Christian Möhring
CEO & Founder helmade
-The proof that customization is not a trend
- Barriers to overcome when building such a E-commerce business
- Key to success: Taking out the complexity through-out the process
- Insights on our strategic approach to revolutionize the helmet industry with helmade
- Insights and examples of mass customization business models in my professional career
Christian Möhring is the CEO and founder of helmade.com, the answer to a profitable and scalable mass customization business model for the helmet industry. Before staring his own business Christian was Head of Digital at IKEA Germany, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products. Before IKEA he had the opportunity to work for the US Sports Brand NIKE, in Germany and on a European level, where he was responsible for Digital Brand and Commerce including Nike’s mass customization business NIKEiD. Christian has started his professional career with building up a B2B and B2C Ecommerce business from scratch for the German glassware brand LEONARDO.
Walter de Silva & Partners Corporate PresentationDavidLuque25
At Walter de Silva & Partners we are driven by our passion for cars and our instinct for innovation and beauty. We aim to create timeless automotive masterpieces and help our clients to achieve personal and corporate targets.
Our services are divided in three main branches:
ONE-OFF Program
DNA Branding
Consulting
where we apply our design process methodology adapted to your needs.
Steelbird Helmets - Online bike accessories, helmetsSteelbird Helmets
The history of Steelbird dates back to 13th March, 1964, when Steelbird Hi-Tech India Ltd. (SBHT) was founded. SBHT is the flagship company of Steelbird Group of Industries. With more than 50 years of experience in the field of helmet making, we manufacture a range of superior quality helmets for regular use as well as for motorsport racing. We produce 9000 helmets every day and export to 50 countries worldwide.
Made from advanced materials like carbon fibre, Expanded Polystyrene (EPS), plastic and high impact ABS, Steelbird helmets rank higher in terms of protecting the riders against injuries. While our major helmet categories are Steelbird, and Steelbird Air (SBA), our helmet segments include Full Face, Open Face, Flip-Up helmets, Flip-Off helmets and Motocross helmets.
We use strategy and hands-on creative to invent or reinvent exceptional brands. Ones that own their space in crowded markets. Ones that become part of great experiences. And ones that people want to buy from.
Our expertise crosses design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be. What brings it together is our strategic thinking, insight and creativity: a refreshingly impact-driven approach that builds closer relationships between people and brands and, in turn, drives success.
Say hello!
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
Walter de Silva & Partners Corporate PresentationDavidLuque25
At Walter de Silva & Partners we are driven by our passion for cars and our instinct for innovation and beauty. We aim to create timeless automotive masterpieces and help our clients to achieve personal and corporate targets.
Our services are divided in three main branches:
ONE-OFF Program
DNA Branding
Consulting
where we apply our design process methodology adapted to your needs.
Steelbird Helmets - Online bike accessories, helmetsSteelbird Helmets
The history of Steelbird dates back to 13th March, 1964, when Steelbird Hi-Tech India Ltd. (SBHT) was founded. SBHT is the flagship company of Steelbird Group of Industries. With more than 50 years of experience in the field of helmet making, we manufacture a range of superior quality helmets for regular use as well as for motorsport racing. We produce 9000 helmets every day and export to 50 countries worldwide.
Made from advanced materials like carbon fibre, Expanded Polystyrene (EPS), plastic and high impact ABS, Steelbird helmets rank higher in terms of protecting the riders against injuries. While our major helmet categories are Steelbird, and Steelbird Air (SBA), our helmet segments include Full Face, Open Face, Flip-Up helmets, Flip-Off helmets and Motocross helmets.
We use strategy and hands-on creative to invent or reinvent exceptional brands. Ones that own their space in crowded markets. Ones that become part of great experiences. And ones that people want to buy from.
Our expertise crosses design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be. What brings it together is our strategic thinking, insight and creativity: a refreshingly impact-driven approach that builds closer relationships between people and brands and, in turn, drives success.
Say hello!
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
We use strategy and hands-on creative to invent or reinvent exceptional brands. Ones that own their space in crowded markets. Ones that become part of great experiences. And ones that people want to buy from.
Our expertise crosses design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be. What brings it together is our strategic thinking, insight and creativity: a refreshingly impact-driven approach that builds closer relationships between people and brands and, in turn, drives success.
