart 2022: David Janoušek - Jak na výkonnostní kampaně v období cooki...
 
Project Restart 2023: Matěj Kapošváry - Jak řídit agenturu, ať máte více času...
Project Restart 2023: Matěj Kapošváry - Jak řídit agenturu, ať máte více času...Project Restart 2023: Matěj Kapošváry - Jak řídit agenturu, ať máte více času...
Project Restart 2023: Matěj Kapošváry - Jak řídit agenturu, ať máte více času...
 
Data Restart 2022: Hana Bartoňková a Vojtěch Říha - Kolik mi vydělá jeden člá...
Data Restart 2022: Hana Bartoňková a Vojtěch Říha - Kolik mi vydělá jeden člá...Data Restart 2022: Hana Bartoňková a Vojtěch Říha - Kolik mi vydělá jeden člá...
Data Restart 2022: Hana Bartoňková a Vojtěch Říha - Kolik mi vydělá jeden člá...
 
Data Restart 2023: Radek Hudák - Customer journey jako cesta z temnoty špatný...
Data Restart 2023: Radek Hudák - Customer journey jako cesta z temnoty špatný...Data Restart 2023: Radek Hudák - Customer journey jako cesta z temnoty špatný...
Data Restart 2023: Radek Hudák - Customer journey jako cesta z temnoty špatný...
 

Viewers also liked

Google shopping campaigns presentation
Google shopping campaigns presentationGoogle shopping campaigns presentation
Google shopping campaigns presentation
Bogdan Ch
 
Jak na produktové kampaně - PPC na stojáka, Besteto #1
Jak na produktové kampaně - PPC na stojáka, Besteto #1Jak na produktové kampaně - PPC na stojáka, Besteto #1
Jak na produktové kampaně - PPC na stojáka, Besteto #1
Karel Rujzl
 
Andrej Pancik - Scaling e-commerce with marketing automation
Andrej Pancik - Scaling e-commerce with marketing automationAndrej Pancik - Scaling e-commerce with marketing automation
Andrej Pancik - Scaling e-commerce with marketing automation
Marketing Festival
 
Shopping Ads Masterclass UK - Feed Management
Shopping Ads Masterclass UK - Feed ManagementShopping Ads Masterclass UK - Feed Management
Shopping Ads Masterclass UK - Feed Management
Debalina C.
 
Tom Critchlow - Data Feed SEO & Advanced Site Architecture
Tom Critchlow - Data Feed SEO & Advanced Site ArchitectureTom Critchlow - Data Feed SEO & Advanced Site Architecture
Tom Critchlow - Data Feed SEO & Advanced Site Architecture
auexpo Conference
 
Google Shopping Campaigns: The New Face of Product Listing Ads
Google Shopping Campaigns: The New Face of Product Listing AdsGoogle Shopping Campaigns: The New Face of Product Listing Ads
Google Shopping Campaigns: The New Face of Product Listing Ads
Tinuiti
 
Google Shopping Campaigns - How to Drive Sales
Google Shopping Campaigns - How to Drive SalesGoogle Shopping Campaigns - How to Drive Sales
Google Shopping Campaigns - How to Drive Sales
GoDataFeed
 
Advanced Google shopping Strategies for Q4 2015
Advanced Google shopping Strategies for Q4 2015Advanced Google shopping Strategies for Q4 2015
Advanced Google shopping Strategies for Q4 2015
Tinuiti
 
Google Shopping Campaigns - The New Face Of PLAs
Google Shopping Campaigns - The New Face Of PLAsGoogle Shopping Campaigns - The New Face Of PLAs
Google Shopping Campaigns - The New Face Of PLAs
CPC_Strategy
 
How to Effectively Target Search Queries in Google Shopping Campaigns
How to Effectively Target Search Queries in Google Shopping CampaignsHow to Effectively Target Search Queries in Google Shopping Campaigns
How to Effectively Target Search Queries in Google Shopping Campaigns
Tinuiti
 
Crafting Advanced Google Shopping Strategies to Rank Higher in 2017
Crafting Advanced Google Shopping Strategies to Rank Higher in 2017Crafting Advanced Google Shopping Strategies to Rank Higher in 2017
Crafting Advanced Google Shopping Strategies to Rank Higher in 2017
Tinuiti
 
Pavol Adamcak - How do we fully automate Google Shopping campaigns
Pavol Adamcak - How do we fully automate Google Shopping campaignsPavol Adamcak - How do we fully automate Google Shopping campaigns
Pavol Adamcak - How do we fully automate Google Shopping campaigns
Marketing Festival
 
