This document outlines different uses of Hone questions across editorial, sales, advertising, and product integration contexts. It describes Hone products like single polls, quizzes, and vote-off campaigns. Features include email data entry, sweepstakes entry, and custom post pages. Key performance indicators measured include visits, completion rates, email signups, shares, and clicks. The document provides examples and discusses using Hones to increase engagement, revenue, ad click-through, and add value for partners. Hones are described as visual questions optimized for cross-platform mobile use.
The document summarizes Artistic Hub's contest application platform that allows companies to run online creative competitions and campaigns on their websites. The platform integrates on-demand product printing and fulfillment. It provides analytics and tools for companies to manage submissions, approve content that fits their brand, and share campaigns on social media. Artistic Hub works with clients to customize campaigns that engage users and increase revenue.
This document discusses user-generated content (UGC) and its benefits for businesses. UGC is defined as content created by online users, including blogs, videos, photos, and more. The document notes that UGC can generate trust from consumers by including recommendations from people they know. It also increases conversion rates and marketing reach for businesses. Specific examples are provided of successful UGC campaigns run by companies like Burberry, Starbucks, Coca-Cola, and others. Challenges of UGC campaigns and how to promote them are also addressed.
Best Practices for your Holiday Marketing Campaign!directagents
The document outlines a holiday marketing strategy involving multiple digital channels. It includes prospecting, retargeting, and reactivating audiences using email, paid media, social media, and CRM reactivation tactics. The strategy matrix details how different audiences will be reached across desktop, mobile, and social platforms using techniques like behavioral targeting, competitor conquesting, dynamic site retargeting, and CRM activation. The appendix provides examples of previous client work.
The document discusses success stories from companies that have implemented recommendation technology solutions from Gravity R&D, highlighting increased revenue, engagement, and satisfaction metrics. Examples include LiveJasmin seeing a 5.71% direct revenue increase and Randivonal experiencing a 2.5x rise in conversations between users. The final case discusses Netflix's million dollar prize for improving their recommendation system, which Gravity & The Ensemble won by outperforming Netflix's model by 10.1%.
The document discusses ways for e-retailers to generate user-generated content (UGC) to drive sales and marketing. It proposes several ideas:
1) Conduct social media campaigns and display the resulting UGC on-site to engage customers and increase traffic.
2) Create a Q&A forum where customers can ask questions that are answered by retailers and other users, redirecting them to products.
3) Engage local online communities and social groups to encourage contributions and keep customers on the site.
4) Allow customers to ask owners of recently purchased products for advice.
The goals are to provide social proof, demonstrate experiences, and encourage on-site engagement and content. Key performance indicators proposed include
This document outlines different uses of Hone questions across editorial, sales, advertising, and product integration contexts. It describes Hone products like single polls, quizzes, and vote-off campaigns. Features include email data entry, sweepstakes entry, and custom post pages. Key performance indicators measured include visits, completion rates, email signups, shares, and clicks. The document provides examples and discusses using Hones to increase engagement, revenue, ad click-through, and add value for partners. Hones are described as visual questions optimized for cross-platform mobile use.
The document summarizes Artistic Hub's contest application platform that allows companies to run online creative competitions and campaigns on their websites. The platform integrates on-demand product printing and fulfillment. It provides analytics and tools for companies to manage submissions, approve content that fits their brand, and share campaigns on social media. Artistic Hub works with clients to customize campaigns that engage users and increase revenue.
This document discusses user-generated content (UGC) and its benefits for businesses. UGC is defined as content created by online users, including blogs, videos, photos, and more. The document notes that UGC can generate trust from consumers by including recommendations from people they know. It also increases conversion rates and marketing reach for businesses. Specific examples are provided of successful UGC campaigns run by companies like Burberry, Starbucks, Coca-Cola, and others. Challenges of UGC campaigns and how to promote them are also addressed.