What do we mean for IBM Garage operating model?
What are our IBM iX Studios? What are we doing in Milan, within the most innovative town district in Italy?
Let's give them a look, together!
Bait Al Nokhada Tents & Fabric Shades LLC, widely known as BAN Group was founded in Abu Dhabi, in 1997, and serves the Tents and shades market in the UAE and neighbouring Gulf countries. BAN Group operates from a modern industrial factory unit in Abu Dhabi, using the latest technology and highly sophisticated machineries for the design, manufacture and erection of Tents and fabric shade structures.We are specialized in manufacturing Arabian Tents, PVC Tents,Car parking shades,Smart Shades,Tensile shade Structures and Wooden swimming pools.We firmly follow a policy of adapting and integrating new technologies, expertise and know how with oriental art and flavor enabling us to attain ever improving products.Please visit www.baitalnokhada.com to know more about us.
Virtual Retail: from 3D Fashion to Mass Customisation, a new business model f...ELSE CORP
We will participate at EuroCIS 2018, the leading trade fair for retail technology, we present our two main concepts 'Virtual Retail' and 'Virtual Couture Fashion'.
ATTEND THE TALK: 27 February 2018, @EuroCIS. From 12 to 12:15
more info: https://www.eurocis-tradefair.com/vis/v1/en/exhibitors/eurocis2018.2561231
Presentation about city marketing and city branding, using our work for the City of Amsterdam as the key example. Also includes examples of other destinations like NYC, Russia, West Coast of Tasmania, and Kuala Lumpur.
About C4B Media - integrated creative and marketing agencyC4B Media
C4B Media is an integrated creative and marketing agency passionate about delivery services in internet marketing, creative design, branding and communications
Content Sells Cars is showcasing content marketing best practices in the automotive industry.
Content is offering the aspiration, the inspiration and the education that's converting car brands' audiences into inspired, smarter, more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
EBE 2020 Warum Amazon Advertising 2020 unverzichtbar für deinen Erfolg istE-Commerce Berlin EXPO
Dr. Florian Nottorf
Co-Founder / CEO Adference
Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38.
Stefan Winter
Director Sales Rakuten
For more than 20 years, Stefan has worked in sales and business development. During his professional career, he has worked with the financial sector for many years. Prior to managing sales and business development at Rakuten, Stefan Winter worked for German Contract Service, a Dumont group company.
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We use strategy and hands-on creative to invent or reinvent exceptional brands. Ones that own their space in crowded markets. Ones that become part of great experiences. And ones that people want to buy from.
Our expertise crosses design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be. What brings it together is our strategic thinking, insight and creativity: a refreshingly impact-driven approach that builds closer relationships between people and brands and, in turn, drives success.
What do we mean for IBM Garage operating model?
What are our IBM iX Studios? What are we doing in Milan, within the most innovative town district in Italy?
Let's give them a look, together!
Bait Al Nokhada Tents & Fabric Shades LLC, widely known as BAN Group was founded in Abu Dhabi, in 1997, and serves the Tents and shades market in the UAE and neighbouring Gulf countries. BAN Group operates from a modern industrial factory unit in Abu Dhabi, using the latest technology and highly sophisticated machineries for the design, manufacture and erection of Tents and fabric shade structures.We are specialized in manufacturing Arabian Tents, PVC Tents,Car parking shades,Smart Shades,Tensile shade Structures and Wooden swimming pools.We firmly follow a policy of adapting and integrating new technologies, expertise and know how with oriental art and flavor enabling us to attain ever improving products.Please visit www.baitalnokhada.com to know more about us.
Virtual Retail: from 3D Fashion to Mass Customisation, a new business model f...ELSE CORP
We will participate at EuroCIS 2018, the leading trade fair for retail technology, we present our two main concepts 'Virtual Retail' and 'Virtual Couture Fashion'.
ATTEND THE TALK: 27 February 2018, @EuroCIS. From 12 to 12:15
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Presentation about city marketing and city branding, using our work for the City of Amsterdam as the key example. Also includes examples of other destinations like NYC, Russia, West Coast of Tasmania, and Kuala Lumpur.