SENDERO RAMBLA DE CASTRO POWER POINT
SENDERO RAMBLA DE CASTRO POWER POINTSENDERO RAMBLA DE CASTRO POWER POINT
SENDERO RAMBLA DE CASTRO POWER POINT
GUADALUPE221
 
Expo panama
Expo panamaExpo panama
Integrated Customer Relationship Management (CRM) Benchmark 2013
Integrated Customer Relationship Management (CRM) Benchmark 2013Integrated Customer Relationship Management (CRM) Benchmark 2013
Integrated Customer Relationship Management (CRM) Benchmark 2013
Gleanster Research
 
Visionary Marketer Award Presentation
Visionary Marketer Award PresentationVisionary Marketer Award Presentation
Visionary Marketer Award Presentation
iMedia Connection
 
El tungsteno es una novela social escrita por el escritor peruano César Vallejo.
El tungsteno es una novela social escrita por el escritor peruano César Vallejo.El tungsteno es una novela social escrita por el escritor peruano César Vallejo.
El tungsteno es una novela social escrita por el escritor peruano César Vallejo.
Marly Rodriguez
 
Automation A Reischl
Automation A ReischlAutomation A Reischl
Automation A Reischl
reischl
 
MATONEO ESCOLAR ... BY:SEBAS GARCIA
MATONEO ESCOLAR ... BY:SEBAS GARCIAMATONEO ESCOLAR ... BY:SEBAS GARCIA
MATONEO ESCOLAR ... BY:SEBAS GARCIA
sebas_gracia9258
 
Presentación TSMGO Blog
Presentación TSMGO BlogPresentación TSMGO Blog
Presentación TSMGO Blog
Ricardo Moreno
 

Viewers also liked (20)

Google shopping campaigns presentation
Google shopping campaigns presentationGoogle shopping campaigns presentation
Google shopping campaigns presentation
 
Jak na produktové kampaně - PPC na stojáka, Besteto #1
Jak na produktové kampaně - PPC na stojáka, Besteto #1Jak na produktové kampaně - PPC na stojáka, Besteto #1
Jak na produktové kampaně - PPC na stojáka, Besteto #1
 
Andrej Pancik - Scaling e-commerce with marketing automation
Andrej Pancik - Scaling e-commerce with marketing automationAndrej Pancik - Scaling e-commerce with marketing automation
Andrej Pancik - Scaling e-commerce with marketing automation
 
Shopping Ads Masterclass UK - Feed Management
Shopping Ads Masterclass UK - Feed ManagementShopping Ads Masterclass UK - Feed Management
Shopping Ads Masterclass UK - Feed Management
 
Tom Critchlow - Data Feed SEO & Advanced Site Architecture
Tom Critchlow - Data Feed SEO & Advanced Site ArchitectureTom Critchlow - Data Feed SEO & Advanced Site Architecture
Tom Critchlow - Data Feed SEO & Advanced Site Architecture
 
Google Shopping Campaigns: The New Face of Product Listing Ads
Google Shopping Campaigns: The New Face of Product Listing AdsGoogle Shopping Campaigns: The New Face of Product Listing Ads
Google Shopping Campaigns: The New Face of Product Listing Ads
 
Google Shopping Campaigns - How to Drive Sales
Google Shopping Campaigns - How to Drive SalesGoogle Shopping Campaigns - How to Drive Sales
Google Shopping Campaigns - How to Drive Sales
 
Advanced Google shopping Strategies for Q4 2015
Advanced Google shopping Strategies for Q4 2015Advanced Google shopping Strategies for Q4 2015
Advanced Google shopping Strategies for Q4 2015
 
Google Shopping Campaigns - The New Face Of PLAs
Google Shopping Campaigns - The New Face Of PLAsGoogle Shopping Campaigns - The New Face Of PLAs
Google Shopping Campaigns - The New Face Of PLAs
 
How to Effectively Target Search Queries in Google Shopping Campaigns
How to Effectively Target Search Queries in Google Shopping CampaignsHow to Effectively Target Search Queries in Google Shopping Campaigns
How to Effectively Target Search Queries in Google Shopping Campaigns
 
Crafting Advanced Google Shopping Strategies to Rank Higher in 2017
Crafting Advanced Google Shopping Strategies to Rank Higher in 2017Crafting Advanced Google Shopping Strategies to Rank Higher in 2017
Crafting Advanced Google Shopping Strategies to Rank Higher in 2017
 
Pavol Adamcak - How do we fully automate Google Shopping campaigns
Pavol Adamcak - How do we fully automate Google Shopping campaignsPavol Adamcak - How do we fully automate Google Shopping campaigns
Pavol Adamcak - How do we fully automate Google Shopping campaigns
 
