Tina Nord Teamlead Content Marketing Strategy Zalando
Your content is as good as the team that creates it. These straightforward-but-true words come from the very source of great content: Zalando and its Teamlead Content Marketing Strategy Tina Nord. During her virtuoso talk at the E-commerce Berlin Expo 2018, you will learn how Zalando empowers their customers to find the right content in every micro moment – and how you can start doing this, too.
50% by 2020: Preparing for the Future with Voice SearchJanSobczak5
Dustin Coates
Voice Search Go-to-Market Lead Algolia
A year ago, there was a trickle. Now there's a torrent. Tomorrow, it will be commonplace. Voice search is going from a differentiator to a feature that every e-commerce business will need, as users increasingly expect to search through voice. You've probably seen the statistics and the think-pieces, so this presentation will give you actionable information. You should walk away from this talk eager and ready to add voice search to your business.
Dustin Coates is the Voice Search Go-to-Market Lead at Algolia, a search API company. He is also a developer who has written the book Voice Applications for Alexa and Google Assistant (Manning Publications) and writes for voice developers on his blog, Talking to Computers. Additionally, he's a Google Developers Expert for Google Assistant, and co-host of the VUX World podcast where he helps interview leading figures in the voice industry.
Digital Marketing Strategies - AppFolio/Sprout Marketing WebinarAppFolio
Sprout Marketing's Rebecca Ross and Barbara Savona discuss digital marketing strategies your property management company can use to get your property noticed and how to measure the success of your efforts.
We don't have to explain that mobile and the associated Mobile advertising opportunities are growing rapidly, you just know it is!
Are you interested in the possibilities of mobile advertising? Do you want to know what this could mean for your business?
In this speech, together with Kenneth Tallir, we'll share facts & figures, experiences and do's and don'ts of 2 Belgian Mobile advertsing cases.
After years of hype, a mobile first world has finally arrived. With Google targeting mobile sites (or lack of) brands are finding themselves behind as they struggle to keep up. What is the best strategy when you are limited technically? Join Jason White, director of SEO at Hertz, Dollar and Thrifty, to review where mobile has been, where it’s going and a verity of workarounds available when presented with roadblocks.
Mobile Consumer Trends (SqueezeMobillionaire)Squeeze Mobi
Mobile web browsing is almost on par with mobile app usage (7.3 hours per week vs 8 hours per week).
More than half the mobile audience visit sites on their phones and make return visits to confirm or validate product research
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
AppFolio Webinar: How To Use Yelp To Build And Manage Your ReputationAppFolio
Did you know that over 82% of consumers consult online reviews before making a purchase? How do online reviews fit into your marketing strategy? We’ve partnered with Darnell Holloway, Director of Business Outreach, at Yelp, to share tips and tricks from real estate professionals who are having success using Yelp to win more customers and effectively manage their online reputation. Flip through the slides to learn more!
50% by 2020: Preparing for the Future with Voice SearchJanSobczak5
Dustin Coates
Voice Search Go-to-Market Lead Algolia
A year ago, there was a trickle. Now there's a torrent. Tomorrow, it will be commonplace. Voice search is going from a differentiator to a feature that every e-commerce business will need, as users increasingly expect to search through voice. You've probably seen the statistics and the think-pieces, so this presentation will give you actionable information. You should walk away from this talk eager and ready to add voice search to your business.
Dustin Coates is the Voice Search Go-to-Market Lead at Algolia, a search API company. He is also a developer who has written the book Voice Applications for Alexa and Google Assistant (Manning Publications) and writes for voice developers on his blog, Talking to Computers. Additionally, he's a Google Developers Expert for Google Assistant, and co-host of the VUX World podcast where he helps interview leading figures in the voice industry.
Digital Marketing Strategies - AppFolio/Sprout Marketing WebinarAppFolio
Sprout Marketing's Rebecca Ross and Barbara Savona discuss digital marketing strategies your property management company can use to get your property noticed and how to measure the success of your efforts.
We don't have to explain that mobile and the associated Mobile advertising opportunities are growing rapidly, you just know it is!
Are you interested in the possibilities of mobile advertising? Do you want to know what this could mean for your business?
In this speech, together with Kenneth Tallir, we'll share facts & figures, experiences and do's and don'ts of 2 Belgian Mobile advertsing cases.