About C4B Media - integrated creative and marketing agencyC4B Media
C4B Media is an integrated creative and marketing agency passionate about delivery services in internet marketing, creative design, branding and communications
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Get content: http://www.sqills.be, info@sqills.be
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EBE 2020 Warum Amazon Advertising 2020 unverzichtbar für deinen Erfolg istE-Commerce Berlin EXPO
Dr. Florian Nottorf
Co-Founder / CEO Adference
Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38.
Stefan Winter
Director Sales Rakuten
For more than 20 years, Stefan has worked in sales and business development. During his professional career, he has worked with the financial sector for many years. Prior to managing sales and business development at Rakuten, Stefan Winter worked for German Contract Service, a Dumont group company.
EBE 2020 The truth behind mass customization - Unlock customization business ...E-Commerce Berlin EXPO
Christian Möhring
CEO & Founder madeone (ex-Nike, ex-Ikea)
Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on 'Customization as a Service'.
Founder of madeone is Christian Möhring who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2014 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nike’s mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for customized helmets. Since 2019 he has evolved his company to madeone offering 'Customization as a Service' (CaaS) and as CEO he is now fully focusing on enabling brands and companies to unlock their customization business potential.
EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to y...E-Commerce Berlin EXPO
Samya Benhima
DSP Managing Director A4G
Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. It’s that effective because customers are more attracted to something they’re familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising.
With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance.
Rico Adler
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Tino Hartmann
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Wie schafft man es als eCommerce Unternehmen in der Nische durch gezielte und datengetriebene 1:1 personalisierte Ansprache die Kunden an die eigene Marke zu binden und zur richtigen Zeit die richtigen Angebote und Produkte zu präsentieren? Eine praxisnahe Case Study!
Tino Hartmann (Dipl.-Kaufmann) has been active in online marketing since 2010. He studied Business Administration in Halle (S.). After working for Projecter GmbH, Travelzoo (Europe) Ltd and KUPONA GmbH, he founded Baby Sweets in early 2016 together with Tom Wachsmann. He is responsible for Finances, Marketing, Processes and Investor Relations. Baby Sweets was able to complete a 7-digit funding via IBG Venture Capital Fund III (managed by bmp AG) and German Media Pool in 2018.
EBE 2020 Program Management – How to influence without authority - Ramon Pall...E-Commerce Berlin EXPO
Ramon Pallaske
EU Program Manager Audible
This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact. As a Program Manager you need commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours. Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didn’t and you were never able to move forward?
Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Process Improvement Manager based on Lean Six Sigma principles. Now he is a Program Manager – directly influencing the deliverables to the customers.
EBE 2020 Datengetriebene Insights – Erfolgsfaktor im E-Commerce und Retail - ...E-Commerce Berlin EXPO
Andreas Sartison
Director Sales DACH Mapp
Immer noch entscheiden viele Unternehmen im E-Commerce und Einzelhandel aus dem Bauch heraus. Dadurch wird viel Potential verschenkt. Erfolgreiche Geschäfte basieren auf belastbaren, einfach umsetzbaren Insights. Hierfür sind Datenanalysen allein nicht ausreichend. Vielmehr geht es darum, ein Insight-basiertes Marketing im Cross-Channel zu realisieren. Mit der richtigen Strategie und Technologie können die Unternehmen in Echtzeit wertvolle Insights gewinnen, um Marketing-Aktivitäten hochgradig personalisiert anzustoßen und regelmäßig zu optimieren.
Andreas Sartison hat an den Universitäten Frankfurt/Main und Tübingen studiert ist ein ausgewiesener Webanalyse-Experte. Nach beruflichen Stationen bei IBM, AT&T, dem IT-Systemhaus Syscon und dem Webanalyse-Anbieter Nedstat (comScore) begann er 2012 als Senior Sales Manager bei Webtrekk. Seit 2016 verantwortete er als Head of Sales DACH & Eastern Europe die Vertriebsaktivitäten für den deutschsprachigen und ostmitteleuropäischen Raum. Nach der Webtrekk-Übernahme durch Mapp ist er als Director Sales für den DACH-Vertrieb der Gesamtgruppe zuständig.
EBE 2020 e-Commerce und Onlinemarketing - Erfolgreich in einer Nische - Dani...E-Commerce Berlin EXPO
Daniel Kocher
Head of Strategic Management & Brand Prinz-Sportlich.de
Die digitale Werbebranche und der E-Commerce Markt ist so vielseitig wie noch nie. Doch wie schafft man es sich innerhalb dieser Bereiche konsequent durchzusetzen? Nischenmarketing ist eine Möglichkeit, um sich vom Wettbewerb abzugrenzen und Zielgruppen erfolgreicher ansprechen zu können.