SENDERO RAMBLA DE CASTRO POWER POINT
SENDERO RAMBLA DE CASTRO POWER POINTSENDERO RAMBLA DE CASTRO POWER POINT
SENDERO RAMBLA DE CASTRO POWER POINT
 
Expo panama
Expo panamaExpo panama
Expo panama
 
Integrated Customer Relationship Management (CRM) Benchmark 2013
Integrated Customer Relationship Management (CRM) Benchmark 2013Integrated Customer Relationship Management (CRM) Benchmark 2013
Integrated Customer Relationship Management (CRM) Benchmark 2013
 
Visionary Marketer Award Presentation
Visionary Marketer Award PresentationVisionary Marketer Award Presentation
Visionary Marketer Award Presentation
 
El tungsteno es una novela social escrita por el escritor peruano César Vallejo.
El tungsteno es una novela social escrita por el escritor peruano César Vallejo.El tungsteno es una novela social escrita por el escritor peruano César Vallejo.
El tungsteno es una novela social escrita por el escritor peruano César Vallejo.
 
Automation A Reischl
Automation A ReischlAutomation A Reischl
Automation A Reischl
 
MATONEO ESCOLAR ... BY:SEBAS GARCIA
MATONEO ESCOLAR ... BY:SEBAS GARCIAMATONEO ESCOLAR ... BY:SEBAS GARCIA
MATONEO ESCOLAR ... BY:SEBAS GARCIA
 
Presentación TSMGO Blog
Presentación TSMGO BlogPresentación TSMGO Blog
Presentación TSMGO Blog
 

Similar to Martin Roettgerding - Taking Google Shopping to the Next Level MKTFEST 2014

Saas Framework
Saas FrameworkSaas Framework
Saas Framework
Satyajit Das
 
Apptus Conversion Case - Conversion Jam 3
Apptus Conversion Case - Conversion Jam 3Apptus Conversion Case - Conversion Jam 3
Apptus Conversion Case - Conversion Jam 3
Conversionista
 
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...
Branded3
 
Product Listing Presentation Demo Video.pdf
Product Listing Presentation Demo Video.pdfProduct Listing Presentation Demo Video.pdf
Product Listing Presentation Demo Video.pdf
KrystineGonzales
 
SAS Analytics2011 Retail final LI Post
SAS Analytics2011 Retail final LI PostSAS Analytics2011 Retail final LI Post
SAS Analytics2011 Retail final LI Post
Emmett Cox
 
5 false assumptions about your online traffic
5 false assumptions about your online traffic5 false assumptions about your online traffic
5 false assumptions about your online traffic
Red Orbit digital marketing
 
Supercharge Your Google Shopping Campaigns In 20 Minutes.pptx
Supercharge Your Google Shopping Campaigns In 20 Minutes.pptxSupercharge Your Google Shopping Campaigns In 20 Minutes.pptx
Supercharge Your Google Shopping Campaigns In 20 Minutes.pptx
Becky Hopkin
 
SMX London – Reverse Engineering Google Shopping
SMX London – Reverse Engineering Google ShoppingSMX London – Reverse Engineering Google Shopping
SMX London – Reverse Engineering Google Shopping
Crealytics
 
It's not too late! Optimize your Google Shopping campaigns in time for the Ho...
It's not too late! Optimize your Google Shopping campaigns in time for the Ho...It's not too late! Optimize your Google Shopping campaigns in time for the Ho...
It's not too late! Optimize your Google Shopping campaigns in time for the Ho...
Crealytics
 
Issie Hannah - Brighton SEO Slides 2023.pptx
Issie Hannah - Brighton SEO Slides 2023.pptxIssie Hannah - Brighton SEO Slides 2023.pptx
Issie Hannah - Brighton SEO Slides 2023.pptx
IssieHannah
 
BlueWinston - tool presentation
BlueWinston - tool presentationBlueWinston - tool presentation
BlueWinston - tool presentation
BlueWinston
 
11 20-2010 rogerneville
11 20-2010 rogerneville11 20-2010 rogerneville
11 20-2010 rogerneville
DJLundberg
 
eBay Search Query Intent
eBay Search Query IntenteBay Search Query Intent
eBay Search Query Intent
Brian Johnson
 
Power of Brand in the Multichannel World: The Good, the Bad, and the… Best
Power of Brand in the Multichannel World: The Good, the Bad, and the… BestPower of Brand in the Multichannel World: The Good, the Bad, and the… Best
Power of Brand in the Multichannel World: The Good, the Bad, and the… Best
tuckalumni
 