After years of hype, a mobile first world has finally arrived. With Google targeting mobile sites (or lack of) brands are finding themselves behind as they struggle to keep up. What is the best strategy when you are limited technically? Join Jason White, director of SEO at Hertz, Dollar and Thrifty, to review where mobile has been, where it’s going and a verity of workarounds available when presented with roadblocks.
Mobile Consumer Trends (SqueezeMobillionaire)Squeeze Mobi
Mobile web browsing is almost on par with mobile app usage (7.3 hours per week vs 8 hours per week).
More than half the mobile audience visit sites on their phones and make return visits to confirm or validate product research
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
AppFolio Webinar: How To Use Yelp To Build And Manage Your ReputationAppFolio
Did you know that over 82% of consumers consult online reviews before making a purchase? How do online reviews fit into your marketing strategy? We’ve partnered with Darnell Holloway, Director of Business Outreach, at Yelp, to share tips and tricks from real estate professionals who are having success using Yelp to win more customers and effectively manage their online reputation. Flip through the slides to learn more!
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
E-commerce Berlin Expo 2018 - Conversational Commerce - die nächste Revolutio...E-Commerce Berlin EXPO
Achim Himmelreich Vize-Präsident BVDW / Capgemini
Die IoT-Revolution hat begonnen, unser Leben und Arbeiten umzukrempeln. Auch der Handel, wie wir ihn kennen, wird durch IoT völlig transformiert werden. Der gute alte Laden wird zu einem „Smart Digital Store“, und die digitalen Möglichkeiten, wie wir sie aus dem E-Commerce kennen, werden am Point-of-Sale Einzug halten. Dabei handelt es sich nicht nur um Technologien, sondern um viel tiefgehendere Veränderungen, die auch die Supply Chain und mitunter das Geschäftsmodell selbst betreffen.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nick Wilsdon, Search Product Owner, Vodafone.
Making Websites Talk: the rise of Voice Search and Conversational InterfacesAndrea Volpini
Learn how to use the power of semantic intelligent content to make your website talk and to improve the findability of your content. During this workshop we will cover: Why semantically rich, intelligent content is important for artificial intelligence and machine learning applications, how to optimise your content for Voice Search and Personal Digital Assistants, how to build a chatbot for your website and an app for the Google Assistant, and the discovery of chatbots and key performance indicators to improve them https://wordlift.io/blog/en/entity/wordcamp-europe-2018/
Want to know the person who is behind googlePriceJugaad
Everyone know that google is a million dollar company but most of us don't know from where and when it had started and who is behind it. So here is the full story of Google.
From voice assistants to podcasts and the Internet of things, the world of audio is expanding faster than any other advertising media. As a result, brands now face the need to address complete sonic branding with the same care and fidelity customarily reserved for visual design.
Join Ogilvy’s Robert John Davis for a discussion on the growing importance of sound in advertising.
Danny Sullivan, Chief Content Officer and Founding Editor of Marketing Land and Search Engine Land, speaks about past, present, and future trends in search engines and discusses how to optimize your company's website for Google, Bing, and mobile devices.
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
LSS2017: Content Expansion for Voice Search Rio SEO
The role of search has evolved. View Serena Peterson's presentation from Rio SEO's Local Search Summit (2017) as she details how to prepare now for voice disruption in 2020.
How does an Irish coffee sound about now? If you wanted to enjoy one right now, and didn’t know where to go, would you type a query into a search engine, or speak into your smart phone?
Presentation for the Dutch Dialog and Direct Marketing Association (DDMA) on the state of voice. The new medium enabled by Google Assitant and Amazon Alexa. Conva is the company of Maarten Lens-FitzGerald for al his Voice activities, from consulting, design and delivery to events.
Trends in Search and what is the Future of Search?David Iwanow
In January and February 2016 I returned to Australia and presented at the SEO Meetups event in Brisbane, Sydney & Melbourne. The session touched on the topic of where we have come from over the last few years, what is happening in search now and what will the next few years bring us. The topic touched on SEO, Content Marketing, App Marketing, Internet of Things, Social Media and Virtual Reality.
EBE 2020 Warum Amazon Advertising 2020 unverzichtbar für deinen Erfolg istE-Commerce Berlin EXPO
Dr. Florian Nottorf
Co-Founder / CEO Adference
Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38.
