This document summarizes an eco-friendly stationery business called ECOType. It introduces the CEO and staff, and describes their plan to produce and sell notebooks made from recycled paper. This will help promote sustainability practices in schools while maximizing profits. Potential customers are identified as students and teachers who could use the notebooks. The business aims to ensure sustainability, maximize profits, encourage eco-friendly practices, and create value for customers. Their implementation strategy involves conducting surveys, promoting on social media, using direct selling, and collecting feedback to improve. Staff roles are identified for the CEO, accountant, sales manager, marketing manager, and secretary.

1. ECOType
A more sustanable way of living
Angeline Soo Tong Xin - CEO
Kong Ling Hui- Accountant
Alston Gan - Sale manager
Goh Si Qi - Marketing manager
Janani - Secretary

2. OUr product
•As our mother nature is getting worse, we have
come out with the idea to combine the concept of
sustainability into our everyday life
•As such, we will sell stationery made of recycled
materials.
•For example, we will produce notebooks made of
recycled papers.
•The stationery can be sold to students and
teachers at school to maximize the profits as well
as encourage sustainable practices at school.

3. Potential
customers
Students Teachers
We can sell stationaries
such as notebooks and pen
made of recycled materials
as these are useful for them
in the process of learning
In the process of
teaching, teachers
might require
notebooks to record
any important
information
• Ensure the sustainability of the business
• Maximize the profits
• Encourage the practice of sustainability at
school
• Create values for both students and teachers

4. How are we better ?
Why do people use
notebooks made of
recycled paper
instead of ipad ?

5. Unique selling points
More eco friendly and less harmful for the environment as compare to using electrical
devices to take notess
A more affordable way to take notes as compared to using electrical devices such as
ipad, etc
More comfortable to read and eyes will be less tired if reading for a long period
Suitable for people of all ages and require no effort to handle

6. OUR implementation strategy
We will conduct
survey to have a
better
understanding on
different needs of
customers
We will promote the
products on social
media to the
potential
customers
Marketing Our delivery
method will be
direct selling where
the produts will be
sold directly to the
potential
customers
Direct
selling
We will collect any
feedback and
commens from the
customers to
constantly improve
our products
Feedback
Survey

7. Roles and responsibility
Kong Ling
Hui
Janani
CEO
Sales manager
Marketing
manager
Accountant
Secretary
Angeline Soo
Alston Gan
Goh Si Qi

8. Thank You