Intro to Segment & Tracking for Live Streaming by Livestorm
 Intro to Segment & Tracking for Live Streaming by Livestorm Intro to Segment & Tracking for Live Streaming by Livestorm
Intro to Segment & Tracking for Live Streaming by Livestorm
Livestorm
 
Filter
FilterFilter
Filter
Anu_Thanedar
 
Pta Underground Partner Program
Pta Underground Partner ProgramPta Underground Partner Program
Pta Underground Partner Program
Charlie Ellis
 
Pta Underground Partner Program
Pta Underground Partner ProgramPta Underground Partner Program
Pta Underground Partner Program
Charlie Ellis
 
2018 Pine Tree State ~ Sponsor Packages
2018 Pine Tree State ~ Sponsor Packages2018 Pine Tree State ~ Sponsor Packages
2018 Pine Tree State ~ Sponsor Packages
Scott Fleurant
 
SEO / SEM Strategies - Presented in MediaME Forum
SEO / SEM Strategies - Presented in MediaME ForumSEO / SEM Strategies - Presented in MediaME Forum
SEO / SEM Strategies - Presented in MediaME Forum
Elias Dabbas
 

Similar to Martin Roettgerding - Taking Google Shopping to the Next Level MKTFEST 2014 (20)

Saas Framework
Saas FrameworkSaas Framework
Saas Framework
 
Apptus Conversion Case - Conversion Jam 3
Apptus Conversion Case - Conversion Jam 3Apptus Conversion Case - Conversion Jam 3
Apptus Conversion Case - Conversion Jam 3
 
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...
 
Product Listing Presentation Demo Video.pdf
Product Listing Presentation Demo Video.pdfProduct Listing Presentation Demo Video.pdf
Product Listing Presentation Demo Video.pdf
 
SAS Analytics2011 Retail final LI Post
SAS Analytics2011 Retail final LI PostSAS Analytics2011 Retail final LI Post
SAS Analytics2011 Retail final LI Post
 
5 false assumptions about your online traffic
5 false assumptions about your online traffic5 false assumptions about your online traffic
5 false assumptions about your online traffic
 
Supercharge Your Google Shopping Campaigns In 20 Minutes.pptx
Supercharge Your Google Shopping Campaigns In 20 Minutes.pptxSupercharge Your Google Shopping Campaigns In 20 Minutes.pptx
Supercharge Your Google Shopping Campaigns In 20 Minutes.pptx
 
SMX London – Reverse Engineering Google Shopping
SMX London – Reverse Engineering Google ShoppingSMX London – Reverse Engineering Google Shopping
SMX London – Reverse Engineering Google Shopping
 
It's not too late! Optimize your Google Shopping campaigns in time for the Ho...
It's not too late! Optimize your Google Shopping campaigns in time for the Ho...It's not too late! Optimize your Google Shopping campaigns in time for the Ho...
It's not too late! Optimize your Google Shopping campaigns in time for the Ho...
 
Issie Hannah - Brighton SEO Slides 2023.pptx
Issie Hannah - Brighton SEO Slides 2023.pptxIssie Hannah - Brighton SEO Slides 2023.pptx
Issie Hannah - Brighton SEO Slides 2023.pptx
 
BlueWinston - tool presentation
BlueWinston - tool presentationBlueWinston - tool presentation
BlueWinston - tool presentation
 
11 20-2010 rogerneville
11 20-2010 rogerneville11 20-2010 rogerneville
11 20-2010 rogerneville
 
eBay Search Query Intent
eBay Search Query IntenteBay Search Query Intent
eBay Search Query Intent
 
Power of Brand in the Multichannel World: The Good, the Bad, and the… Best
Power of Brand in the Multichannel World: The Good, the Bad, and the… BestPower of Brand in the Multichannel World: The Good, the Bad, and the… Best
Power of Brand in the Multichannel World: The Good, the Bad, and the… Best
 
Intro to Segment & Tracking for Live Streaming by Livestorm
 Intro to Segment & Tracking for Live Streaming by Livestorm Intro to Segment & Tracking for Live Streaming by Livestorm
Intro to Segment & Tracking for Live Streaming by Livestorm
 
Filter
FilterFilter
Filter
 
Pta Underground Partner Program
Pta Underground Partner ProgramPta Underground Partner Program
Pta Underground Partner Program
 
Pta Underground Partner Program
Pta Underground Partner ProgramPta Underground Partner Program
Pta Underground Partner Program
 
2018 Pine Tree State ~ Sponsor Packages
2018 Pine Tree State ~ Sponsor Packages2018 Pine Tree State ~ Sponsor Packages
2018 Pine Tree State ~ Sponsor Packages
 