Best Practices for your Holiday Marketing Campaign!directagents
The document outlines a holiday marketing strategy involving multiple digital channels. It includes prospecting, retargeting, and reactivating audiences using email, paid media, social media, and CRM reactivation tactics. The strategy matrix details how different audiences will be reached across desktop, mobile, and social platforms using techniques like behavioral targeting, competitor conquesting, dynamic site retargeting, and CRM activation. The appendix provides examples of previous client work.
The document discusses success stories from companies that have implemented recommendation technology solutions from Gravity R&D, highlighting increased revenue, engagement, and satisfaction metrics. Examples include LiveJasmin seeing a 5.71% direct revenue increase and Randivonal experiencing a 2.5x rise in conversations between users. The final case discusses Netflix's million dollar prize for improving their recommendation system, which Gravity & The Ensemble won by outperforming Netflix's model by 10.1%.
The document discusses ways for e-retailers to generate user-generated content (UGC) to drive sales and marketing. It proposes several ideas:
1) Conduct social media campaigns and display the resulting UGC on-site to engage customers and increase traffic.
2) Create a Q&A forum where customers can ask questions that are answered by retailers and other users, redirecting them to products.
3) Engage local online communities and social groups to encourage contributions and keep customers on the site.
4) Allow customers to ask owners of recently purchased products for advice.
The goals are to provide social proof, demonstrate experiences, and encourage on-site engagement and content. Key performance indicators proposed include
Ultimate Merger: Partnership Marketing and Consumer ContestsErica Campbell Byrum
There’s nothing like partnership marketing to expand your efforts at little to no additional cost to you or your partner organization. If you get it just right, incorporating interactive elements that make people more likely to share your message with others, your marketing efforts won’t just double… they’ll multiply exponentially. This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more. Erica Campbell is the Sr. Manager, New Media Marketing for For Rent Media Solutions, Jamie Gorski is Senior Vice President, Corporate Marketing for The Bozzuto Group and Eric Brown is the owner of Urbane Apartments
This document summarizes a loyalty and rewards platform called Social&Loyal. It engages customers across online and offline channels by rewarding purchases and other behaviors. This increases sales, engagement, and understanding of customer preferences. The platform uses gamification to encourage participation in activities that benefit the brand like reviews, referrals, and social media engagement. Compared to traditional loyalty programs, Social&Loyal is more dynamic, open to new customers, and rewards both transactions and social interactions. Several companies report increased sales, engagement, and brand reputation by using the platform.
Introduction to Marketing Data: What to measure and whysomisguided
This document summarizes marketing data presented by Monique Sherrett. It includes sales volume analysis and profit/loss figures for different sales volumes. It also analyzes fixed and variable costs and break-even points. There are suggestions for measuring website and social media acquisition, behavior, and conversions. Key metrics discussed include conversion rates, cost per click, and how to calculate projected revenue from a campaign.
This document discusses social media best practices and case studies from the Social Media Club in Casablanca. It outlines key social media metrics like followers, reach, engagement and provides tips for boosting edgerank, optimizing organic/paid/earned media, and geotargeting campaigns. Two case studies are presented: an exclusive Yves Saint Laurent sale on Facebook that drove engagement and sales, and a Cacharel campaign using QR code coupons in Spanish stores to convert fans into customers. The document promotes the Tigerlily social media management platform and provides contact details.
Mobilizr is a platform that connects brands with a large network of brand ambassadors who promote brands on social media. Brands can launch photo and video campaigns that incentivize ambassadors to post user-generated content promoting the brand. When ambassadors share this content, it amplifies the brand's message and generates engagement in the form of likes, shares, and clicks. Brands only pay Mobilizr based on the actual engagement generated by each campaign.
The 2014 marketing strategy document outlines BucketFeet's marketing goals and strategies for the year. The key objectives are to increase brand awareness, engagement, demand, and loyalty. The strategies involve launching a defined brand story campaign, deepening engagement with artists and consumers, increasing demand efficiency through targeted communications, and initiating a loyalty program. The document details the various marketing functions and how they will be prioritized, including social media, digital marketing, email communications, and partnerships. It also includes channel-specific plans and calendars to execute the strategies throughout the year.