Stefan Winter
Director Sales Rakuten
For more than 20 years, Stefan has worked in sales and business development. During his professional career, he has worked with the financial sector for many years. Prior to managing sales and business development at Rakuten, Stefan Winter worked for German Contract Service, a Dumont group company.
More Related Content
Similar to E-commerce Berlin Expo 2018 - "Voice & Visual: How the current trends revolutionise search"
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
E-commerce Berlin Expo 2018 - Conversational Commerce - die nächste Revolutio...E-Commerce Berlin EXPO
Achim Himmelreich Vize-Präsident BVDW / Capgemini
Die IoT-Revolution hat begonnen, unser Leben und Arbeiten umzukrempeln. Auch der Handel, wie wir ihn kennen, wird durch IoT völlig transformiert werden. Der gute alte Laden wird zu einem „Smart Digital Store“, und die digitalen Möglichkeiten, wie wir sie aus dem E-Commerce kennen, werden am Point-of-Sale Einzug halten. Dabei handelt es sich nicht nur um Technologien, sondern um viel tiefgehendere Veränderungen, die auch die Supply Chain und mitunter das Geschäftsmodell selbst betreffen.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nick Wilsdon, Search Product Owner, Vodafone.
Making Websites Talk: the rise of Voice Search and Conversational InterfacesAndrea Volpini
Learn how to use the power of semantic intelligent content to make your website talk and to improve the findability of your content. During this workshop we will cover: Why semantically rich, intelligent content is important for artificial intelligence and machine learning applications, how to optimise your content for Voice Search and Personal Digital Assistants, how to build a chatbot for your website and an app for the Google Assistant, and the discovery of chatbots and key performance indicators to improve them https://wordlift.io/blog/en/entity/wordcamp-europe-2018/
Want to know the person who is behind googlePriceJugaad
Everyone know that google is a million dollar company but most of us don't know from where and when it had started and who is behind it. So here is the full story of Google.
From voice assistants to podcasts and the Internet of things, the world of audio is expanding faster than any other advertising media. As a result, brands now face the need to address complete sonic branding with the same care and fidelity customarily reserved for visual design.
Join Ogilvy’s Robert John Davis for a discussion on the growing importance of sound in advertising.
Danny Sullivan, Chief Content Officer and Founding Editor of Marketing Land and Search Engine Land, speaks about past, present, and future trends in search engines and discusses how to optimize your company's website for Google, Bing, and mobile devices.
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
LSS2017: Content Expansion for Voice Search Rio SEO
The role of search has evolved. View Serena Peterson's presentation from Rio SEO's Local Search Summit (2017) as she details how to prepare now for voice disruption in 2020.
How does an Irish coffee sound about now? If you wanted to enjoy one right now, and didn’t know where to go, would you type a query into a search engine, or speak into your smart phone?
Presentation for the Dutch Dialog and Direct Marketing Association (DDMA) on the state of voice. The new medium enabled by Google Assitant and Amazon Alexa. Conva is the company of Maarten Lens-FitzGerald for al his Voice activities, from consulting, design and delivery to events.
Trends in Search and what is the Future of Search?David Iwanow
In January and February 2016 I returned to Australia and presented at the SEO Meetups event in Brisbane, Sydney & Melbourne. The session touched on the topic of where we have come from over the last few years, what is happening in search now and what will the next few years bring us. The topic touched on SEO, Content Marketing, App Marketing, Internet of Things, Social Media and Virtual Reality.
Similar to E-commerce Berlin Expo 2018 - "Voice & Visual: How the current trends revolutionise search" (20)
EBE 2020 Warum Amazon Advertising 2020 unverzichtbar für deinen Erfolg istE-Commerce Berlin EXPO
Dr. Florian Nottorf
Co-Founder / CEO Adference
Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38.
Stefan Winter
Director Sales Rakuten
For more than 20 years, Stefan has worked in sales and business development. During his professional career, he has worked with the financial sector for many years. Prior to managing sales and business development at Rakuten, Stefan Winter worked for German Contract Service, a Dumont group company.
EBE 2020 The truth behind mass customization - Unlock customization business ...E-Commerce Berlin EXPO
Christian Möhring
CEO & Founder madeone (ex-Nike, ex-Ikea)
Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on 'Customization as a Service'.
Founder of madeone is Christian Möhring who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2014 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nike’s mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for customized helmets. Since 2019 he has evolved his company to madeone offering 'Customization as a Service' (CaaS) and as CEO he is now fully focusing on enabling brands and companies to unlock their customization business potential.
EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to y...E-Commerce Berlin EXPO
Samya Benhima
DSP Managing Director A4G
Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. It’s that effective because customers are more attracted to something they’re familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising.
With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance.
Rico Adler
Head of CLOUD Business ABOUT YOU GmbH
As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master of Science in eCommerce. Before joining ABOUT YOU, he worked on operational and strategic eCommerce issues in large corporations as well as medium-sized companies. During his time as a digital consultant, he supported companies in various industries on their way to digital transformation. He uses the experience gained during the founding and development of two companies to contribute to the successful scaling of ABOUT YOU CLOUD and to support clients on their way to a sustainable eCommerce infrastructure.
Tino Hartmann
Managing Director Baby-Sweets.de
Wie schafft man es als eCommerce Unternehmen in der Nische durch gezielte und datengetriebene 1:1 personalisierte Ansprache die Kunden an die eigene Marke zu binden und zur richtigen Zeit die richtigen Angebote und Produkte zu präsentieren? Eine praxisnahe Case Study!
Tino Hartmann (Dipl.-Kaufmann) has been active in online marketing since 2010. He studied Business Administration in Halle (S.). After working for Projecter GmbH, Travelzoo (Europe) Ltd and KUPONA GmbH, he founded Baby Sweets in early 2016 together with Tom Wachsmann. He is responsible for Finances, Marketing, Processes and Investor Relations. Baby Sweets was able to complete a 7-digit funding via IBG Venture Capital Fund III (managed by bmp AG) and German Media Pool in 2018.
EBE 2020 Program Management – How to influence without authority - Ramon Pall...E-Commerce Berlin EXPO
Ramon Pallaske
EU Program Manager Audible
This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact. As a Program Manager you need commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours. Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didn’t and you were never able to move forward?
Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Process Improvement Manager based on Lean Six Sigma principles. Now he is a Program Manager – directly influencing the deliverables to the customers.
EBE 2020 Datengetriebene Insights – Erfolgsfaktor im E-Commerce und Retail - ...E-Commerce Berlin EXPO
Andreas Sartison
Director Sales DACH Mapp
Immer noch entscheiden viele Unternehmen im E-Commerce und Einzelhandel aus dem Bauch heraus. Dadurch wird viel Potential verschenkt. Erfolgreiche Geschäfte basieren auf belastbaren, einfach umsetzbaren Insights. Hierfür sind Datenanalysen allein nicht ausreichend. Vielmehr geht es darum, ein Insight-basiertes Marketing im Cross-Channel zu realisieren. Mit der richtigen Strategie und Technologie können die Unternehmen in Echtzeit wertvolle Insights gewinnen, um Marketing-Aktivitäten hochgradig personalisiert anzustoßen und regelmäßig zu optimieren.
Andreas Sartison hat an den Universitäten Frankfurt/Main und Tübingen studiert ist ein ausgewiesener Webanalyse-Experte. Nach beruflichen Stationen bei IBM, AT&T, dem IT-Systemhaus Syscon und dem Webanalyse-Anbieter Nedstat (comScore) begann er 2012 als Senior Sales Manager bei Webtrekk. Seit 2016 verantwortete er als Head of Sales DACH & Eastern Europe die Vertriebsaktivitäten für den deutschsprachigen und ostmitteleuropäischen Raum. Nach der Webtrekk-Übernahme durch Mapp ist er als Director Sales für den DACH-Vertrieb der Gesamtgruppe zuständig.
EBE 2020 e-Commerce und Onlinemarketing - Erfolgreich in einer Nische - Dani...E-Commerce Berlin EXPO
Daniel Kocher
Head of Strategic Management & Brand Prinz-Sportlich.de
Die digitale Werbebranche und der E-Commerce Markt ist so vielseitig wie noch nie. Doch wie schafft man es sich innerhalb dieser Bereiche konsequent durchzusetzen? Nischenmarketing ist eine Möglichkeit, um sich vom Wettbewerb abzugrenzen und Zielgruppen erfolgreicher ansprechen zu können.