SEO / SEM Strategies - Presented in MediaME Forum
SEO / SEM Strategies - Presented in MediaME ForumSEO / SEM Strategies - Presented in MediaME Forum
SEO / SEM Strategies - Presented in MediaME Forum
 

More from Marketing Festival

Shailin dhar – Fighting Ad-Fraud: Understanding Monetization of the Internet
Shailin dhar – Fighting Ad-Fraud: Understanding Monetization of the InternetShailin dhar – Fighting Ad-Fraud: Understanding Monetization of the Internet
Shailin dhar – Fighting Ad-Fraud: Understanding Monetization of the Internet
Marketing Festival
 
Rand Fishkin - The Invisible Giant that Mucks Up Our Marketing
Rand Fishkin - The Invisible Giant that Mucks Up Our MarketingRand Fishkin - The Invisible Giant that Mucks Up Our Marketing
Rand Fishkin - The Invisible Giant that Mucks Up Our Marketing
Marketing Festival
 
Oli Gardner – Data Driven Design
Oli Gardner – Data Driven Design Oli Gardner – Data Driven Design
Oli Gardner – Data Driven Design
Marketing Festival
 
Kim Goodwin – Right Research, Right Value
Kim Goodwin – Right Research, Right ValueKim Goodwin – Right Research, Right Value
Kim Goodwin – Right Research, Right Value
Marketing Festival
 
Joe wade - We Must Scare Our Clients
Joe wade - We Must Scare Our Clients Joe wade - We Must Scare Our Clients
Joe wade - We Must Scare Our Clients
Marketing Festival
 
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New JerseyBob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Marketing Festival
 
Filip Podstavec - Get inside the head of a crawler
Filip Podstavec - Get inside the head of a crawlerFilip Podstavec - Get inside the head of a crawler
Filip Podstavec - Get inside the head of a crawler
Marketing Festival
 
Michael Aagaard - You’re Making My Brain Hurt! The Psychology Behind Terrible...
Michael Aagaard - You’re Making My Brain Hurt! The Psychology Behind Terrible...Michael Aagaard - You’re Making My Brain Hurt! The Psychology Behind Terrible...
Michael Aagaard - You’re Making My Brain Hurt! The Psychology Behind Terrible...
Marketing Festival
 
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
Marketing Festival
 
Stephen Anderson - Speaking up for experiences
Stephen Anderson - Speaking up for experiencesStephen Anderson - Speaking up for experiences
Stephen Anderson - Speaking up for experiences
Marketing Festival
 
Jonas Viksten - Audience-powered Search
Jonas Viksten - Audience-powered SearchJonas Viksten - Audience-powered Search
Jonas Viksten - Audience-powered Search
Marketing Festival
 
Martin Brixí - How content marketing influences sales – TchiboBlog.cz
Martin Brixí - How content marketing influences sales – TchiboBlog.czMartin Brixí - How content marketing influences sales – TchiboBlog.cz
Martin Brixí - How content marketing influences sales – TchiboBlog.cz
Marketing Festival
 
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response ...
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response ...Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response ...
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response ...
Marketing Festival
 
Petr Prochazka - How we raised 650k USD on Kickstarter
Petr Prochazka - How we raised 650k USD on Kickstarter Petr Prochazka - How we raised 650k USD on Kickstarter
Petr Prochazka - How we raised 650k USD on Kickstarter
Marketing Festival
 
Kevin Hillstrom - How The Future of Retail is Like Professional Sports
Kevin Hillstrom - How The Future of Retail is Like Professional SportsKevin Hillstrom - How The Future of Retail is Like Professional Sports
Kevin Hillstrom - How The Future of Retail is Like Professional Sports
Marketing Festival
 
Panel: Programmatic revolution - end of the advertising as we know it?
Panel: Programmatic revolution - end of the advertising as we know it?Panel: Programmatic revolution - end of the advertising as we know it?
Panel: Programmatic revolution - end of the advertising as we know it?
Marketing Festival
 
Lucie Sperkova - Pioneering multi-channel attribution for the lack of compreh...
Lucie Sperkova - Pioneering multi-channel attribution for the lack of compreh...Lucie Sperkova - Pioneering multi-channel attribution for the lack of compreh...
Lucie Sperkova - Pioneering multi-channel attribution for the lack of compreh...
Marketing Festival
 
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...
Marketing Festival
 
Colin Woon - The bigger the business, the bigger the SEO challenge
Colin Woon - The bigger the business, the bigger the SEO challengeColin Woon - The bigger the business, the bigger the SEO challenge
Colin Woon - The bigger the business, the bigger the SEO challenge
Marketing Festival
 
