PPT of Ebay Brand Management

1. 5-Minutes Presentation-
eBay
By Dhawal Raj
12009740

2. Introduction
• eBay was launched by Pierre Omidyar in 1995.
• B2C and C2C multinational e-commerce online marketplace
• First-mover advantage
• Revenue from eBay marketplace, subsidiaries, branding solutions,
and advertising business.
• Over 90% gross merchandise volume generates from Ebay’s marketplace

3. 4 P’s of Marketing Mix of eBay
• Main focus on
Electronics
• Fantastic user interface
• In depth product
portfolio
Product
• Official websites
• Mobile apps
• Application
programming interface
(API)
Place
• Competitive pricing
• Good margins for Ebay
• Attractive price offers
always in place on the
site.
Price
• Digital Marketing and
SEO
• Discount providing
• Join with thousands of
companies
Promotion

4. Competitors
AMAZON ALIBABA WALMART Bonanza
JIOMART FLIPKART INDIA

5. How eBay is Different from its Competitors?
• Offer auction feature
• Unique interface
• Protecting the customers against frauds
• Compare several listings for the same item