Daniel Kocher kommt aus Nürnberg und absolvierte 2014 seinen Werbefach- und Diplom Kommunikationswirt an der Bayerischen Akademie für Werbung und Marketing. Bereits 2010 startete er im Onlinemarketing durch und war bis 2018 für verschiedenste Bereiche bei einem der größten Affiliate-Netzwerke in Europa zuständig – zuletzt als Senior Affiliate- & Account Manager DACH für NIKE. Seit 2019 betreut er bei der Prinz Sportlich GmbH & Co.KG als Head of Strategic Management & Brand interne Prozessoptimierungen, Kampagnenplanungen und den Kooperationsausbau der Marken Prinz Sportlich und SNKRADDICTED.
EBE 2020 Profitables Skalieren von Online Shops durch Social Media MarketingE-Commerce Berlin EXPO
Jason Modemann
Founder & CEO Mawave Marketing
Nachdem Jason Modemann seine Agentur Mawave Marketing als vorerst Full Service Agentur auf dem Markt etablierte stellten sich schnell die überdurchschnittlichen Ergebnisse im Bereich Social Media Performance Marketing heraus. Heute ist seine Agentur die führende Social Media Agentur im Raum München und arbeitet auf engste Weise mit Facebook und Instagram zusammen. Von der strategischen Beratung bis hin zum operativen Aufsetzen von Social Media Kampagnen punktet er mit höchster Kompetenz und Erfahrung.
EBE 2020 How to expand to new markets in 100 days - Dijana DimitrovskaE-Commerce Berlin EXPO
Dijana Dimitrovska
Marketing MD Marley Spoon
“We need to grow!” is a statement you’ve probably heard before. And there really is no reason for a business not to grow! In just 5 years, Marley Spoon brought its meal kit service to 8 markets around the world. But expanding brings challenges: Where to go? How to start? And most importantly: How to keep your team aligned and engaged along the way? Dijana will share insights on how to open a new market in 100 days.
Dijana Dimitrovska is responsible for all marketing activities within Marley Spoon’s EU markets across all customer lifecycle stages. Her background is in communications, but she started her career at Marley Spoon in the performance marketing department, eventually becoming Head of the Paid Social & Display Advertising team. Here, she oversaw the global paid social & display advertisement activities, before becoming Marketing MD.
EBE 2020 The power of AI in risk management - minimize fraud & maximize reven...E-Commerce Berlin EXPO
Max Laemmle
CEO and Founder Fraugster
Learn why AI surpasses outdated technologies & even machine learning, in detecting fraud & increasing your approval rate - illustrated with examples & case studies.
Max is the CEO and Founder of Fraugster, an Artificial Intelligence (AI) driven payment security company committed to boosting conversion rates and eliminating e-commerce fraud. Prior to founding Fraugster, Max co-founded Better Payment, a German payment gateway service provider, and also acted as the product evangelist for the mPOS company SumUp, which allows SMB merchants to accept card payments.
EBE 2020 Signifikante Absatzsteigerung durch die Einführung von Customer Cent...E-Commerce Berlin EXPO
Ole L. Wegne
CEO hello.de
Im digitalen Zeitalter spielt das Thema der Kundenorientierung eine zunehmend größere Rolle, bei der Steigerung von E-Commerce Verkäufen. Nur wer seinen Kunden in den Mittelpunkt seines Handelns stellt, wird langfristig Erfolg haben. Insbesondere ein außergewöhnlich hochwertiger Kundenservice spielt hierbei eine der zentralen Rollen bei der Einführung von Customer Centricity.
Ole Wegner ist CEO der hello.de AG, einen Customer-Service Spezialisten für Start-Ups und Unternehmen mit mittelständischen Strukturen. Wegner gilt als ausgewiesener Branchenexperte, wenn es um die Ausrichtung von Kundenservice oder die Implementierung von Customer Centricity Prozessen geht. Zuvor war Wegner Geschäftsführer der walter services GmbH, Geschäftsführender Gesellschafter der Perry & Knorr Communications GmbH, sowie Geschäftsführungsvorsitzender der freenet Customer Care GmbH. Mehr als 20 Jahre ist Wegner einer der Top-Manager im Kundenservice-Bereich.