Michal Pastier - How I learned about effective marketing from Bugs Bunny, Pix...
Michal Pastier - How I learned about effective marketing from Bugs Bunny, Pix...Michal Pastier - How I learned about effective marketing from Bugs Bunny, Pix...
Michal Pastier - How I learned about effective marketing from Bugs Bunny, Pix...
Marketing Festival
 

More from Marketing Festival (20)

Shailin dhar – Fighting Ad-Fraud: Understanding Monetization of the Internet
Shailin dhar – Fighting Ad-Fraud: Understanding Monetization of the InternetShailin dhar – Fighting Ad-Fraud: Understanding Monetization of the Internet
Shailin dhar – Fighting Ad-Fraud: Understanding Monetization of the Internet
 
Rand Fishkin - The Invisible Giant that Mucks Up Our Marketing
Rand Fishkin - The Invisible Giant that Mucks Up Our MarketingRand Fishkin - The Invisible Giant that Mucks Up Our Marketing
Rand Fishkin - The Invisible Giant that Mucks Up Our Marketing
 
Oli Gardner – Data Driven Design
Oli Gardner – Data Driven Design Oli Gardner – Data Driven Design
Oli Gardner – Data Driven Design
 
Kim Goodwin – Right Research, Right Value
Kim Goodwin – Right Research, Right ValueKim Goodwin – Right Research, Right Value
Kim Goodwin – Right Research, Right Value
 
Joe wade - We Must Scare Our Clients
Joe wade - We Must Scare Our Clients Joe wade - We Must Scare Our Clients
Joe wade - We Must Scare Our Clients
 
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New JerseyBob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
 
Filip Podstavec - Get inside the head of a crawler
Filip Podstavec - Get inside the head of a crawlerFilip Podstavec - Get inside the head of a crawler
Filip Podstavec - Get inside the head of a crawler
 
Michael Aagaard - You’re Making My Brain Hurt! The Psychology Behind Terrible...
Michael Aagaard - You’re Making My Brain Hurt! The Psychology Behind Terrible...Michael Aagaard - You’re Making My Brain Hurt! The Psychology Behind Terrible...
Michael Aagaard - You’re Making My Brain Hurt! The Psychology Behind Terrible...
 
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
Frederick Vallaeys - Will Robots Take Over PPC? What the Future of the Indust...
 
Stephen Anderson - Speaking up for experiences
Stephen Anderson - Speaking up for experiencesStephen Anderson - Speaking up for experiences
Stephen Anderson - Speaking up for experiences
 
Jonas Viksten - Audience-powered Search
Jonas Viksten - Audience-powered SearchJonas Viksten - Audience-powered Search
Jonas Viksten - Audience-powered Search
 
Martin Brixí - How content marketing influences sales – TchiboBlog.cz
Martin Brixí - How content marketing influences sales – TchiboBlog.czMartin Brixí - How content marketing influences sales – TchiboBlog.cz
Martin Brixí - How content marketing influences sales – TchiboBlog.cz
 
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response ...
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response ...Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response ...
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response ...
 
Petr Prochazka - How we raised 650k USD on Kickstarter
Petr Prochazka - How we raised 650k USD on Kickstarter Petr Prochazka - How we raised 650k USD on Kickstarter
Petr Prochazka - How we raised 650k USD on Kickstarter
 
Kevin Hillstrom - How The Future of Retail is Like Professional Sports
Kevin Hillstrom - How The Future of Retail is Like Professional SportsKevin Hillstrom - How The Future of Retail is Like Professional Sports
Kevin Hillstrom - How The Future of Retail is Like Professional Sports
 
Panel: Programmatic revolution - end of the advertising as we know it?
Panel: Programmatic revolution - end of the advertising as we know it?Panel: Programmatic revolution - end of the advertising as we know it?
Panel: Programmatic revolution - end of the advertising as we know it?
 
Lucie Sperkova - Pioneering multi-channel attribution for the lack of compreh...
Lucie Sperkova - Pioneering multi-channel attribution for the lack of compreh...Lucie Sperkova - Pioneering multi-channel attribution for the lack of compreh...
Lucie Sperkova - Pioneering multi-channel attribution for the lack of compreh...
 
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...
 