Daniel Kocher kommt aus Nürnberg und absolvierte 2014 seinen Werbefach- und Diplom Kommunikationswirt an der Bayerischen Akademie für Werbung und Marketing. Bereits 2010 startete er im Onlinemarketing durch und war bis 2018 für verschiedenste Bereiche bei einem der größten Affiliate-Netzwerke in Europa zuständig – zuletzt als Senior Affiliate- & Account Manager DACH für NIKE. Seit 2019 betreut er bei der Prinz Sportlich GmbH & Co.KG als Head of Strategic Management & Brand interne Prozessoptimierungen, Kampagnenplanungen und den Kooperationsausbau der Marken Prinz Sportlich und SNKRADDICTED.
EBE 2020 Profitables Skalieren von Online Shops durch Social Media MarketingE-Commerce Berlin EXPO
Jason Modemann
Founder & CEO Mawave Marketing
Nachdem Jason Modemann seine Agentur Mawave Marketing als vorerst Full Service Agentur auf dem Markt etablierte stellten sich schnell die überdurchschnittlichen Ergebnisse im Bereich Social Media Performance Marketing heraus. Heute ist seine Agentur die führende Social Media Agentur im Raum München und arbeitet auf engste Weise mit Facebook und Instagram zusammen. Von der strategischen Beratung bis hin zum operativen Aufsetzen von Social Media Kampagnen punktet er mit höchster Kompetenz und Erfahrung.
EBE 2020 How to expand to new markets in 100 days - Dijana DimitrovskaE-Commerce Berlin EXPO
Dijana Dimitrovska
Marketing MD Marley Spoon
“We need to grow!” is a statement you’ve probably heard before. And there really is no reason for a business not to grow! In just 5 years, Marley Spoon brought its meal kit service to 8 markets around the world. But expanding brings challenges: Where to go? How to start? And most importantly: How to keep your team aligned and engaged along the way? Dijana will share insights on how to open a new market in 100 days.
Dijana Dimitrovska is responsible for all marketing activities within Marley Spoon’s EU markets across all customer lifecycle stages. Her background is in communications, but she started her career at Marley Spoon in the performance marketing department, eventually becoming Head of the Paid Social & Display Advertising team. Here, she oversaw the global paid social & display advertisement activities, before becoming Marketing MD.
EBE 2020 The power of AI in risk management - minimize fraud & maximize reven...E-Commerce Berlin EXPO
Max Laemmle
CEO and Founder Fraugster
Learn why AI surpasses outdated technologies & even machine learning, in detecting fraud & increasing your approval rate - illustrated with examples & case studies.
Max is the CEO and Founder of Fraugster, an Artificial Intelligence (AI) driven payment security company committed to boosting conversion rates and eliminating e-commerce fraud. Prior to founding Fraugster, Max co-founded Better Payment, a German payment gateway service provider, and also acted as the product evangelist for the mPOS company SumUp, which allows SMB merchants to accept card payments.
EBE 2020 Signifikante Absatzsteigerung durch die Einführung von Customer Cent...E-Commerce Berlin EXPO
Ole L. Wegne
CEO hello.de
Im digitalen Zeitalter spielt das Thema der Kundenorientierung eine zunehmend größere Rolle, bei der Steigerung von E-Commerce Verkäufen. Nur wer seinen Kunden in den Mittelpunkt seines Handelns stellt, wird langfristig Erfolg haben. Insbesondere ein außergewöhnlich hochwertiger Kundenservice spielt hierbei eine der zentralen Rollen bei der Einführung von Customer Centricity.
Ole Wegner ist CEO der hello.de AG, einen Customer-Service Spezialisten für Start-Ups und Unternehmen mit mittelständischen Strukturen. Wegner gilt als ausgewiesener Branchenexperte, wenn es um die Ausrichtung von Kundenservice oder die Implementierung von Customer Centricity Prozessen geht. Zuvor war Wegner Geschäftsführer der walter services GmbH, Geschäftsführender Gesellschafter der Perry & Knorr Communications GmbH, sowie Geschäftsführungsvorsitzender der freenet Customer Care GmbH. Mehr als 20 Jahre ist Wegner einer der Top-Manager im Kundenservice-Bereich.
