eBay provides an open online marketplace where the value of goods is determined by buyers and sellers. Founded in 1995 by Pierre Omidyar, eBay allows individuals to sell a wide variety of items through an auction platform and has become a reflection of shifting consumer interests over the years. As the world's largest auction and marketplace website, eBay owes much of its success to the growth of e-commerce enabling online shopping and sales on a global scale.