Colin Woon - The bigger the business, the bigger the SEO challenge
Colin Woon - The bigger the business, the bigger the SEO challengeColin Woon - The bigger the business, the bigger the SEO challenge
Colin Woon - The bigger the business, the bigger the SEO challenge
 
Michal Pastier - How I learned about effective marketing from Bugs Bunny, Pix...
Michal Pastier - How I learned about effective marketing from Bugs Bunny, Pix...Michal Pastier - How I learned about effective marketing from Bugs Bunny, Pix...
Michal Pastier - How I learned about effective marketing from Bugs Bunny, Pix...
 

Recently uploaded

Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
UdayaShankarS1
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Pridesys IT Ltd.
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 

Recently uploaded (20)

Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 

Martin Roettgerding - Taking Google Shopping to the Next Level MKTFEST 2014

  • 1. Marketing Festival 2014 Martin Röttgerding, Bloofusion Taking Google Shopping to the Next Level
  • 2. @bloomarty Case Study: Shopping Revenue Jan-­‐13 Feb-­‐13 Mar-­‐13 Apr-­‐13 May-­‐13 Jun-­‐13 Jul-­‐13 Aug-­‐13 Sep-­‐13 Oct-­‐13 Nov-­‐13 Dec-­‐13 Jan-­‐14 Feb-­‐14 Mar-­‐14 Apr-­‐14 May-­‐14 Jun-­‐14 Jul-­‐14 Aug-­‐14 Sep-­‐14 Oct-­‐14
  • 3. What are we talking about?
  • 7. @bloomarty Product Data Title Price Product type Brand Color Image Descrip8on Fender Standard Stratocaster 499 Guitars > Electric Guitars > Stratocaster Fender red hDp://... … Fender AM Special Strat white 749 Guitars > Electric Guitars > Stratocaster Fender sunburst hDp://... … Fender Stratocaster Signature Eric Clapton 1599 Guitars > Electric Guitars > Signature Guitars Fender black hDp://... … Gibson Flying V 120 HV 1790 Guitars > Electric Guitars > Heavy Guitars Gibson black hDp://... … Gibson Les Paul Standard 2012 GT LH 1399 Guitars > Electric Guitars > LeUhanded Guitars Gibson gold hDp://... … Fender Stratocaster Natural Swirl 589 Guitars > Electric Guitars > Stratocaster Fender natural hDp://... … Fender American Deluxe Strat 1499 Guitars > Electric Guitars > Stratocaster Fender red hDp://... … Fender American Dlx Strat HSS 1569 Guitars > Electric Guitars > Stratocaster Fender blue hDp://... … Takamine TC132S 999 Guitars > AcousZc Guitars Takamine natural hDp://... … Luna Guitars Lapsteel 489 Guitars > Steel Guitars Luna Guitars grey hDp://... … Duesenberg Fairytale Lapsteel Goldburst 1429 Guitars > Steel Guitars Duesenberg gold hDp://... … Yamaha B40 249 Guitars > AcousZc Guitars Yamaha wooden hDp://... … … … … … … … …
  • 8. @bloomarty Providing Product Data for Google Shopping Shop database Product data feed link
  • 9. bids on single products @bloomarty Shopping Campaigns: Product Group Structure all products brand 1 brand 2 everything else product 1 product 2 everything else €0.20 €0.20 €0.30 €0.28 €0.30 bids on mulZple products
  • 11. @bloomarty The Complete Picture Shop database Product data feed Feed opZmizaZon Bids Bid management NegaZve keywords
  • 13.
  • 14.
  • 15.
  • 16. @bloomarty Product Presentation > running shoes > asics running shoes > asics gel 1170 running shoes
  • 17. @bloomarty Product Presentation > running shoes > asics €0,40 running shoes > asics €0,40 gel 1170 running shoes €0,40 ID Title Brand Product type 123 Asics Gel 1170 Asics Running shoes €0,40
  • 18. Case Study A Closer Look at Shopping Queries
  • 19. @bloomarty Shopping Queries by Number of Words 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1 word 2 words 3 words 4 words 5 words 6 words Revenue per Click
  • 20. @bloomarty Shopping Queries by Number of Words 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1 word 2 words 3 words 4 words 5 words 6 words Cost per Click
  • 21. @bloomarty Shopping Queries by Number of Words 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1 word 2 words 3 words 4 words 5 words 6 words Revenue per Click Cost per Click