EBE 2020 Payment Excellence: Mit innovativen Payment-Features die Kundenloyal...E-Commerce Berlin EXPO
Max Bense
Head of Strategic Sales collectAI GmbH
Im E-Commerce ist der Kauf auf Rechnung nachwievor des Kunden liebste Zahlungsmethode - aber eben auch die risikoreichste, was potentielle Zahlungsausfälle angeht. Innovative Features im Forderungsmanagement steigern die Zahlungsbereitschaft, optimieren die Customer Journey und sorgen so für ein komfortables Bezahlen: Das neue Feature “Select & Pay” des Intelligent Payment Solution Providers collectAI ermöglicht multiflexibles Bezahlen mit variablem Warenkorb. Wie das funktioniert? E-Commerce-Kunden wählen auf einer Bezahlseite im Branding des Händlers nur die Artikel aus, die sie nicht retournieren wollen. Der fällige Kaufpreis ändert sich dabei automatisch. Für die zu bezahlende Summe können Kunden die für sie passende Zahlmethode auswählen. Dank des Features “Select & Pay” sind die Zeiten vorbei, in denen offene Beträge mühsam mittels Liefer- und Retourenschein händisch berechnet werden müssen. Ein weiterer Anwendungsfall ist die Verlagerung des Zahlungsvorgangs auf den Zeitpunkt nach der Lieferung. Dies ermöglicht den Kunden selbst zu entscheiden, wann und wie sie bezahlen möchten. So wird Online-Shopping noch flexibler und bequemer. Dieser Vortrag zeigt anhand von Praxisbeispielen unserer Kunden wie innovative Features das Kauferlebnis für alle Beteiligten optimiert.
My conceptual skills are combined with a high degree of social competence as well as the ability to inspire and motivate people. I recognise the need for action, as well as various causes and effects, at an early stage and derive opportunities and risks from them. As an executive, I am an extremely open, collegial and cooperative personality and always focused on my actions. I think and act holistically, taking into account your strategic success factors and company objectives, as well as the constant looking out for future topics.
EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando ...E-Commerce Berlin EXPO
Carsten Muerl
Director Product Management Mastercard
Carsten Muerl is responsible for security solutions such as authentication, 3-D Secure or fraud detection in the Cyber & Intelligence Solutions business unit of Mastercard (Germany and Switzerland). He has more than 20 years experience in the payment industry. As Head of Product Management of Cards at Deutsche Bank he was responsible among others for new card programs like Debit Mastercard and the introduction of new features like CardApp or mobile payment. He studied Business Informatics at Karlsruhe University of Applied Sciences.
EBE 2020 How to put the consumer in the driving seat of the European Digital ...E-Commerce Berlin EXPO
Filip Sedefov
Senior Manager, Privacy & Data Protection IAB Europe
Filip will reiterate why trust and transparency are crucial for the survival of the European Digital Supply Chain and will explain what TCF is from a user perspective, with a strong focus on TCF v2, which helps connecting people to the brands and content they value whilst giving consumers and publishers greater control over who they trust to handle their data and for what purposes.
Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Master’s in Law from Université catholique de Louvain (UCL) and an LLM in International & European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian.
Dr. Christian Kahl
User Experience Lead CyberSolutions
Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno musician and DJ. Areas, where new technologies and continuous innovation always played a vital role.
Kai Schotten
Sales Manager Germany Asendia
Studium der Wirtschaftswissenschaften || Erfahrungen, auch in leitenden Funktionen innerhalb der Kommunikation, des Marketings und der Logistik || Querdenker || Familienvater
Gedanken eines Generalisten zu vielfältigen Themen rund um das Thema eCommerce. Von A wie Abkürzungen bis Z wie Zustellung.
EBE 2020 Product & category recommendations and user personalization for a me...E-Commerce Berlin EXPO
Christian Borchert
Head of Consumer & Apps moebel.de
Head of Consumer & Apps at moebel.de - Moebel.de is Germany’s biggest comparison and search portal for home & living - Christian is responsible for product development of the frontend portal and mobile apps and all customer facing interfaces - Leads strategic and operational product development for Germany & international portals
5. WHY IS IT SO DIFFICULT TO FIND A GIFT ONLINE?
5
6. WHY DON' T WE STOP SEARCHING AND
START FINDING?