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
This document discusses how businesses can leverage Facebook audiences to drive website traffic, leads, and sales. It emphasizes capturing website visitors with Facebook pixels and creating lookalike audiences from customer lists and website visitors. These audiences can then be targeted for advocacy campaigns to generate user-generated content, driving more traffic and engagement. Two travel industry examples are provided showing how retargeting website visitors and lookalike audiences increased booking inquiries and e-commerce revenue. The key is finding relevant audiences and using them for various marketing goals like advocacy, user-generated content, and generating leads.
This document provides guidance on creating successful partnership marketing and consumer contests. It outlines 11 steps: 1) define objectives and goals; 2) identify target audience; 3) determine contest type and partners; 4) create concept; 5) establish rules and prizes; 6) publish and integrate; 7) measure results; 8) tweak strategy; 9) review case studies; 10) consider legal issues; and 11) learn lessons. Key recommendations include establishing clear metrics and rules, testing functionality, budgeting adequately for promotions, and continuing engagement after the contest. The document also covers partnership opportunities, contest types, and best practices.
Search Marketing and Social Media IntroductionHappy Marketer
This document discusses social media marketing and provides examples of how businesses can utilize various social media platforms. It outlines key factors for social media success including having clear objectives, driving engagement, listening to conversations, and combining online and offline efforts. Specific tactics covered include using Facebook, Twitter, blogs, videos, and more to build communities, share content, and interact with customers. Metrics for measuring social media performance such as followers, engagement, traffic, leads, and ROI are also reviewed.
This presentation from Jim Tobin at Internet Summit 2013 takes a high level approach to measuring social media marketing and how carefully designed social media should drive business goals and results.
These days, engagement on Facebook is an essential marketing tool. It helps grow businesses – fast! In fact, 80% of social network users prefer to connect to businesses through Facebook. In this presentation we’ll share examples of successful Facebook marketing, as well as:
- How to create the right content for your business
- Facebook best practices
- Paid Facebook marketing (DIY v. DIFM)
To learn more about social media and Facebook marketing, please visit https://ww.deluxe.com/small-business/social-media/marketing
The document provides tips on leveraging audiences on Facebook to drive website traffic, leads, and sales. It recommends capturing website visitors with Facebook pixels and creating lookalike audiences from customer lists and website visitors. These audiences can then be targeted across Facebook to generate shares, comments, and website clicks through advocacy campaigns, user-generated content, and retargeting ads to key pages. Examples are given of travel companies that increased online booking inquiries and e-commerce revenue through such Facebook marketing strategies.
Automated Participation based Social Media Solutionbuildchatter
This document describes an automated social media and digital promotional platform for events. It provides benefits to organizers, exhibitors, and attendees. For organizers, it increases revenue, exposure, and attendee data. Exhibitors can drive traffic, capture leads, and build communities. Attendees get discounts and an enhanced experience. The platform gamifies participation through contests and rewards attendees for social media engagement with exhibitors.
e-SWOT and e-TOWS analysis of Etsy.
Project for the course: "Digital Business Models and E-Commerce"
Instructor: Graham Merriman
Students:
• Roshani Thomas
• Eyba Orce
• Lara Zaccaria
• Sandeep Ravindran
• Chen Xu
UCD Michael Smurfit Graduate Business School, Dublin, IE.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Fresh ID, LLC, with offices in Kansas City, MO and Dallas, TX, is dedicated to improving and socializing the brand experience across all types of online & offline channels. We do this with a mix of design, development, social media savvy, user experience flow and a sense of humor.
Ultimate Merger: Partnership Marketing and Consumer ContestsErica Campbell Byrum
There’s nothing like partnership marketing to expand your efforts at little to no additional cost to you or your partner organization. If you get it just right, incorporating interactive elements that make people more likely to share your message with others, your marketing efforts won’t just double… they’ll multiply exponentially. This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more. Erica Campbell is the Sr. Manager, New Media Marketing for For Rent Media Solutions, Jamie Gorski is Senior Vice President, Corporate Marketing for The Bozzuto Group and Eric Brown is the owner of Urbane Apartments
This document summarizes a loyalty and rewards platform called Social&Loyal. It engages customers across online and offline channels by rewarding purchases and other behaviors. This increases sales, engagement, and understanding of customer preferences. The platform uses gamification to encourage participation in activities that benefit the brand like reviews, referrals, and social media engagement. Compared to traditional loyalty programs, Social&Loyal is more dynamic, open to new customers, and rewards both transactions and social interactions. Several companies report increased sales, engagement, and brand reputation by using the platform.