  • 22. @bloomarty Product Presentation > running shoes > €0,40 asics running shoes > €0,40 asics gel 1170 running shoes €0,40 ID Title Brand Product type 123 Asics Gel 1170 Asics Running shoes €0,40
  • 23. @bloomarty Product Presentation > running shoes > €0,40 asics running shoes > €0,40 asics gel 1170 running shoes €0,40 ID Title Brand Product type 123 Asics Gel 1170 Asics Running shoes €0,40
  • 24. @bloomarty Revenue per Click: Brand Reference – Case Study € 5,75 € 1,85 9,00 € 8,00 € 7,00 € 6,00 € 5,00 € 4,00 € 3,00 € 2,00 € 1,00 € 0,00 € contains brand reference rest average: 4.08 €
  • 25. @bloomarty Product Presentation > running shoes > €0,40 asics running shoes > €0,40 asics gel 1170 running shoes €0,40 ID Title Brand Product type 123 Asics Gel 1170 Asics Running shoes €0,40
  • 26. @bloomarty Product Presentation > running shoes > €0,40 asics running shoes > €0,40 asics gel 1170 running shoes €0,40 ID Title Brand Product type 123 Asics Gel 1170 Asics Running shoes €0,40
  • 27. @bloomarty Revenue per Click: Product Reference – Case Study € 7,63 € 3,94 9,00 € 8,00 € 7,00 € 6,00 € 5,00 € 4,00 € 3,00 € 2,00 € 1,00 € 0,00 € contains product reference rest average: 4.08 €
  • 28. @bloomarty Revenue per Click: Product Reference – Case Study € 7,63 € 5,75 1,53 9,00 € 8,00 € 7,00 € 6,00 € 5,00 € 4,00 € 3,00 € 2,00 € 1,00 € 0,00 € contains product reference contains brand reference rest average: 4.08 €
  • 29. How to Segment Shopping Queries Shopping Keywords
  • 30. @bloomarty Segmenting Search Queries: The Goal One Campaign some bids Another Campaign other bids some queries other queries
  • 31. @bloomarty Campaign Priorities Query Campaign 1 Priority: high 0.25 Campaign 2 Priority: low 0.50 Conflict Ad AucZon 0.25
  • 32. @bloomarty Segmenting Search Queries: Non-­‐brand Queries blue running shoes Conflict Ad AucZon 0.25 Campaign 1 Priority: high 0.25 Campaign 2 Priority: low 0.50
  • 33. @bloomarty Segmenting Search Queries: Brand Queries asics running shoes No conflict Ad AucZon 0.50 Campaign 1 Priority: high 0.25 NegaZves: asics Campaign 2 Priority: low 0.50
  • 34. Shopping Keywords The Complete Strategy
  • 35. @bloomarty The Goal Products Campaign Brands Campaign Rest Campaign product specific search queries brand related search queries other search queries (opZonal)
  • 36. @bloomarty Gather your brand keywords > From your product data > Clean them up > Tommy Hilfiger à hilfiger > Sammies by Samsonite à sammies, samsonite
  • 37. @bloomarty Gather your product keywords > From your product data > MPN > Title patterns > … > Manually?
  • 38. @bloomarty Campaign Structure Priority low medium Campaign Products Brands Rest high
  • 39. @bloomarty Campaign Structure Priority low medium NegaZve Keywords product specific terms Bids very high high Campaign Products Brands high product specific terms brands Rest low Budget shared budget Use whatever internal structure you like
  • 40. @bloomarty Campaign Structure Priority low medium NegaZve Keywords product specific terms Bids very high high Campaign Products Brands high product specific terms brands Rest low Budget shared budget Use whatever internal structure you like Alternative: start with the old bids and adapt
  • 41. @bloomarty Segmented Campaigns: Outcome Rest vs. Brands vs. Products Ad AucZon 0.75 Pr oducts Campaign Priority: low 0.75 Rest Campaign NegaZves: gel 1170 gel 1180 asics nike … Priority: high 0.25 asics gel 1170 red running shoes No conflict Ad AucZon 0.25 Brands vs. Products B rands Campaign Priority: med. 0.50 asics running shoes Ad AucZon 0.50 NegaZves: gel1170 gel 1180 …
  • 42. @bloomarty Case Study: Shopping Revenue Jan-­‐13 Feb-­‐13 Mar-­‐13 Apr-­‐13 May-­‐13 Jun-­‐13 Jul-­‐13 Aug-­‐13 Sep-­‐13 Oct-­‐13 Nov-­‐13 Dec-­‐13 Jan-­‐14 Feb-­‐14 Mar-­‐14 Apr-­‐14 May-­‐14 Jun-­‐14 Jul-­‐14 Aug-­‐14 Sep-­‐14 Oct-­‐14
  • 43. @bloomarty Thank You! Martin Röttgerding Bloofusion Germany E-­‐Mail martin@bloofusion.de Twitter @bloomarty Web www.bloofusion.de Blogs www.internetkapitaene.de www.ppc-­‐epiphany.com Magazine www.suchradar.de Interview bloo.link/mkfest