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Max Bense
Head of Strategic Sales collectAI GmbH
Im E-Commerce ist der Kauf auf Rechnung nachwievor des Kunden liebste Zahlungsmethode - aber eben auch die risikoreichste, was potentielle Zahlungsausfälle angeht. Innovative Features im Forderungsmanagement steigern die Zahlungsbereitschaft, optimieren die Customer Journey und sorgen so für ein komfortables Bezahlen: Das neue Feature “Select & Pay” des Intelligent Payment Solution Providers collectAI ermöglicht multiflexibles Bezahlen mit variablem Warenkorb. Wie das funktioniert? E-Commerce-Kunden wählen auf einer Bezahlseite im Branding des Händlers nur die Artikel aus, die sie nicht retournieren wollen. Der fällige Kaufpreis ändert sich dabei automatisch. Für die zu bezahlende Summe können Kunden die für sie passende Zahlmethode auswählen. Dank des Features “Select & Pay” sind die Zeiten vorbei, in denen offene Beträge mühsam mittels Liefer- und Retourenschein händisch berechnet werden müssen. Ein weiterer Anwendungsfall ist die Verlagerung des Zahlungsvorgangs auf den Zeitpunkt nach der Lieferung. Dies ermöglicht den Kunden selbst zu entscheiden, wann und wie sie bezahlen möchten. So wird Online-Shopping noch flexibler und bequemer. Dieser Vortrag zeigt anhand von Praxisbeispielen unserer Kunden wie innovative Features das Kauferlebnis für alle Beteiligten optimiert.
My conceptual skills are combined with a high degree of social competence as well as the ability to inspire and motivate people. I recognise the need for action, as well as various causes and effects, at an early stage and derive opportunities and risks from them. As an executive, I am an extremely open, collegial and cooperative personality and always focused on my actions. I think and act holistically, taking into account your strategic success factors and company objectives, as well as the constant looking out for future topics.
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Carsten Muerl
Director Product Management Mastercard
Carsten Muerl is responsible for security solutions such as authentication, 3-D Secure or fraud detection in the Cyber & Intelligence Solutions business unit of Mastercard (Germany and Switzerland). He has more than 20 years experience in the payment industry. As Head of Product Management of Cards at Deutsche Bank he was responsible among others for new card programs like Debit Mastercard and the introduction of new features like CardApp or mobile payment. He studied Business Informatics at Karlsruhe University of Applied Sciences.
EBE 2020 How to put the consumer in the driving seat of the European Digital ...E-Commerce Berlin EXPO
Filip Sedefov
Senior Manager, Privacy & Data Protection IAB Europe
Filip will reiterate why trust and transparency are crucial for the survival of the European Digital Supply Chain and will explain what TCF is from a user perspective, with a strong focus on TCF v2, which helps connecting people to the brands and content they value whilst giving consumers and publishers greater control over who they trust to handle their data and for what purposes.
Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Master’s in Law from Université catholique de Louvain (UCL) and an LLM in International & European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian.
Dr. Christian Kahl
User Experience Lead CyberSolutions
Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno musician and DJ. Areas, where new technologies and continuous innovation always played a vital role.
Kai Schotten
Sales Manager Germany Asendia
Studium der Wirtschaftswissenschaften || Erfahrungen, auch in leitenden Funktionen innerhalb der Kommunikation, des Marketings und der Logistik || Querdenker || Familienvater
Gedanken eines Generalisten zu vielfältigen Themen rund um das Thema eCommerce. Von A wie Abkürzungen bis Z wie Zustellung.
EBE 2020 Product & category recommendations and user personalization for a me...E-Commerce Berlin EXPO
Christian Borchert
Head of Consumer & Apps moebel.de
Head of Consumer & Apps at moebel.de - Moebel.de is Germany’s biggest comparison and search portal for home & living - Christian is responsible for product development of the frontend portal and mobile apps and all customer facing interfaces - Leads strategic and operational product development for Germany & international portals
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10. WHO WE ARE?