Introduction to Marketing Data: What to measure and whysomisguided
This document summarizes marketing data presented by Monique Sherrett. It includes sales volume analysis and profit/loss figures for different sales volumes. It also analyzes fixed and variable costs and break-even points. There are suggestions for measuring website and social media acquisition, behavior, and conversions. Key metrics discussed include conversion rates, cost per click, and how to calculate projected revenue from a campaign.
This document discusses social media best practices and case studies from the Social Media Club in Casablanca. It outlines key social media metrics like followers, reach, engagement and provides tips for boosting edgerank, optimizing organic/paid/earned media, and geotargeting campaigns. Two case studies are presented: an exclusive Yves Saint Laurent sale on Facebook that drove engagement and sales, and a Cacharel campaign using QR code coupons in Spanish stores to convert fans into customers. The document promotes the Tigerlily social media management platform and provides contact details.
Mobilizr is a platform that connects brands with a large network of brand ambassadors who promote brands on social media. Brands can launch photo and video campaigns that incentivize ambassadors to post user-generated content promoting the brand. When ambassadors share this content, it amplifies the brand's message and generates engagement in the form of likes, shares, and clicks. Brands only pay Mobilizr based on the actual engagement generated by each campaign.
The 2014 marketing strategy document outlines BucketFeet's marketing goals and strategies for the year. The key objectives are to increase brand awareness, engagement, demand, and loyalty. The strategies involve launching a defined brand story campaign, deepening engagement with artists and consumers, increasing demand efficiency through targeted communications, and initiating a loyalty program. The document details the various marketing functions and how they will be prioritized, including social media, digital marketing, email communications, and partnerships. It also includes channel-specific plans and calendars to execute the strategies throughout the year.
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
This document discusses how businesses can leverage Facebook audiences to drive website traffic, leads, and sales. It emphasizes capturing website visitors with Facebook pixels and creating lookalike audiences from customer lists and website visitors. These audiences can then be targeted for advocacy campaigns to generate user-generated content, driving more traffic and engagement. Two travel industry examples are provided showing how retargeting website visitors and lookalike audiences increased booking inquiries and e-commerce revenue. The key is finding relevant audiences and using them for various marketing goals like advocacy, user-generated content, and generating leads.
This document provides guidance on creating successful partnership marketing and consumer contests. It outlines 11 steps: 1) define objectives and goals; 2) identify target audience; 3) determine contest type and partners; 4) create concept; 5) establish rules and prizes; 6) publish and integrate; 7) measure results; 8) tweak strategy; 9) review case studies; 10) consider legal issues; and 11) learn lessons. Key recommendations include establishing clear metrics and rules, testing functionality, budgeting adequately for promotions, and continuing engagement after the contest. The document also covers partnership opportunities, contest types, and best practices.
Search Marketing and Social Media IntroductionHappy Marketer
This document discusses social media marketing and provides examples of how businesses can utilize various social media platforms. It outlines key factors for social media success including having clear objectives, driving engagement, listening to conversations, and combining online and offline efforts. Specific tactics covered include using Facebook, Twitter, blogs, videos, and more to build communities, share content, and interact with customers. Metrics for measuring social media performance such as followers, engagement, traffic, leads, and ROI are also reviewed.
This presentation from Jim Tobin at Internet Summit 2013 takes a high level approach to measuring social media marketing and how carefully designed social media should drive business goals and results.