6
7. FEATURED SNIPPETS
8
HOW TO OPTIMISE
FOR VOICE SEARCH
Position one is key
Focus on long tail keywords
Optimise page speed (AMP ready)
Its not just about Google
Its all about research
8. VOICE + VISUAL
LATEST DEVELOPMENTS
9
VISUAL
Google Home
supports shopping
Xiaomi Mi AI Speaker
Google Home becomes
transactional with Walmart (US)
Alibaba Tmall Genie X1
Amazon Echo Plus
Sonos One
Finder
Google Home Max
Google Home Mini
Pixel Ear Buds
Cortana, Alexa, Google Assistant Apple HomePod
VOICE
2017
2017
2018
Q2 HY1Q3 Q4
Q2 Q2Q3 Q4
2018
VOICE + VISUAL =
AI driven, conversational,
contextual journey
Google Home Multi
User Support
Baidu Xiaoyu Zaijia
Tencent: Xiaowei
Launches Bixby
Facebook Portal
Magents Smartassistant
Google Image Search
with similar Items
Amazon Echo Look
Amazon Echo Show
Pinterest Lens
becomes transactional
with Target (US)
Ebay Visual Search
"Find it on ebay"
Asos Visual Search
in App
Google Manhattan
(Voice + screen)
Google Lens
Amazon Glasses
Amazon Echo Spot
Pinterest Lens Google Clips
11. THE TECHNOLOGY BEHIND IT IS ALREADY PART OF OUR EVERYDAY LIFE
12
“Slyce - Visual Search - The Technology & The Market: Who Uses It, How & Why?”
http://slyce.it/wp-content/uploads/2015/11/Visual_Search_Technology_and_Market.pdf
12. THERE ARE THREE TYPES OF IMAGE SEARCH
13
IMAGE SEARCH
Via text input
Text search “Evening Dress”
in Google Image search.
REVERSE IMAGE SEARCH
The image (or its URL) as search input
Uploading an image file
to TinEye.
VISUAL SEARCH
Pixel-by-pixel comparison between
images to find similar visual content
Mobile phone camera as a real-time
search engine, such as Google Lens.
Ex ExEx
13. VISUAL SEARCH IS MOBILE, CONVENIENT, ENGAGING
IMAGES ARE A MAJOR
PART OF THE CUSTOMER
EVERY-DAY JOURNEY
CUSTOMERS ARE MORE
ENGANGED WITH
IMAGES THAN WITH
TEXT
VISUAL SEARCH HELPS
CUSTOMERS TRANSLATE
INSPIRATION INTO
BUYING OPTIONS
14
14. VISUAL
Apple HomePod
VOICE
2017
2017
2018
Q2 HY1Q3 Q4
2018
Facebook Portal
Magents Smartassistant
Google Image Search
with similar Items
Amazon Echo Look
Amazon Echo Show
Pinterest Lens becomes
transactional with Target (US)
Ebay Visual Search
"Find it on ebay"
Asos Visual Search in App
Google Manhattan
(Voice + screen)
Google Lens
Amazon Glasses
Amazon Echo Spot
Pinterest Lens
Google Home supports
shopping
Google Home Multi
User Support
Baidu Xiaoyu Zaijia
Tencent: Xiaowei
Launches Bixby
Xiaomi Mi AI Speaker
Google Home
becomes
transactional with
Walmart (US)
Alibaba Tmall Genie X1
Amazon Echo Plus
Sonos One
Finder
Google Home Max
Google Home Mini
Pixel Ear Buds
Cortana, Alexa, Google
Assistant
Q2Q2 Q3 Q4
VOICE + VISUAL =
AI driven, conversational,
contextual journey
VOICE + VISUAL
LATEST DEVELOPMENTS
15
Google Clip
17. Customers use
visual search
especially for fashion
*Quelle: “Slyce - Visual Search - The Technology & The Market: Who Uses It, How & Why?”, 2015
Food
4,0%
Electronic devices
24,0%
Kitchen accessories
31,0%
Fashion,shoes
39,0%
What do customers use visual search for?
18
23. Thank you
Tina Nord
@NordT2
www.linkedin.com/in/tina-nord-berlin/
Tina Nord (@NordT2) ist Content Strategin, Sprecherin und Autorin. Die
Kommunikationswirtin beschäftigt sich seit mehr als sieben Jahren mit
Corporate Publishing und Performance Content Management. Ihr
Arbeitsschwerpunkt liegt in der Leitung internationaler Redaktionsteams
von E-Commerce-Unternehmen.
Als zertifizierte YouTube Content Strategin managt sie seit April 2015 die
Videoproduktion im Content Marketing bei Zalando. Darüberhinaus leitet
Tina das Strategie Team. In diesem Rahmen erforscht sie die
Auswirkungen neuer Technologien wie maschinelles Lernen auf Content.