FIRST PR ECHO
Die Erkenntnis „A white helmet is a missed
opportunity“ stand 2015 am Anfang der
Gründung von helmade. Die Firmengrün-
der Sabrina Möhring, Christian Möhring
und Robin Metz eint nicht nur die Begeisterung für
Design und Individualität, sondern sie sind auch Racer
aus Leidenschaft. „Ob Motocross oder Karting, egal
welches Fahrzeug oder welcher Motor, wir glauben,
‚Racing is life‘ und kann eine Inspiration in vielerlei
Hinsicht sein“, erläutert Gründungsinitiator Christian
MöhringdiePassiondesjungenFamilienunternehmens
für den Motorsport.
Hinter helmade steht Sabrina Möhring als Geschäftsfüh-
rerin des innovativen Frankfurter Start Ups. Sie zeichnet
ein großes Gespür für Trends aus. Zuletzt konnte sie
diese Fähigkeiten im visuellen Marketing im Premium-
Segment der Fashion-Industrie einsetzen. Beraten und
unterstützt wird sie durch Robin Metz, der über einen
breiten gestalterischen und digitalen Background verfügt,
und Christian Möhring, der als Berater seine langjährigen
Erfahrungen im den Bereich E-Commerce bei namhaften
Marken – insbesondere Mass Customization, Digital Mar-
keting und Brand Management – in helmade einbringt.
So arbeitete Möhring unter anderem auch für den ame-
rikanische Sportartikelhersteller Nike, wo er für Deutsch-
land und Europa den digitalen Bereich verantwortete
und maßgeblich mitgestaltete. Darunter auch der Premi-
um Online Customization Service NIKEiD.
Dabei ist ihre Geschäftsidee so einfach wie genial. Sabri-
na Möhring: „Wir haben es uns zum Ziel gesetzt, den Weg,
einen neuen Helm zu kaufen, zu revolutionieren. Wir
bieten ein einzigartiges, individuelles und handgefertig-
tes Produkt, das von den Kunden selbst designt wird. Mit
helmade haben wir die Vision, die weltweit erste Adres-
se für individuelle Helmdesigns zu werden“. Auf www.
helmade.com wollen die Gründer individuelles Helmde-
sign im Motorsport und in jedem anderen Bereich, im
dem ein Helm schützt, für möglichst viele Menschen
zugänglich machen. Hierzu hat helmade zusammen mit
der Digitalagentur Demodern ein weltweit einzigartiges
Online Helmdesign-Tool entwickelt. Die
webbasierte Anwendung ermöglicht es,
den gewünschten Helm in 3D-Ansicht zu
betrachten, individuell zu gestalten und
anschließend direkt online zu bestellen.
helmade bietet dabei hochwertige Helme
als Basis für die Lackierung. Es besteht
aber auch die Option, den eigenen Helm
einzuschicken. Der umfangreiche Konfi-
gurator bietet die Möglichkeit, zwischen
zahlreichen Designlinien und Farben so-
wie speziellen Effekten zu wählen. Zudem
kann der Helm mit eigener Signatur und
variablem Zubehör ganz nach den eigenen
Vorstellungen gestaltet werden.
helmade steht für individuelles Helmde-
sign und echte Leidenschaft für ‚handma-
dequality’.FürSabrinaMöhringbesonders
wichtig hervorzuheben: „Qualität steht
bei uns absolut an erster Stelle. Deshalb
unterscheiden sich unsere Helme insbe-
sondere durch den handwerklichen und
aufwändigen Produktionsprozess. Jeder
Helmvonhelmadeisthandgefertigt.“Trotz
dieses komplexen Designprozesses beträgt
die Lieferzeit bei helmade nur drei Wo-
chen.
Einen Helm individuell zu lackieren er-
fordert ein qualitativ hochwertiges Pro-
dukt und einzigartige handwerkliche
Fähigkeiten. „Wir sind stolz darauf, einen
der besten Helm-Designer im Motorsport
am Start zu haben: Paul Seliger von Five
Star Designs. Paul und sein Team verfügen
über große Erfahrung mit individuellen
Helmdesigns für professionelle Motor-
sport-Athleten aus unterschiedlichsten
Rennserien auf der ganzen Welt. Five Star
DesignshatsichindenletztenJahreneinen
Namen in der Kart-Szene gemacht und ist
bekannt für seine expressive und frische
Designarbeit“, so Möhring. Für die Saison
2016 hat helmade mit Paul Seliger eine
eigene 5Star Motorsport-Designkollektion
entwickelt. Vom helmade x 5Star Classic,
einem klassischen Design als Einstieg in
XX 05 | 2016
HELMADE
ANZEIGE
05 | 2016 XX
Auf www.helmade.com
kann jeder sein Helmde-
sign selbst entwerfenw.