These days, engagement on Facebook is an essential marketing tool. It helps grow businesses – fast! In fact, 80% of social network users prefer to connect to businesses through Facebook. In this presentation we’ll share examples of successful Facebook marketing, as well as:
- How to create the right content for your business
- Facebook best practices
- Paid Facebook marketing (DIY v. DIFM)
To learn more about social media and Facebook marketing, please visit https://ww.deluxe.com/small-business/social-media/marketing
The document provides tips on leveraging audiences on Facebook to drive website traffic, leads, and sales. It recommends capturing website visitors with Facebook pixels and creating lookalike audiences from customer lists and website visitors. These audiences can then be targeted across Facebook to generate shares, comments, and website clicks through advocacy campaigns, user-generated content, and retargeting ads to key pages. Examples are given of travel companies that increased online booking inquiries and e-commerce revenue through such Facebook marketing strategies.
Automated Participation based Social Media Solutionbuildchatter
This document describes an automated social media and digital promotional platform for events. It provides benefits to organizers, exhibitors, and attendees. For organizers, it increases revenue, exposure, and attendee data. Exhibitors can drive traffic, capture leads, and build communities. Attendees get discounts and an enhanced experience. The platform gamifies participation through contests and rewards attendees for social media engagement with exhibitors.
e-SWOT and e-TOWS analysis of Etsy.
Project for the course: "Digital Business Models and E-Commerce"
Instructor: Graham Merriman
Students:
• Roshani Thomas
• Eyba Orce
• Lara Zaccaria
• Sandeep Ravindran
• Chen Xu
UCD Michael Smurfit Graduate Business School, Dublin, IE.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Fresh ID, LLC, with offices in Kansas City, MO and Dallas, TX, is dedicated to improving and socializing the brand experience across all types of online & offline channels. We do this with a mix of design, development, social media savvy, user experience flow and a sense of humor.
Similar to ebuzzing beim SMCHH: Is your Facebook Fan Page worth anything (20)
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
2. We spread branded content
through social media by
leveraging a global
audience of over...
800m+
unique users
per month
Using Social Video Advertising,
Facebook Fan Recruitment and
Sponsored Conversations, we
have created campaigns for
more than
2,000clients
40,000Influential blogs, vertical social networks,
Facebook applications, social games and
mobile apps, providing an explosive mix of
INFLUENCE
REACH
ENGAGEMENT
Who we are
3. Intangible
Value
Brand Equity, Audience
Data, Product Feedback,
engagement, gaining
product ambassadors
Tangible Value
Direct sales, traffic generation,
media equivalent value
How Much Fan Juice Do You Have?
14. With our L.E.A.D tool we analyse 3Bn+ data points from
the Social Graph to determine interest affinity and
engagement in order to recruit the highest quality
fans for you
Blogger
network
Leveraging.Engagement.Affinity.Data
22. Fan to Ambassador
Value-
Exchange
Transparency,
perks in exchange
for
sharing/recomme
nding
Measure
Impact
Net Promoter
Score or
Proprietary
Measurement
Engage
Contact privately
to involve start the
“conversion”
process
Identify
The Superfans
based on
engagement
26. Brand Awareness ✓✓✓ ✓= Emerging
✓✓= Confirmed
✓✓✓= Powerhouse
Existing Fan Base ✓✓ ✓= 0-25K
✓✓= 25K-100K
✓✓✓= >100K
Content / Application ✓ ✓= Basic Contest
✓✓= Attractive prize/Innovative engagement
✓✓✓= Unique content/extraordinary prizes
FB creatives ✓✓ ✓= Few options imposed by client
✓✓= Ability to recommend some images
✓✓✓= Full control
Targeting Criteria ✓ ✓= Very specific demographic & geo-targeting
✓✓= Wide group with some delimitations
✓✓✓= Only country level
Geographic Market(s) ✓✓✓ ✓= High competition (UK, Germany)
✓✓= Medium competition (France)
✓✓✓= Low competition (Italy, Spain)
Campaign Timing vs.
volume
✓✓ ✓= Small volume, short time
✓✓= Mid/Large volume (>30K) short time
✓✓✓= Large volume, long time
Pricing Methodology for Fan Campaigns