ke Arai seit fast 100 Jahren. Echte Hand-
werkskunst kombiniert mit innovativen
Technologien zeichnen den japanischen
Hersteller aus. Mehrere Weltmeistertitel
in allen Motorsport-Serien sowie eine ein-
zigartige Produktpalette von hoher Qua-
lität machen Arai zu einem idealen Pro-
dukt-Supplier von helmade.
Dass ihre Idee weit über den Motorsport
hinaus erfolgreich sein wird, davon sind
die Macher von helmade überzeugt, so
Metz: „Unabhängig davon, ob du ein Bike,
Scoot, Mod oder Café Racer, ein Rennauto
oder Kart fährst, Ski, Snowboarden oder
BMX deine Passion ist, helmade steht für
individuelles Helmdesign jeglicher Art.
Überall wo ein Helm dich schützt, gibt es
eine Gelegenheit, sich von der Menge ab-
zuheben und zum Ausdruck zu bringen,
wer du bist.“ Und Möhring fügt hinzu: „Die
Zukunft von helmade wird bunt, im wahr-
sten Sinne.“
Alle Informationen zu helmade gibt es im
Web auf www.helmade.com, telefonisch
unter 069 / 95 01 43 77 oder per E-Mail
unter service@helmade.com. ¥
die Welt des Helmdesigns, bis zum helma-
de x 5Star Formula, einem komplexen,
mutigen Design, welches Millionen von
Individualisierungsmöglichkeiten bietet.
In der Zukunft möchte helmade mit wei-
teren Designern aus aller Welt zusammen-
arbeiten.
FürdieHelmeimMotorsport-Bereichgreift
helmade auf Produkte von Arai Helmets
LTDzurück,einemderweltweitführenden
Helmherstellern. Motorradfahrer, profes-
sionelle Motorsport-Athleten, Kart- und
Automobilsportler vertrauen auf die Mar-
Wenn Begeisterung für Design und Individualität
mitderLeidenschaftfürMotorsportzusammentrifft,
mussAußergewöhnlichesentstehen.DasFrankfur-
ter Start-Up-Unternehmen helmade hat ein völlig
neues Konzept entwickelt, um den eigenen Helm
online in 3D zu designen.Text & Fotos Ulrich Thamerus
KARTSPORT | VORGESTELLT
DIE REVOLUTION
BEIM HELMDESIGN
Der umfangreiche Konfigurator (oben) auf www.helmade.com bietet unzählige Design-Möglichkeit bevor der Helm in die Produktion geht (unten).
10
14. Laura - Fashionista & Vespa Lover
23 year-old student, living in Berlin.
Loves her Vespa like nothing else.
I love fashion. My helmet is an
important accessory for me.
I’m always up to date when it comes
to colors. They are part of the deal.
My gear needs to be functional but
stylish, like a girls handbag.
13
15. 15Frank - Café Racer
32 year-old Marketing Consultant, living
in London.
Riding a stylish Custom Built Honda,
loves vintage bikes and gear.
I spend most of my money on my bike.
I love quality and that costs something.
I’m a technical dude. I love handmade
stuff and appreciate real craftsmanship.
I love details and vintage colors on my
bike as well as on my helmets.
16. 1616Christoph - 2-wheels Racer
28 year-old electrician, living in Milano.
Riding his Yamaha on the streets
and race tracks. Always on throttle.
I’m not rich but I love riding, so I spend
most of my money on it.
It’s all about speed and freedom. I love
to be the one overtaking.
My helmet design has to fit to my bike
and my very personal style.
17. 1717Jannes - Professional Formula 3 Driver
18 year old Formula 3 driver living in
Langenhain.
Into motorsports since he was 6 years old.
I need my helmet for my sport. It’s a life
saver as well as my signature.
Usually I can only buy white helmets for
motorsports which I would never wear.
My helmet is the most individual thing I
have.